{"id":5131,"date":"2021-04-02T11:11:08","date_gmt":"2021-04-02T18:11:08","guid":{"rendered":"https:\/\/membermouse.com\/?p=5131"},"modified":"2024-05-09T16:41:35","modified_gmt":"2024-05-09T20:41:35","slug":"10-nischen-mitgliedschaftsseiten-die-sie-inspirieren-werden","status":"publish","type":"post","link":"https:\/\/membermouse.com\/de\/mitgliedschaft\/10-nischen-mitgliedschaftsseiten-die-sie-inspirieren-werden\/","title":{"rendered":"10 Niche Membership Sites That Will Inspire You"},"content":{"rendered":"Have you ever heard someone say, \"the riches are in the niches?\"\n\nIt's a sort of online marketing catchphrase that you've probably seen plastered across blogs, YouTube videos, and social media accounts. In fact, this idea is so prevalent that it's easy for it to sound like white noise.\n\nBut here's the thing: there's truth in that expression. A lot of it.\n\nNowadays, we're seeing more and more that specialization leads to success. How else can you explain the rise of gluten-free bakeries, non-alcoholic craft beer, and power yoga studios?\n\nPlus, it seems like more and more \"general\" and \"we do everything\" businesses are struggling, pivoting, or closing their doors for good. Think about what happened to big companies like Sears, Borders, and Macys.\n\nHere's the takeaway:\n\nThe same marketing principles that impact these businesses apply to <a href=\"https:\/\/membermouse.com\/membership\/so-you-want-to-start-a-membership-business\/\" target=\"_blank\" rel=\"noopener\">online businesses like membership sites<\/a>, private communities, and online courses.\n\nThe riches really are in the niches.\n\nThat's why in this article, we'll look at 10 very successful membership sites in some very specific niches. As you'll discover, it's almost impossible to get too specific when it comes to carving out your own corner of the internet.\n\nBut first, let\u2019s start with the basics:\n<h2><strong>What Is A Membership Site?<\/strong><\/h2>\nWe live and breathe membership sites here at MemberMouse. We're not going to assume you're as obsessed with them as we are. That's why it'll be really helpful to take a second to review the basics and define the terms we're working with. If you're brand new to this of a membership site or just need a refresher, here's the definition of a membership site that we'll work with in this article:\n\nA membership site is simply a website where access to specific content is protected and placed behind a member login page. In order for people to view the content on these protected pages, they need to have an active member account on your site. If they do, they can login to the members\u2019 area on your site and view the content you\u2019ve placed behind the login page.\n\nNow, let's go one step deeper:\n\nA membership site can have both free and paid members. It can also have different levels of members, all with unique access rights assigned to their <a href=\"https:\/\/membermouse.com\/marketing\/membership-levels\/\" target=\"_blank\" rel=\"noopener\">membership levels<\/a>. The power of a membership site is that you can charge people on a recurring (monthly, semi-annual, yearly, etc.) basis for access to this protected content.\n\nSo, if you have a paid membership site, members will need to pay to keep their account active and thus access your protected content. Otherwise they lose access to any page that protected in a member\u2019s only area.\n<div class=\"quote\">\n<blockquote><em>\"Membership sites work best when someone has what I call a 'forever challenge.' Something that's going to go on for an extended period of time and where the business can provide a 'forever promise' to justify a long-term relationship.\"<\/em><\/blockquote>\n<label>- Robbie Kellman Baxter<\/label>\n\n<\/div>\n<h3><strong>The Beauty Of The Membership Site Model<\/strong><\/h3>\nThe beauty of a membership site is that you can put <em><strong>anything<\/strong><\/em> behind a login page (or \"paywall\" as it's often called). Whatever can exist on a website on a website can be protected. That means your membership site can be made up of restricted pages with exclusive articles, members' only podcast interviews, online course videos, and even community forums.\n\nThe ways you can implement the membership site model are really unlimited. There are hundreds -- if not thousands -- of ways to build a membership site. But, in essence, it call comes down to this: the control of content access by you, the creator.\n\nIn this article, we'll now look at 10 unique and inspiring examples of membership sites. Each one of the sites we'll cover today is in a very well-defined niche market. Picking a niche is one of the most critical components of success for any online business. We've seen time and time again that the more specific and targeted you can be with the niche your businesses exists in, the more successful you can be.