{"id":1636,"date":"2023-03-22T11:11:17","date_gmt":"2023-03-22T18:11:17","guid":{"rendered":"https:\/\/membermouse.com\/?p=1636"},"modified":"2026-06-16T14:05:39","modified_gmt":"2026-06-16T18:05:39","slug":"sie-wollen-also-ein-mitgliedschaftsgeschaft-grunden","status":"publish","type":"post","link":"https:\/\/membermouse.com\/de\/membership\/so-you-want-to-start-a-membership-business\/","title":{"rendered":"Sie wollen also ein Mitgliedschaftsgesch\u00e4ft er\u00f6ffnen?"},"content":{"rendered":"Let's get real for a second...\n\nStarting a new business can be a long journey.\n\nThere are no shortcuts that will actually lead you to long-term success.\n\nThis is especially true when it comes to membership businesses.\n\nWhen done right, creating a Mitgliedschaft oder Abonnement<\/a> based business can be very rewarding. You have the opportunity to build meaningful, long-term relationships with your members, provide them with value month after month, and cultivate a community that creates secure and stable income for you.\n\nHowever, unlike other businesses, running one that relies on members (or subscribers) is a whole different ball game. There are a couple things that make this type of business unique.\n\nFirst, while traditional productized businesses sell a product or service once, they have to continue selling that product to new customers in order to keep making a profit. This isn\u2019t the case with membership and subscription businesses, where the \u201cproduct\u201d results in regular monthly (or annual) income for as long as your members stick around.\n\nSecond, keeping your membership or subscription up to date (and customers happy) on a consistent basis requires more effort than a standalone product, which you only sell once and then forget about unless trouble arises. This means that you can\u2019t be of the mindset of selling and forgetting \u2013 you\u2019ll have to constantly be on your toes with content that benefits your members.\n\nWith that in mind, let's take a quick step back and look at the high-level overview of membership businesses.\n\n\"\"\n

Was ist ein Mitgliedschaftsgesch\u00e4ft?<\/strong><\/h2>\nIn 2023, membership businesses are popping up everywhere. You can get your groceries with a Costco membership, get your sweat on with a Peloton subscription, and have just about anything shipped right to your door with Amazon Prime.\n\nWe\u2019ve seen such an explosion of membership and subscription offerings over the past five years that it can be easy to lose sight of the true definition of a membership.\n\nSo, what is a membership business, exactly?\n\nOn the surface, a membership business is simply a company or organization that creates a product or service for which people pay to access on a recurring basis. This could be a monthly, quarterly, or annual billing cycle.\n\nGoing a bit deeper, a membership business is something to which people belong. It\u2019s a community, center, or hub that provides enough ongoing value to people that they become ongoing members rather than one-time customers.\n\nThink about it:\n\nYou don\u2019t say that you gekauft<\/em> einen weiteren Monat in Ihrem Fitnessstudio. Sie sagen, dass Sie geh\u00f6ren<\/strong> to a gym.\n\nThere\u2019s a subtle yet significant psychological difference between buying something once from a business and trusting them to provide you with a product or service until you decide to cancel.\n\nWhat it all comes down to is this:\n\nMembership businesses are built upon long-term relationships vs. short-term transactions. Or as best-selling author Robbie Kellman Baxter would put it, membership and subscription businesses solve ewige Probleme mit einem ewigen Versprechen<\/a>. Wenn Ihnen das gelingt, haben Sie eine echte Chance, den \"heiligen Gral\" des Gesch\u00e4fts zu erreichen: stabile, vorhersehbare, wiederkehrende Einnahmen.\n
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Spa\u00dffaktor #1: Nach Angaben von C+R Forschung<\/a>gaben die Amerikaner im Jahr 2022 durchschnittlich $219,00 pro Monat f\u00fcr Mitgliedschafts- und Abonnementdienste aus.<\/h5>\n<\/div>\n

Mitgliedschaften vs. Abonnements: Was ist der Unterschied?<\/strong><\/h2>\nDas wirft nat\u00fcrlich die Frage auf:\n\n\"Was ist der Unterschied zwischen einem Mitgliedschafts- und einem Abonnementgesch\u00e4ft?\"<\/em>\n\nGreat question.\n\nWhile these two terms are often used interchangeably, there is in fact a difference between membership and subscription businesses. The easiest way to illustrate this difference is to look at two different business models you\u2019re probably familiar with.\n\n\"Beispiel\nFor our first example, let\u2019s consider the entertainment streaming companies like Netflix, Disney+, and Spotify. These are your classic subscription businesses. You pay a recurring fee for access to content on each platform. There is no concept of a relationship involved in your Netflix subscription. If you pay, you get to watch movies. If you don\u2019t, you\u2019ll have to find another way to watch this week\u2019s episode of The Great British Baking show.\n\nOn the flip side, let\u2019s take a look at a boutique fitness business like a yoga studio or CrossFit gym. Yes, you do pay a recurring fee for access to these facilities in the same way you pay for Netflix. However, these are membership businesses because you belong in the community they\u2019ve created.\n\nWhen you check in to a yoga studio, the instructor will typically scan your membership card and greet you by name. If you stick around past your free trial period, you\u2019ll likely build relationships with the instructors and your fellow students. They\u2019ll know your skill level, whether you have any injuries that prevent you from doing certain poses, what type of class you like taking, etc.\n\nIt may seem like we\u2019re splitting hairs here, but it is important for you to know the difference between membership and subscription businesses.\n\nAt the end of the day, membership businesses are more focused on relationships. Whereas subscription businesses are primarily built around transactions.\n\nOne isn\u2019t better than the other. The model you choose really depends on the type of business you want to create. And the truth of the matter is that the lines between these two types of recurring revenue businesses are often blurred and blended together.\n\n\"Beispiele\n

Examples Of Membership & Subscription Businesses<\/strong><\/h2>\nNachdem wir nun die meisten Grundlagen behandelt haben, wollen wir uns nun einige Beispiele aus der Praxis von Mitgliedsunternehmen ansehen. Dies wird Ihnen dabei helfen, all die Theorien, die wir behandelt haben, in der Realit\u00e4t zu verankern und Ihnen hoffentlich ein paar Ideen f\u00fcr Ihr eigenes Mitgliedsunternehmen geben.\n

Service-Based Membership & Subscription Businesses<\/h4>\n<\/i> Kommunikationsdienste<\/strong>\n