{"id":5061,"date":"2019-03-29T11:39:59","date_gmt":"2019-03-29T18:39:59","guid":{"rendered":"https:\/\/membermouse.com\/?p=5061"},"modified":"2021-05-26T19:29:22","modified_gmt":"2021-05-27T02:29:22","slug":"website-fur-schwimmmitglieder","status":"publish","type":"post","link":"https:\/\/membermouse.com\/de\/customer-success-stories\/swim-membership-site\/","title":{"rendered":"Lernen Sie die American Swimming Coaches Association kennen: Wie ein 10-k\u00f6pfiges Team \u00fcber 10.000 Mitglieder pro Jahr betreut"},"content":{"rendered":"One of the beautiful things about membership and subscription sites is that they can be perfectly designed and tailored to match the needs, wants, and capabilities of the person or team who will ultimately operate the site.\r\n\r\nWe touched on this topic recently in our podcast episode with Ryan Murray. He refers to this process as, \u201c<a href=\"https:\/\/membermouse.com\/de\/podcast\/mitgliedschaftsseite-seo\/\" target=\"blank\" rel=\"noopener noreferrer\">Aufbau eines Unternehmens, das Sie tats\u00e4chlich betreiben k\u00f6nnen und wollen<\/a>.\u201d\r\n\r\nIf you're a solopreneur or small business owner, building a membership site could be as simple as protecting a few pages on your website that house exclusive content like a video course or private community forum.\r\n\r\nBut for some businesses and organizations, their needs are much larger and more complex. Instead of creating one membership level that gives access to some exclusive content, a big organization might need a dozen \u2013 all with unique access rights and member privileges.\r\n\r\nNow say that a large organization like this needs to sell more than just memberships, things like standalone training courses, year-round event and conference tickets, books, apparel, and more. Unless you have smart and strategic plans and systems in place, things could get tangled up and messy fast.\r\n\r\nWell, that was the exact situation that the <a href=\"https:\/\/swimmingcoach.org\/\" target=\"blank\" rel=\"noopener noreferrer\">Amerikanische Schwimmtrainer-Vereinigung<\/a>\u00a0(ASCA) faced less than a year ago. They\u2019re a big, international organization with many different offerings. After years of running their entire membership organization through their website, their processes got messy, tedious, and time consuming.\r\n\r\nWe sat down with their Digital Director Kyle Mills and discovered how they completely revolutionized the way their membership organization operates by leveraging powerful tools and creating smart systems at each stage of their members\u2019 journey.\r\n\r\nStick with us and learn:\r\n<ul>\r\n \t<li>Wie ein 10-k\u00f6pfiges Team jedes Jahr \u00fcber 10.000 Mitglieder aus aller Welt betreut<\/li>\r\n \t<li>Wie sie von einer \"Klebebandl\u00f6sung\" zu einem fein abgestimmten System kamen<\/li>\r\n \t<li>Wie man Mitgliedschaften und Kurse auf derselben Website verkauft<\/li>\r\n \t<li>Tipps zur Integration von MemberMouse mit WooCommerce<\/li>\r\n \t<li>Ihre besten Tipps und Tricks f\u00fcr den Betrieb einer gro\u00dfen Mitgliederseite<\/li>\r\n \t<li>Und mehr!<\/li>\r\n<\/ul>\r\nBereit zum Eintauchen? (<em>no pun intended... <\/em>\ud83d\ude09)\r\n&nbsp;\r\n<div class=\"user user-feature\">\r\n<div class=\"user-avatar\"><img src=\"https:\/\/storage.googleapis.com\/wpgcbucket\/wp\/2019\/03\/1b588f74-asca-membership-logo.png\"><\/div>\r\n<h2>Amerikanischer Schwimmtrainerverband<\/h2>\r\n<p><label class=\"color-blue\">SchwimmCoach.org<\/label><\/p>\r\n<\/div>\r\n<h3><strong>Treffen Sie die American Swimming Coaches Association<\/strong><\/h3>\r\nIf you\u2019ve ever taken swimming lessons, been on a swim team, or even stepped foot inside a pool or aquatic center, chances are you\u2019ve come across an ASCA certified swim coach. The American Swimming Coaches Association was founded in 1956 and has successfully certified world-class swim coaches for over 60 years. They are leaders in the international swimming community and provide the \u201cgold standard\u201d of education, training, and certification to swim coaches around the world.