{"id":2319,"date":"2023-04-19T04:30:24","date_gmt":"2023-04-19T11:30:24","guid":{"rendered":"https:\/\/membermouse.com\/?p=2319"},"modified":"2023-10-29T14:08:35","modified_gmt":"2023-10-29T18:08:35","slug":"upsell-mit-einem-klick","status":"publish","type":"post","link":"https:\/\/membermouse.com\/de\/strategien\/upsell-mit-einem-klick\/","title":{"rendered":"The One Click Upsell: How To Use It To Boost Engagement & Profits"},"content":{"rendered":"<p class=\"p1\"><span class=\"s1\">Wouldn\u2019t it be great if there was a way for you to better engage with your customers <strong><i>and<\/i><\/strong> increase the profitability of your site?<\/span><\/p>\n\n<div><\/div>\n<p class=\"p1\"><span class=\"s1\">What if there was a way for you to make specific, targeted, and completely customizable offers to your members based on things like\u2026<\/span><\/p>\n\n<ul>\n \t<li>Current membership level<\/li>\n \t<li>Duration of membership<\/li>\n \t<li>Products already purchased<\/li>\n<\/ul>\n<div>\n<p class=\"p1\"><span class=\"s1\">At any stage of your member\u2019s journey\u2026<\/span><\/p>\n\n<ul class=\"ul1\">\n \t<li class=\"li1\"><span class=\"s1\">At the time of initial signup<\/span><\/li>\n \t<li class=\"li1\"><span class=\"s1\">On the member homepage<\/span><\/li>\n \t<li class=\"li1\"><span class=\"s1\">As a special offer or promotion<\/span><\/li>\n<\/ul>\n<p class=\"p1\"><span class=\"s1\">With offers like\u2026<\/span><\/p>\n\n<ul class=\"ul1\">\n \t<li class=\"li1\"><span class=\"s1\">A premium membership upgrade<\/span><\/li>\n \t<li class=\"li1\"><span class=\"s1\">Special offers to convert free members into paid members<\/span><\/li>\n \t<li class=\"li1\"><span class=\"s1\">An invitation to a private coaching group<\/span><\/li>\n<\/ul>\n<p class=\"p1\"><span class=\"s1\">And all without your customers having to re-enter their credit card information.<\/span><\/p>\n<p class=\"p1\"><span class=\"s1\">Well, you can easily do all of these things using the power of MemberMouse\u2019s unique SmartTags\u2122 to create a o<em>ne<\/em><i>-click upsell process<\/i>. And the best part is, MemberMouse handles everything for you. You won\u2019t need any additional tools or plugins.\u00a0<\/span><\/p>\nLet's dive in!\n\n<img class=\"alignnone size-full wp-image-15052\" src=\"https:\/\/storage.googleapis.com\/wpgcbucket\/wp\/2018\/05\/275cca67-one-click-upsell.jpg\" alt=\"one click upsell\" width=\"1000\" height=\"413\" \/>\n<h2 class=\"p1\"><span class=\"s1\"><b>What is a One-Click Upsell?<\/b><\/span><\/h2>\n<p class=\"p1\"><span class=\"s1\">An upsell is a sales strategy designed to increase the total value of a transaction. We hear them every day: <i>Would you like to take a look at the dessert menu? How about an extra shot of espresso? You bought one widget so how about two more for the price of one?\u00a0<\/i><\/span><\/p>\n<p class=\"p1\"><span class=\"s1\">Therefore, a o<em>ne<\/em><i>-click upsell<\/i> is simply a process that allows your customers to make this sort of quick buying decision with only one-click of the mouse.<\/span><\/p>\n<p class=\"p1\"><span class=\"s1\">But a one-click upsell <i>MemberMouse-style<\/i> goes way beyond that.<\/span><\/p>\n<p class=\"p1\"><span class=\"s1\">Our platform allows you to customize your offers to members based on things like their unique choices, membership level, and even their account status (<i>active, paused, pending cancellation, etc.<\/i>).<\/span><\/p>\n<p class=\"p1\"><span class=\"s1\">In essence, creating a one-click upsell process with MemberMouse lets you have conversations and build relationships with your customers.<\/span><\/p>\n\n<blockquote>\n<h5><span class=\"s1\"><em>Creating a one-click upsell process with MemberMouse lets you have conversations and build relationships with your customers.<\/em><\/span><\/h5>\n<\/blockquote>\n<p class=\"p1\"><span class=\"s1\">You can suggest additional products and services to your customers that complement their other purchases or match their membership level. Maybe you have a product that is perfect for beginners. MemberMouse lets you personalize your offers and speak to these members directly. This creates a better buying experience for your customers and shows you understand their wants and needs at the current stage in their journey.