{"id":1683,"date":"2017-07-11T06:00:24","date_gmt":"2017-07-11T13:00:24","guid":{"rendered":"https:\/\/membermouse.com\/?p=1683"},"modified":"2020-07-29T16:28:31","modified_gmt":"2020-07-29T23:28:31","slug":"warum-ihr-cta-standort-wichtig-ist-wenn-sie-konversionen-wunschen-3","status":"publish","type":"post","link":"https:\/\/membermouse.com\/de\/wordpressux\/warum-ihr-cta-standort-wichtig-ist-wenn-sie-konversionen-wunschen-3\/","title":{"rendered":"Why Your CTA Location Matters If You Want Conversions"},"content":{"rendered":"Your call to action (CTA) is an incredibly important part of your site. It tells visitors how to subscribe to your blog, start a free trial, schedule an appointment, book a consultation or download that nifty e-book you spent months putting together.\r\n\r\nYour CTA is your secret weapon to generating leads and nabbing conversions, but a bad CTA will do neither of those things.\r\n\r\nThat\u2019s why we\u2019re taking a look at what makes a CTA effective and, more importantly, how a CTAs location can have a big impact on your overall conversion rates.\r\n\r\n[content_upgrade cu_id=\"1682\"]Don't miss: How to A\/B Test Your CTAs[content_upgrade_button]Click Here[\/content_upgrade_button][\/content_upgrade]\r\n

How CTAs Affect Conversion Rates<\/h2>\r\nCTAs are marketing tools designed to tell visitors how to interact with your business. They let them know what paths to take through your website, how to accomplish a goal or how to access resources that will help them on their journey.\r\n\r\n\"call-to-action-button-template\"\r\n\r\nBut how important are they in terms of conversion rates? Very. Here are a few stats from Protocol 80<\/a>:\r\n
    \r\n \t
  1. Emails with a single call-to-action increased clicks 371% and sales 1617%. (WordStream<\/a>)<\/li>\r\n \t
  2. Adding CTAs to your Facebook page can increase click-through rate by 285%. (AdRoll<\/a>)<\/li>\r\n \t
  3. HubSpot<\/a> found that anchor text CTAs increased conversion rates by 121%.<\/li>\r\n \t
  4. Personalized CTAs convert 42% more visitors into leads than untargeted CTAs. (HubSpot<\/a>)<\/li>\r\n<\/ol>\r\nBasically, if you want to improve business, you should be including CTAs in your marketing strategy. More specifically, on your website, social media, emails, newsletters and anywhere else you can think.\r\n\r\nIn fact, more than 90%<\/a> of visitors to your website alone will read your CTAs and, ideally, you want all 90% to click on them, too.\r\n\r\nSo what are some important factors to keep in mind when it comes to making sure your CTAs are noticed (and clicked)?\r\n

    Above the Fold Vs. Below the Fold<\/h2>\r\nWhen it comes to CTAs, it\u2019s all about location, location, location.\r\n\r\nGenerally speaking, there are two main locations to consider when placing your CTAs: above the fold and below the fold.\r\n\r\n\u201cThe fold\u201d is the portion of your site that is visible to users without having to scroll. It dates back to the days of newspapers when people included all the important information above the physical fold. (If you want to find out where the fold is on your site, you can go here: Where Is The Fold?<\/a>).\r\n\r\n\"abovethefold\"\r\n\r\nSo how does the fold effect CTA conversion rates, and where exactly should you place your CTA: Above or below the fold? Here\u2019s what you need to know:\r\n\r\nAbove-the-fold CTAs are great for customers who already know what you do. If your business is fairly successful or well known, then having a CTA above the fold can work wonders for capturing leads.\r\n\r\nSites like Evernote<\/a> and Dropbox<\/a>, for example, make their CTAs the main focus of on first look. But then again, they are both top apps in their respective field, and users generally know what they are getting themselves into on their first visit.\r\n\r\n\"evernotecta\"\r\n\r\nIf your business is generally less well known or niche, you might want to keep in mind that\u2026\r\n\r\nBelow-the-fold CTAs are great for businesses that need a little more explanation before customers take action<\/strong>. Even if you have explanatory information at the top of your page, you can still put a CTA at the top. However, studies show that everyone scrolls<\/a>, so you may want to place your CTA at the bottom, as that\u2019s where visitors are headed anyway.\r\n\r\nBut can you have a CTA at the top and<\/em> the bottom of the page? Of course you can! In fact, multiple CTAs can have a huge impact on conversions.\r\n

