{"id":15001,"date":"2023-04-13T04:30:00","date_gmt":"2023-04-13T11:30:00","guid":{"rendered":"https:\/\/membermouse.com\/?p=15001"},"modified":"2024-05-09T16:02:17","modified_gmt":"2024-05-09T20:02:17","slug":"probemitgliedschaft","status":"publish","type":"post","link":"https:\/\/membermouse.com\/de\/marketing\/trial-membership\/","title":{"rendered":"Schnuppermitgliedschaften: Sind sie den Hype wert? Pro und Kontra zu ber\u00fccksichtigen"},"content":{"rendered":"In 2023, memberships are practically universal.\n\nGone are the days when they applied only to gyms, Netflix, and AAA.\n\nNow, you can become a member of almost anything, from a Sichuan chili oil company to focus enhancing \u201cbrain music\u201d (you\u2019ll see those examples \u2013 <em>und mehr<\/em> \u2013 later in this article).\n\nYet, one thing remains constant as memberships emerge and evolve: <strong>die Probezeit<\/strong>.\n\nOffers for free and paid membership trials hit us from all directions. You'll see them on Facebook and Instagram, in your email inbox, and even sprinkled throughout your Amazon Prime member's area.\n\nBecause of their popularity, it's easy to forget what a trial membership is at its core: <strong>eine Marketingstrategie, die darauf abzielt, Sie anzulocken und Sie zu einem langfristigen Mitglied zu machen.<\/strong>\n\nThere\u2019s a reason why free and paid trials remain so popular \u2013 they still work incredibly well!\n\nOffering a free or paid trial for your membership can be a great way to encourage signups and boost conversions. But it's not quite as simple as slapping a <em>Erhalten Sie eine Gratiswoche!<\/em> banner across your site. There are many things to consider before you create a trial membership.\n\nThat's why in this article, we'll discuss:\n<ul>\n \t<li>Was eine Probemitgliedschaft ist<\/li>\n \t<li>Das F\u00fcr und Wider des Angebots von Versuchen<\/li>\n \t<li>Kostenlose Tests vs. kostenpflichtige Tests<\/li>\n \t<li>7 Faktoren, die Sie ber\u00fccksichtigen sollten, bevor Sie einen Versuch anbieten<\/li>\n \t<li>4 Alternativen zu Mitgliedschaftspr\u00fcfungen<\/li>\n \t<li>Inspirierende Beispiele f\u00fcr kostenlose und kostenpflichtige Studien<\/li>\n \t<li>Und wie Sie dies f\u00fcr Ihr Unternehmen einrichten k\u00f6nnen<\/li>\n<\/ul>\nLasst uns eintauchen!\n\n<img class=\"alignnone size-full wp-image-15008\" src=\"https:\/\/storage.googleapis.com\/wpgcbucket\/wp\/2023\/04\/ac311898-trial-membership.jpg\" alt=\"Probemitgliedschaft\" width=\"1000\" height=\"560\" \/>\n<h2><strong>Was ist eine Schnuppermitgliedschaft?<\/strong><\/h2>\nA trial membership is a marketing strategy that lets your potential customers test your product, content, or community before making a long-term commitment. Membership trials can be free or paid. They're so effective because they give people an easy way to explore the benefits of your membership without making a big upfront investment.\n\nTrial memberships typically last for a set period of time \u2014 from as little as 3 days all the way up to a month. For example, Brain.fm gives people 3 days of unrestricted access to their focus enhancing music in their free trial. Whereas, you can grab a 30-day trial on Hulu so you can catch up on <em>Der Fluch der Eicheninsel<\/em> before the next season starts.\n\nWhile there are shorter and longer trials like these out there, it's most common to see 7 and 14-day trials. This gives your potential members enough time to explore your offerings and ensure they're a good fit.\n\n<img class=\"alignnone size-full wp-image-15010\" src=\"https:\/\/storage.googleapis.com\/wpgcbucket\/wp\/2023\/04\/0f066369-trial-membership-pros.jpg\" alt=\"die Vorteile einer Probemitgliedschaft\" width=\"1000\" height=\"479\" \/>\n<h2><strong>Die Vorteile einer Probemitgliedschaft<\/strong><\/h2>\nWerfen wir einen Blick auf die Vorteile des Angebots einer kostenlosen oder kostenpflichtigen Testversion f\u00fcr Ihre Mitgliedschaft.\n<h3><strong>1. Helps Encourage Sign Ups &amp; Increase Conversion Rates<\/strong><\/h3>\nOne of the main benefits of offering a trial membership is that it can boost the number of people who sign up. From there, it can give people the confidence to stick with your membership beyond the trial.