im Gegensatz zum A-la-carte-iTunes oder dem Einzelkaufmodell<\/em> - macht f\u00fcr viele Menschen wirklich Sinn. Das Abonnementmodell hat etwas \u00dcberzeugendes an sich. Die Zeiten \u00e4ndern sich, und die Menschen sind schlauer und versierter denn je, wenn es darum geht, online einen Wert zu erkennen.\r\n![\"\"](\"https:\/\/storage.googleapis.com\/wpgcbucket\/wp\/2018\/08\/35ca1e39-site-shot-1.png\")
<\/p>\r\nWie haben Sie Pianu von einem Haustierprojekt zu einem florierenden Unternehmen gemacht?<\/strong>\r\n\r\nIt happened organically with consistent effort. I believe that if you really have a reason for what you are doing and stay focused on the product, it naturally gets to a point where there is enough value for someone to pay for it. Through that process, you also attract the kind of people that keep you going in that direction.\r\n\r\nAt the end of the day, you have to deliver value. You have to be focused and really care about your customers. That\u2019s what it comes down to. If you really care about what your customers\u2019 experience is with your site \u2014 what they need, what they want \u2014 it\u2019s really easy. I was watching a Jeff Bezos talk and he said \u201cthe customer will always lead your forward.\u201d This is the approach I\u2019ve taken as opposed to looking at competitors.\r\n\r\nHaben Sie mit MemberMouse angefangen?<\/strong>\r\n\r\nNo. My first attempt at solving the e-commerce\/membership idea was with a different plugin. It was not designed for subscriptions and was an absolute nightmare to use. Support was terrible and I ran into numerous bugs. Once, I updated the plugin and it crashed my entire site.\r\n\r\nWhen I switched to MemberMouse it was like the clouds opening up. I was like \u201cOh, this doesn\u2019t have to be difficult. I don\u2019t have to wait a week for a response to a support ticket.\u201d\r\n\r\nIt really made sense too with the all-in-one subscription business model that I finally landed on. This is what you guys do. So, it was a perfect fit.\r\n\r\nEines der \u00fcberzeugendsten Dinge an Ihrer Website ist die Tatsache, dass Sie, wenn Sie auf der Seite landen, innerhalb von 5 Sekunden bereits Klavier spielen. Das ist wirklich etwas Besonderes.<\/strong>\r\n\r\nDanke! Ich habe eine Weile gebraucht, um auf diese Idee zu kommen. Aber mir ist klar geworden, dass ich m\u00f6chte, dass die Leute die Seite besuchen, eine Taste dr\u00fccken und es sofort h\u00f6ren.\r\nKostenlos vs. Bezahlt<\/strong><\/h3>\r\nWenn ich mir Ihre Website ansehe, stelle ich fest, dass Sie ein kostenloses und ein kostenpflichtiges Modell verwenden. Sie machen es jedem unglaublich leicht, sich f\u00fcr eine kostenlose Mitgliedschaft anzumelden, und bieten dann im Hintergrund kostenpflichtige Optionen an. Wie entscheiden Sie, welche Inhalte Sie kostenlos zur Verf\u00fcgung stellen und welche kostenpflichtig sind?<\/strong>\r\n\r\nWhen I first created Pianu, I just wanted to give everyone access to engaging piano education. At the beginning, I gave away a lot for free. We started out with more or less a non-profit mission. But at this point, pretty much every song and lesson are locked up behind the paywall.\r\n\r\nI\u2019m definitely of the mindset that people should get to try a little bit of everything and get a full taste of the site before they pay. I want to give everyone a nice introduction, have them earn a couple of badges, see everything the site has to offer, and then move on to the paid membership.\r\n\r\nWelche Erfahrungen haben Sie bisher mit der Option einer kostenpflichtigen Mitgliedschaft gemacht? Gab es \u00dcberraschungen?<\/strong>\r\n\r\nI\u2019m always surprised by what I find out! It\u2019s an ever-changing ecosystem. Pianu is pretty global \u2014 only about half our traffic is from the United States. It\u2019s funny, sometimes we\u2019ll get a traffic spike from kids in Vietnam. I\u2019ll see all these free signups from kids who are just playing around on the site. Given this, I made sure to keep the interface as universal as possible. There\u2019s not a ton of text on the song pages.\r\n\r\nAnother one of our missions is to give teachers the opportunity to use Pianu in their classrooms for free. So, whenever we do school education outreach, I\u2019ll see a spike in lifetime sales from schools unlocking it.\r\n\r\nIn terms of sales, MemberMouse has really helped me comb through all the data that comes in. I\u2019m getting better at understanding why sales come in when they do.\r\n\r\nMachen Sie irgendeine Art von Werbung, um Besucher auf Ihre Website zu bringen?<\/strong>\r\n\r\nNot yet. We are definitely going to in the future. At this point in our business it seems that we\u2019ve just won the SEO lottery through a lot of hard work. Almost all the traffic that comes to Pianu is free traffic. I\u2019m working hard at getting the site to convert well from any page.\r\n\r\nI\u2019m always trying to see the site from my users perspective. One MemberMouse tool I love is the Anmeldung als Mitglied<\/em> feature. I like that I can go to manage members, click on any member and actually log in as that member. When I do that, I actually see my user\u2019s progress: what badges they\u2019ve earned and what songs they\u2019ve learned. Being able to instantly log in as a member is slick. I don\u2019t think I would have attempted to do that if you guys hadn\u2019t built that button.\r\n\r\nI\u2019m very product focused and obsessed with my customers. I spend a lot of time trying to hone the experience for them rather than doing a bunch of marketing. From what I\u2019ve seen so far, the conversions happen for Pianu based on site and product improvements rather than fancy ad campaigns.\r\n![\"\"](\"https:\/\/storage.googleapis.com\/wpgcbucket\/wp\/2018\/08\/9e0c6174-site-shot-2.png\")
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Gamification<\/strong><\/h3>\r\nEines der Dinge, die ich an Pianu liebe, ist, dass es sich wie ein Arcade-Spiel spielt. K\u00f6nnten Sie ein wenig \u00fcber den Gamification-Aspekt Ihrer Website sprechen?<\/strong>\r\n\r\nGanz genau. Das spielerische Design der Website war mir von Anfang an sehr wichtig. Ich glaube, ich sah einfach die M\u00f6glichkeit, das Lernen unterhaltsam zu gestalten, das Klavier aus dem finsteren Mittelalter zu holen und es wie ein Spiel wirken zu lassen. Die Erfolge, die man durch das Abschlie\u00dfen von Levels und Lektionen erzielt, ermutigen unsere Nutzer, weiter zu lernen.\r\n\r\nWoher kam die Inspiration daf\u00fcr?<\/strong>\r\n\r\nDie Inspiration dazu kam, als ich meinen Nichten und Neffen beim Spielen von Guitar Hero zusah. Ich sah ihnen zu und dachte: \"Ich w\u00fcnschte, ich k\u00f6nnte dies mit einem echten Instrument kombinieren<\/em>.\u201d\r\n\r\nI used to teach piano lessons on the side. It would be hard to keep the kids feeling like they\u2019re making progress. It\u2019s hard to learn to play the piano. So, I\u2019ve learned that keeping people engaged is an important aspect of getting students to stick with it.\r\n\r\nHaben Sie festgestellt, dass Gamification die Umwandlung von kostenlosen Mitgliedern in zahlende Mitglieder erh\u00f6ht hat?<\/strong>\r\n\r\nJa!\r\n
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