{"id":1669,"date":"2017-07-05T06:00:08","date_gmt":"2017-07-05T13:00:08","guid":{"rendered":"https:\/\/membermouse.com\/?p=1669"},"modified":"2026-06-16T14:05:41","modified_gmt":"2026-06-16T18:05:41","slug":"der-schnellste-weg-fragen-der-mitglieder-zu-beantworten-ohne-uberfordert-zu-sein","status":"publish","type":"post","link":"https:\/\/membermouse.com\/de\/membership\/the-quickest-way-to-answer-member-questions-without-being-overwhelmed\/","title":{"rendered":"Der schnellste Weg zur Beantwortung von Mitgliederfragen (ohne sich zu \u00fcberfordern)"},"content":{"rendered":"There are quite a few pros about working with a membership business, and one of them is having a community of people who love and follow your business on a regular basis. In some ways, they eventually become like family to you.\r\n\r\nBut that can also mean that in other, less positive ways, they are truly like family to you. At some point, you may be bombarded with questions, some of them valid, and others less so.\r\n\r\nThe thing about members asking questions is that you really can\u2019t afford to ignore them. A single product business may occasionally receive a bad review from customers who have their complaints unanswered, but they don\u2019t really sweat it because new customers roll in every day.\r\n\r\nFor memberships, a pile of unanswered questions means a significant loss of revenue for you should they decide that you\u2019re just not worth the hassle, or they decide not to tell their friends about you. And that\u2019s actually a pretty big deal. In fact, according to Wharton School of Business, the Lebenszeitwert von Empfehlungskunden<\/a> is 16% higher than a standalone customer, which means that you really want your customers to have good things to say about you.\r\n\r\nBut having to waste countless hours each week answering questions can be a real drag on your workflow. So how do you make sure you\u2019re dedicating an adequate amount of energy to answering member questions without spending hours doing it?\r\n\r\nLet\u2019s take a look\u2026\r\n\r\n\n

Fragen beantworten, bevor sie gestellt werden<\/h2>\r\nEine der besten M\u00f6glichkeiten, dies zu tun, ist die pr\u00e4ventive Beantwortung von Fragen auf Ihrer Website. Nein, wir reden hier nicht von einer FAQ-Seite (jedenfalls noch nicht). Wir sprechen davon, Ihre Texte so zu gestalten, dass sie die Arbeit f\u00fcr Sie erledigen, wo es am wichtigsten ist.\r\n

Mikrokopie<\/h3>\r\nNow, this doesn\u2019t mean you need to make each landing page on your site a small novel in order to answer every question. It means that you should take commonly asked questions and use microcopy throughout your site to make sure visitors know the answers as soon as they visit.\r\n\r\nWhat\u2019s microcopy, you say? Microcopy is short, targeted phrases that give instruction or add additional necessary information to your site. They can be found around CTA buttons, headlines, or even scattered through your copy.\r\n\r\nOne example of well-used microcopy in this case would be on Turm<\/a>Website. Die Schaltfl\u00e4che \"Jetzt kaufen\" befindet sich oben auf der Homepage, aber es gibt nicht viele Informationen f\u00fcr Erstbesucher. Wenn man jedoch mit dem Mauszeiger \u00fcber die Schaltfl\u00e4che f\u00e4hrt, erscheint ein Popup mit weiteren Details \u00fcber das Produkt.\r\n\r\n\"Turm\"\r\n\r\nIn einer E-Commerce-Umgebung kann die Mikrokopie Ihnen helfen, Ihre Dienstleistung oder Ihr Produkt zu verkaufen. Nehmen Sie Gitman<\/a> als weiteres Beispiel.\r\n\r\n\"Gitman\"\r\n\r\nGitman provides a bit of relevant copy about the quality of its materials (and other details) on its checkout pages. Consumers are not overwhelmed with information, so it doesn\u2019t get in the way, but it does help answer questions that customers may have in their heads while browsing.\r\n\r\nYou can also add microcopy to your checkout forms to clarify issues with credit card input and additional fees that may be included, so you don\u2019t have to field technical or financial questions at every turn.\r\n

Automatisierte Antworten einrichten<\/h2>\r\nEine weitere einfache M\u00f6glichkeit, Fragen der Mitglieder zu beantworten, ist die Einrichtung automatischer Antworten, die die Arbeit f\u00fcr Sie \u00fcbernehmen. Sie k\u00f6nnen sowohl Fragen im Voraus beantworten als auch mehr Klarheit \u00fcber Ihr Produkt oder Ihre Dienstleistung schaffen.\r\n

Automatisierte E-Mails<\/h3>\r\nAccording to a study by Purdue University, 25% of all contact between a company and its customers happens via email. When it comes to answering member questions, chances are that you\u2019re going to be doing a lot of emailing back and forth.\r\n\r\nOne way to cut down on time sending emails is to set up a support email (for example, support @ yourcompany.com) and then einen Autoresponder erstellen <\/a>for it. When members send their queries to that email, they\u2019re greeted with a list of possible solutions to their problem along with a message saying you will follow up if needed.\r\n\r\nIncluding answers to potential questions in your email auto-response or pointing them to resources that may solve their problem sooner than you could is a great way to boost confidence and may cut down the actual time you spend answering those emails.\r\n

