{"id":1716,"date":"2017-07-25T06:00:51","date_gmt":"2017-07-25T13:00:51","guid":{"rendered":"https:\/\/membermouse.com\/?p=1716"},"modified":"2026-06-16T14:05:41","modified_gmt":"2026-06-16T18:05:41","slug":"wie-sie-ihr-content-marketing-durch-e-mail-integration-verbessern-konnen","status":"publish","type":"post","link":"https:\/\/membermouse.com\/de\/integration\/how-to-use-email-integration-to-improve-your-content-marketing\/","title":{"rendered":"Wie Sie mit E-Mail-Integration Ihr Content Marketing verbessern k\u00f6nnen"},"content":{"rendered":"If you\u2019ve been running any sort of online business within the last five years, you\u2019ve probably come across the words \u201ccontent marketing.\u201d\n\nContent marketing may seem like buzzwords designed to make lead generation feel less like selling a used car to random strangers, but content marketing actually is a legitimate business strategy. And it really, really works.\n

Was ist das und warum sollten Sie sich daf\u00fcr interessieren?<\/h2>\nContent marketing is a way of using content \u2013 images, web copy, blogs, newsletters, etc. \u2013 to snag new customers and create a sense of loyalty. It\u2019s a way to not only sell your brand, but also to offer something of genuine value to the people who follow you.\n\nIn fact, content marketing is proven to achieve more effective leads than paid searches, and inbound markets that focus on content creation achieve the highest ROI of all inbound marketers.\n\n\"helpscout-email\"\n\nQuelle: HelpScout<\/a>\n\nBis zu 93% von B2B-Vermarktern<\/a> claim to currently use some form of content marketing to reach users, and that statistic is especially important for membership and subscription businesses that rely on member engagement over a long period of time.\n\nBut, if content marketing is so important, what\u2019s the best way to utilize it to generate leads and keep current audiences engaged? Well, the easiest way is to use email marketing.\n\n\n

Integration f\u00fcr einfaches E-Mail-Marketing<\/h2>\nE-Mail-Marketing ist ziemlich wichtig, wenn es darum geht, neue Gesch\u00e4fte zu akquirieren, insbesondere mit 89% von Vermarktern<\/a> saying that email is their main source of lead generation. It\u2019s one of the most effective forms of marketing because it allows you to build relationships with individuals and promote your product or service at the same time. You\u2019re essentially delivering a ton of value with your brand\u2019s personality.\n\nGood email marketing involves actually sending emails on a consistent basis. That means taking time to develop content, building email templates, finding the right design and brand voice and actually, you know, sending those emails out to your lists.\n\nIf that sounds exhausting, it\u2019s because it definitely can be. Luckily, there are companies out there dedicated solely to helping you put together email marketing campaigns.\n\nMost email marketing apps let you organize your contacts into segmented lists, add new contacts easily, integrate with other apps, platforms or plugins, send well-designed messages quickly and analyze how well your emails are performing with each targeted audience. Basically, all the things you don\u2019t want to do yourself.\n

Die Auswahl der richtigen App<\/h2>\nAber welche Marketing-App eignet sich am besten f\u00fcr Ihre Bed\u00fcrfnisse? Das h\u00e4ngt von einer Reihe von Faktoren ab...\n