\n\nThe reason trials are so effective at encouraging sign ups and boosting conversions has to do with consumer psychology. Before someone makes a long-term commitment to your membership, they need to know a few things:\n\nCan they trust you? Will your product work for them? Will they enjoy the experience inside your membership?\n\nThese are all big questions that can be tricky to answer through marketing communication alone. The best way to ease the doubts of your prospective customers is to let them jump inside your membership and discover for themselves. A trial is perfect for this because it's a low-cost and low-commitment way for them to get the answers they need.\n<h3><strong>2. L\u00e4sst potenzielle Kunden Ihre Mitgliedschaft testen<\/strong><\/h3>\nAls Inhaber eines Mitgliedschafts- oder Abonnementgesch\u00e4fts wissen Sie sicher, wie schmerzhaft R\u00fcckerstattungsanfragen sind. Nachdem jemand eine Woche, einen Monat oder sogar ein Jahr lang Mitglied bei Ihnen war, erhalten Sie eine E-Mail von ihm:\n\n<em>\"Hey! I didn't realize I was still a member. I haven't used your product in over 3 months. Can you cancel my account and send me a refund?\"<\/em>\n\nUgh. No thank you.\n\nThis is why offering a free or paid trial is so important. You give your prospective members a way to determine your membership is right for them before they make a full purchase. This way, the people who do continue in your membership already know they are a good fit. And those who aren't, can exit without messing up your revenue forecasting.\n<h3><strong>3. Bietet Ihnen wertvolles Feedback<\/strong><\/h3>\nWhat's great about a trial period is that there is a clear beginning, middle, and end. Many customers are often most active during their trial as well, so they can determine if they want to continue with you or not. This gives you the perfect reason to check in with your trial members at key points.\n\nFor starters, you can monitor and measure how your trial members are engaging with your membership. In the emails you send out during your trial period, you can ask your trial members for any feedback \u2013 positive or negative \u2013 about their experience.\n\nThis feedback can help you improve your membership for your existing members. It can also help you improve your membership in ways that will help convert more trial members in the future.\n<h3><strong>4. Schafft das Potenzial f\u00fcr h\u00f6here Einnahmen<\/strong><\/h3>\nLast, but certainly not least, another benefit of offering a membership trial is the potential to increase revenue. If you offer a free trial, even if someone doesn't continue with your membership, you could create a downsell path for a different product that better meets their needs. Or, if you offer a paid trial, you could increase your revenue simply by getting more people into the trial.\n\nFor example, let's say that 100 people join your membership each month at $100 each. This creates $10,000 in new monthly recurring revenue for your business. Now, let's imagine that you offer a 7 day $7 paid trial. Now, 200 people sign up for your membership each month. Even if only 100 people continue on with your membership, you're still adding an extra $1,400 per month to your bottom line. We think that's worth testing!\n\nAnother benefit of the trial is that it allows you to add people to your email marketing list. So if they don't convert directly after the trial, you can continue the conversation through your email list and potentially count them as a new member in the future.\n\nBy now, it should be clear that there are many benefits to offering a free or paid trial for your membership.\n\n<img class=\"alignnone size-full wp-image-15011\" src=\"https:\/\/storage.googleapis.com\/wpgcbucket\/wp\/2023\/04\/35accd9d-trial-membership-cons.jpg\" alt=\"die Nachteile von Probemitgliedschaften\" width=\"1000\" height=\"462\" \/>\n<h2><strong>Die Nachteile des Angebots einer Testmitgliedschaft<\/strong><\/h2>\nAllerdings gibt es auch einige Nachteile, die Sie bedenken sollten, bevor Sie diese Marketingstrategie anwenden. Schauen wir uns diese jetzt an.