\n\nIn case you need a quick reminder, let\u2019s do a brief overview of niche markets.\n<h3><strong>Remind Me: What Exactly Is A Niche?<\/strong><\/h3>\nOk, so what exactly is a niche?\n\nFor starters, when people say <em>niche<\/em> in the context of an online business, they typically mean <strong>niche market<\/strong>. Obviously, a market is a specific commercial sector, like:\n<ul>\n \t<li>Health &amp; Fitness<\/li>\n \t<li>Business &amp; Investing<\/li>\n \t<li>or Arts &amp; Entertainment<\/li>\n<\/ul>\nThese are all huge markets with an abundance of segments and niches.\n\nSo, if these are markets, a <strong>niche market<\/strong> is simply a subset of a broader market category.\n\nLet\u2019s take a market we\u2019re all familiar with and \u201cniche it down\u201d to the most granular level. This will help set the stage for our upcoming tour of niche membership sites.\n\nOk, so we\u2019ve all been to a grocery store, right? Grocery stores represent a broad market category. Here are some examples of niche grocery stores:\n<ul>\n \t<li>Costco - <em>A <strong>Wholesale<\/strong> Grocery Store<\/em><\/li>\n \t<li>Aldi -\u00a0<em>A\u00a0<strong>Budget<\/strong> Grocery Store<\/em><\/li>\n \t<li>Whole Foods -\u00a0<em>A\u00a0<strong>Health Conscious<\/strong> Grocery Store\u00a0<\/em><\/li>\n \t<li>Food Fight -\u00a0<em>A\u00a0<strong>Vegan<\/strong> Grocery Store\u00a0<\/em><\/li>\n<\/ul>\nAs you can see, all of these grocery stores have uniquely positioned themselves in the marketplace by carving out a niche. Need a lot of groceries? Go to Costco. Are you vegan? Go to Food Fight.\n\nThe effect of targeting a specific niche is that you\u2019re able to attract people who share a set of values and concerns. This what makes niching down so effective. It\u2019s a way to stand out and earn the business of your ideal customers.\n\nIdentifying (or ideally, creating) your niche is vitally important when it comes to positioning your business. Doing so helps you stand out and earn the attention of your prospects in the increasingly noisy online world.\n\nNow that you know exactly what a membership site is and are 100% up to speed on niches, let\u2019s take a look at 10 incredible examples of membership sites who have successfully identified and carved out their own niches.\n\n<img class=\"embed-center\" src=\"https:\/\/storage.googleapis.com\/wpgcbucket\/wp\/2021\/04\/69df1cf9-membership-sites.png\" alt=\"membership sites\" width=\"2400\" height=\"90\" \/>\n<h3><strong>10 Inspiring Examples Of Niche Membership Sites<\/strong><\/h3>\n<h4><strong>1. <span style=\"color: #004396;\">International Gem Society<\/span> -\u00a0<\/strong><strong>Online Education &amp; Community for Gemstone Enthusiasts<\/strong><\/h4>\n<img class=\"embed-center\" src=\"https:\/\/storage.googleapis.com\/wpgcbucket\/wp\/2019\/06\/e0053c8a-membership-site-example-igs-homepage.png\" alt=\"wordpress membership site all about gemstone education\" width=\"600\" height=\"519\" \/>\n\nAre you <strong>attracted<\/strong> to agate?\n\nDo you <strong>swoon<\/strong> for sugilite?\n\nAre you <strong>obsessed<\/strong> with obsidian?\n\nIf you\u2019re not a gemstone enthusiast, we probably just lost you there.\n\nBut if you\u2019re a die-hard lover of precious stones, we\u2019re guessing we have your undivided attention.\n\n<a href=\"https:\/\/www.gemsociety.org\/\" target=\"_blank\" rel=\"noopener\">The International Gem Society<\/a> is an online membership site that connects it\u2019s thriving community with world-class gemology education, pricing &amp; buying guides, and certification courses. They serve everyone from season gemstone professionals to the curious hobbyist and is a classic example of a membership site that serves a laser focused niche.\n\nThe IGS has successfully made gemstone education \u2013 something that in the past was expensive, difficult, and inconvenient \u2013 easy, accessible, and affordable to anyone. It\u2019s the ultimate online destination for people who are serious about gemstones.\n\n<img class=\"embed-center\" src=\"https:\/\/storage.googleapis.com\/wpgcbucket\/wp\/2019\/06\/85eb353f-membership-levels-example-igs.png\" alt=\"the different \u00a0 membership levels of this membership site\" width=\"600\" height=\"519\" \/>\nThe IGS is a robust and well-designed membership site. Members pay for access to thousands of articles, professional certification courses, and access to its community forum. Members also get unlimited access to their popular gem pricing and buying guides.\n\nWe even recorded <a href=\"https:\/\/membermouse.com\/podcast\/online-business-ideas\/\" target=\"_blank\" rel=\"nofollow noopener\">a podcast episode with Seth Rosen<\/a>, the owner and brains behind IGS. You can listen to him describe the journey of transforming IGS from an underperforming website into a thriving business in <a href=\"https:\/\/membermouse.com\/podcast\/online-business-ideas\/\" target=\"_blank\" rel=\"nofollow noopener\">this engaging conversation<\/a>.