{"id":5131,"date":"2021-04-02T11:11:08","date_gmt":"2021-04-02T18:11:08","guid":{"rendered":"https:\/\/membermouse.com\/?p=5131"},"modified":"2024-05-09T16:41:35","modified_gmt":"2024-05-09T20:41:35","slug":"10-nischen-mitgliedschaftsseiten-die-sie-inspirieren-werden","status":"publish","type":"post","link":"https:\/\/membermouse.com\/de\/membership\/10-niche-membership-sites-that-will-inspire-you\/","title":{"rendered":"10 Nischen-Mitgliedschaft Websites, die Sie inspirieren wird"},"content":{"rendered":"Have you ever heard someone say, \"the riches are in the niches?\"\n\nIt's a sort of online marketing catchphrase that you've probably seen plastered across blogs, YouTube videos, and social media accounts. In fact, this idea is so prevalent that it's easy for it to sound like white noise.\n\nBut here's the thing: there's truth in that expression. A lot of it.\n\nNowadays, we're seeing more and more that specialization leads to success. How else can you explain the rise of gluten-free bakeries, non-alcoholic craft beer, and power yoga studios?\n\nPlus, it seems like more and more \"general\" and \"we do everything\" businesses are struggling, pivoting, or closing their doors for good. Think about what happened to big companies like Sears, Borders, and Macys.\n\nHere's the takeaway:\n\nThe same marketing principles that impact these businesses apply to <a href=\"https:\/\/membermouse.com\/de\/mitgliedschaft\/sie-wollen-also-ein-mitgliedschaftsgeschaft-grunden\/\" target=\"_blank\" rel=\"noopener\">Online-Unternehmen wie Mitgliedschaftsseiten<\/a>, private communities, and online courses.\n\nThe riches really are in the niches.\n\nThat's why in this article, we'll look at 10 very successful membership sites in some very specific niches. As you'll discover, it's almost impossible to get too specific when it comes to carving out your own corner of the internet.\n\nBut first, let\u2019s start with the basics:\n<h2><strong>Was ist eine Mitgliedschaftsseite?<\/strong><\/h2>\nWe live and breathe membership sites here at MemberMouse. We're not going to assume you're as obsessed with them as we are. That's why it'll be really helpful to take a second to review the basics and define the terms we're working with. If you're brand new to this of a membership site or just need a refresher, here's the definition of a membership site that we'll work with in this article:\n\nA membership site is simply a website where access to specific content is protected and placed behind a member login page. In order for people to view the content on these protected pages, they need to have an active member account on your site. If they do, they can login to the members\u2019 area on your site and view the content you\u2019ve placed behind the login page.\n\nNow, let's go one step deeper:\n\nA membership site can have both free and paid members. It can also have different levels of members, all with unique access rights assigned to their <a href=\"https:\/\/membermouse.com\/de\/marketing\/mitgliedsstufen\/\" target=\"_blank\" rel=\"noopener\">Mitgliedsstufen<\/a>. The power of a membership site is that you can charge people on a recurring (monthly, semi-annual, yearly, etc.) basis for access to this protected content.\n\nSo, if you have a paid membership site, members will need to pay to keep their account active and thus access your protected content. Otherwise they lose access to any page that protected in a member\u2019s only area.\n<div class=\"quote\">\n<blockquote><em>\"Membership sites work best when someone has what I call a 'forever challenge.' Something that's going to go on for an extended period of time and where the business can provide a 'forever promise' to justify a long-term relationship.\"<\/em><\/blockquote>\n<label>- Robbie Kellman Baxter<\/label>\n\n<\/div>\n<h3><strong>Die Sch\u00f6nheit des Mitgliedschaftsseitenmodells<\/strong><\/h3>\nDas Sch\u00f6ne an einer Mitgliedschaftsseite ist, dass Sie die <em><strong>alles<\/strong><\/em> behind a login page (or \"paywall\" as it's often called). Whatever can exist on a website on a website can be protected. That means your membership site can be made up of restricted pages with exclusive articles, members' only podcast interviews, online course videos, and even community forums.\n\nThe ways you can implement the membership site model are really unlimited. There are hundreds -- if not thousands -- of ways to build a membership site. But, in essence, it call comes down to this: the control of content access by you, the creator.\n\nIn this article, we'll now look at 10 unique and inspiring examples of membership sites. Each one of the sites we'll cover today is in a very well-defined niche market. Picking a niche is one of the most critical components of success for any online business. We've seen time and time again that the more specific and targeted you can be with the niche your businesses exists in, the more successful you can be.\n\nIn case you need a quick reminder, let\u2019s do a brief overview of niche markets.\n<h3><strong>Erinnern Sie mich: Was genau ist eine Nische?<\/strong><\/h3>\nOk, so what exactly is a niche?