\n<h3><strong>1. Increased Costs &amp; Workload<\/strong><\/h3>\nEiner der Nachteile des Angebots einer Probemitgliedschaft besteht darin, dass Sie sich und Ihrem Team umso mehr Arbeit machen, je mehr Personen Ihrer Mitgliedschaft beitreten. Es ist zwar richtig, dass ein Tool wie <a href=\"https:\/\/membermouse.com\/de\/\" target=\"_blank\" rel=\"nofollow noopener\">MitgliedMaus<\/a> can help you automate many aspects of offering a trial, there will still be some work that'll have to be done manually.\n\nFor example, as more people try your membership, you'll likely see a rise in support tickets or questions in your email inbox. Maybe people will have trouble logging in, or wonder how to use a certain feature of your product, or want to know where they can find a certain resource. Having a system in place to address these sorts of questions is essential to ensuring your trial runs smoothly.\n\nAdditionally, you may see a rise in costs from tools like your email service provider, Zapier, or video hosting platform as more and more people come into your world. Before you offer a membership trial, we recommend you run the numbers and make sure it'll be a profitable strategy for your business.\n<h3><strong>2. The Risk of Abuse &amp; Misuse<\/strong><\/h3>\nHere's the ugly truth about offering a free or paid trial: you'll likely attract a few \"rotten apples\" who will try and take advantage of your generous offer.\n\nOn the softer end of the spectrum, you might have people who sign up multiple times for a trial with different email addresses so they can consume as much of your content as possible.\n\nOn the extreme end, you might get some \"smash and grab\" members who actually try and steal your content. This is why it is so important to ensure your content is protected as much as possible.\n\n<strong>Profi-Tipp:<\/strong> erlauben Sie Ihren Mitgliedern nicht, Ihre Inhalte direkt von Ihrer Website herunterzuladen. <a href=\"https:\/\/membermouse.com\/de\/mitgliedschaft\/10-nischen-mitgliedschaftsseiten-die-sie-inspirieren-werden\/\" target=\"_blank\" rel=\"noopener\">Mitgliedschaftsseite<\/a>. Use a tool like Vimeo or Wistia to protect your videos and set the maximum protection permissions.\n\nFinally, you should have a plan in place for how to address thieves and pirates if they do steal your content. We recommend a service called <a href=\"https:\/\/www.dmcatakedownczar.com\/\" target=\"_blank\" rel=\"nofollow noopener\">DMCA-Takedown-Zar<\/a> f\u00fcr den Fall, dass Sie jemals raubkopierte Versionen Ihrer Inhalte im Internet finden.\n<h3><strong>3. Potenzielle Einnahmeausf\u00e4lle<\/strong><\/h3>\nA membership trial period is a double edged sword. Just like it can lead to an increase in revenue, it can lead to a decrease as well. This is especially true if you offer a free trial. Many times, curious customers will sign up and pay for a month to \"test the waters\" of your membership. This is sort of like an unofficial paid trial. If you suddenly begin offering a free trial, many of the people who may have previously paid for a \"trial month\" will get inside your doors for free.\n\nBefore you implement this strategy, take a close look at your membership metrics and see what your 1-month <a href=\"https:\/\/membermouse.com\/de\/mitgliedschaft\/mitgliederbindung\/\" target=\"_blank\" rel=\"noopener\">R\u00fcckhalteraten<\/a> sind. Wenn Sie feststellen, dass eine betr\u00e4chtliche Anzahl von Nutzern ihre Testversion nach einem einzigen Monat abbricht, sollten Sie die Zahlen durchrechnen, damit Sie wissen, wie viele Einnahmen Sie verlieren k\u00f6nnten. Auf diese Weise werden Sie nicht \u00fcberrascht sein, wenn ein gro\u00dfer Teil der monatlichen Einnahmen nach der Erstellung einer kostenlosen Testversion pl\u00f6tzlich wegf\u00e4llt.\n<h3><strong>4. Potenzial f\u00fcr negative Kundenerfahrungen<\/strong><\/h3>\nWe all know how important first impressions are. This is doubly true when it comes to offering a free or paid membership trial. The trial period is your chance to make or break a customer's opinion of you. Executed correctly, and you could win a customer for life. But if you have a sloppy onboarding experience, you could lose the trust of someone who was ready to become your customer.