\n\n<img class=\"embed-center\" src=\"https:\/\/storage.googleapis.com\/wpgcbucket\/wp\/2021\/04\/b02b93a3-membership-site.png\" alt=\"membership site\" width=\"2400\" height=\"90\" \/>\n<h4><strong>2. <span style=\"color: #004396;\">Rental Rookie<\/span> -\u00a0<\/strong><strong>Training for First Time Rental Property Investors<\/strong><\/h4>\n<img class=\"embed-center\" src=\"https:\/\/storage.googleapis.com\/wpgcbucket\/wp\/2019\/06\/ae382231-wordpress-membership-site-homepage.png\" alt=\"a membership site built on wordpress that helps first time rental property buyers\" width=\"600\" height=\"519\" \/>\n\n<em>\u201cShould I buy a duplex or just invest in a REIT?\u201d<\/em>\n\n<em>\u201cIs a HELOC or refinance my best next move?\u201d<\/em>\n\n<em>\u201cWill a 1031 exchange help me save on taxes?\u201d<\/em>\n\nDid all that sound like a bunch of mumbo-jumbo? Or are we speaking your language?\n\nIf you\u2019re keeping up, chances are you\u2019re similar to the ideal customer of our next membership site: <a href=\"http:\/\/rentalrookie.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">Rental Rookie<\/a>.\n\nRental Rookie is the brainchild of Emily DuPlessis. She\u2019s a former English teacher turned real-estate investor who helps newer investors buy their first rental property. Members of Rental Rookie get access to training and educational courses with everything they need to know to buy rental properties and generate cash flow in their lives.\n\n<img class=\"embed-center\" src=\"https:\/\/storage.googleapis.com\/wpgcbucket\/wp\/2019\/06\/edbbaf7a-online-courses-example.png\" alt=\"the online courses hosted on a membership site\" width=\"600\" height=\"519\" \/>\n\nMembers also get access to a library of helpful and time-saving checklists, spreadsheets, and workbooks. The Rental Rookie team also conduct monthly life Q&amp;A calls, where their members can ask their most pressing questions, and publishes exclusive interviews with industry experts.\n\nYou\u2019ll notice that this membership site doesn\u2019t focus on being the \u201cdefinitive\u201d rental property resource for all levels of investors. Instead, they\u2019ve chosen to focus on the beginner. All of the copy on the website speaks to this person. It is so much more captivating for your website visitors when you\u2019re able to speak to them, in their language.\n\n<img class=\"embed-center\" src=\"https:\/\/storage.googleapis.com\/wpgcbucket\/wp\/2021\/04\/57e64712-membership-website.png\" alt=\"membership website\" width=\"2400\" height=\"90\" \/>\n<h4><strong>3. <span style=\"color: #004396;\">TrainingBeta<\/span> -\u00a0<\/strong><strong>In-Depth Education For Rock Climbers<\/strong><\/h4>\n<img class=\"embed-center\" src=\"https:\/\/storage.googleapis.com\/wpgcbucket\/wp\/2019\/06\/15c2d76a-rock-climbing-membership-site-homepage.png\" alt=\"a membership site all about rock climbing and training\" width=\"600\" height=\"519\" \/>\n\nBy now you\u2019re probably coming to understand the power and importance of picking a targeted enough niche for your membership site. When you do so, you\u2019re able to speak in the language of your customers, to help them feel understood and encourage them to engage with your content.\n\nJust take one look at the blog post titles for this membership site in a perfectly narrow niche:\n<ul>\n \t<li><strong>How I Trained for Less Than Zero 5.14b<\/strong><\/li>\n \t<li><strong>Quantifying Isometrics Part 2: Program Auto-Regulation and Its Implications on Finger Training<\/strong><\/li>\n \t<li><strong>How John Kettle Went from V7 to V11 and 5.11d to 5.13b in 18 Months<\/strong><\/li>\n<\/ul>\nUnless you\u2019re an avid rock climber (or you\u2019ve just finished watching <em>Free Solo<\/em> or <em>The Dawn Wall<\/em> on Netflix), chances are these titles make very little sense to you.\n\nBut if you are a climbing enthusiast, going from a \u2018V7 to V11\u2019 or \u20185.11d to 5.13b\u2019 in 18 months might be enough to make your jaw drop in disbelief.\n\nThese posts come from an amazing membership site called <a href=\"https:\/\/www.trainingbeta.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">TrainingBeta<\/a>, the work of entrepreneur <a href=\"https:\/\/membermouse.com\/podcast\/build-thriving-membership-community\/\" target=\"_blank\" rel=\"nofollow noopener\">Neely Quinn<\/a>. They\u2019re 100% dedicated to providing their members with the best rock-climbing training, information, and education through online courses.\n\n<img class=\"embed-center\" src=\"https:\/\/storage.googleapis.com\/wpgcbucket\/wp\/2019\/06\/68802e9b-rock-climbing-online-courses.png\" alt=\"online courses sold on a wordpress membership site\" width=\"600\" height=\"519\" \/>\n\nTheir membership site is unique because access is divided up by topic: bouldering training, route training, finger training, injury rehab, and more. Their members pick the course they want and pay for access to that information. People can pay by a monthly, 6-month, or annual options. Plus, each course has a free two-week <a href=\"https:\/\/membermouse.com\/marketing\/trial-membership\/\" target=\"_blank\" rel=\"noopener\">trial membership<\/a>.