\r\n\r\nEach year, the ASCA serves over 10,000 members. Their membership includes exclusive access to 18 annual publications including the monthly ASCA newsletter, bi-monthly ASCA magazine, the peer-reviewed Journal of Swimming Research, and SwimAmerica.\r\n\r\nMembers of the ASCA get access to the highest level of training and certification centered around topics like swim form and technique, physiology training, leadership, and swim business administration. Once someone becomes an ASCA certified swim instructor, they can go on to teach classes at pools and aquatic centers and even start their own swim school.\r\n\r\nApart from their certification programs and publications, the ASCA also runs year-round swim clinics on every continent of the world (<em>minus Antarktis...<\/em>) und veranstaltet einmal im Jahr eine einw\u00f6chige World Swim Clinic mit \u00fcber 50 Referenten, Hunderten von Ausstellern und Tausenden von Trainern.\r\n<h3><strong>Wie die ASCA-Mitgliedswebsite konfiguriert ist<\/strong><\/h3>\r\nThe ASCA runs their entire membership program - from signup to certification - through their website. They offer eight different membership levels, including annual and lifetime memberships.\u00a0They have 4 membership levels for US based coaches and 4 levels for international swim coaches.\r\n\r\nEach one of these membership levels is priced differently and has its own unique benefits and attributes. Their site is set up so its members can easily find the membership level that best fits their needs, get the training and certifications they need.\r\n\r\nHere\u2019s a quick look at the way they have their membership site configured:\r\n<p style=\"text-align: center;\"><strong>Seite anmelden<\/strong><\/p>\r\n<img class=\"embed-center\" src=\"https:\/\/storage.googleapis.com\/wpgcbucket\/wp\/2019\/03\/aa2b5280-asca-membership-levels-sign-up-page.png\" alt=\"wie die asca ihre verschiedenen Mitgliedschaftsstufen auf ihrer Wordpress-Anmeldeseite einrichtet\" width=\"579\" height=\"500\" \/>\r\n<p style=\"text-align: center;\"><strong>Login-Seite<\/strong><\/p>\r\n<img class=\"embed-center\" src=\"https:\/\/storage.googleapis.com\/wpgcbucket\/wp\/2019\/03\/6405be9f-asca-member-login-page.png\" alt=\"Anmeldeseite f\u00fcr eine Mitgliedschaftsseite\" width=\"579\" height=\"500\" \/>\r\nOnce a member signs up, they then get access to all of the exclusive content that's associated with their membership level.\r\n\r\nHere's what's behind the paywall:\r\n<ul>\r\n \t<li><strong>Homepage der Mitglieder:<\/strong>\u00a0Mitglieder erhalten sofortigen Zugang zu den ASCA-Publikationen<\/li>\r\n \t<li><strong>Seite Mein Konto:<\/strong>\u00a0Mitglieder k\u00f6nnen die von ihnen absolvierten Zertifizierungsstufen einsehen und ihre Konten verwalten<\/li>\r\n \t<li><strong>Zertifizierungskurse\u00a0<\/strong>sind nur f\u00fcr Mitglieder zug\u00e4nglich und k\u00f6nnen sofort gestartet werden<\/li>\r\n<\/ul>\r\n<img class=\"embed-center\" src=\"https:\/\/storage.googleapis.com\/wpgcbucket\/wp\/2019\/03\/489ddaf7-sell-online-courses-with-membership.png\" alt=\"Online-Kurse und Mitgliedschaften mit Membermouse und Wordpress verkaufen\" width=\"532\" height=\"500\" \/>\r\nOnce someone signs up and becomes a member, they can immediately begin the process of getting certified an ASCA swim coach. All in all, there are 5 different levels of certification a coach can complete.\r\n\r\nIn addition to the eight different annual and lifetime memberships that the ASCA offers, they also sell their swim coach certification courses using a learning management system (LMS) and a wide variety of standalone items in their online shop with an e-commerce tool for WordPress.