    Single CTA Vs. Multiple CTAs<\/h2>\r\nAaron Bolshaw over at Act-On started A\/B testing<\/a> single CTAs versus multiple CTAs and found that using multiple CTAs \u201croutinely lifted engagement by 20%.\u201d Though he also noted that there are important times to use single CTAs, too.\r\n\r\nOn the whole, studies show that multiple CTAs often work better for improving conversion rates, so while you\u2019re busy debating whether or not you should include your CTA above or below the fold, you could probably do both without much consequence.\r\n\r\n\"teambox\"\r\n\r\nBut in what cases might a single CTA work better?\r\n\r\nSingle CTAs often work the best for short landing pages, emails, surveys and any sort of promotional content with a single actionable item. FulcrumTech wrote an article<\/a> showing how a single CTA attached to their newsletter netted them a response rate 27 times higher than normal.\r\n\r\nThe key to an effective single CTA is having a clear statement of action, whether it\u2019s subscribing, downloading or clicking through to somewhere else. The risk with single CTAs is that you only get one shot to grab someone\u2019s attention.\r\n\r\nMultiple CTAs, on the other hand, can change up wording and styles without significantly affecting conversions.\r\n

    Testing CTA Locations<\/h2>\r\nOf course, you can speculate about the success of a CTA all you want. When push comes to shove, you will need to test out which location (or locations) will get you the most conversions.\r\n\r\nThe best way to do testing is through an A\/B test, which is a way to compare two different versions of a CTA while tracking data to see which version performs better. You can test in one of two ways: a split test that compares alternate versions of the same element on two different pages, or a multivariate test that pits several different CTAs against each other on multiple pages.\r\n\r\nYou will want to play around with different locations to see which CTA grabs the most attention for your site visitors. You may also want to test whether or not having a single CTA is a better option for your landing page versus having multiple ones.\r\n\r\nA few other things you might want to consider A\/B testing for when it comes to your CTAs are:\r\n\r\nCopy.<\/strong> What your CTA says can make a huge impact. In fact, Friendbuy saw a 211% improvement<\/a> in conversions by switching their original CTA \u2013 \u201cShare Friendbuy with friends\u201d \u2013 to the much simpler and clearer \u201cSee demo.\u201d Both accomplished the same goal of getting people to try out Friendbuy, but only one actually communicated that message clearly enough to get people to click.\r\n\r\nColor.<\/strong> You may think a bold color, like red, is the best choice, but a bright red CTA may not have the impact<\/a> you want it to have. Consider testing out various colors to see which ones work better for each CTA.\r\n\r\nSize.<\/strong> CTAs come in all sizes, from small, single word or phrase buttons to large, banner-like images. If you\u2019re using multiple CTAs, try testing out varying sizes with different copy accompanying each variation to see which one is the most successful.\r\n\r\nDesign.<\/strong> The overall look and feel of your CTA is important to conversions. Should you have round buttons or square buttons? Should you include whitespace or not? Should you use images, stock photos, or just text? These are all questions<\/a> that can affect click rates.\r\n\r\nAnimation.<\/strong> You may want to consider adding a little pop and flair to your CTAs by including animation. WordPress plugins like Animated-CTA can help you quickly make your CTAs come alive.\r\n\r\n[content_upgrade cu_id=\"1682\"]Need help A\/B testing? Check out our resource: How to A\/B Test Your CTAs[content_upgrade_button]Click Here[\/content_upgrade_button][\/content_upgrade]\r\n

    Final Thoughts<\/h2>\r\nCTAs are a big deal if you\u2019re looking to improve business, and the location of those CTAs matters, too.\r\n\r\nIf you are a business that everyone knows and loves, consider making your CTA the main offering of your website\u2019s design above the fold.\r\n\r\nIf you are a newer, niche, or slightly less well-known business, consider including your CTA after some explanatory text, whether at the top or the bottom.\r\n\r\nBut no matter what, you should always A\/B test your CTAs to make sure they\u2019re working to improve your conversions the way you actually want them to.","protected":false},"excerpt":{"rendered":"

    M\u00f6chten Sie Ihre CTA-Konversionsraten verbessern? Es dreht sich alles um Standort, Standort, Standort...<\/p>","protected":false},"author":10821,"featured_media":3181,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"om_disable_all_campaigns":false,"_strive_editorial_status":"not-started","_strive_copy_of":0,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_strive_checklists":"\"\"","_strive_active_checklist":"","_strive_post_notes":"","footnotes":""},"categories":[73],"tags":[74,40,75],"class_list":["post-1683","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-wordpressux","tag-call-to-action","tag-conversion-rate","tag-cta-boost-tips"],"acf":[],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/membermouse.com\/de\/wp-json\/wp\/v2\/posts\/1683","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/membermouse.com\/de\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/membermouse.com\/de\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/membermouse.com\/de\/wp-json\/wp\/v2\/users\/10821"}],"replies":[{"embeddable":true,"href":"https:\/\/membermouse.com\/de\/wp-json\/wp\/v2\/comments?post=1683"}],"version-history":[{"count":0,"href":"https:\/\/membermouse.com\/de\/wp-json\/wp\/v2\/posts\/1683\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/membermouse.com\/de\/wp-json\/wp\/v2\/media\/3181"}],"wp:attachment":[{"href":"https:\/\/membermouse.com\/de\/wp-json\/wp\/v2\/media?parent=1683"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/membermouse.com\/de\/wp-json\/wp\/v2\/categories?post=1683"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/membermouse.com\/de\/wp-json\/wp\/v2\/tags?post=1683"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}