\n\nTrainingBeta is a great example of a site that bundles up its courses into membership and subscription products.\n\nOne of our favorite things about TrainingBeta is something you wouldn\u2019t see on the surface. In fact, we learned about this when <a href=\"https:\/\/membermouse.com\/podcast\/build-thriving-membership-community\/\" target=\"_blank\" rel=\"nofollow noopener\">Neely came on to our podcast<\/a> to talk about Training Beta. You see, Neely has a podcast that serves as one of her primary marketing channels for the site. She used to take sponsors for the podcast but stopped once she realized she could use that time slot to promote her own membership site instead. That\u2019s really smart if you ask us!\n\nWe love that Training Beta really sticks to the rock-climbing niche, resisting the temptation to branch out into connected worlds like general fitness or yoga. Nice work!\n\n<img class=\"embed-center\" src=\"https:\/\/storage.googleapis.com\/wpgcbucket\/wp\/2021\/04\/79ae71f8-best-membership-sites.png\" alt=\"best membership sites\" width=\"2400\" height=\"90\" \/>\n<h4><strong>4. <span style=\"color: #004396;\">Neiru<\/span> -\u00a0<\/strong><strong>A Japanese Nail Art School &amp; Community<\/strong><\/h4>\n<img class=\"embed-center\" src=\"https:\/\/storage.googleapis.com\/wpgcbucket\/wp\/2019\/06\/aee9141d-neiru-membership-homepage.png\" alt=\"a niche membership site about japanese nail art\" width=\"600\" height=\"519\" \/>\n\nWhat would you say if someone approached you with an idea to start this business:\n\n<em>\u201cIt\u2019s an online training and education website that helps estheticians and nail artists learn cutting-edge nail art techniques from Japan\u2026\u201d<\/em>\n\nWell, it turns out that this ultra-niche idea is a fantastic idea for a membership business, as evidenced by this inspiring membership site: <a href=\"https:\/\/neiru.me\/\" target=\"_blank\" rel=\"noopener noreferrer\">Neiru<\/a>.\n\nNeiru connects nail artists from around the world with best-in-class nail art education directly from Japan. Their students learn how to create stunning nail art pieces, like these:\n\n<img class=\"embed-center\" src=\"https:\/\/storage.googleapis.com\/wpgcbucket\/wp\/2019\/06\/87c037a8-nail-art-examples.png\" alt=\"examples of japanese nail art members can learn\" width=\"600\" height=\"544\" \/>\n\nMembers get access to new lessons each week, the complete lessons library, challenges (with prizes), a private community, and the opportunity to learn from pioneering nail artists from Japan. Members can also work towards a Japanese nail art certificate.\n\n<img class=\"embed-center\" src=\"https:\/\/storage.googleapis.com\/wpgcbucket\/wp\/2019\/06\/9d049a70-neiru-membership-checkout-page.png\" alt=\"the checkout page of a wordpress membership site\" width=\"600\" height=\"519\" \/>\n\nThe success of Neiru is really evidence that the riches truly are in the niches. We\u2019re not sure it gets anymore niche than this (although I\u2019m sure we could come up with a few ideas\u2026). What\u2019s even more amazing is that they\u2019re able to connect so many people who all share this highly-specialized interest.\n\nIn the past, you may have only been one of a handful of people in your town, county, or state who even knew about this amazing Japanese nail art. Now, you can talk with your peers from around the world and share your knowledge and experience with each other.\n\nWe think that\u2019s pretty cool.\n\n<img class=\"embed-center\" src=\"https:\/\/storage.googleapis.com\/wpgcbucket\/wp\/2021\/04\/aa41201d-membership-site-ideas.png\" alt=\"membership site ideas\" width=\"2400\" height=\"90\" \/>\n<h4><strong>5. <span style=\"color: #004396;\">Aviator Training<\/span> -\u00a0<\/strong><b>Online Training for Private Pilots<\/b><\/h4>\n<img class=\"embed-center\" src=\"https:\/\/storage.googleapis.com\/wpgcbucket\/wp\/2019\/06\/4224d301-aviator-membership-site-homepage.png\" alt=\"a membership site devoted to training pilots\" width=\"600\" height=\"519\" \/>\n\nDo you dream of flying?\n\n<img class=\"embed-center\" src=\"https:\/\/media.giphy.com\/media\/P1PemPnyp4g1i\/giphy.gif\" \/>\n\nNo, not like that. In an airplane. In <strong>your own airplane<\/strong>, with you as the pilot!\n\nWe don\u2019t know about you, but this is something we\u2019d much rather leave to the professionals.\n\nBut, if piloting your own plane and exploring the open skies is something you\u2019ve dreamt about since you were a kid, this membership site would probably capture your attention in a heartbeat.