\n\nFor starters, when people say <em>Nische<\/em> im Zusammenhang mit einem Online-Gesch\u00e4ft bedeuten sie in der Regel <strong>Nischenmarkt<\/strong>. Offensichtlich ist ein Markt ein bestimmter Wirtschaftszweig, wie:\n<ul>\n \t<li>Health &amp; Fitness<\/li>\n \t<li>Business &amp; Investing<\/li>\n \t<li>or Arts &amp; Entertainment<\/li>\n<\/ul>\nThese are all huge markets with an abundance of segments and niches.\n\nSo, if these are markets, a <strong>Nischenmarkt<\/strong> is simply a subset of a broader market category.\n\nLet\u2019s take a market we\u2019re all familiar with and \u201cniche it down\u201d to the most granular level. This will help set the stage for our upcoming tour of niche membership sites.\n\nOk, so we\u2019ve all been to a grocery store, right? Grocery stores represent a broad market category. Here are some examples of niche grocery stores:\n<ul>\n \t<li>Costco - <em>A <strong>Gro\u00dfhandel<\/strong> Lebensmittelladen<\/em><\/li>\n \t<li>Aldi -\u00a0<em>A\u00a0<strong>Haushalt<\/strong> Lebensmittelladen<\/em><\/li>\n \t<li>Whole Foods -\u00a0<em>A\u00a0<strong>Gesundheitsbewusst<\/strong> Lebensmittelladen\u00a0<\/em><\/li>\n \t<li>Food Fight -\u00a0<em>A\u00a0<strong>Vegan<\/strong> Lebensmittelladen\u00a0<\/em><\/li>\n<\/ul>\nAs you can see, all of these grocery stores have uniquely positioned themselves in the marketplace by carving out a niche. Need a lot of groceries? Go to Costco. Are you vegan? Go to Food Fight.\n\nThe effect of targeting a specific niche is that you\u2019re able to attract people who share a set of values and concerns. This what makes niching down so effective. It\u2019s a way to stand out and earn the business of your ideal customers.\n\nIdentifying (or ideally, creating) your niche is vitally important when it comes to positioning your business. Doing so helps you stand out and earn the attention of your prospects in the increasingly noisy online world.\n\nNow that you know exactly what a membership site is and are 100% up to speed on niches, let\u2019s take a look at 10 incredible examples of membership sites who have successfully identified and carved out their own niches.\n\n<img class=\"embed-center\" src=\"https:\/\/storage.googleapis.com\/wpgcbucket\/wp\/2021\/04\/69df1cf9-membership-sites.png\" alt=\"Mitgliederseiten\" width=\"2400\" height=\"90\" \/>\n<h3><strong>10 inspirierende Beispiele f\u00fcr Nischenmitgliedschaftsseiten<\/strong><\/h3>\n<h4><strong>1. <span style=\"color: #004396;\">Internationale Edelstein-Gesellschaft<\/span> -\u00a0<\/strong><strong>Online Education &amp; Community for Gemstone Enthusiasts<\/strong><\/h4>\n<img class=\"embed-center\" src=\"https:\/\/storage.googleapis.com\/wpgcbucket\/wp\/2019\/06\/e0053c8a-membership-site-example-igs-homepage.png\" alt=\"wordpress mitgliedschaftsseite rund um die edelstein-ausbildung\" width=\"600\" height=\"519\" \/>\n\nSind Sie <strong>angezogen<\/strong> to agate?\n\nDo you <strong>in Ohnmacht fallen<\/strong> for sugilite?\n\nAre you <strong>besessen<\/strong> with obsidian?\n\nIf you\u2019re not a gemstone enthusiast, we probably just lost you there.\n\nBut if you\u2019re a die-hard lover of precious stones, we\u2019re guessing we have your undivided attention.\n\n<a href=\"https:\/\/www.gemsociety.org\/\" target=\"_blank\" rel=\"noopener\">Die Internationale Edelstein-Gesellschaft<\/a> is an online membership site that connects it\u2019s thriving community with world-class gemology education, pricing &amp; buying guides, and certification courses. They serve everyone from season gemstone professionals to the curious hobbyist and is a classic example of a membership site that serves a laser focused niche.\n\nThe IGS has successfully made gemstone education \u2013 something that in the past was expensive, difficult, and inconvenient \u2013 easy, accessible, and affordable to anyone. It\u2019s the ultimate online destination for people who are serious about gemstones.\n\n<img class=\"embed-center\" src=\"https:\/\/storage.googleapis.com\/wpgcbucket\/wp\/2019\/06\/85eb353f-membership-levels-example-igs.png\" alt=\"die verschiedenen Stufen der Mitgliedschaft auf dieser Website\" width=\"600\" height=\"519\" \/>\nThe IGS is a robust and well-designed membership site. Members pay for access to thousands of articles, professional certification courses, and access to its community forum. Members also get unlimited access to their popular gem pricing and buying guides.\n\nWe even recorded <a href=\"https:\/\/membermouse.com\/de\/podcast\/online-geschaftsideen\/\" target=\"_blank\" rel=\"nofollow noopener\">eine Podcast-Episode mit Seth Rosen<\/a>der Eigent\u00fcmer und Kopf hinter IGS. Sie k\u00f6nnen ihm zuh\u00f6ren, wie er IGS von einer unterdurchschnittlichen Website in ein florierendes Unternehmen verwandelt hat, in <a href=\"https:\/\/membermouse.com\/de\/podcast\/online-geschaftsideen\/\" target=\"_blank\" rel=\"nofollow noopener\">dieses anregende Gespr\u00e4ch<\/a>.