\u00a0<\/span><\/p>\n<p class=\"p1\"><span class=\"s1\">But why is this important?\u00a0<\/span><\/p>\n<p class=\"p1\"><span class=\"s1\">Thanks to some excellent research by <a href=\"https:\/\/blog.accessdevelopment.com\/2018-customer-loyalty-statistics#loyalty\" target=\"_blank\" rel=\"noopener noreferrer nofollow\"><span class=\"s2\">Epsilon Marketing<\/span><\/a>, we now know that 80% of consumers indicate they are more likely to do business with a company if it offers personalized experiences to them. And, customers who believe personalized experiences are very appealing are 10x more likely to be a brand\u2019s most valuable customer \u2013 <i>those expected to make more than 15 transactions in one year<\/i><span class=\"s3\">.<\/span><\/span><\/p>\n<p class=\"p1\"><span class=\"s1\">On top of that, according to a study published in 2023 by <a href=\"https:\/\/www.statista.com\/topics\/4481\/personalized-marketing\/#topicOverview\" target=\"_blank\" rel=\"noopener noreferrer nofollow\">Statista<\/a>, 90% of consumers in the United States state that they prefer personalized marketing messages.<\/span><\/p>\n<p class=\"p1\"><span class=\"s1\">Ultimately, an upsell (<i>or a downsell for that matter<\/i>) is about furthering the relationship that your customer has already expressed an interest in through their initial purchase. To learn more about upsells &amp; downsells, check out this <a href=\"https:\/\/membermouse.com\/membership\/how-to-upsell-to-members-without-looking-desperate\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span class=\"s2\">companion post<\/span><\/a>.<\/span><\/p>\n<img class=\"alignnone size-full wp-image-15053\" src=\"https:\/\/storage.googleapis.com\/wpgcbucket\/wp\/2018\/05\/3a4b09fd-upsell-plugin.jpg\" alt=\"upsell plugin\" width=\"800\" height=\"394\" \/>\n<h2 class=\"p3\"><span class=\"s1\"><b>Simulate a Real Conversation with a One-Click Upsell<\/b><\/span><\/h2>\n<p class=\"p1\"><span class=\"s1\">We\u2019ve all experienced this effect with a purchase on Amazon or from Apple <i>\u2013 two great examples of companies who put one-click upsells to work for their businesses.<\/i> If you\u2019re buying a pair of running shoes, they\u2019ll show you related products like socks or water bottles that go along with the product you\u2019re buying.<\/span><\/p>\n<img class=\"embed-center\" src=\"https:\/\/membermouse.com\/wp-content\/uploads\/2018\/05\/Untitled-design-3.png\" alt=\"1-click upsells in action\" width=\"640\" height=\"344\" \/>\n\n<\/div>\n<div>\n<p class=\"p1\"><span class=\"s1\">What companies like Amazon and Apple know is that it\u2019s a best practice to come as close to simulating a real-life interaction as possible in their automated sales processes. It comes from an understanding of the journey the customer has made when they arrive at the upsell or downsell.<\/span><\/p>\n<p class=\"p1\"><span class=\"s1\">But in order to truly simulate a real-life conversation, you need to know what your customers are thinking and feeling. What are their objectives and goals? And most importantly, how can you help them?<\/span><\/p>\n<p class=\"p1\"><span class=\"s1\">Humanizing the process can help you avoid a common pitfall of coming on too strong or appearing as though an increase in sales is your only goal. But the problem with creating automated sales processes is that unless you have the right tools working for you, it can be difficult to simulate a real-world conversation and truly engage with your customers.<\/span><\/p>\n<p class=\"p1\"><span class=\"s1\">However with MemberMouse, even if you\u2019re the only person running your site, you can still engage with your customers like Amazon or Apple.\u00a0<\/span><\/p>\n<img class=\"alignnone size-full wp-image-15054\" src=\"https:\/\/storage.googleapis.com\/wpgcbucket\/wp\/2018\/05\/e4c88548-one-click-upsells.jpg\" alt=\"one click upsells\" width=\"1000\" height=\"419\" \/>\n<h2 class=\"p3\"><span class=\"s1\"><b>Yes please! How Would a One-Click Upsell Look on My Site?<\/b><\/span><\/h2>\n<p class=\"p1\"><span class=\"s1\">Let\u2019s look at a practical example that shows you how you could implement a one-click upsell process on your membership site. We\u2019ll stick with the running analogy and imagine that you\u2019re operating a membership site that teaches people how to run their first marathon. You sell a monthly membership at $15 dollars per month.