\n\n<a href=\"https:\/\/www.aviatortraining.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">AviatorTraining<\/a> is an online, private pilot ground school that\u2019s based in Homer, Alaska. Its founder, Chris Palmer, helps aspiring pilots learn all the knowledge they\u2019ll need to pass the FAA\u2019s written test and fly in the real-world. AviatorTraining covers everything from aircraft controls and systems to airports and flight planning. Chris delivers live classes to his students and gives his members access to a robust library of archived classes.\n\n<img class=\"embed-center\" src=\"https:\/\/storage.googleapis.com\/wpgcbucket\/wp\/2019\/06\/697da870-aviator-membership-levels.png\" alt=\"see the different \u00a0 membership levels on this wordpress site\" width=\"600\" height=\"519\" \/>\nWhat\u2019s amazing about this membership site is that Chris actually delivers his content live to his members. Since aviation is such a complex and nuanced field of study, these live classes give members an opportunity to interact with their instructors and ask questions in real-time. It also helps instructors slow down when necessary and ensure the students are understanding and absorbing the material.\n\nChris is really an amazing entrepreneur and we were lucky to have him appear on our podcast. <a href=\"https:\/\/membermouse.com\/podcast\/business-pivot\/\" target=\"_blank\" rel=\"nofollow noopener\">Listen to this episode<\/a> featuring him, and you can hear the process he went through to create the AviatorTraining membership site. If you\u2019re thinking about delivering live content to your members, you won\u2019t want to miss this opportunity to learn from Chris.\n<div class=\"info-callout blue\">\n<h5>Did you know that some of the world's most innovative companies like Netflix, MasterClass, and Peloton use the membership site model?<\/h5>\n<\/div>\n<img class=\"embed-center\" src=\"https:\/\/storage.googleapis.com\/wpgcbucket\/wp\/2021\/04\/6e8bf100-what-is-a-membership-site.png\" alt=\"what is a membership site\" width=\"2400\" height=\"90\" \/>\n<h4><strong>6. <span style=\"color: #004396;\">KetoConnect<\/span> -\u00a0<\/strong><b>A Hub For All Things Keto<\/b><\/h4>\n<img class=\"embed-center\" src=\"https:\/\/storage.googleapis.com\/wpgcbucket\/wp\/2019\/06\/65f72405-keto-membership-site-homepage.png\" alt=\"a membership site dedicated to keto education\" width=\"600\" height=\"519\" \/>\n\nOh\u2026 Keto.\n\nChances are you\u2019ve probably heard of this new diet \/ eating philosophy \/ lifestyle. And if anyone in your life has adopted this new way of eating, chances are you\u2019ve heard <strong>a lot<\/strong> about it. It\u2019s the perfect example of how a narrowly focused niche can awaken the passion, intensity, and fanaticism of its followers.\n\nThe ketogenic diet has exploded in popularity over the past few years. Just take a look at this graph from Google Trends (and notice the spike on January 1st\u2026).\n\n<img class=\"embed-center\" src=\"https:\/\/storage.googleapis.com\/wpgcbucket\/wp\/2019\/06\/417bca2b-keto-trend.png\" alt=\"google trends graph about keto\" width=\"600\" height=\"277\" \/>\n\nAnd this is where our next amazing membership site comes in: <a href=\"http:\/\/ketoconnect.net\" target=\"_blank\" rel=\"noopener noreferrer\">KetoConnect<\/a>.\n\nKetoConnect has become a go-to resource for people who are looking to lose weight and get started with the keto lifestyle. Their site is a hub for all things keto: beginner\u2019s guides, shopping lists, macro calculators, meal prep resources, and tasty recipes.\n\n<img class=\"embed-center\" src=\"https:\/\/storage.googleapis.com\/wpgcbucket\/wp\/2019\/06\/8c305789-keto-online-course.png\" alt=\"buy online courses on this membership site about keto\" width=\"600\" height=\"519\" \/>\n\nWe love the KetoConnect membership site because it demonstrates how much is possible with this model. They don\u2019t confine themselves to simply selling memberships and access to content in the traditional way. KetoConnect is a full-fledged business epicenter, selling:\n<ul>\n \t<li>Books &amp; eBooks<\/li>\n \t<li>Online Courses<\/li>\n \t<li>Physical Products<\/li>\n \t<li>And more<\/li>\n<\/ul>\nAs with most niche markets, and especially lifestyle niches like this one, there are so many opportunities to connect your members and customers with more than just content. Maybe when you first get into something like keto you think you\u2019ll only need a recipe book or video cooking course, but pretty soon you\u2019ll likely realize you need new cookware, specialty ingredients, health supplements, and more. And when you do lose those pesky extra pounds, you\u2019ll probably need a new wardrobe as well.