\n\n<img class=\"embed-center\" src=\"https:\/\/storage.googleapis.com\/wpgcbucket\/wp\/2021\/04\/b02b93a3-membership-site.png\" alt=\"Mitgliedschaftsseite\" width=\"2400\" height=\"90\" \/>\n<h4><strong>2. <span style=\"color: #004396;\">Miet-Rookie<\/span> -\u00a0<\/strong><strong>Schulung f\u00fcr Erstinvestoren in Mietimmobilien<\/strong><\/h4>\n<img class=\"embed-center\" src=\"https:\/\/storage.googleapis.com\/wpgcbucket\/wp\/2019\/06\/ae382231-wordpress-membership-site-homepage.png\" alt=\"eine auf wordpress aufgebaute mitgliedschaftsseite, die k\u00e4ufern von mietobjekten beim ersten mal hilft\" width=\"600\" height=\"519\" \/>\n\n<em>\"Sollte ich ein Doppelhaus kaufen oder einfach in einen REIT investieren?\"<\/em>\n\n<em>\"Ist ein HELOC oder eine Refinanzierung der beste n\u00e4chste Schritt?\"<\/em>\n\n<em>\"Kann ich mit einem 1031-Austausch Steuern sparen?\"<\/em>\n\nDid all that sound like a bunch of mumbo-jumbo? Or are we speaking your language?\n\nIf you\u2019re keeping up, chances are you\u2019re similar to the ideal customer of our next membership site: <a href=\"http:\/\/rentalrookie.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">Miet-Rookie<\/a>.\n\nRental Rookie is the brainchild of Emily DuPlessis. She\u2019s a former English teacher turned real-estate investor who helps newer investors buy their first rental property. Members of Rental Rookie get access to training and educational courses with everything they need to know to buy rental properties and generate cash flow in their lives.\n\n<img class=\"embed-center\" src=\"https:\/\/storage.googleapis.com\/wpgcbucket\/wp\/2019\/06\/edbbaf7a-online-courses-example.png\" alt=\"die Online-Kurse, die auf einer Mitgliedschaftsseite angeboten werden\" width=\"600\" height=\"519\" \/>\n\nMembers also get access to a library of helpful and time-saving checklists, spreadsheets, and workbooks. The Rental Rookie team also conduct monthly life Q&amp;A calls, where their members can ask their most pressing questions, and publishes exclusive interviews with industry experts.\n\nYou\u2019ll notice that this membership site doesn\u2019t focus on being the \u201cdefinitive\u201d rental property resource for all levels of investors. Instead, they\u2019ve chosen to focus on the beginner. All of the copy on the website speaks to this person. It is so much more captivating for your website visitors when you\u2019re able to speak to them, in their language.\n\n<img class=\"embed-center\" src=\"https:\/\/storage.googleapis.com\/wpgcbucket\/wp\/2021\/04\/57e64712-membership-website.png\" alt=\"Website f\u00fcr Mitglieder\" width=\"2400\" height=\"90\" \/>\n<h4><strong>3. <span style=\"color: #004396;\">AusbildungBeta<\/span> -\u00a0<\/strong><strong>Vertiefte Ausbildung f\u00fcr Kletterer<\/strong><\/h4>\n<img class=\"embed-center\" src=\"https:\/\/storage.googleapis.com\/wpgcbucket\/wp\/2019\/06\/15c2d76a-rock-climbing-membership-site-homepage.png\" alt=\"eine Mitgliederseite rund ums Klettern und Training\" width=\"600\" height=\"519\" \/>\n\nBy now you\u2019re probably coming to understand the power and importance of picking a targeted enough niche for your membership site. When you do so, you\u2019re able to speak in the language of your customers, to help them feel understood and encourage them to engage with your content.\n\nJust take one look at the blog post titles for this membership site in a perfectly narrow niche:\n<ul>\n \t<li><strong>Wie ich f\u00fcr Less Than Zero 5.14b trainiert habe<\/strong><\/li>\n \t<li><strong>Quantifizierung der Isometrie Teil 2: Programm-Autoregulation und ihre Auswirkungen auf das Fingertraining<\/strong><\/li>\n \t<li><strong>Wie John Kettle in 18 Monaten von V7 zu V11 und von 5.11d zu 5.13b gelangte<\/strong><\/li>\n<\/ul>\nEs sei denn, Sie sind ein begeisterter Kletterer (oder Sie haben gerade den Film <em>Kostenloses Solo<\/em> oder <em>Die Mauer der Morgenr\u00f6te<\/em> on Netflix), chances are these titles make very little sense to you.\n\nBut if you are a climbing enthusiast, going from a \u2018V7 to V11\u2019 or \u20185.11d to 5.13b\u2019 in 18 months might be enough to make your jaw drop in disbelief.\n\nThese posts come from an amazing membership site called <a href=\"https:\/\/www.trainingbeta.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">AusbildungBeta<\/a>die Arbeit des Unternehmers <a href=\"https:\/\/membermouse.com\/de\/podcast\/aufbau-einer-florierenden-mitgliedergemeinschaft\/\" target=\"_blank\" rel=\"nofollow noopener\">Neely Quinn<\/a>. Sie sind 100% gewidmet, um ihre Mitglieder mit den besten Felsklettern Ausbildung, Information und Bildung durch Online-Kurse bieten.\n\n<img class=\"embed-center\" src=\"https:\/\/storage.googleapis.com\/wpgcbucket\/wp\/2019\/06\/68802e9b-rock-climbing-online-courses.png\" alt=\"Online-Kurse, die \u00fcber eine Wordpress-Mitgliedswebsite verkauft werden\" width=\"600\" height=\"519\" \/>\n\nDie Website f\u00fcr Mitglieder ist einzigartig, weil der Zugang nach Themen aufgeteilt ist: Bouldertraining, Routentraining, Fingertraining, Reha nach Verletzungen und mehr. Die Mitglieder w\u00e4hlen den gew\u00fcnschten Kurs aus und zahlen f\u00fcr den Zugang zu diesen Informationen. Man kann monatlich, 6-monatig oder j\u00e4hrlich bezahlen. Au\u00dferdem gibt es zu jedem Kurs einen kostenlosen zweiw\u00f6chigen <a href=\"https:\/\/membermouse.com\/de\/marketing\/probemitgliedschaft\/\" target=\"_blank\" rel=\"noopener\">Probemitgliedschaft<\/a>.