\n\nThis is why it's so important to carefully plan the experience you want your members to have during their trial period. Consider these questions as you strategize your trial so that you can create the best possible experience for your members:\n<ul>\n \t<li>Was wird die Probe-E-Mail-Sequenz enthalten?<\/li>\n \t<li>Haben Sie ein Begr\u00fc\u00dfungsvideo oder eine Orientierungsschulung, die die Mitarbeiter durchlaufen m\u00fcssen?<\/li>\n \t<li>Wie k\u00f6nnen die Mitglieder Sie oder Ihr Team erreichen, wenn sie auf Probleme sto\u00dfen oder Fragen haben?<\/li>\n \t<li>Was geschieht nach Ablauf der Probezeit?<\/li>\n<\/ul>\nDie sorgf\u00e4ltige Beantwortung dieser Fragen und die Implementierung entsprechender Systeme kann Ihnen dabei helfen, Ihren Mitgliedern ein fantastisches Erlebnis zu bieten und sie langfristig zu binden. Wenn Sie sie ignorieren, laufen Sie Gefahr, dass Sie <em>Superhasser<\/em> anstelle von <em>Super-Fans<\/em>.\n\n<img class=\"alignnone size-full wp-image-15012\" src=\"https:\/\/storage.googleapis.com\/wpgcbucket\/wp\/2023\/04\/616ada61-membership-trial.jpg\" alt=\"Dinge, die Sie beachten sollten, bevor Sie eine Testmitgliedschaft anbieten\" width=\"1000\" height=\"578\" \/>\n<h2><strong>7 Faktoren, die vor der Erstellung einer Probemitgliedschaft zu beachten sind<\/strong><\/h2>\nEs gibt 7 Dinge, die Sie beachten sollten, bevor Sie entscheiden, ob Sie eine kostenlose oder kostenpflichtige Testmitgliedschaft einrichten.\n<h3><strong>1. Ist eine Testmitgliedschaft das Richtige f\u00fcr Ihr Unternehmen?<\/strong><\/h3>\nFirst things first: is a trial even a good fit for your membership?\n\nEven though there are a ton of benefits to offering a trial, they aren't a good fit for every business. For example, if you include a lot of personal support and coaching to your members, a huge influx of trial members could exhaust your bandwidth and eat up time you should be spending with your existing members.\n\nOn the other hand, if your membership includes evergreen content and an engaged community, a trial could be the perfect way to showcase the best of what you have to offer.\n<h3><strong>2. Was sollten Sie in Ihre Pr\u00fcfung einbeziehen und was ausschlie\u00dfen?<\/strong><\/h3>\nShould you include access to everything inside your membership during the trial? Or should you limit what people can see before they become paying members?\n\nAgain, this comes back to the specifics of your membership. If someone could easily breeze through all 10 modules of your core training within their trial period, it might be wise to limit access to only the first module of your course.\n\nMaybe you have a thriving community you don't want to get bogged down with uncommitted, free trial members. In this instance, you could restrict access to your community during the trial and only open the doors when someone becomes a full-fledged member.\n<h3><strong>3. Wie lang sollte Ihr Prozess sein?<\/strong><\/h3>\nWhen it comes to membership trials, this is probably the question we hear the most! How much time is enough? And how much is not enough?\n\nA metric to consider when determining the length of your trial is what we like to call \"time to value.\" Meaning, how long does it normally take for someone to experience the benefits of your membership.\n\nCould someone have a breakthrough after just 3 days inside your membership? Maybe that's the perfect time for you. Or maybe you have a more complex offer with lots to explore. In that case, you might want to experiment with lengthening your trial. You could start with 7 days and poll your members afterwards to see if that was too much time or just enough.\n<h3><strong>4. Bieten Ihre Konkurrenten eine Testphase an?<\/strong><\/h3>\nWhat about your competition? Do they offer a trial?\n\nIf so, you'll want to figure out a way to make your trial more enticing, more valuable, and more rewarding. If your competitors don't offer a trial, creating one could be a great way to set your business apart.