\n\n<img class=\"embed-center\" src=\"https:\/\/storage.googleapis.com\/wpgcbucket\/wp\/2021\/04\/57e64712-membership-website.png\" alt=\"membership website\" width=\"2400\" height=\"90\" \/>\n<h4><strong>7. <span style=\"color: #004396;\">Kyle Weiger<\/span> - Handstand Training\u00a0<\/strong><\/h4>\n<img class=\"embed-center\" src=\"https:\/\/storage.googleapis.com\/wpgcbucket\/wp\/2019\/06\/2e2fd04e-handstand-membership-site-homepage.png\" alt=\"a handstand education online course and membership site\" width=\"600\" height=\"519\" \/>\n\nSo... we have a confession to make. This membership site is one of our favorite examples of the power of a narrow niche. And, the entrepreneur behind this site is one of our favorite people. He\u2019s featured in one of <a href=\"https:\/\/membermouse.com\/customer-success-stories\/\" target=\"_blank\" rel=\"nofollow noopener\">our Customer Success stories<\/a> and even joined us on our podcast to discuss his approach to building niche membership sites. <a href=\"https:\/\/membermouse.com\/podcast\/niche-market-membership-site\/\" target=\"_blank\" rel=\"nofollow noopener\">You can listen to that episode here<\/a>.\n\nBefore we dive in, let\u2019s take a moment and zoom out a bit.\n\nA niche is a specialized section of a market, right?\n\nIn the case of Kyle\u2019s membership site, the market he falls into would be considered \u201cHealth &amp; Fitness\u201d.\u00a0That\u2019s a pretty broad market. So, what would a niche look like in that world? Well, let\u2019s take yoga as an example.\n\nBack in 2012, Kyle built a niche membership site within the yoga world: yoga for beginners.\n\nAfter he found success with that site, he took it one step further and niched down even more, creating the membership site we\u2019re talking about today.\n\nAnd what niche is that? Handstand training.\n\nYep, <a href=\"https:\/\/kyleweiger.com\" target=\"_blank\" rel=\"noopener noreferrer\">KyleWeiger.com<\/a> is dedicated to teaching people one thing and one thing only: how to do a handstand. If you weren\u2019t already a believer in the power of choosing a narrow niche, you will be now. We haven\u2019t kept up with Kyle\u2019s numbers, but after he launched his handstand training site, he generated over $200,000 in sales in under a year\u2019s time. You can listen to him tell the whole story <a href=\"https:\/\/membermouse.com\/podcast\/niche-market-membership-site\/\" target=\"_blank\" rel=\"nofollow noopener\">here in this episode of our podcast<\/a>.\n\n<img class=\"embed-center\" src=\"https:\/\/storage.googleapis.com\/wpgcbucket\/wp\/2019\/06\/1acb57f6-handstand-online-courses.png\" alt=\"a list of online courses sold on this membership site\" width=\"600\" height=\"519\" \/>\n\nAnd the best part? Kyle\u2019s site has a simple and straightforward setup with just a few pages:\n<ul>\n \t<li>Online courses<\/li>\n \t<li>In-person event<\/li>\n \t<li>Testimonials<\/li>\n \t<li>Blog<\/li>\n<\/ul>\nKyle\u2019s site is the perfect example of a \u201cniche within a niche\u201d and its success demonstrates the power of granular specificity.\n\n<img class=\"embed-center\" src=\"https:\/\/storage.googleapis.com\/wpgcbucket\/wp\/2021\/04\/8a94b4b1-examples-of-membership-sites.png\" alt=\"examples of membership sites\" width=\"2400\" height=\"90\" \/>\n<h4><strong>8. <span style=\"color: #004396;\">The Point Magazine<\/span> -\u00a0<\/strong><b>A Thoughtful Print &amp; Digital Literary Publication<\/b><\/h4>\n<img class=\"embed-center\" src=\"https:\/\/storage.googleapis.com\/wpgcbucket\/wp\/2019\/06\/b018b630-digital-magazine-subscription-site.png\" alt=\"a digital magazine subscription site built with wordpress\" width=\"600\" height=\"519\" \/>\n\nIn our journey though the inspiring world of niche membership sites, we\u2019ve covered a lot of sites that provide their members with education and training.\n\nBut what about something different? What about a successful niche <a href=\"https:\/\/membermouse.com\/membership\/memberships-vs-subscriptions\/\" target=\"_blank\" rel=\"noopener\">membership or subscription<\/a> site that\u2019s taken a completely different approach than the sites we\u2019ve reviewed?\n\nFor this, we turn our attention to <a href=\"https:\/\/thepointmag.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">The Point Magazine<\/a>.\n\nThe Point is a print and digital literary magazine that delivers thoughtful and philosophical essays on subjects such as literature, culture, politics, and the arts to its loyal subscriber base. They\u2019re committed to furthering deep and focused thought in the \u201cinternet age.\u201d\n\nIf you notice, The Point is a perfect example of a group that\u2019s adapted the traditional subscription model to the digital world. Newspapers and magazines have been sold by subscriptions for the better part of the 20th &amp; 21st centuries. Now, independent magazines like The Point have the ability to connect their readers to their content by their preferred channel of consumption: print or digital.