\n\nTrainingBeta is a great example of a site that bundles up its courses into membership and subscription products.\n\nOne of our favorite things about TrainingBeta is something you wouldn\u2019t see on the surface. In fact, we learned about this when <a href=\"https:\/\/membermouse.com\/de\/podcast\/aufbau-einer-florierenden-mitgliedergemeinschaft\/\" target=\"_blank\" rel=\"nofollow noopener\">Neely kam zu unserem Podcast<\/a> to talk about Training Beta. You see, Neely has a podcast that serves as one of her primary marketing channels for the site. She used to take sponsors for the podcast but stopped once she realized she could use that time slot to promote her own membership site instead. That\u2019s really smart if you ask us!\n\nWe love that Training Beta really sticks to the rock-climbing niche, resisting the temptation to branch out into connected worlds like general fitness or yoga. Nice work!\n\n<img class=\"embed-center\" src=\"https:\/\/storage.googleapis.com\/wpgcbucket\/wp\/2021\/04\/79ae71f8-best-membership-sites.png\" alt=\"beste Mitgliedschaftsseiten\" width=\"2400\" height=\"90\" \/>\n<h4><strong>4. <span style=\"color: #004396;\">Neiru<\/span> -\u00a0<\/strong><strong>A Japanese Nail Art School &amp; Community<\/strong><\/h4>\n<img class=\"embed-center\" src=\"https:\/\/storage.googleapis.com\/wpgcbucket\/wp\/2019\/06\/aee9141d-neiru-membership-homepage.png\" alt=\"eine Nischenmitgliedschaftsseite \u00fcber japanische Nagelkunst\" width=\"600\" height=\"519\" \/>\n\nWas w\u00fcrden Sie sagen, wenn jemand mit der Idee auf Sie zuk\u00e4me, dieses Unternehmen zu gr\u00fcnden?\n\n<em>\"Es handelt sich um eine Online-Schulungs- und Ausbildungswebsite, die Kosmetikerinnen und Nagelk\u00fcnstlern hilft, modernste Nagelkunsttechniken aus Japan zu erlernen...\"<\/em>\n\nNun, es stellt sich heraus, dass diese Ultra-Nischenidee eine fantastische Idee f\u00fcr ein Mitgliedschaftsgesch\u00e4ft ist, wie diese inspirierende Mitgliedschaftsseite beweist: <a href=\"https:\/\/neiru.me\/\" target=\"_blank\" rel=\"noopener noreferrer\">Neiru<\/a>.\n\nNeiru connects nail artists from around the world with best-in-class nail art education directly from Japan. Their students learn how to create stunning nail art pieces, like these:\n\n<img class=\"embed-center\" src=\"https:\/\/storage.googleapis.com\/wpgcbucket\/wp\/2019\/06\/87c037a8-nail-art-examples.png\" alt=\"Beispiele f\u00fcr japanische Nagelkunst, die Mitglieder lernen k\u00f6nnen\" width=\"600\" height=\"544\" \/>\n\nMitglieder erhalten jede Woche Zugang zu neuen Lektionen, der kompletten Lektionsbibliothek, Herausforderungen (mit Preisen), einer privaten Gemeinschaft und der M\u00f6glichkeit, von bahnbrechenden Nagelk\u00fcnstlern aus Japan zu lernen. Mitglieder k\u00f6nnen auch auf ein japanisches Nagelkunst-Zertifikat hinarbeiten.\n\n<img class=\"embed-center\" src=\"https:\/\/storage.googleapis.com\/wpgcbucket\/wp\/2019\/06\/9d049a70-neiru-membership-checkout-page.png\" alt=\"die Kassenseite einer Wordpress-Mitgliedschaftsseite\" width=\"600\" height=\"519\" \/>\n\nThe success of Neiru is really evidence that the riches truly are in the niches. We\u2019re not sure it gets anymore niche than this (although I\u2019m sure we could come up with a few ideas\u2026). What\u2019s even more amazing is that they\u2019re able to connect so many people who all share this highly-specialized interest.\n\nIn the past, you may have only been one of a handful of people in your town, county, or state who even knew about this amazing Japanese nail art. Now, you can talk with your peers from around the world and share your knowledge and experience with each other.\n\nWe think that\u2019s pretty cool.\n\n<img class=\"embed-center\" src=\"https:\/\/storage.googleapis.com\/wpgcbucket\/wp\/2021\/04\/aa41201d-membership-site-ideas.png\" alt=\"Ideen f\u00fcr Mitglieder-Websites\" width=\"2400\" height=\"90\" \/>\n<h4><strong>5. <span style=\"color: #004396;\">Fliegerausbildung<\/span> -\u00a0<\/strong><b>Online-Schulung f\u00fcr Privatpiloten<\/b><\/h4>\n<img class=\"embed-center\" src=\"https:\/\/storage.googleapis.com\/wpgcbucket\/wp\/2019\/06\/4224d301-aviator-membership-site-homepage.png\" alt=\"eine Website f\u00fcr Mitglieder, die Piloten ausbilden\" width=\"600\" height=\"519\" \/>\n\nTr\u00e4umen Sie vom Fliegen?\n\n<img class=\"embed-center\" src=\"https:\/\/media.giphy.com\/media\/P1PemPnyp4g1i\/giphy.gif\" \/>\n\nNein, nicht so. In einem Flugzeug. In <strong>Ihr eigenes Flugzeug<\/strong>, with you as the pilot!\n\nWe don\u2019t know about you, but this is something we\u2019d much rather leave to the professionals.\n\nBut, if piloting your own plane and exploring the open skies is something you\u2019ve dreamt about since you were a kid, this membership site would probably capture your attention in a heartbeat.\n\n<a href=\"https:\/\/www.aviatortraining.