\r\n\r\n<img class=\"embed-center\" src=\"https:\/\/storage.googleapis.com\/wpgcbucket\/wp\/2019\/03\/6dc52501-woocommerce-store-with-membermouse.png\" alt=\"Produkte mit Woocommerce und Membermouse verkaufen\" width=\"500\" height=\"423\" \/>\r\n\r\nWe'll cover the specifics of how they do this (including practical tips and tricks you can apply to your own site) later in the post.\r\n\r\nBut first, we need to rewind the tape a bit. Everything you just saw above is the \"after photo\" of the ASCA's membership site. Let's take a look at what life looked like for the ASCA before they upgraded their membership site.\r\n<h3><strong>The Challenge: Manual Systems &amp; \"Duct Taped\" Processes<\/strong><\/h3>\r\nWie Sie sehen k\u00f6nnen, ist die American Swimming Coaches Association eine komplexe Organisation mit <strong>viel<\/strong> of moving pieces. Membership is at the heart of what they do on a day-to-day basis and meeting the needs of over 10,000 different people each year is no easy feat.\r\n\r\nThe challenge they faced before they found MemberMouse was that all of their membership applications and registrations had to be manually entered and managed by someone on their membership team.\r\n\r\nEven though a new, prospective member could go to their website, sign up, and purchase an ASCA membership using a standard WordPress form, it meant that an ASCA employee on the other end would have to personally take care of everything. They\u2019d receive an email, review the application, verify payment, and then <strong>manuell<\/strong> enter the new member into a customized database.\r\n\r\nThis was a tedious and time-consuming process.\r\n\r\nOne of the main issues that consistently came up for the ASCA is that the old, manual way of doing things prevented members from joining quickly. For example, if someone needed fast access to training and certification and submitted their membership application on a Friday, chances are their application wouldn\u2019t be reviewed and approved until mid-day on Monday.\r\n\r\nWhen we talked with the ASCA team, they told us a story about how during their annual world swim conference, they used to have to suspend all new member signups because all staff members were out of the office attending the event. They put a dropdown banner on the top of the website announcing this. Obviously, this isn\u2019t ideal for a member-based business for many reasons. Unless you have a strategic reason for closing your membership, you always want to keep the doors open to let new people in.\r\n\r\nBut this was all before the ASCA discovered a better way to manage the moving pieces of their membership organization. Let's take a look at how they fixed things.\r\n<h3><strong>Die L\u00f6sung: Intelligente Mitgliedschaftssysteme<\/strong><\/h3>\r\nThis slow, labor-intensive member management process is what ultimately sent the ASCA searching for a better way to operate their membership.\r\n\r\nThey had already built their website using WordPress and didn\u2019t want to move away from the platform. So, they began looking for a tool that could help them manage the membership of over 10,000 swim coaches from around the world.\r\n\r\nThey needed a platform that could provide a wide variety of things like:\r\n<ul>\r\n \t<li>J\u00e4hrliche Abrechnung der Mitgliedschaft<\/li>\r\n \t<li>Schutz von Inhalten f\u00fcr Zertifizierungskurse<\/li>\r\n \t<li>Exklusiver Zugang zu ihren Ver\u00f6ffentlichungen<\/li>\r\n \t<li>Ein anpassbarer Mitgliederbereich<\/li>\r\n \t<li>Gesch\u00e4ftsmetriken und Berichterstattung<\/li>\r\n \t<li>Und w\u00fcrde nicht unter dem Gewicht von \u00fcber 10.000 Mitgliedern zusammenbrechen<\/li>\r\n<\/ul>\r\nAuf der Suche nach einem Tool, das den Anforderungen ihrer Organisation gerecht wird, sind sie schlie\u00dflich auf MemberMouse gesto\u00dfen. Das Tool erf\u00fcllte alle Anforderungen und w\u00fcrde dazu beitragen, viele der zeitraubenden, sich wiederholenden Aufgaben zu automatisieren, die den Mitarbeitern wertvolle Zeit raubten. Daraufhin meldete sich das ASCA-Team bei MemberMouse an, installierte und konfigurierte es auf seiner Website und begann mit der Einrichtung gesch\u00fctzter Seiten und Inhalte f\u00fcr seine Mitglieder.