<\/span><\/p>\n<p class=\"p1\"><span class=\"s1\">You know that people who are signing up for your membership are interested in running a marathon, but what your customers may not know at the time is how important it is for them to select the right pair of running shoes.<\/span><\/p>\n<p class=\"p1\"><span class=\"s1\">Because you\u2019re listening to your member\u2019s feedback, you know that selecting the right pair of running shoes is a hot topic \u2014 <i>and one where people need some guidance<\/i>. So, you decide to create a video course about how to select the right pair of running shoes for marathon running.<\/span><\/p>\n<img class=\"alignnone size-full wp-image-15059\" src=\"https:\/\/storage.googleapis.com\/wpgcbucket\/wp\/2018\/05\/9575a157-one-click-upsell-example.jpg\" alt=\"one click upsell example\" width=\"800\" height=\"369\" \/>\n<h3><strong>What Happens if They Don't Buy the One-Click Upsell?<\/strong><\/h3>\n<p class=\"p1\"><span class=\"s1\">When someone signs up for your site, you can make an additional offer to them asking if they\u2019d also like to buy your course on selecting a pair of running shoes. This shows that you understand one of the main concerns in their mind and helps to deepen the relationship you are forming with them.<\/span><\/p>\n<p class=\"p1\"><span class=\"s1\">But let\u2019s say they don\u2019t purchase your video course when you first offer it to them. The great thing about MemberMouse\u2019s feature-set is that you won\u2019t have to wait until they purchase something else to suggest this course to them again. Maybe you have a free article about choosing running shoes, with MemberMouse you can add an offer to that page for the running shoes that will <i>only<\/i> show <i>if <\/i>the member<i> hasn\u2019t <\/i>purchased the course.<\/span><\/p>\n<p class=\"p1\"><span class=\"s1\">You can take it a step further and show a different offer if the member has already purchased the course (<i>or show nothing at all<\/i>). There are so many ways you could implement this in your site. The only limits are those of your imagination and insight into your members.<\/span><\/p>\n\n<\/div>\n<blockquote>\n<h5><span class=\"s1\"><em>80% of consumers indicate they are more likely to do business with a company if it offers personalized experiences to them.<\/em><\/span><\/h5>\n<\/blockquote>\n<img class=\"alignnone size-full wp-image-15055\" src=\"https:\/\/storage.googleapis.com\/wpgcbucket\/wp\/2018\/05\/925e05bd-1-click-upsell-wordpress.jpg\" alt=\"1-click upsell wordpress\" width=\"1000\" height=\"496\" \/>\n<div>\n<h2 class=\"p3\"><span class=\"s1\"><b>Nuts &amp; Bolts: How to Create a One-Click Upsell<\/b><\/span><\/h2>\n<p class=\"p1\"><span class=\"s1\">Before you\u2019re able to put the power of one-click upsells to work in your membership site, there are a few parameters you need to have in place.<\/span><\/p>\n\n<h4 class=\"p1\"><span class=\"s3\"><b>1. Initial Purchase<\/b><\/span><\/h4>\n<ul class=\"ul1\">\n \t<li class=\"li1\"><span class=\"s1\">Your Customer must purchase an initial product where they filled out their credit card info. This could be anything: your membership, an e-book, or a video training.<\/span><\/li>\n<\/ul>\n<h4 class=\"p1\"><strong><span class=\"s3\">2. Card-On-File<\/span><\/strong><\/h4>\n<ul class=\"ul1\">\n \t<li class=\"li1\"><span class=\"s1\">You must be using using a payment processor that supports card-on-file functionality like <a href=\"https:\/\/stripe.com\/\" target=\"_blank\" rel=\"noopener noreferrer nofollow\"><span class=\"s2\">Stripe<\/span><\/a>, <a href=\"https:\/\/www.braintreepayments.com\/\" target=\"_blank\" rel=\"noopener noreferrer nofollow\"><span class=\"s2\">Braintree<\/span><\/a>, <a href=\"https:\/\/www.authorize.net\/\" target=\"_blank\" rel=\"noopener noreferrer nofollow\"><span class=\"s2\">Authorize.net CIM<\/span><\/a>. When using one of these processors, after your customer pays the first time their credit card will be stored on file on the side of processor.