\n\nThe key here is to come up with a unique offer that positions your membership in a positive light. You're willing to take on all the risk, let people in for free, and help them decide if your membership is right for them. Can your competitors say the same? When you come up with a no-brainer trial offer, you can feature it prominently as a unique differentiator in your marketing.\n<h3><strong>5. Wie werden Sie den Erfolg Ihres Versuchs messen?<\/strong><\/h3>\nSo, you've decided a trial is right for your business. You've devised a great offer that someone would have to be silly to say no to. And you're ready to launch it to the world. Not so fast... Before you launch your membership trial, you'll want to ensure you have a way to measure whether or not it's a success.\n\nSure, more signups are great. But how does that impact the long-term profitability of your business? Do trial members stick around for more or less time than those who purchase straightaway? Do they refer more people to your business?\n\nMake sure you have a way to track critical metrics like engagement, retention, and churn rates of trial members vs. non-trial members. Another great metric to keep an eye on is your Lifetime Customer Value. You can get all of these metrics \u2013 and many more \u2013 from the MemberMouse advanced reporting suite. With these numbers in hand, you'll know beyond a shadow of a doubt whether your trial is helping or hurting your membership business.\n<h3><strong>6. Was geschieht nach dem Ende des Prozesses?<\/strong><\/h3>\nOnce someone hits the end of your membership trial period, what happens? How will you encourage them to convert into a full-fledged member?\n\nIf you restrict access to your content or community as part of the trial, you can ask people to upgrade so that they'll unlock everything included in your membership.\n\nWhat's great about this strategy is that you don't even have to wait until the trial period is over! You can use MemberMouse SmartTags\u2122 to dynamically display upgrade offers throughout your private member's area. That way if someone decides your membership is right for them on the second day of their trial, they can upgrade right away and unlock full access.\n\nOn the flip side, what will happen for people who don't convert into paying members? Maybe they liked your membership, but now isn't the right time for them to fully commit. We recommend tagging these people in your email service provider \u2014 like ActiveCampaign, Drip, or ConvertKit \u2013 so that you can follow up with them at a later date. That way you can send them promotional emails about your membership in the future.\n\n<strong>Profi-Tipp:<\/strong> Als Bonus k\u00f6nnen Sie Ihre Mitglieder in Ihrer K\u00fcndigungs- oder Feedback-Umfrage fragen, wann ein guter Zeitpunkt w\u00e4re, um sich bei ihnen zu melden. Dann k\u00f6nnen Sie diese Daten an Ihren E-Mail-Dienstleister senden und alle Werbe-E-Mails, die bis zu diesem Datum an sie gesendet werden, stumm schalten. Ziemlich raffiniert, oder?\n<h3><strong>7. Wie werden Sie die Unterst\u00fctzung w\u00e4hrend der Verhandlung handhaben?<\/strong><\/h3>\nAs we mentioned above, offering a free or paid trial can lead to increased support requests. Before you share your trial with the world, make sure you and your team have the ability to respond to any messages that come in from trial members. A friendly, helpful, and timely response from your or your team could be the reason someone sticks with or abandons your membership.\n\nRemember, this is your chance to make an amazing first impression!\n\n<img class=\"alignnone size-full wp-image-15013\" src=\"https:\/\/storage.googleapis.com\/wpgcbucket\/wp\/2023\/04\/9ee838ae-free-trial-memberships.jpg\" alt=\"Alternativen zur kostenlosen Probemitgliedschaft\" width=\"1000\" height=\"413\" \/>\n<h2><strong>4 einfache Alternativen zu einer Testmitgliedschaft<\/strong><\/h2>\nWhat if you've decided a free or paid membership trial isn't right for your business?\n\nWhat other options do you have?\n\nHere's a quick list of things you could do instead of offering a trial:\n\n1. Create a free membership walkthrough \/ \"behind the scenes\" video that gives people a sneak peek of what they get when they sign up.