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">FliegerAusbildung<\/a> ist eine Online-Privatpilotengrundschule mit Sitz in Homer, Alaska. Ihr Gr\u00fcnder, Chris Palmer, hilft angehenden Piloten, das gesamte Wissen zu erlernen, das sie brauchen, um die schriftliche Pr\u00fcfung der FAA zu bestehen und in der realen Welt zu fliegen. AviatorTraining deckt alles ab, von Flugzeugsteuerungen und -systemen bis hin zu Flugh\u00e4fen und Flugplanung. Chris bietet seinen Sch\u00fclern Live-Kurse an und gibt seinen Mitgliedern Zugang zu einer umfangreichen Bibliothek mit archivierten Kursen.\n\n<img class=\"embed-center\" src=\"https:\/\/storage.googleapis.com\/wpgcbucket\/wp\/2019\/06\/697da870-aviator-membership-levels.png\" alt=\"siehe die verschiedenen Mitgliedsstufen auf dieser Wordpress-Seite\" width=\"600\" height=\"519\" \/>\nWhat\u2019s amazing about this membership site is that Chris actually delivers his content live to his members. Since aviation is such a complex and nuanced field of study, these live classes give members an opportunity to interact with their instructors and ask questions in real-time. It also helps instructors slow down when necessary and ensure the students are understanding and absorbing the material.\n\nChris is really an amazing entrepreneur and we were lucky to have him appear on our podcast. <a href=\"https:\/\/membermouse.com\/de\/podcast\/geschaftliche-neuorientierung\/\" target=\"_blank\" rel=\"nofollow noopener\">Diese Folge anh\u00f6ren<\/a> mit ihm, und Sie k\u00f6nnen h\u00f6ren, wie er die AviatorTraining-Mitgliedswebsite erstellt hat. Wenn Sie dar\u00fcber nachdenken, Ihren Mitgliedern Live-Inhalte zur Verf\u00fcgung zu stellen, sollten Sie diese Gelegenheit, von Chris zu lernen, nicht verpassen.\n<div class=\"info-callout blue\">\n<h5>Wussten Sie, dass einige der innovativsten Unternehmen der Welt wie Netflix, MasterClass und Peloton das Modell der Mitgliedschaftsseite nutzen?<\/h5>\n<\/div>\n<img class=\"embed-center\" src=\"https:\/\/storage.googleapis.com\/wpgcbucket\/wp\/2021\/04\/6e8bf100-what-is-a-membership-site.png\" alt=\"Was ist eine Mitgliedschaftsseite?\" width=\"2400\" height=\"90\" \/>\n<h4><strong>6. <span style=\"color: #004396;\">KetoConnect<\/span> -\u00a0<\/strong><b>Eine Drehscheibe f\u00fcr alles, was mit Keto zu tun hat<\/b><\/h4>\n<img class=\"embed-center\" src=\"https:\/\/storage.googleapis.com\/wpgcbucket\/wp\/2019\/06\/65f72405-keto-membership-site-homepage.png\" alt=\"eine Mitgliedschaftsseite, die der Keto-Erziehung gewidmet ist\" width=\"600\" height=\"519\" \/>\n\nOh\u2026 Keto.\n\nChances are you\u2019ve probably heard of this new diet \/ eating philosophy \/ lifestyle. And if anyone in your life has adopted this new way of eating, chances are you\u2019ve heard <strong>viel<\/strong> about it. It\u2019s the perfect example of how a narrowly focused niche can awaken the passion, intensity, and fanaticism of its followers.\n\nThe ketogenic diet has exploded in popularity over the past few years. Just take a look at this graph from Google Trends (and notice the spike on January 1st\u2026).\n\n<img class=\"embed-center\" src=\"https:\/\/storage.googleapis.com\/wpgcbucket\/wp\/2019\/06\/417bca2b-keto-trend.png\" alt=\"google trends graph \u00fcber keto\" width=\"600\" height=\"277\" \/>\n\nUnd genau hier kommt unsere n\u00e4chste erstaunliche Mitgliedschaftsseite ins Spiel: <a href=\"http:\/\/ketoconnect.net\" target=\"_blank\" rel=\"noopener noreferrer\">KetoConnect<\/a>.\n\nKetoConnect has become a go-to resource for people who are looking to lose weight and get started with the keto lifestyle. Their site is a hub for all things keto: beginner\u2019s guides, shopping lists, macro calculators, meal prep resources, and tasty recipes.\n\n<img class=\"embed-center\" src=\"https:\/\/storage.googleapis.com\/wpgcbucket\/wp\/2019\/06\/8c305789-keto-online-course.png\" alt=\"Online-Kurse auf dieser Mitgliedschaftsseite \u00fcber Keto kaufen\" width=\"600\" height=\"519\" \/>\n\nWir lieben die KetoConnect-Mitgliedschaftsseite, weil sie zeigt, wie viel mit diesem Modell m\u00f6glich ist. Sie beschr\u00e4nken sich nicht darauf, einfach nur Mitgliedschaften und Zugang zu Inhalten auf herk\u00f6mmliche Art und Weise zu verkaufen. KetoConnect ist ein vollwertiges Business-Epizentrum, das verkauft:\n<ul>\n \t<li>Books &amp; eBooks<\/li>\n \t<li>Online-Kurse<\/li>\n \t<li>Physikalische Produkte<\/li>\n \t<li>Und mehr<\/li>\n<\/ul>\nWie bei den meisten Nischenm\u00e4rkten, und insbesondere bei Lifestyle-Nischen wie dieser, gibt es so viele M\u00f6glichkeiten, Ihre Mitglieder und Kunden mit mehr als nur Inhalten zu verbinden. Wenn Sie sich zum ersten Mal mit etwas wie Keto besch\u00e4ftigen, denken Sie vielleicht, dass Sie nur ein Rezeptbuch oder einen Videokochkurs brauchen, aber schon bald werden Sie wahrscheinlich feststellen, dass Sie neues Kochgeschirr, spezielle Zutaten, Nahrungserg\u00e4nzungsmittel und vieles mehr brauchen. Und wenn Sie diese l\u00e4stigen zus\u00e4tzlichen Pfunde verlieren, brauchen Sie wahrscheinlich auch eine neue Garderobe.