\n\nThe Point gives its community of subscribers three different options for access to their content:\n\n<img class=\"embed-center\" src=\"https:\/\/storage.googleapis.com\/wpgcbucket\/wp\/2019\/06\/714c6941-digital-magazine-membership-levels.png\" alt=\"the three different subscription levels\" width=\"600\" height=\"519\" \/>\n\nSubscribers are billed on an annual basis and get access to three new issues of The Point each year and all past articles. Their top two subscriber tiers also special perks like free access to Point parties and events. This is a great way to connect in-person with the people who support your work online.\n\n<img class=\"embed-center\" src=\"https:\/\/storage.googleapis.com\/wpgcbucket\/wp\/2021\/04\/c16a260c-membership-website-ideas.png\" alt=\"membership website ideas\" width=\"2400\" height=\"90\" \/>\n<h4><strong>9. <span style=\"color: #004396;\">Pianu<\/span> -\u00a0<\/strong><b>Browser Based, Gamified Piano Education<\/b><\/h4>\n<img class=\"embed-center\" src=\"https:\/\/storage.googleapis.com\/wpgcbucket\/wp\/2019\/06\/8dbca4d9-learn-piano-membership-site.png\" alt=\"a piano education membership site built with wordpress\" width=\"600\" height=\"519\" \/>\n\nOur next niche membership site almost has to be seen to be believed: <strong>gamified, browser-based piano education<\/strong>.\n\nYou heard us right.\n\nImagine being able to learn how to play the piano, and learn any song from <em>Ode To Joy<\/em> to <em>Let It Be<\/em>, in the same way you\u2019d play a video game like Guitar Hero.\n\nThat\u2019s the foundation of this fun and inspirational membership site: <a href=\"https:\/\/pianu.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">Pianu<\/a>.\n\nCreated by an entrepreneur named Matt Curney, Pianu\u2019s mission is to make learning how to play the piano fun, interactive, and accessible to anyone. Even if you don\u2019t have a MIDI keyboard, you can start tapping out Twinkle, Twinkle Little Star from the comfort of your home computer or laptop keyboard.\n\n<img class=\"embed-center\" src=\"https:\/\/storage.googleapis.com\/wpgcbucket\/wp\/2019\/06\/080d9bdf-piano-membership-levels.png\" alt=\"the different membership levels of this membership site\" width=\"600\" height=\"519\" \/>\n\nPianu utilizes a brilliant \u201cfree-to-paid\u201d member acquisition strategy. Visitors can land on the homepage, sign up for a free membership level, and be playing their first song in a matter of seconds. They give their members free access to a certain level of training, rewarding the progress of their users with badges, achievements, and new songs. Once they\u2019ve mastered the basics, these newly minted piano enthusiasts are ready to sign up for a paid membership that unlocks the entire lesson library and hundreds of song tutorials.\n\nPianu is a huge hit. In its first year of operation, Matt Curney was able to take the site <a href=\"https:\/\/membermouse.com\/customer-success-stories\/from-zero-to-50k-members-in-a-year\/\" target=\"_blank\" rel=\"nofollow noopener\">from zero to 50,000 members<\/a>!\n\nWe love this membership site because it essentially created it\u2019s own niche: browser based piano education. To the best of our knowledge (and Matt\u2019s), Pianu is the first site of it\u2019s kind. And when it comes to niches, being first in a category is the dream and aspiration of all marketers. We\u2019ll echo the wise words of Al Ries &amp; Jack Trout from their book, <a href=\"https:\/\/amzn.to\/2L0Deau\" target=\"_blank\" rel=\"noopener noreferrer\"><em>The 22 Immutable Laws Of Marketing<\/em><\/a>:\n\n<em>\u201cThe basic issue in marketing is creating a category you can be first in. It\u2019s the law of leadership: It\u2019s better to be first than it is to be better. It\u2019s much easier to get into the mind first than to try to convince someone you have a better product than the one that did get there first.\u201d<\/em>\n\nOur hats are off to Matt and his team over at Pianu!\n\n<img class=\"embed-center\" src=\"https:\/\/storage.googleapis.com\/wpgcbucket\/wp\/2021\/04\/922ed050-membership-website-examples.png\" alt=\"membership website examples\" width=\"2400\" height=\"90\" \/>\n<h4><strong>10. <span style=\"color: #004396;\">Tilly And The Buttons<\/span> -\u00a0<\/strong><b>Sewing Workshops and Resources for DIY Dressmakers<\/b><\/h4>\n<img class=\"embed-center\" src=\"https:\/\/storage.googleapis.com\/wpgcbucket\/wp\/2019\/06\/75aaaa5d-sewing-membership-site.png\" alt=\"a diy sewing membership site example\" width=\"600\" height=\"519\" \/>\n\nAnd last but certainly not least in our tour of 10 inspiring niche membership sites are our friends from across the pond: <a href=\"https:\/\/www.tillyandthebuttons.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">Tilly And The Buttons<\/a>.\n\nThis blog and membership site is the creation of Tilly Walnes. As you can see on their site, they provide gorgeous, easy-to-use sewing patterns, books, and online workshops for the new wave of DIY dressmakers.