\n\n2. <a href=\"https:\/\/membermouse.com\/de\/mm-merkmale\/gated-content-wordpress\/\" target=\"_blank\" rel=\"nofollow noopener\">Kostenlose Inhalte, die dem \u00e4hneln, was Sie innerhalb Ihrer Mitgliedschaft anbieten<\/a> so that people get a taste of your teaching style.\n\n3. If you have the bandwidth, enrollment discovery calls are a great way to help people decide whether your membership is right for them.\n\n4. A time-sensitive \"guest pass\" that gives someone access to a workshop recording or webinar replay until a certain date.\n<h2><strong>Beispiele f\u00fcr Probemitgliedschaften aus der Praxis<\/strong><\/h2>\n<img class=\"embed-center\" src=\"https:\/\/storage.googleapis.com\/wpgcbucket\/wp\/2023\/04\/777cbbc3-youtube-premium-trial-membership.png\" alt=\"YouTube-Premium-Testmitgliedschaft\" width=\"600\" height=\"535\" \/>\n<p style=\"text-align: center;\"><em>YouTube Premium bietet eine 1-monatige Testmitgliedschaft<\/em><\/p>\n<img class=\"embed-center\" src=\"https:\/\/storage.googleapis.com\/wpgcbucket\/wp\/2023\/04\/4f8603a4-fly-by-jing-trial-membership.png\" alt=\"fly by jing Schnuppermitgliedschaft\" width=\"600\" height=\"458\" \/>\n<p style=\"text-align: center;\"><em><strong>Anmerkung:<\/strong> Fly By Jing bietet keine kostenlose Testversion an, aber Mitglieder k\u00f6nnen sofort sparen!<\/em><\/p>\n<img class=\"embed-center\" src=\"https:\/\/storage.googleapis.com\/wpgcbucket\/wp\/2023\/04\/db1505ca-brain-fm-trial-membership.png\" alt=\"brain.fm-Testmitgliedschaft\" width=\"600\" height=\"430\" \/>\n<p style=\"text-align: center;\"><em>Hier ist das kostenlose 3-Tage-Testangebot von Brain.fm. Sind Sie bereit, Ihren Fokus zu verbessern?<\/em><\/p>\n<img class=\"embed-center\" src=\"https:\/\/storage.googleapis.com\/wpgcbucket\/wp\/2023\/04\/cc3e919a-audible-trial-membership.png\" alt=\"audible-Probemitgliedschaft\" width=\"600\" height=\"419\" \/>\n<p style=\"text-align: center;\"><em>Egal, wie oft wir eine E-Mail mit einer kostenlosen Testversion von Audible erhalten, wir scheinen uns immer wieder anzumelden<\/em><\/p>\n<p style=\"text-align: center;\"><img class=\"embed-center\" src=\"https:\/\/storage.googleapis.com\/wpgcbucket\/wp\/2023\/04\/e290a690-onnit-trial-membership.png\" alt=\"onnit Probemitgliedschaft\" width=\"600\" height=\"384\" \/>\n<em>Onnit ist ein Anbieter von Nahrungserg\u00e4nzungsmitteln, der Ihnen eine 15-t\u00e4gige kostenlose Testversion seiner Produkte anbietet - Sie zahlen nur die Versandkosten.<\/em><\/p>\n<img class=\"embed-center\" src=\"https:\/\/storage.googleapis.com\/wpgcbucket\/wp\/2023\/04\/31f0af6d-apple-tv-trial-membership.png\" alt=\"apple tv testmitgliedschaft\" width=\"600\" height=\"521\" \/>\n<p style=\"text-align: center;\"><em>Wie viele Menschen haben Ihnen gesagt: \"<strong>Du musst Ted Lasso sehen!<\/strong>\" AppleTV macht es Ihnen leicht mit einer 7-t\u00e4gigen kostenlosen Testmitgliedschaft<\/em><\/p>\n<img class=\"embed-center\" src=\"https:\/\/storage.googleapis.com\/wpgcbucket\/wp\/2023\/04\/fd99e576-ancestry-trial-membership.png\" alt=\"ancestry testmitgliedschaft\" width=\"600\" height=\"397\" \/>\n<p style=\"text-align: center;\"><em>Ancestry bietet Ihnen eine 14-t\u00e4gige kostenlose Testversion, um Ihre Wurzeln zu entdecken<\/em><\/p>\n<img class=\"embed-center\" src=\"https:\/\/storage.googleapis.com\/wpgcbucket\/wp\/2023\/04\/97e31eb0-corepower-yoga-trial-membership.png\" alt=\"corepower yoga testmitgliedschaft\" width=\"600\" height=\"404\" \/>\n<p style=\"text-align: center;\"><em>Sind Sie bereit, die Spinnweben des Winters abzusch\u00fctteln? CorePower Yoga bietet eine kostenlose einw\u00f6chige Mitgliedschaft an, damit du in den Seitenkreislauf einsteigen kannst.<\/em><\/p>\n<img class=\"alignnone size-full wp-image-15014\" src=\"https:\/\/storage.googleapis.com\/wpgcbucket\/wp\/2023\/04\/0bb3f306-trial-membership-examples.jpg\" alt=\"wie man eine kostenlose Probemitgliedschaft anlegt\" width=\"1000\" height=\"493\" \/>\n<h2><strong>Wie man eine kostenlose oder kostenpflichtige Testmitgliedschaft einrichtet<\/strong><\/h2>\nCreating a free or paid membership trial with MemberMouse is a breeze!