\r\n<h3><strong>Die Ergebnisse: Ein nahtloses Mitgliedererlebnis<\/strong><\/h3>\r\nNow, everything membership related happens automatically through MemberMouse. The signup and login pages we showed you above are all configured with MemberMouse. Swim coaches from around the world can sign up for a membership, complete payment, and begin their coaching certification process in minutes, rather than days.\r\n\r\nThe ASCA has successfully automated numerous processes and repetitive items (we\u2019ll cover them later in this post) that used to be manual tasks for someone in the membership department. This has freed up a lot of time for their team and allowed them to focus their efforts on more important and impactful work.\r\n\r\nAnd best of all, their members love the new membership experience they can now have on the ASCA website. They no longer need to create dropdown banners letting prospective members know they're out of the office. New member signups automatically continue even when everyone is away!\r\n<h3><strong>Verwendung von MemberMouse mit einem Lernmanagementsystem<\/strong><\/h3>\r\nErinnern Sie sich, wie wir dar\u00fcber sprachen, wie die ASCA sowohl Mitgliedschaften als auch Kurse auf ihrer Website verkauft? Sie tun dies, indem sie die Leistungsf\u00e4higkeit der MemberMouse-Funktionen zum Schutz von Inhalten mit den spezifischen Funktionen eines Lernmanagementsystems kombinieren. Sie verwenden ein Lernmanagement-Tool namens <a href=\"https:\/\/senseilms.com\/\" target=\"blank\" rel=\"noopener noreferrer nofollow\">Sensei<\/a> to manage all of the different certification courses they offer.\r\n\r\nMemberMouse controls the access permissions for each of the course pages and Sensei handles the videos and testing required for each level of certification. These course pages are only accessible to active members who have purchased them when they are logged in to their membership account.\r\n\r\nHere's what their product page for level one of their certification program looks like:\r\n\r\n<img class=\"embed-center\" src=\"https:\/\/storage.googleapis.com\/wpgcbucket\/wp\/2019\/03\/888102b4-online-course-membership-site.png\" alt=\"membermouse in ein Lernmanagement-Tool integrieren und Online-Kurse verkaufen\" width=\"500\" height=\"654\" \/>\r\n\r\nThis is a fantastic example of how you can use a membership platform and learning management system to sell recurring memberships and standalone courses. If you are thinking of selling both memberships and courses on your own membership site, MemberMouse and learning management tools are perfect partners for a \"relay race.\"\r\n<h3><strong>Synchronized\u00a0Swimming: MemberMouse &amp; WooCommerce<\/strong><\/h3>\r\nNeben der Mitgliedschaft und den Zertifizierungskursen bietet die ASCA auch Dutzende von Einzelprodukten an, darunter Bekleidung, Auszeichnungen, B\u00fccher, DVDs, Ausr\u00fcstung und vieles mehr. W\u00e4hrend MemberMouse den gesamten Zugriff auf die Inhalte und den Seitenschutz f\u00fcr die Mitglieder verwaltet, verwenden sie <a href=\"https:\/\/woocommerce.com\/\" target=\"blank\" rel=\"noopener noreferrer nofollow\">WooCommerce<\/a> to sell all of the different standalone items they offer.\r\n\r\nOne of the benefits associated with ASCA membership is an across-the-board discount on all the products in the ASCA store. Kyle generously shared the way to accomplish this (or something similar) on your own membership site.