{"id":15553,"date":"2023-06-29T04:30:00","date_gmt":"2023-06-29T08:30:00","guid":{"rendered":"https:\/\/membermouse.com\/?p=15553"},"modified":"2023-06-29T15:31:59","modified_gmt":"2023-06-29T19:31:59","slug":"wie-man-online-fitnessprogramme-verkauft","status":"publish","type":"post","link":"https:\/\/membermouse.com\/de\/membership\/how-to-sell-online-fitness-programs\/","title":{"rendered":"Wie man Online-Fitness-Programme verkauft: Ein detaillierter Leitfaden"},"content":{"rendered":"Are you thinking about starting an online business where you sell your fitness programs online?\r\n\r\nIf so, we think this is a great idea!\r\n\r\nIn fact, if we were starting our own online business, the online fitness niche would definitiv<\/strong><\/em> be one we'd consider.\r\n\r\nWhy?\r\n\r\nWell, according to diese aktuelle Studie<\/a>wird der Online-Fitnessmarkt voraussichtlich um mehr als 1,500%<\/strong> in the next ten years. In 2022, the total value of the online fitness market was $14.9 billion. And in 2032, it's projected to grow to a value of $250.7 billion. Not only that, but the demand for recorded, on-demand online fitness content is growing faster than ever.\r\n\r\nThis is where you come in!\r\n\r\nIf you're a fitness teacher or expert of any kind, there's never been a better time for you to create an online fitness business. And in this article, we'll show you how you can start selling your fitness content online right away.\r\n\r\nLet's dive in.\r\n\r\n\"Fitnessprogramme\r\n

Step 1: Choose Your Business Model & Monetization Strategy<\/strong><\/h2>\r\nDer erste Schritt zur Verkauf Ihrer Online-Fitnessprogramme<\/a> is to choose the right model for your business.\r\n\r\nThere are four main models you can use to sell your fitness content:\r\n

1. Das Mitgliedschaftsmodell<\/strong><\/h3>\r\nWith this business model, you'd package your fitness content into a membership or subscription. Your members would pay a recurring fee for access to your content. If someone were to cancel their membership, they'd lose access to your online fitness programs. As the business owner, you could choose to create one membership level or multiple membership levels. This would allow you to offer different products at different price points.\r\n\r\nLet's look at a quick example that'll help illustrate this model.\r\n\r\nImagine that you're a yoga instructor who wants to build an online business. You've decided upon the membership model and want to bundle all of your content into one monthly membership. You could create an All Access Yoga membership for $97 per month.\r\n\r\n\"wie\r\n\r\nWhen someone signs up for your membership, they get access to all of your existing and future content. Every class you've ever recorded could live in a content library for your students to watch. Once a week, you lead a live class for your members. This class gets recorded and added to your ever expanding library of content.\r\n\r\nHowever, with this model, you could also create multiple membership levels to better meet the needs of your students. For example, you could create Beginner, Intermediate, and Advanced membership levels.\r\n\r\nThe Beginner membership could cost $25 per month. The Intermediate membership could cost $49 per month. And the Advanced membership could cost $97 per month. The content associated with each membership level would be designed to meet the skill level of those members.\r\n\r\nOnce a beginner was confident with their downward facing dogs and warrior ones, they could move up to the Intermediate membership, and so on.\r\n\r\nThe key thing to remember about the membership model is that access to your content is directly connected to an active payment. When someone cancels their membership, they lose access to the content inside your membership.\r\n