\n\n<img class=\"embed-center\" src=\"https:\/\/storage.googleapis.com\/wpgcbucket\/wp\/2021\/04\/57e64712-membership-website.png\" alt=\"Website f\u00fcr Mitglieder\" width=\"2400\" height=\"90\" \/>\n<h4><strong>7. <span style=\"color: #004396;\">Kyle Weiger<\/span> - Handstand Training\u00a0<\/strong><\/h4>\n<img class=\"embed-center\" src=\"https:\/\/storage.googleapis.com\/wpgcbucket\/wp\/2019\/06\/2e2fd04e-handstand-membership-site-homepage.png\" alt=\"ein Online-Kurs zur Handstandausbildung und eine Website f\u00fcr Mitglieder\" width=\"600\" height=\"519\" \/>\n\nSo... we have a confession to make. This membership site is one of our favorite examples of the power of a narrow niche. And, the entrepreneur behind this site is one of our favorite people. He\u2019s featured in one of <a href=\"https:\/\/membermouse.com\/de\/erfolgsgeschichten-von-kunden\/\" target=\"_blank\" rel=\"nofollow noopener\">unsere Kundenerfolgsgeschichten<\/a> und kam sogar zu uns in den Podcast, um seinen Ansatz zum Aufbau von Nischen-Mitgliedschaftsseiten zu diskutieren. <a href=\"https:\/\/membermouse.com\/de\/podcast\/nischenmarkt-mitgliedschaftsseite\/\" target=\"_blank\" rel=\"nofollow noopener\">Sie k\u00f6nnen sich diese Folge hier anh\u00f6ren<\/a>.\n\nBefore we dive in, let\u2019s take a moment and zoom out a bit.\n\nA niche is a specialized section of a market, right?\n\nIn the case of Kyle\u2019s membership site, the market he falls into would be considered \u201cHealth &amp; Fitness\u201d.\u00a0That\u2019s a pretty broad market. So, what would a niche look like in that world? Well, let\u2019s take yoga as an example.\n\nBack in 2012, Kyle built a niche membership site within the yoga world: yoga for beginners.\n\nAfter he found success with that site, he took it one step further and niched down even more, creating the membership site we\u2019re talking about today.\n\nAnd what niche is that? Handstand training.\n\nYep, <a href=\"https:\/\/kyleweiger.com\" target=\"_blank\" rel=\"noopener noreferrer\">KyleWeiger.com<\/a> hat es sich zur Aufgabe gemacht, den Menschen eine Sache beizubringen, und zwar nur eine: wie man einen Handstand macht. Wenn Sie nicht bereits an die Macht der Wahl einer engen Nische geglaubt haben, werden Sie es jetzt tun. Wir haben Kyles Zahlen nicht genau verfolgt, aber nachdem er seine Handstand-Trainingsseite gestartet hatte, erzielte er in weniger als einem Jahr \u00fcber $200.000 Umsatz. Sie k\u00f6nnen ihm zuh\u00f6ren, wie er die ganze Geschichte erz\u00e4hlt <a href=\"https:\/\/membermouse.com\/de\/podcast\/nischenmarkt-mitgliedschaftsseite\/\" target=\"_blank\" rel=\"nofollow noopener\">hier in dieser Folge unseres Podcasts<\/a>.\n\n<img class=\"embed-center\" src=\"https:\/\/storage.googleapis.com\/wpgcbucket\/wp\/2019\/06\/1acb57f6-handstand-online-courses.png\" alt=\"eine Liste der Online-Kurse, die auf dieser Mitgliedschaftsseite verkauft werden\" width=\"600\" height=\"519\" \/>\n\nUnd das Beste daran? Kyles Website ist einfach und unkompliziert aufgebaut und besteht aus nur wenigen Seiten:\n<ul>\n \t<li>Online-Kurse<\/li>\n \t<li>Pers\u00f6nliche Veranstaltung<\/li>\n \t<li>Testimonials<\/li>\n \t<li>Blog<\/li>\n<\/ul>\nKyles Website ist das perfekte Beispiel f\u00fcr eine \"Nische in der Nische\", und ihr Erfolg zeigt die Macht der granularen Spezifit\u00e4t.\n\n<img class=\"embed-center\" src=\"https:\/\/storage.googleapis.com\/wpgcbucket\/wp\/2021\/04\/8a94b4b1-examples-of-membership-sites.png\" alt=\"Beispiele f\u00fcr Websites mit Mitgliedschaft\" width=\"2400\" height=\"90\" \/>\n<h4><strong>8. <span style=\"color: #004396;\">The Point Magazin<\/span> -\u00a0<\/strong><b>A Thoughtful Print &amp; Digital Literary Publication<\/b><\/h4>\n<img class=\"embed-center\" src=\"https:\/\/storage.googleapis.com\/wpgcbucket\/wp\/2019\/06\/b018b630-digital-magazine-subscription-site.png\" alt=\"eine mit Wordpress erstellte Website f\u00fcr digitale Zeitschriftenabonnements\" width=\"600\" height=\"519\" \/>\n\nIn our journey though the inspiring world of niche membership sites, we\u2019ve covered a lot of sites that provide their members with education and training.\n\nBut what about something different? What about a successful niche <a href=\"https:\/\/membermouse.com\/de\/mitgliedschaft\/mitgliedschaften-vs-abonnements\/\" target=\"_blank\" rel=\"noopener\">Mitgliedschaft oder Abonnement<\/a> site that\u2019s taken a completely different approach than the sites we\u2019ve reviewed?\n\nFor this, we turn our attention to <a href=\"https:\/\/thepointmag.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">The Point Magazin<\/a>.\n\nThe Point is a print and digital literary magazine that delivers thoughtful and philosophical essays on subjects such as literature, culture, politics, and the arts to its loyal subscriber base. They\u2019re committed to furthering deep and focused thought in the \u201cinternet age.\u201d\n\nIf you notice, The Point is a perfect example of a group that\u2019s adapted the traditional subscription model to the digital world. Newspapers and magazines have been sold by subscriptions for the better part of the 20th &amp; 21st centuries. Now, independent magazines like The Point have the ability to connect their readers to their content by their preferred channel of consumption: print or digital.