Kostenlose E-Mail-Marketing-Anwendungen<\/h3>\nWie oft m\u00f6chten Sie Ihre E-Mails versenden? Einige Apps wie Senden Sie<\/a>, SendinBlue<\/a> oder Mailjet<\/a> k\u00f6nnen Sie etwa 2-4 E-Mails pro Monat an eine kleinere Zielgruppe (etwa 2.000 Nutzer) versenden. Jede App ist besonders einfach und geradlinig und hat eine etwas andere Funktion. Mailjet eignet sich zum Beispiel hervorragend f\u00fcr datengesteuerte E-Mails, w\u00e4hrend SendinBlue perfekt f\u00fcr SMS und Transaktions-E-Mails ist.\n\n\"senden\n\nQuelle: Senden Sie<\/a>\n\nIf you don\u2019t have a huge subscriber base and you don\u2019t want to overwhelm them with content, using a more streamlined app with help.\n\nHowever, if you do have a larger audience or you want to send a variety of email content, you may want to consider using something a little more robust. Apps like TinyLetter<\/a> und SendWithUs<\/a> provide unlimited emails to 5,000+ users.\n\nSendWithUs, for example, is a great platform for code-driven email marketing (for all those designers and developers out there), while TinyLetter is a simple and elegant platform that will handle a lot of the minor details for you.\n\n\"tinyletter\"\n\nQuelle: TinyLetter<\/a>\n\nUnd dann ist da noch der Gro\u00dfvater der kostenlosen E-Mail-Marketing-Apps: MailChimp<\/a>. MailChimp ist eigentlich eine Reihe von mobilen Apps, mit denen Sie Ihre Marketingbed\u00fcrfnisse an Ihre individuellen Zielgruppen anpassen k\u00f6nnen. Wenn Sie WordPress verwenden und nach einer robusten Plattform ohne das hohe Preisschild suchen, verwenden Sie MailChimp.\n\n\"mailchimp\"\n\nQuelle: MailChimp<\/a>\n

Bezahlte E-Mail-Marketing-Anwendungen<\/h3>\nHowever, you may want a little more bang for your buck, in which case there are several paid options that can help you improve your email marketing efforts.\n\nWhen it comes to email automation, we recommend apps like AWeber<\/a> und iKontakt<\/a>da sie erstklassige L\u00f6sungen f\u00fcr kreative Bed\u00fcrfnisse bieten. Sie k\u00f6nnen Designs f\u00fcr kompliziertere Inhalte anpassen sowie eine Versandstrategie und ein Posteingangssystem erstellen, das die Nutzer mit Ihrer Marke verbindet. (Sie lassen sich auch recht gut in WordPress integrieren.)\n\n\"aweber\"\n\nQuelle: AWeber<\/a>\n\nWenn Ihr Unternehmen eher auf der Unternehmensebene angesiedelt ist und Sie ein sehr gro\u00dfes Publikum (10.000+) haben und es Ihnen nichts ausmacht, ein wenig Geld f\u00fcr Ergebnisse auszugeben, k\u00f6nnen Sie auch einige der bekannteren Apps verwenden, wie ActiveCampaign<\/a>, Kampagnen-Monitor<\/a>, oder Hubspot<\/a>, which often take care of a lot of the design and strategy on your behalf.\n\nIf you're using MemberMouse, we integrate with ActiveCampaign, Drip, MailChimp, AWeber, GetResponse and iContact, which makes choosing from the above list that much easier.\n

Auswahl der richtigen Zielgruppe<\/h2>\nOnce you know which automated email marketing app you want to integrate with your site, the next step is choosing which audiences will receive which emails.\n\nWhat, you didn\u2019t think you could just send out one email and call it a day did you? Content marketing is all about targeting the right audiences with the right messages, and that means plenty of individualization and segmented email lists.\n\nSegmenting your list is especially important. Nach Angaben von eMarketer<\/a>, 39% of email marketers using list segmentation have better open rates, lower opt-out and unsubscribe rates, and increased sales leads.\n\nOf course, a lot of the email marketing apps above will handle segmented lists for you, but you will definitely still need to populate those lists from your website, and you may still need to import those lists from WordPress. You may even consider segmenting your them before importing them to your email marketing app, too, in which case there are several plugins you can use in WordPress to help you do just that.\n\nHere are a few of the top options:\n\nThrive Leads<\/a>\nOpt-In-Monster<\/a>\nLeadpages<\/a>\nPlugmatter<\/a>\nOptin-Architekt<\/a>\n\nWenn Sie Hilfe bei der Segmentierung Ihrer Listen f\u00fcr verschiedene Zielgruppen ben\u00f6tigen, finden Sie bei Hubspot einen tollen Beitrag dazu hier<\/a>.\n\nOnce again, if you're using MemberMouse to Integration mit einem E-Mail-Anbieter<\/a>wird die Segmentierung f\u00fcr Sie \u00fcbernommen. MemberMouse verschiebt Mitglieder automatisch zwischen Mailinglisten, basierend auf ihrer Mitgliedschaftsstufe sowie mehreren anderen Schl\u00fcsselfaktoren.\n\n\n