\r\n\r\nIf you want to extend a special discount on standalone purchases for your members, you can achieve this using the power of WordPress user roles. Here\u2019s how it looks on the ASCA website:\r\n\r\nWhen a new member signs up for the ASCA membership, they have a system in place that assigns members a <strong>Teilnehmer-Benutzerstatus<\/strong> in WordPress.\r\n\r\n<img class=\"embed-center\" src=\"https:\/\/storage.googleapis.com\/wpgcbucket\/wp\/2019\/03\/c6bd4768-manage-wordpress-user-roles-with-membermouse-and-woocommerce.png\" alt=\"Membermouse und Woocommerce einfach mit Wordpress-Benutzerrollen synchronisieren\" width=\"500\" height=\"357\" \/>\r\n\r\nSie haben dann eine Regel in WooCommerce eingerichtet, die einen Standardrabatt auf alle Produkte in ihrem Shop nur f\u00fcr Abonnenten anwendet. Wenn also ein ASCA-Mitglied ein einzelnes Produkt im Shop der Website kauft, wird der Rabatt angewendet, da er als Abonnent kategorisiert ist. <strong>Teilnehmer<\/strong>.\r\n\r\nThis discount doesn\u2019t apply to people who are non-members because they don\u2019t have the subscriber user status set as their WordPress user role. This is a huge perk for members and the automations they now have set up with MemberMouse and WooCommerce makes it easy to accomplish automatically. Dare we say that MemberMouse and WooCommerce would make the ultimate synchronized swimming team?\r\n<h3><strong>Tips &amp; Tricks for Running a Complex Membership Site<\/strong><\/h3>\r\nDa die ASCA so viele Mitglieder betreut, haben wir Kyle gebeten, uns einige der bew\u00e4hrten Verfahren mitzuteilen, mit denen sie f\u00fcr einen reibungslosen Ablauf auf ihrer Mitgliederseite sorgen. Hier sind vier Bereiche, die einen gro\u00dfen Einfluss auf den t\u00e4glichen Betrieb der ASCA-Mitgliedswebsite haben:\r\n<h4 style=\"text-align: left;\"><i class=\"budicon-bubble-chart\"><\/i><strong> Berichterstattungs-Suite<\/strong><\/h4>\r\nThe Average Monthly Revenue report is one of the most helpful tools the ASCA now has access to. Since they primarily sell annual memberships, the Average Monthly Revenue Report helps them understand how many rebills they can expect each month, what their churn &amp; retention rates will be, and helps them accurately predict their revenue throughout the year.\r\n<h4><i class=\"budicon-sending-message\"><\/i><strong> Push-Benachrichtigungen<\/strong><\/h4>\r\nDie ASCA nutzt die leistungsstarke MemberMouse <a href=\"https:\/\/membermouse.com\/de\/mm-merkmale\/membermouse-push-benachrichtigungen\/\" target=\"blank\" rel=\"noopener noreferrer\">Push-Benachrichtigung<\/a> System. Sie verwenden Push-Benachrichtigungen, um ihren Mitgliedern Zahlungserinnerungen, E-Mails \u00fcber den Zahlungseingang und Willkommensnachrichten auf der Grundlage ihrer 8 verschiedenen Mitgliedsstufen zu senden.\r\n<h4><i class=\"budicon-email\"><\/i><strong> E-Mail-Marketing<\/strong><\/h4>\r\n<a href=\"https:\/\/membermouse.com\/de\/docs\/mailchimp-konfigurieren\/\" target=\"blank\" rel=\"noopener noreferrer\">Die Integration von MemberMouse in Mailchimp<\/a> has made all of their email marketing efforts a lot easier. The ASCA has their Mailchimp account synced with MemberMouse. Now, every time a new member signs up they are automatically added to the correct mailing list inside Mailchimp.\r\n\r\nThis is another example of a task that used to be a manual process for the ASCA. Once a month, someone from the membership department would go and add all of the new members from the previous to their mailing list. Now, all new members get automatically added to those lists automatically and in real-time by MemberMouse.