\n\nThe Point gives its community of subscribers three different options for access to their content:\n\n<img class=\"embed-center\" src=\"https:\/\/storage.googleapis.com\/wpgcbucket\/wp\/2019\/06\/714c6941-digital-magazine-membership-levels.png\" alt=\"die drei verschiedenen Abonnementstufen\" width=\"600\" height=\"519\" \/>\n\nDie Abonnenten werden auf Jahresbasis abgerechnet und erhalten Zugang zu drei neuen Ausgaben von The Point pro Jahr sowie zu allen fr\u00fcheren Artikeln. Die beiden h\u00f6chsten Abonnentenstufen erhalten au\u00dferdem besondere Verg\u00fcnstigungen wie kostenlosen Zugang zu The Point-Partys und -Veranstaltungen. Dies ist eine gro\u00dfartige M\u00f6glichkeit, pers\u00f6nlich mit den Menschen in Kontakt zu treten, die Ihre Arbeit online unterst\u00fctzen.\n\n<img class=\"embed-center\" src=\"https:\/\/storage.googleapis.com\/wpgcbucket\/wp\/2021\/04\/c16a260c-membership-website-ideas.png\" alt=\"Ideen f\u00fcr Mitglieder-Websites\" width=\"2400\" height=\"90\" \/>\n<h4><strong>9. <span style=\"color: #004396;\">Pianu<\/span> -\u00a0<\/strong><b>Browserbasierte, spielerische Klavierausbildung<\/b><\/h4>\n<img class=\"embed-center\" src=\"https:\/\/storage.googleapis.com\/wpgcbucket\/wp\/2019\/06\/8dbca4d9-learn-piano-membership-site.png\" alt=\"eine mit wordpress erstellte mitgliedschaftsseite f\u00fcr klavierunterricht\" width=\"600\" height=\"519\" \/>\n\nUnsere n\u00e4chste Nischenmitgliedschaftsseite muss man fast sehen, um sie zu glauben: <strong>spielerischer, browserbasierter Klavierunterricht<\/strong>.\n\nYou heard us right.\n\nImagine being able to learn how to play the piano, and learn any song from <em>Ode an die Freude<\/em> zu <em>Lass es sein<\/em>, in the same way you\u2019d play a video game like Guitar Hero.\n\nThat\u2019s the foundation of this fun and inspirational membership site: <a href=\"https:\/\/pianu.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">Pianu<\/a>.\n\nCreated by an entrepreneur named Matt Curney, Pianu\u2019s mission is to make learning how to play the piano fun, interactive, and accessible to anyone. Even if you don\u2019t have a MIDI keyboard, you can start tapping out Twinkle, Twinkle Little Star from the comfort of your home computer or laptop keyboard.\n\n<img class=\"embed-center\" src=\"https:\/\/storage.googleapis.com\/wpgcbucket\/wp\/2019\/06\/080d9bdf-piano-membership-levels.png\" alt=\"die verschiedenen Stufen der Mitgliedschaft auf dieser Website\" width=\"600\" height=\"519\" \/>\n\nPianu utilizes a brilliant \u201cfree-to-paid\u201d member acquisition strategy. Visitors can land on the homepage, sign up for a free membership level, and be playing their first song in a matter of seconds. They give their members free access to a certain level of training, rewarding the progress of their users with badges, achievements, and new songs. Once they\u2019ve mastered the basics, these newly minted piano enthusiasts are ready to sign up for a paid membership that unlocks the entire lesson library and hundreds of song tutorials.\n\nPianu is a huge hit. In its first year of operation, Matt Curney was able to take the site <a href=\"https:\/\/membermouse.com\/de\/erfolgsgeschichten-von-kunden\/von-null-auf-50k-mitglieder-in-einem-jahr\/\" target=\"_blank\" rel=\"nofollow noopener\">von null auf 50.000 Mitglieder<\/a>!\n\nWe love this membership site because it essentially created it\u2019s own niche: browser based piano education. To the best of our knowledge (and Matt\u2019s), Pianu is the first site of it\u2019s kind. And when it comes to niches, being first in a category is the dream and aspiration of all marketers. We\u2019ll echo the wise words of Al Ries &amp; Jack Trout from their book, <a href=\"https:\/\/amzn.to\/2L0Deau\" target=\"_blank\" rel=\"noopener noreferrer\"><em>Die 22 unumst\u00f6\u00dflichen Gesetze des Marketing<\/em><\/a>:\n\n<em>\"Das Grundproblem im Marketing ist die Schaffung einer Kategorie, in der man der Erste sein kann. Das ist das Gesetz der F\u00fchrung: Es ist besser, der Erste zu sein, als besser zu sein. Es ist viel einfacher, sich als Erster in den Kopf zu setzen, als zu versuchen, jemanden davon zu \u00fcberzeugen, dass man ein besseres Produkt hat als derjenige, der es als Erster geschafft hat.\"<\/em>\n\nWir ziehen den Hut vor Matt und seinem Team bei Pianu!\n\n<img class=\"embed-center\" src=\"https:\/\/storage.googleapis.com\/wpgcbucket\/wp\/2021\/04\/922ed050-membership-website-examples.png\" alt=\"Beispiele f\u00fcr Mitglieder-Websites\" width=\"2400\" height=\"90\" \/>\n<h4><strong>10. <span style=\"color: #004396;\">Tilly und die Kn\u00f6pfe<\/span> -\u00a0<\/strong><b>N\u00e4hworkshops und Ressourcen f\u00fcr Heimwerkerinnen<\/b><\/h4>\n<img class=\"embed-center\" src=\"https:\/\/storage.googleapis.com\/wpgcbucket\/wp\/2019\/06\/75aaaa5d-sewing-membership-site.png\" alt=\"ein Beispiel f\u00fcr eine Mitgliedschaftsseite zum Selbern\u00e4hen\" width=\"600\" height=\"519\" \/>\n\nUnd zu guter Letzt sind unsere Freunde von der anderen Seite des gro\u00dfen Teichs bei unserer Tour der 10 inspirierenden Nischen-Mitgliedschaftsseiten dabei: <a href=\"https:\/\/www.tillyandthebuttons.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">Tilly und die Kn\u00f6pfe<\/a>.