\n\nHow\u2019s that for a well-defined niche?\n\nImagine that you\u2019re not that into designing and creating your own clothes. If you stumbled upon Tilly\u2019s site, you might just gloss over it and move on.\n\nBut if DIY dressmaking is what gets you up in the morning and fuels your weekend projects, finding Tilly and the Buttons might feel like a godsend, like you\u2019ve finally found your people!\n\nIf you normally use terms and phrases like, \u201clengthening the bodice,\u201d \u201can overlocker that\u2019s easy to thread,\u201d or \u201chow to make your own bias binding,\u201d seeing them all over Tilly\u2019s website will feel amazing. It\u2019ll feel like your seen and that this person gets you.\n\nWe love that Tilly\u2019s website is so targeted for her audience. It\u2019s a mark of good marketing copy when you\u2019re not afraid to alienate everyone who\u2019s not your ideal customer. Once glance at Tilly\u2019s site will show you she knows exactly who she\u2019s talking to!\n\n<img class=\"embed-center\" src=\"https:\/\/storage.googleapis.com\/wpgcbucket\/wp\/2019\/06\/03ddb090-sewing-online-workshop.png\" alt=\"online workshops hosted on a wordpress membership site\" width=\"600\" height=\"519\" \/>\n\nIn terms of the structure of her membership site, there\u2019s a little bit of everything. Tilly and the Buttons sells:\n<ul>\n \t<li>Access to online workshops<\/li>\n \t<li>Sewing patterns<\/li>\n \t<li>Books<\/li>\n \t<li>Fabric &amp; Kits<\/li>\n \t<li>And More<\/li>\n<\/ul>\nIt\u2019s a really engaging site and just drives the point home that you really can\u2019t go wrong with a laser-focused niche.\n<div class=\"quote\">\n<blockquote><em>\u201cMy life\u2019s purpose is to give people the resources and information they need to live a better life. I feel I have found a perfect outlet for that with my membership site.\u201d<\/em><\/blockquote>\n<label>- Neely Quinn<\/label>\n\n<\/div>\n<h3><strong>Final Thoughts On Membership Sites<\/strong><\/h3>\nSo there you have it! 10 inspiring examples of the best membership sites.\n\nWe hope you've found this post to be informative, inspiring, and even a bit fun!\n\nIf you couldn't tell from this post, we absolutely adore the membership site model. It's one of the most flexible, scalable, and engaging models you can use to build your online business. Plus, it's exploded in popularity over the past few years. There's a good reason so many companies are adding membership and subscription options to their businesses.\n\nWe know that building your own membership site can feel overwhelming at times. There's a lot to wrap your head around and a lot of moving pieces. That's why we've made it our mission to make starting a membership site easy and accessible to everyone. We have a ton of great resources here on our blog, podcast, and support center.\n\nIf you have any burning questions about your idea for a membership site, leave us a comment below. We'd love to hear from you and would be thrilled to help you in any way we can.","protected":false},"excerpt":{"rendered":"<p>Haben Sie sich jemals gefragt, wie eine erfolgreiche Mitgliederseite aussieht? In diesem Beitrag werden Sie 10 erstaunliche und inspirierende Mitgliedschaftsseiten entdecken, die ihren eigenen Erfolg in einigen sehr gezielten Nischen herausgearbeitet haben.<\/p>","protected":false},"author":20918,"featured_media":5644,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"om_disable_all_campaigns":false,"_strive_editorial_status":"not-started","_strive_copy_of":0,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_strive_checklists":"\"\"","_strive_active_checklist":"","_strive_post_notes":"","footnotes":""},"categories":[81,64,35],"tags":[],"class_list":["post-5131","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing","category-membership","category-strategies"],"acf":[],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/membermouse.com\/de\/wp-json\/wp\/v2\/posts\/5131","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/membermouse.com\/de\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/membermouse.com\/de\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/membermouse.com\/de\/wp-json\/wp\/v2\/users\/20918"}],"replies":[{"embeddable":true,"href":"https:\/\/membermouse.com\/de\/wp-json\/wp\/v2\/comments?post=5131"}],"version-history":[{"count":0,"href":"https:\/\/membermouse.com\/de\/wp-json\/wp\/v2\/posts\/5131\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/membermouse.com\/de\/wp-json\/wp\/v2\/media\/5644"}],"wp:attachment":[{"href":"https:\/\/membermouse.com\/de\/wp-json\/wp\/v2\/media?parent=5131"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/membermouse.com\/de\/wp-json\/wp\/v2\/categories?post=5131"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/membermouse.com\/de\/wp-json\/wp\/v2\/tags?post=5131"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}