MemberMouse would like to announce that we have released version 2.0.4. This new release brings with it several new and exciting features. First and foremost, we’ve integrated with Stripe. This new payment gateway brings another card-on-file platform to MemberMouse, which means you can offer 1-click buy functionality to your customers when marketing additional products after the initial sale. Stripe is PCI-compliant, which means they store the credit card details of your customers in a secure fashion, which is a necessary requirement of a payment gateway if you wish to use MemberMouse’s 1-click buy functionality. If you’re not using 1-click buy functionality to sell additional products to your members, then you’re leaving money on the table. 1-click functionality is extremely effective, and is a major source of revenue for companies like Amazon.com and Apple. The 2.0.4 release upgrades this 1-click buy functionality and also improves overdue payment handling. We’re excited about this release and we’re happy to bring the highly anticipated Stripe integration to the MemberMouse platform. You can learn more about this release in our support center:
One of the easiest ways to increase your customer value is to make a one-time offer after the initial sale. So when a customer joins your website for the first-time, offer them a related product at a steep discount (50% works well). If you ignore this technique, you almost certainly won’t be able to spend as much money on advertising as you could, and may even jeopardize your ability to grow a successful membership site.
This upsell should be priced roughly two to three times higher than the initial purchase. If the initial sale is $39.95, then this upsell should be roughly $80 to $120. But this is just a rule of thumb, and you should test several price points for your upsell. You might want to try very low priced upsells as well, say 30% of the initial purchase price. Again, this one-time offer is a major source of profit, and you need to have the ability to capture this sale without requiring the customer to enter their credit card details again.
You should be able to get around 15%-20% of your customers to take a high priced upsell (and as high as 50% for a very low price point). What matters most is how many dollars per name each upsell is adding. For instance, if you have a $97 upsell and 7% of the customers purchase, then a simple trick to figure out how many dollars your upsell is adding to your average customer value is to multiply the price point times the conversion rate. In this case: $97 x 7% = $6.79. So, by having the upsell in place, you’re increasing your average customer value by $6.79. Your actual upsell rate could vary quite a bit depending on the market and what you’re offering. Just use this figure as a benchmark and always work to improve it.
One optimization trick is to make the “Yes, I Want This” option to be a large button, and the “No Thank You” option to be a text link below the button. This makes the “yes” option stand out. Simple, but effective.
Remember: you need to offer the customer something immediately after they purchase, because you will not get a better opportunity to sell them something else. Better yet, offer them multiple items in sequence. If you’ve ever purchased anything from VistaPrint.com or GoDaddy.com, you have witnessed masterful upsell chains in action.
Welcome to MemberMouse 2.0! This version represents a big step forward for the MemberMouse platform. You will notice many improvements in usability and functionality. What you won’t see are the major improvements that have been made under the hood. These include speed improvements and database query optimization that truly position MemberMouse as the only enterprise-class membership platform available to small businesses today. Look for more improvements to our reporting system coming soon.
We're really excited about the new checkout page! We have given you more opportunities than ever to directly sign up members. All you have to do is start with our built-in template, customize it to your needs and within minutes you can start collecting payments.
Collecting payments from your customers the most critical part of your business. That's why your checkout page should have advanced technical functionality to run smoothly and securely, a clean design that is easy to understand, dynamic marketing capabilities proven to convert potential customers, and built-in intelligence that automates decisions for the customer so they have the smallest number of steps to go through before submitting their order. Read More
Today we’re happy to announce another new release of MemberMouse. Recently, WordPress version 3.5 was released and our team reviewed the updates and made minor adjustments to take advantage of improvements and ensure compatibility. As a result, we are proud to announce that MemberMouse’s latest version 1.8.0 is 100% compatible with WordPress 3.5.
Here at MemberMouse we actively keep pace with the latest developments to ensure your business stays on track and provides you with the best software. We consistently look out for ways to innovate and provide more tools to keep your business profitable. Part of that process is monitoring WordPress enhancements. The last thing you need to worry about is your site not working because of an updated version of WordPress, and that is why we are constantly keeping our eyes open for updates, tweaks, & enhancements.
I was asked this question in response to my article 3 Secrets of Profitable Membership Sites:
I hadn’t really considered the “content delivery strategy” of my site. I guess I never really thought of it as being so overwhelming to have everything out there, and that’s something I might need to look into. Do you have suggestions of how to know what to put where/when? Thanks!
Here’s my answer:
1. Understand Your Objective
First, understand your objective.
Ask yourself, “what do I want people to have learned after going through my course?” Starting from this point, reverse engineer the steps you would take to get to that level of understanding starting from nothing. For example, if the final objective is to Plant a Tree, some steps you need to take are: how to choose a hospitable environment, how to water the seed, where to buy the seeds, etc.
One of the most important parts of growing a content site is providing a way for your members to quickly spread the word about your business by sharing your content. Many of you probably use Facebook, Twitter, and other social media tools to share your content with as many people as possible but encouraging your readers to share your content with their friends and contacts is an easy and effective way to supercharge your visibility. But what happens when your content is locked away behind a pay-wall or is for members only and not accessible to the general public? How can you entice visitors to stick around or buy your content when they can’t see the content that’s supposed to be enticing them?
The road to maximizing your marketing potential and ultimately selling more is through creating viral content. MemberMouse makes it easy for you to create shareable, marketable content through the use of our new tool, Protected Content SmartTags. Read More
One day, a man goes to a car dealership and tells the salesman that he wants to buy a car. The salesman asks, “What are you looking for?” and the man says, “I need something that turns on, goes forward and runs on gas.” The salesman looks at the man puzzled and being careful not to insult him responds, “We have a lot of cars that do that. Is there anything else?” The man replies, “Yes, I only have $800 to spend.” Now knowing that there’s only one car that fits this description, the salesman smiles and says, “Here’s what you’re looking for. This is a classic VW Beetle. It turns on, goes forward, runs on gas and it’s only $750.” The man says, “Perfect! I’ll take it.”
Later that day the man arrives home, runs into the house and very excitedly asks his wife to come outside to see their new car. Upon seeing the Beetle a confused look comes over his wife’s face and she asks, “where are we going to put our 3 children?” The man furrows his brow, scratches his head and says, “Hmm… I didn’t think about that.”
Secret 1: Plan for Success
One of the biggest mistakes I see people make when selecting a membership solution, is to place too much attention on the price and not enough on asking themselves if this solution will really help them achieve their goals.
Today, we’re excited to launch the next version of MemberMouse. Version 1.6.5 includes many new improvements including powerful integrations with AWeber and GetResponse, a handy protected content widget, improvements to the API and a number minor enhancements.
The new Protected Content Widget is a really powerful tool for anyone taking advantage of Drip Content Schedules. The widget provides a great way to dynamically display upcoming & recently released content to your members allowing them to see what they have access to now and what they’ll get access to in the future (as long as they remain a member). Read More
Today we’re really happy to announce the next release of MemberMouse with a major new feature — Dynamic Visitor Marketing (DVM). When it comes to advanced marketing features that drive higher signups, DVM takes the cake – any maybe the whole party as well. With the new DVM system, you can now create dynamic content based on the incoming traffic sources / links — allowing you to tune and target your marketing & sales to where the visitor comes from. Read More