\n\nThis blog and membership site is the creation of Tilly Walnes. As you can see on their site, they provide gorgeous, easy-to-use sewing patterns, books, and online workshops for the new wave of DIY dressmakers.\n\nHow\u2019s that for a well-defined niche?\n\nImagine that you\u2019re not that into designing and creating your own clothes. If you stumbled upon Tilly\u2019s site, you might just gloss over it and move on.\n\nBut if DIY dressmaking is what gets you up in the morning and fuels your weekend projects, finding Tilly and the Buttons might feel like a godsend, like you\u2019ve finally found your people!\n\nIf you normally use terms and phrases like, \u201clengthening the bodice,\u201d \u201can overlocker that\u2019s easy to thread,\u201d or \u201chow to make your own bias binding,\u201d seeing them all over Tilly\u2019s website will feel amazing. It\u2019ll feel like your seen and that this person gets you.\n\nWe love that Tilly\u2019s website is so targeted for her audience. It\u2019s a mark of good marketing copy when you\u2019re not afraid to alienate everyone who\u2019s not your ideal customer. Once glance at Tilly\u2019s site will show you she knows exactly who she\u2019s talking to!\n\n<img class=\"embed-center\" src=\"https:\/\/storage.googleapis.com\/wpgcbucket\/wp\/2019\/06\/03ddb090-sewing-online-workshop.png\" alt=\"Online-Workshops auf einer Wordpress-Mitgliedswebsite\" width=\"600\" height=\"519\" \/>\n\nWas die Struktur ihrer Mitgliederseite angeht, so gibt es von allem ein bisschen. Tilly and the Buttons verkauft:\n<ul>\n \t<li>Zugang zu Online-Workshops<\/li>\n \t<li>Muster n\u00e4hen<\/li>\n \t<li>B\u00fccher<\/li>\n \t<li>Fabric &amp; Kits<\/li>\n \t<li>Und mehr<\/li>\n<\/ul>\nEs ist eine wirklich ansprechende Website, die deutlich macht, dass man mit einer zielgerichteten Nische nichts falsch machen kann.\n<div class=\"quote\">\n<blockquote><em>\"Mein Lebensziel ist es, den Menschen die Ressourcen und Informationen zu geben, die sie f\u00fcr ein besseres Leben brauchen. Ich habe das Gef\u00fchl, dass ich mit meiner Mitgliederseite ein perfektes Ventil daf\u00fcr gefunden habe.\"<\/em><\/blockquote>\n<label>- Neely Quinn<\/label>\n\n<\/div>\n<h3><strong>Abschlie\u00dfende \u00dcberlegungen zu Mitgliedschaftsseiten<\/strong><\/h3>\nSo there you have it! 10 inspiring examples of the best membership sites.\n\nWe hope you've found this post to be informative, inspiring, and even a bit fun!\n\nIf you couldn't tell from this post, we absolutely adore the membership site model. It's one of the most flexible, scalable, and engaging models you can use to build your online business. Plus, it's exploded in popularity over the past few years. There's a good reason so many companies are adding membership and subscription options to their businesses.\n\nWe know that building your own membership site can feel overwhelming at times. There's a lot to wrap your head around and a lot of moving pieces. That's why we've made it our mission to make starting a membership site easy and accessible to everyone. We have a ton of great resources here on our blog, podcast, and support center.\n\nIf you have any burning questions about your idea for a membership site, leave us a comment below. We'd love to hear from you and would be thrilled to help you in any way we can.","protected":false},"excerpt":{"rendered":"<p>Haben Sie sich jemals gefragt, wie eine erfolgreiche Mitgliederseite aussieht? In diesem Beitrag werden Sie 10 erstaunliche und inspirierende Mitgliedschaftsseiten entdecken, die ihren eigenen Erfolg in einigen sehr gezielten Nischen herausgearbeitet haben.<\/p>","protected":false},"author":20918,"featured_media":5644,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"om_disable_all_campaigns":false,"_strive_editorial_status":"not-started","_strive_copy_of":0,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_strive_checklists":"\"\"","_strive_active_checklist":"","_strive_post_notes":"","footnotes":""},"categories":[81,64,35],"tags":[],"class_list":["post-5131","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing","category-membership","category-strategies"],"acf":[],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/membermouse.com\/de\/wp-json\/wp\/v2\/posts\/5131","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/membermouse.com\/de\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/membermouse.com\/de\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/membermouse.com\/de\/wp-json\/wp\/v2\/users\/20918"}],"replies":[{"embeddable":true,"href":"https:\/\/membermouse.com\/de\/wp-json\/wp\/v2\/comments?post=5131"}],"version-history":[{"count":0,"href":"https:\/\/membermouse.com\/de\/wp-json\/wp\/v2\/posts\/5131\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/membermouse.com\/de\/wp-json\/wp\/v2\/media\/5644"}],"wp:attachment":[{"href":"https:\/\/membermouse.com\/de\/wp-json\/wp\/v2\/media?parent=5131"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/membermouse.com\/de\/wp-json\/wp\/v2\/categories?post=5131"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/membermouse.com\/de\/wp-json\/wp\/v2\/tags?post=5131"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}