<\/span><\/li>\n<\/ul>\n<h4 class=\"p1\"><strong><span class=\"s3\">3. SmartTag\u2122 Link<\/span><\/strong><\/h4>\n<ul class=\"ul1\">\n \t<li class=\"li1\"><span class=\"s1\">The purchase button or link must be created with a MemberMouse Purchase Link SmartTag\u2122, not a static purchase link. Using the SmartTag\u2122 enables MemberMouse to intelligently display a one-click link versus a regular checkout link when a card on file is detected. You can find the SmartTag\u2122 links already correctly formatted in the product settings for each product, membership level or bundle. Follow the simple steps <a href=\"https:\/\/membermouse.com\/docs\/using-1-click-purchase-links\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span class=\"s2\">in this article<\/span><\/a> to retrieve a Purchase Link SmartTag\u2122.<\/span><\/li>\n<\/ul>\n<img class=\"alignnone size-full wp-image-15056\" src=\"https:\/\/storage.googleapis.com\/wpgcbucket\/wp\/2018\/05\/63e64010-one-click-upsell-plugin.jpg\" alt=\"one click upsell plugin\" width=\"1000\" height=\"462\" \/>\n<h2 class=\"p3\"><span class=\"s1\"><b>How to Target Your One-Click Upsell<\/b><\/span><\/h2>\n<p class=\"p1\"><span class=\"s1\">With these ingredients in place, you\u2019re ready to explore the real magic of the MemberMouse one-click upsell process - <b>targeting your offer.<\/b><\/span><\/p>\n<p class=\"p1\"><span class=\"s1\">Remember how we said you can use the one-click upsell process to offer specific members things like a premium membership upgrade or an invitation to a private coaching group?<\/span><\/p>\n<p class=\"p1\"><span class=\"s1\">Here are 3 different ways in which you can create these kinds of custom and targeted offers:<\/span><\/p>\n<span class=\"s4\">1.<a href=\"https:\/\/membermouse.com\/docs\/create-product-specific-confirmation-page\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span class=\"s5\">\u00a0Product-specific Confirmation Page<\/span><\/a><\/span><span class=\"s1\">: This is where a customer is directed immediately after they\u2019ve made a purchase. You can set up custom offers to be displayed on the confirmation pages of all your different products.<\/span>\n\n<span class=\"s1\">For example, let\u2019s say that you know Bronze, Silver, and Gold members all respond to different upsells. You could display the most successful upsells to each member level after they\u2019ve purchased the corresponding membership.<\/span>\n<p class=\"p1\"><span class=\"s4\">2. <a href=\"https:\/\/membermouse.com\/docs\/order-decision-smarttag-mm_order_decision\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span class=\"s5\">Order Decision SmartTags\u2122<\/span><\/a><\/span><span class=\"s1\">: These can be used on a Checkout Form or on a Confirmation Core Page. Use Order Decision SmartTags\u2122 to show or hide content based on information associated with the current order.<\/span><\/p>\n<p class=\"p1\"><span class=\"s4\">3. <\/span><span class=\"s4\"><a href=\"https:\/\/membermouse.com\/docs\/member-decision-smarttag-mm_member_decision\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span class=\"s5\">Member Decision SmartTag\u2122<\/span><\/a><\/span><span class=\"s1\">. By using Member Decision SmartTags\u2122 you can display offers anywhere on your site and completely customize who sees these offers based on things like membership level, time as a member, or products already purchased.<\/span><\/p>\n<p class=\"p1\"><span class=\"s1\">For example, let\u2019s say you want to create a special offer to join your private coaching group. You can set this up to be shown on the 1-year anniversary of the day your member signed up. As an example, you could use the \u2018daysAsmember\u2019 attribute of the Member Decision SmartTag\u2122 to display this special offer on the member homepage for the entire week of their 1-year anniversary.<\/span><\/p>\nOnce your members click on the purchase link, the card on file is billed and the purchase is made!\n\n<img class=\"alignnone size-full wp-image-15057\" src=\"https:\/\/storage.googleapis.com\/wpgcbucket\/wp\/2018\/05\/2d455ca1-create-a-one-click-upsell.jpg\" alt=\"create a one click upsell\" width=\"800\" height=\"377\" \/>\n<h2 class=\"p3\"><span class=\"s1\"><b>Ready to Put One-Click Upsells to Work in Your Membership Site?<\/b><\/span><\/h2>\n<p class=\"p1\"><span class=\"s1\">The one-click Upsell process is a dynamic and powerful way to build a relationship with your customers and increase the profitability of your business. By making targeted offers to your members, you can really meet them where they\u2019re at and show you understand where they are in their journey.