Category: Strategies


How To Grow a Membership Business

Increasing sales is always a demanding task. Sometimes it’s daunting and you don’t know where to begin. For most business owners, growth is always the number one priority. But where do you find it? How do you make it happen? Introducing: Traction Channels When you are faced with the task growing your membership or subscription business, it’s often helpful to think in terms of marketing “channels.” Channels are the roads that can lead prospects back to your business, where you can hopefully convert them into customers. … Continue Reading


Why Conversion Rate Isn’t That Important…

Dan Caron here from MemberMouse. I hope you’re enjoying the summer. There is an ease to the warmer, slower days that lends itself nicely to reflection and creativity. And today, with the birds chirping outside my Brooklyn window, I’d like to take a few minutes to introduce you to how I think about selling membership and subscription products. And with the carefree days of summer as a backdrop, I hope to open your mind to a new way of running your business, one that I’ve found … Continue Reading


Increasing Lifetime Customer Value: One-Time Offers

One of the easiest ways to increase your customer value is to make a one-time offer after the initial sale. So when a customer joins your website for the first-time, offer them a related product at a steep discount (50% works well). If you ignore this technique, you almost certainly won’t be able to spend as much money on advertising as you could, and may even jeopardize your ability to grow a successful membership site. This upsell should be priced roughly two to three times higher … Continue Reading


Creating Engaging Content

I was asked this question in response to my article 3 Secrets of Profitable Membership Sites: I hadn’t really considered the “content delivery strategy” of my site. I guess I never really thought of it as being so overwhelming to have everything out there, and that’s something I might need to look into. Do you have suggestions of how to know what to put where/when? Thanks! Here’s my answer: 1. Understand Your Objective First, understand your objective. Ask yourself, “what do I want people to have … Continue Reading


3 Secrets of Profitable Membership Sites

One day, a man goes to a car dealership and tells the salesman that he wants to buy a car. The salesman asks, “What are you looking for?” and the man says, “I need something that turns on, goes forward and runs on gas.” The salesman looks at the man puzzled and being careful not to insult him responds, “We have a lot of cars that do that. Is there anything else?” The man replies, “Yes, I only have $800 to spend.” Now knowing that there’s … Continue Reading