Die Auswahl des richtigen Inhalts<\/h2>\nSchlie\u00dflich, und das ist vielleicht das Wichtigste, m\u00fcssen Sie entscheiden, welche Art von E-Mail-Marketing-Inhalten Sie erstellen m\u00f6chten. Die h\u00e4ufigste Art von E-Mail-Inhalten ist ein Newsletter, der aufkl\u00e4rt und wirbt (laut HubSpot<\/a>, you want your content to hit the sweet spot of 90% educational, 10% promotional).\n\nYour content doesn\u2019t need to be world changing. In fact, it could be as simple as Buzzfeed\u2019s \u201cThis Week in Cats\u201d newsletter (which is actually fairly successful).\n\n\"buzzfeed-katzen-newsletter\"\n\nQuelle: Buzzfeed<\/a>\n\nAber egal, ob Sie sich daf\u00fcr entscheiden, Ihre Inhalte unterhaltsam und ansprechend oder eher inhaltsreich zu gestalten, wie Vox-S\u00e4tze<\/a>, you want to make sure that your newsletters are something you can produce on a regular basis.\n\nWhat if you don\u2019t want to produce a newsletter? Well, there are viele andere Formen<\/a> of content marketing you can send via email, such as your basic autoresponder, or other, more creative content types like interviews, announcements, discounts, promotions, webinars, events and more.\n\nAnd before you get overwhelmed, just know that you don\u2019t have to do all of the work yourself. Remember, there\u2019s always an app for that.","protected":false},"excerpt":{"rendered":"

Content Marketing ist der letzte Schrei, aber wenn Sie Zeit sparen wollen, sollten Sie sich diese E-Mail-Apps ansehen.<\/p>","protected":false},"author":10821,"featured_media":3179,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"om_disable_all_campaigns":false,"_strive_editorial_status":"not-started","_strive_copy_of":0,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_strive_checklists":"\"\"","_strive_active_checklist":"","_strive_post_notes":"","footnotes":""},"categories":[77],"tags":[79,78,57,80],"class_list":["post-1716","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-integration","tag-applications","tag-content-marketing","tag-conversion-rate-increase","tag-email-marketing"],"acf":[],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/membermouse.com\/de\/wp-json\/wp\/v2\/posts\/1716","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/membermouse.com\/de\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/membermouse.com\/de\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/membermouse.com\/de\/wp-json\/wp\/v2\/users\/10821"}],"replies":[{"embeddable":true,"href":"https:\/\/membermouse.com\/de\/wp-json\/wp\/v2\/comments?post=1716"}],"version-history":[{"count":1,"href":"https:\/\/membermouse.com\/de\/wp-json\/wp\/v2\/posts\/1716\/revisions"}],"predecessor-version":[{"id":22154,"href":"https:\/\/membermouse.com\/de\/wp-json\/wp\/v2\/posts\/1716\/revisions\/22154"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/membermouse.com\/de\/wp-json\/wp\/v2\/media\/3179"}],"wp:attachment":[{"href":"https:\/\/membermouse.com\/de\/wp-json\/wp\/v2\/media?parent=1716"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/membermouse.com\/de\/wp-json\/wp\/v2\/categories?post=1716"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/membermouse.com\/de\/wp-json\/wp\/v2\/tags?post=1716"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}