<\/span><\/p>\n<p class=\"p1\"><span class=\"s1\">We\u2019ve covered a lot of ground in this blog post, but we\u2019ve really just scratched the surface.\u00a0<\/span><\/p>\n<p class=\"p1\"><span class=\"s1\">To help you master and implement upsell processes for your membership site, here\u2019s a roundup of the additional resources from our support center:<\/span><span class=\"s1\">\u00a0<\/span><\/p>\n<p class=\"p4\"><span class=\"s3\"><i class=\"budicon-outgoing-link\"><\/i><a href=\"https:\/\/membermouse.com\/docs\/create-an-upsell-process\/\" target=\"_blank\" rel=\"noopener noreferrer\"> Create an Upsell Process\u00a0<\/a><\/span><span class=\"s1\">\u00a0<\/span><\/p>\n<p class=\"p4\"><span class=\"s3\"><i class=\"budicon-outgoing-link\"><\/i><a href=\"https:\/\/membermouse.com\/docs\/using-1-click-purchase-links\/\" target=\"_blank\" rel=\"noopener noreferrer\"> Using 1-Click Purchase Links\u00a0<\/a><\/span><\/p>\n<p class=\"p4\"><span class=\"s3\"><i class=\"budicon-outgoing-link\"><\/i><a href=\"https:\/\/membermouse.com\/docs\/show-hide-content-for-different-membership-levels-on-the-same-page\/\" target=\"_blank\" rel=\"noopener noreferrer\"> Show\/Hide Content for Different Membership Levels on the Same Page<\/a><\/span><\/p>\n<p class=\"p4\"><span class=\"s3\"><i class=\"budicon-outgoing-link\"><\/i><a href=\"https:\/\/membermouse.com\/docs\/create-product-specific-confirmation-page\/\" target=\"_blank\" rel=\"noopener noreferrer\"> Create a Product-Specific Confirmation Page<\/a><\/span><\/p>\n<p class=\"p4\"><span class=\"s3\"><i class=\"budicon-outgoing-link\"><\/i><a href=\"https:\/\/membermouse.com\/docs\/member-decision-smarttag-mm_member_decision\/\" target=\"_blank\" rel=\"noopener noreferrer\"> Member Decision SmartTag\u2122<\/a><\/span><\/p>\n<p class=\"p4\"><span class=\"s3\"><i class=\"budicon-outgoing-link\"><\/i><a href=\"https:\/\/membermouse.com\/docs\/order-decision-smarttag-mm_order_decision\/\" target=\"_blank\" rel=\"noopener noreferrer\"> Order Decision SmartTag\u2122<\/a><\/span><\/p>\n<p class=\"p1\"><span class=\"s1\">That\u2019s all for now! Stay tuned to the MemberMouse blog where we\u2019ll show you more ways to use all of MemberMouse\u2019s powerful features to build a dynamic, engaging, and successful membership site. And if you have any questions, please reach out to us at: support@membermouse.com.\u00a0<\/span><\/p>\n\n<\/div>","protected":false},"excerpt":{"rendered":"<p>W\u00e4re es nicht toll, wenn es eine M\u00f6glichkeit g\u00e4be, besser mit Ihren Kunden in Kontakt zu treten und die Rentabilit\u00e4t Ihrer Website zu steigern?<\/p>","protected":false},"author":20918,"featured_media":15063,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"om_disable_all_campaigns":false,"_strive_editorial_status":"complete","_strive_copy_of":0,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_strive_checklists":"\"\"","_strive_active_checklist":"","_strive_post_notes":"","footnotes":""},"categories":[117,116,35],"tags":[],"class_list":["post-2319","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-mm-dash","category-mm-features","category-strategies"],"acf":[],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/membermouse.com\/de\/wp-json\/wp\/v2\/posts\/2319","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/membermouse.com\/de\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/membermouse.com\/de\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/membermouse.com\/de\/wp-json\/wp\/v2\/users\/20918"}],"replies":[{"embeddable":true,"href":"https:\/\/membermouse.com\/de\/wp-json\/wp\/v2\/comments?post=2319"}],"version-history":[{"count":0,"href":"https:\/\/membermouse.com\/de\/wp-json\/wp\/v2\/posts\/2319\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/membermouse.com\/de\/wp-json\/wp\/v2\/media\/15063"}],"wp:attachment":[{"href":"https:\/\/membermouse.com\/de\/wp-json\/wp\/v2\/media?parent=2319"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/membermouse.com\/de\/wp-json\/wp\/v2\/categories?post=2319"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/membermouse.com\/de\/wp-json\/wp\/v2\/tags?post=2319"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}