{"id":4509,"date":"2018-08-23T14:09:10","date_gmt":"2018-08-23T21:09:10","guid":{"rendered":"https:\/\/membermouse.com\/?p=4509"},"modified":"2021-03-08T12:04:05","modified_gmt":"2021-03-08T20:04:05","slug":"profitable-mitgliedschaftsseite-geheimnisse","status":"publish","type":"post","link":"https:\/\/membermouse.com\/de\/marketing\/profitable-membership-site-secrets\/","title":{"rendered":"3 Geheimnisse profitabler Mitgliedschaftsseiten"},"content":{"rendered":"

A Quick Story...<\/strong><\/h3>\r\nEines Tages geht ein Mann in ein Autohaus und sagt dem Verk\u00e4ufer, dass er ein Auto kaufen m\u00f6chte. Der Verk\u00e4ufer fragt: \"Was suchen Sie denn?\", und der Mann sagt: \"Ich brauche etwas, das anspringt, vorw\u00e4rts f\u00e4hrt und mit Benzin l\u00e4uft.\" Der Verk\u00e4ufer sieht den Mann verwirrt an und antwortet, um ihn nicht zu beleidigen: \"Wir haben eine Menge Autos, die das k\u00f6nnen. Gibt es noch etwas anderes?\" Der Mann antwortet: \"Ja, ich habe nur $800 auszugeben.\" Da der Verk\u00e4ufer nun wei\u00df, dass nur ein einziges Auto auf diese Beschreibung passt, l\u00e4chelt er und sagt: \"Hier ist das, wonach Sie suchen. Das ist ein klassischer VW-K\u00e4fer. Er springt an, f\u00e4hrt vorw\u00e4rts, l\u00e4uft mit Benzin und kostet nur $750.\" Der Mann sagt: \"Perfekt! Ich nehme ihn.\"<\/em>\r\n\r\nSp\u00e4ter an diesem Tag kommt der Mann nach Hause, rennt ins Haus und bittet seine Frau ganz aufgeregt, nach drau\u00dfen zu kommen, um ihr neues Auto zu sehen. Als seine Frau den K\u00e4fer sieht, ist sie verwirrt und fragt: \"Wo sollen wir denn unsere drei Kinder unterbringen?\" Der Mann runzelt die Stirn, kratzt sich am Kopf und sagt: \"Hmm... Daran habe ich nicht gedacht.\"<\/em>\r\n \r\n\"eine\r\n\r\n

Geheimnis 1: Planen Sie den Erfolg<\/strong><\/h3>\r\nIt seems obvious, but I can\u2019t overemphasize the importance of this point. One of the biggest mistakes I see people make when they are starting out is to not actually plan for success. When selecting a membership solution, too much attention is placed on the price and not enough on asking themselves if this solution will really help them build the business they\u2019ve envisioned and achieve their goals.\r\n\r\nAll membership solutions are not created equal and this is especially true when you\u2019re dealing with a lot of customers. As your site becomes more and more successful there are two costs that will increasingly be of concern: Support-Kosten<\/strong> und Opportunit\u00e4tskosten<\/strong>.\r\n

Unterst\u00fctzungskosten<\/strong><\/h4>\r\nAssuming that you aren\u2019t working with a custom solution \u2013 which is a whole different kettle of fish \u2013 in general, your largest support costs will come from customers who have just signed up and need help getting started and from customers who want to modify their account in some way (i.e. change their billing information, upgrade\/downgrade their membership, cancel their account, etc).\r\n\r\nReducing the number of questions about getting started can easily be achieved by putting together an FAQ section, video tutorials and other automated guides.\r\n\r\nReducing the support cost associated with customers who want to modify their account is a little more challenging because here the solution doesn\u2019t lie in reducing the number of enquiries; the solution is to automate the process so that customers don\u2019t have to call or email you every time they need something. Having a strategy in place for customer self-service is imperative to allow your business to scale and preserve profits at high volumes.\r\n\r\nAt the very least, the membership solution you use should have the ability to automate the cancellation process. Giving your customers the ability to cancel their own account not only decreases support costs, it also increases the customer\u2019s trust in you. And for extra credit, on the cancellation page, make them a special offer in an attempt to \u201cspeichern Sie den Verkauf<\/a>\". Die meisten Mitgliedschaftsl\u00f6sungen unterst\u00fctzen dies nicht automatisch, aber Sie k\u00f6nnen es vort\u00e4uschen, indem Sie ihnen das Angebot machen und sie eine E-Mail zur Best\u00e4tigung an Ihr Support-Team schicken lassen.\r\n

Opportunit\u00e4tskosten<\/strong><\/h4>\r\nWhat are opportunity costs, exactly? Opportunity costs are benefits or profits you sacrifice when pursuing one course of action over another. Let\u2019s look at a real-life example. Say that you\u2019re thinking of quitting your job and going back to school. The opportunity cost in this case would be the loss of your salary for the amount of time you\u2019re in school in school vs. the potential for future earnings after you\u2019ve completed your education.\r\n\r\nWhen working with a membership solution, an opportunity cost occurs when you have an idea that you know will be profitable, but you can\u2019t implement it because you\u2019re limited by the technology. When you\u2019re faced with this situation, you have a few choices:\r\n