\n\n1. In your MemberMouse Dashboard, go to your <strong>Produkt-Einstellungen<\/strong> and hit the green \"create a product\" button.\n\n<img class=\"embed-center\" src=\"https:\/\/storage.googleapis.com\/wpgcbucket\/wp\/2023\/04\/80a3158d-how-to-create-a-trial-membership.jpg\" alt=\"wie man eine Probemitgliedschaft anlegt\" width=\"600\" height=\"431\" \/>\n\n2. Name your product, associate it with a membership level or bundle, and set the price\n\n4. Click the Trial toggle button and choose the trial price (leave as $0.00 for a free trial)\n\n5. Determine the length of the trial and if you want to only allow one trial per member\n\n<img class=\"embed-center\" src=\"https:\/\/storage.googleapis.com\/wpgcbucket\/wp\/2023\/04\/4a0a41d0-how-to-create-a-membership-trial.jpg\" alt=\"wie man eine Testmitgliedschaft erstellt\" width=\"600\" height=\"285\" \/>\n\n6. Finalize your product settings\n\nAnd you're done!\n\nIf you do want to limit access to certain content or areas of your membership during a trial, you'll simply need to create a new membership level or bundle with the correct access. Then when the trial period ends, if someone upgrades their membership, you can simply switch them over to the membership level or bundle with total access.\n\n<img class=\"alignnone size-full wp-image-15015\" src=\"https:\/\/storage.googleapis.com\/wpgcbucket\/wp\/2023\/04\/d458c688-trial-membership-inspiration.jpg\" alt=\"abschlie\u00dfende \u00dcberlegungen zur Probemitgliedschaft\" width=\"1000\" height=\"404\" \/>\n<h2><strong>Abschlie\u00dfende \u00dcberlegungen zur Probemitgliedschaft<\/strong><\/h2>\nThere you have it!\n\nAt this point, you should know whether or not offering a trial membership is right for your business.\n\nTrials are a powerful marketing strategy. When used correctly, they can dramatically boost the number of people who sign up for your membership.\n\nAll that's left for you to do is determine how long your trial membership will be, whether it'll be free or paid, and what you want to include in the trial period.\n\nIf you have any questions at all about trial memberships, please leave us a comment below!\n\nWe'll be happy to answer them for you and point your towards any additional resources that'll get you on your way.","protected":false},"excerpt":{"rendered":"<p>In diesem hilfreichen Leitfaden erfahren Sie alles, was Sie \u00fcber Probemitgliedschaften wissen m\u00fcssen. Dazu geh\u00f6ren die Vor- und Nachteile, Alternativen, Beispiele und Anleitungen!<\/p>","protected":false},"author":20918,"featured_media":15034,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"om_disable_all_campaigns":false,"_strive_editorial_status":"complete","_strive_copy_of":0,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_strive_checklists":"\"\"","_strive_active_checklist":"","_strive_post_notes":"","footnotes":""},"categories":[81,117],"tags":[],"class_list":["post-15001","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing","category-mm-dash"],"acf":[],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/membermouse.com\/de\/wp-json\/wp\/v2\/posts\/15001","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/membermouse.com\/de\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/membermouse.com\/de\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/membermouse.com\/de\/wp-json\/wp\/v2\/users\/20918"}],"replies":[{"embeddable":true,"href":"https:\/\/membermouse.com\/de\/wp-json\/wp\/v2\/comments?post=15001"}],"version-history":[{"count":0,"href":"https:\/\/membermouse.com\/de\/wp-json\/wp\/v2\/posts\/15001\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/membermouse.com\/de\/wp-json\/wp\/v2\/media\/15034"}],"wp:attachment":[{"href":"https:\/\/membermouse.com\/de\/wp-json\/wp\/v2\/media?parent=15001"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/membermouse.com\/de\/wp-json\/wp\/v2\/categories?post=15001"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/membermouse.com\/de\/wp-json\/wp\/v2\/tags?post=15001"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}