Willkommens-E-Mails<\/h3>\r\nYou can also tackle automated responses by answering questions in your welcome email and then pointing them to an additional resource, like a FAQ page or help center (we\u2019ll get to that). If you have a whole email course or series of emails that new members received, even better; you can use them as an opportunity to answer questions in greater detail.\r\n\r\nTake Haus von Fraser<\/a> zum Beispiel. Die Begr\u00fc\u00dfungs-E-Mail ist zwar einfach gehalten, enth\u00e4lt aber Informationen, die den Kunden beim ersten Mal vielleicht entgangen sind, wie z. B. Informationen \u00fcber die R\u00fcckgabe von Artikeln und dar\u00fcber, wie sie sich in ihrer Gemeinde engagieren k\u00f6nnen.\r\n\r\n\"houseoffraser\"\r\n

Entwickeln Sie eine gute FAQ-Seite<\/h2>\r\nApropos FAQ-Seiten: Egal, ob es sich um eine eigenst\u00e4ndige Seite mit einer Liste von Themen und Antworten oder um ein dynamisches Hilfezentrum handelt, ein Ort, an dem Mitglieder Fragen stellen k\u00f6nnen, ohne Ihr Support-Team zu bel\u00e4stigen, ist unerl\u00e4sslich.\r\n

FAQ-Seite<\/h3>\r\nFAQ pages are the granddaddy of question answering resources, and for good reason. There are two approaches you can use when creating a good FAQ page: simple or dynamic.\r\n\r\nThe simple approach is something like Delicious, which is essentially just a list of necessary information that isn\u2019t weighed down with anything extra. While it may not answer every question that comes your way, especially if you have a large membership base, it does work well for smaller memberships. If combined with other resources, like autoresponders or microcopy, it can be an excellent way to keep inquiries low.\r\n\r\n\"K\u00f6stlich\"\r\n\r\nEin gutes Beispiel f\u00fcr einen dynamischen Ansatz w\u00e4re Bank von Amerika<\/a>. Sie bearbeiten eine Vielzahl von Kundenfragen, die von einfach bis kompliziert reichen, und ihre FAQ-Seite spiegelt diese Realit\u00e4t wider. Sie ist voll von Antworten auf alle Arten von Fragen und bietet zus\u00e4tzliche Ressourcen, wenn die Kunden nicht weiterkommen.\r\n\r\n\"boa\"\r\n

Hilfe-Center<\/h3>\r\nIf you do have a larger membership base, or you deal with e-commerce products or a service that requires a lot of frequent interaction with members\/customers, you could also opt to do a help center. Help centers are great because they rely on user submitted tickets, which can help you keep questions out of your inbox as well as give your team time to answer questions as fully as possible.\r\n\r\nApps like HappyFox<\/a>, Hilfe Pfadfinder<\/a> oder Zendesk<\/a> sind allesamt gro\u00dfartige Ressourcen. Wenn Sie nur eine Funktion wie den Chat nutzen und die Tickets auslassen m\u00f6chten, k\u00f6nnen Sie auch etwas verwenden wie LiveChat<\/a> oder Bessere Stimme<\/a>.\r\n\r\n\n

Abschlie\u00dfende \u00dcberlegungen<\/h2>\r\nWhile providing answer to member questions will always come with the territory, it doesn\u2019t have to bog down your business. Having a strategy in place for answering questions both before and after they arise can go a long way to saving you time and energy.\r\n\r\nConsider placing microcopy around your site that helps point out small details that members or new visitors may have in the back of their minds while browsing your site.\r\n\r\nCreate automated responses for customer queries, or as part of a welcome series that preemptively answers questions for brand new members.\r\n\r\nFinally, make sure you have something available to both members and non-members that give them a bit of autonomy, like a FAQ page or help center.\r\n\r\nUsing any or all of these resources will enable you to focus on what really matters: building a better membership.","protected":false},"excerpt":{"rendered":"

Hier erfahren Sie, wie Sie mit all diesen Fragen Ihrer Mitglieder umgehen k\u00f6nnen, ohne sich die Haare raufen zu m\u00fcssen<\/p>","protected":false},"author":10821,"featured_media":3183,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"om_disable_all_campaigns":false,"_strive_editorial_status":"not-started","_strive_copy_of":0,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_strive_checklists":"\"\"","_strive_active_checklist":"","_strive_post_notes":"","footnotes":""},"categories":[64],"tags":[72,71,60,50],"class_list":["post-1669","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-membership","tag-answering-questions","tag-communication","tag-membership-businesses","tag-membership-site"],"acf":[],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/membermouse.com\/de\/wp-json\/wp\/v2\/posts\/1669","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/membermouse.com\/de\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/membermouse.com\/de\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/membermouse.com\/de\/wp-json\/wp\/v2\/users\/10821"}],"replies":[{"embeddable":true,"href":"https:\/\/membermouse.com\/de\/wp-json\/wp\/v2\/comments?post=1669"}],"version-history":[{"count":1,"href":"https:\/\/membermouse.com\/de\/wp-json\/wp\/v2\/posts\/1669\/revisions"}],"predecessor-version":[{"id":22156,"href":"https:\/\/membermouse.com\/de\/wp-json\/wp\/v2\/posts\/1669\/revisions\/22156"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/membermouse.com\/de\/wp-json\/wp\/v2\/media\/3183"}],"wp:attachment":[{"href":"https:\/\/membermouse.com\/de\/wp-json\/wp\/v2\/media?parent=1669"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/membermouse.com\/de\/wp-json\/wp\/v2\/categories?post=1669"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/membermouse.com\/de\/wp-json\/wp\/v2\/tags?post=1669"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}