\r\n<h4><i class=\"budicon-card-stack-view\"><\/i><strong> Benutzerdefinierte Felder<\/strong><\/h4>\r\nEin von ASCA-Mitgliedern wiederholt ge\u00e4u\u00dferter Wunsch war die M\u00f6glichkeit, die verschiedenen Zertifizierungsstufen, die sie erreicht haben, auf ihren \"Mein Konto\"-Seiten zu sehen. Kyle und das Team der ASCA verwenden <a href=\"https:\/\/membermouse.com\/de\/docs\/ubersicht-der-benutzerdefinierten-felder\/\" target=\"blank\" rel=\"noopener noreferrer\">Benutzerdefinierte Felder<\/a> um dies zu erreichen. Sie f\u00fcllen eine Tabelle auf der Seite \"Mein Konto\" der Mitglieder auf, die dynamisch die verschiedenen Zertifizierungen anzeigt, die ihre Mitglieder erreicht haben. Jedes Mal, wenn sich ein Trainer in sein Konto einloggt, kann er sehen, welche Zertifizierungsstufen er abgeschlossen hat und welche er noch abschlie\u00dfen muss.\r\n<h3><strong>Einpacken<\/strong><\/h3>\r\nDas war's dann auch schon f\u00fcr dieses Mal <a href=\"https:\/\/membermouse.com\/de\/erfolgsgeschichten-von-kunden\/\" target=\"blank\" rel=\"noopener noreferrer\">Erfolgsgeschichte eines Kunden<\/a>. Wir hoffen, dass Ihnen dieser Artikel gefallen hat, dass Sie ihn als inspirierend und lehrreich empfunden haben und dass Sie sich nicht an den kitschigen Schwimmwitzen gest\u00f6rt haben, die wir in diesem Beitrag gemacht haben <em>(wir konnten nicht anders als<\/em> <em>ourselves...<\/em>)<em>.<\/em> We love seeing all of the different applications people, businesses, and organizations find for MemberMouse.\r\n\r\nIf you've found success creating a streamlined membership site with MemberMouse, we\u2019d love to hear your story! Chime in down below in the comments section and tell us all about it.\r\n\r\nUntil next time, stay tuned to the <a href=\"https:\/\/membermouse.com\/de\/blog\/\" target=\"_blank\" rel=\"noopener noreferrer\">MitgliedMaus-Blog<\/a> f\u00fcr hilfreiche Ressourcen zum Aufbau leistungsstarker und profitabler Mitgliedschafts- und Abonnementseiten. Und wenn Sie den Podcast, den wir letztes Jahr gestartet haben, noch nicht geh\u00f6rt haben, k\u00f6nnen Sie sich alle Episoden ansehen, die wir aufgenommen haben <a href=\"https:\/\/membermouse.com\/de\/abonnementunternehmer\/\" target=\"_blank\" rel=\"noopener noreferrer\">hier<\/a>.","protected":false},"excerpt":{"rendered":"<p>Erfahren Sie in dieser ausf\u00fchrlichen Customer Success Story, wie die American Swimming Coaches Association eine leistungsstarke Website f\u00fcr Mitglieder aufgebaut hat und Online-Mitgliedschaften, Zertifizierungskurse und eigenst\u00e4ndige Produkte verkauft.<\/p>","protected":false},"author":20918,"featured_media":5645,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"om_disable_all_campaigns":false,"_strive_editorial_status":"not-started","_strive_copy_of":0,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_strive_checklists":"\"\"","_strive_active_checklist":"","_strive_post_notes":"","footnotes":""},"categories":[110,117],"tags":[],"class_list":["post-5061","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-customer-success-stories","category-mm-dash"],"acf":[],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/membermouse.com\/de\/wp-json\/wp\/v2\/posts\/5061","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/membermouse.com\/de\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/membermouse.com\/de\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/membermouse.com\/de\/wp-json\/wp\/v2\/users\/20918"}],"replies":[{"embeddable":true,"href":"https:\/\/membermouse.com\/de\/wp-json\/wp\/v2\/comments?post=5061"}],"version-history":[{"count":0,"href":"https:\/\/membermouse.com\/de\/wp-json\/wp\/v2\/posts\/5061\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/membermouse.com\/de\/wp-json\/wp\/v2\/media\/5645"}],"wp:attachment":[{"href":"https:\/\/membermouse.com\/de\/wp-json\/wp\/v2\/media?parent=5061"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/membermouse.com\/de\/wp-json\/wp\/v2\/categories?post=5061"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/membermouse.com\/de\/wp-json\/wp\/v2\/tags?post=5061"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}