2. Das Online-Kursmodell<\/strong><\/h3>\r\nThe next way you can sell your online fitness programs is with the online course model. With this model, you package up your classes into a standalone online course that's sold as a one-time purchase. With this model, once someone buys your online fitness program, they'll own it for life. This model is ideal for online fitness programs that require step-by-step instructions.\r\n\r\nHere's an example of this:\r\n\r\nLet's say that you're a kettlebell instructor. You've worked with clients individually for years. And now you want to package up all your knowledge into a fitness program you can sell online. In this instance, the online course model would be perfect for you. You could create a Kettlebell Mastery program that walks someone through all of the fundamental principles of kettlebell strength training.\r\n\r\n\"wie\r\n\r\nEach one of your lessons could teach a different technique. Once someone had gone through your entire course, they'd have a solid foundation for their own strength training routine. Plus, your students could revisit the modules in your course whenever they needed a refresher or reminder.\r\n\r\nThe thing to consider about the online course model is that your students will expect to own your product forever after they purchase it.\r\n

3. Das Personal Training Modell<\/strong><\/h3>\r\nAnother way you could sell your online fitness programs is through the personal training model. This model is less scalable, but creates the possibility for you to charge premium rates for your services. With this model, you'd sell individual or group training that was delivered live via video.\r\n\r\nYou could also provide your clients with access to you via a community forum, private Slack channel, or a tool like Voxer. This model is ideal for people who want a deeper level of support. It's also great if you offer really technical instruction. For example, something like dance or tai chi.\r\n\r\nLet's look at a quick example of how you could use this model to sell personal training online.\r\n\r\n\"Fitnessprogramme\r\n\r\nImagine that you're an expert in the Yang style of tai chi. You've mastered the 24 movements of the form, and now want to help other people accomplish this. Because this form is so intricate and detailed, it's really hard to deliver helpful instruction through pre-recorded videos.\r\n\r\nSo, you've decided to offer virtual personal training. You could create either a personal training package that bills on a monthly basis. Or, you could create a package that included a set number of sessions with you. When someone signs up for your personal training, you could create a private Zoom link for them that gets displayed in their members area.\r\n\r\nEven though this model is less scalable than the other models, it does create the opportunity for you to charge premium rates for your services. While someone might be willing to pay $197 for a course about tai chi, they might also be willing to invest $997 for detailed, personalized instruction from you. Whether or not you choose this model really depends on your bandwidth and what type of business you want to build.\r\n

4. Das Hybridmodell<\/strong><\/h3>\r\nBut what if you're a big thinker? What if you don't want to commit to any one of these models. What if you like elements of all of them, and want to mash them together into a masterpiece of online business?\r\n\r\nFirst of all, we like your style and applaud your ambition.\r\n\r\nSecond of all, you can definitely do that with the hybrid model!\r\n\r\nThe fact is that all of these business models for online fitness programs are extremely flexible and complimentary. You can create and sell both memberships and online courses. And for the most eager students, you can create personal training offers so they can dive deeper into their fitness journey with you.\r\n\r\n\"Fitnessprogramme\r\n\r\nWir k\u00f6nnen Ihnen nur empfehlen, mit dem Gesch\u00e4ftsmodell zu beginnen, das f\u00fcr Sie im Moment am attraktivsten klingt. Von dort aus k\u00f6nnen Sie Ihr Online-Fitnessgesch\u00e4ft ausbauen und weiterentwickeln, um die Bed\u00fcrfnisse Ihres Marktes zu erf\u00fcllen. Wenn Sie mit zu vielen Dingen beginnen, kann das \u00fcberw\u00e4ltigend sein und dazu f\u00fchren, dass Sie die Bodenhaftung verlieren. Sobald Sie jedoch \u00fcber eine effektive Marketingstrategie und einen festen Kundenstamm verf\u00fcgen, sind Ihren M\u00f6glichkeiten keine Grenzen mehr gesetzt.\r\n\r\n\"wie\r\n

Schritt 2: Entscheiden Sie, welche Art von Inhalten Sie anbieten werden<\/strong><\/h2>\r\nAnother important thing to consider as you plan to sell your online fitness programs is what type of content you'll offer.\r\n\r\nThere are so many different types of content you can offer your customers. It's just a matter of figuring out what you like creating and what your audience likes consuming.\r\n\r\nFor example, you can create and offer:\r\n