{"id":6825,"date":"2023-03-16T11:11:00","date_gmt":"2023-03-16T18:11:00","guid":{"rendered":"https:\/\/membermouse.com\/?p=6825"},"modified":"2026-06-16T14:05:41","modified_gmt":"2026-06-16T18:05:41","slug":"mitgliedsstufen","status":"publish","type":"post","link":"https:\/\/membermouse.com\/de\/marketing\/membership-levels\/","title":{"rendered":"Der vollst\u00e4ndige Leitfaden zur Benennung Ihrer Mitgliedschaftsstufen"},"content":{"rendered":"Are you wondering about the best way to name your membership levels?\r\n\r\nIt can be tricky, right?\r\n\r\nDo you stick to the standard Bronze - Silver - Gold<\/strong> naming convention?\r\n\r\nOr do you get creative and name your membership levels something like, Padawan - Jedi Knight - Jedi Master<\/strong>?\r\n\r\nHere's the thing: what you choose to name your membership levels is incredibly important. The reason for this is because the names of your membership levels will be most carefully scrutinized while your prospective members are still in the buying process. They'll be paying the most attention to your membership level names during the time when they're actually deciding whether or not to join your membership.\r\n\r\nThat means your membership level names are more than just names. They are vital ingredients in the conversion process itself.\r\n\r\nAsk yourself:\r\n\r\nDo your membership level names stick in the minds of your prospects and reinforce the value of your membership?\r\n\r\nOr... are they an afterthought that your prospects can essentially glaze over as they bounce from your sales page to go watch yet another cute cat compilation video on YouTube?\r\n\r\nIf you want to learn how to name your membership levels in a way that actually assists your conversion process, this in-depth article is for you.\r\n\r\nIn it, you will discover:\r\n\r\n📗 A clear definition of membership levels\r\n\r\n📙 The seven main ways to name your membership levels\r\n\r\n📕 15 real-life examples of expertly named membership levels\r\n\r\n📘 And more!\r\n\r\nAfter you read this article, you'll have the information und<\/em> inspiration you need to confidently name your own membership levels.\r\n\r\nLet\u2019s dig in!\r\n

Was sind die Mitgliedschaftsstufen?<\/strong><\/h2>\r\nHave you ever stopped to ask yourself what the actual definition of a membership level is?\r\n\r\nIt\u2019s kind of weird to even think about, right?\r\n\r\nThese days it seems like just about everything \u2013 from entertainment, groceries, and yes\u2026 even alcohol \u2013 comes in the form of a Abonnement oder Mitgliedschaft<\/a>. Since we\u2019re so used to seeing and selecting membership and subscription levels, it\u2019s easy to rely on our intuitive understanding and overlook their definition.\r\n\r\nBefore we dive in and explore all the different ways you can name your membership levels, let\u2019s take a look a practical example that nearly everyone can relate to: the name of your cell phone plan. After all, your cell phone plan is just another subscription you pay on a monthly basis.\r\n\r\nAsk yourself:\r\n\r\nAre you on an Unbegrenzt<\/em> Plan? Oder ein Vorausbezahlte<\/em> plan?\r\n\r\nWe can even drill down further into one of those membership level names and see just how specific you can get when you\u2019re naming your own plans.\r\n\r\nFor instance, are you on an Unbegrenzt Starter<\/em>, Extra<\/em>, oder Elite<\/em> Plan?\r\n\r\n\"Namen\r\n

(Wer h\u00e4tte gedacht, dass so viel zu einem \"unbegrenzten\" Tarif hinzugef\u00fcgt werden kann?<\/em> \ud83d\ude09)<\/p>\r\nDa wir nun alle wissen, was Mitgliedschafts- und Abonnementstufen sind, werfen wir einen Blick auf die Definition, mit der wir in diesem Artikel arbeiten werden:\r\n

In essence, a membership or subscription level is a mechanism you can use to define what your members will receive, how & when it will be delivered, and what type of payment is required.<\/strong><\/p>\r\nThat said, the function of a membership level extends far beyond that definition. The names you choose for your membership levels can help your members select the level that will best meet their current needs. You can also use this opportunity to name your membership levels in a way that reinforces the benefits of your membership and communicates the desired outcome your content will help them achieve.\r\n\r\nIf that sounds a little *zus\u00e4tzlich*<\/em> conceptual, here\u2019s a practical example that\u2019ll help anchor this concept into reality:\r\n\r\nImagine that you run a membership site that teaches people how to run their first marathon. You know that people come to your membership with all different levels of running experience. And, they will have specific needs depending on where they are in their own journey. In this case, you could name your membership levels something like:\r\n\r\n\"Beispiele\r\n

Jogger - L\u00e4ufer - Marathonl\u00e4ufer<\/strong><\/h5>\r\nEach one of these membership level names communicates the desired outcome of your membership while at the same time giving your members the opportunity to select the level that best meets their needs.\r\n\r\nBy naming your membership levels in this way, you speak directly to your ideal customer and let them know they're in the right place. Your membership level names also give you an opportunity to connect the value of your membership with the actual price. In fact, naming your membership level based upon the price itself can be a way for you to encourage signups at a specific level.\r\n\r\nWe'll cover all of this and look at real-life examples in this post. For now, the important thing to remember is that what you name your membership levels is vitally important. It\u2019s a strategic decision. You shouldn\u2019t just arbitrarily name your membership levels something like Bronze, Silver, and Gold (unless that makes sense for your membership). Instead, approach naming your membership levels as an opportunity to connect with your members.\r\n\r\nNow, let\u2019s take a look at the 7 primary types of membership level names we\u2019ve discovered in our work with thousands of membership site entrepreneurs as well as our research in the world of online subscriptions.\r\n\n

Die 7 Arten, wie Sie Ihre Mitgliedschaftsstufen benennen k\u00f6nnen<\/strong><\/h2>\r\n \r\n

1. Preisbasierte Mitgliedschaftsstufen Namen:<\/strong><\/h3>\r\nWhen it comes to membership and subscription businesses, your membership levels and their prices almost always go hand in hand. It should be no surprise then that many subscription businesses choose to name their membership levels based on their price or billing frequency.\r\n\r\nFor example, the popular alternative health & healing streaming site Gaia has two primary membership options named specifically for their price and billing cycle:\r\n\r\n\"Beispiel\r\nWie Sie sehen k\u00f6nnen, lauten die Mitgliedsstufen Monatlich<\/strong><\/em> und J\u00e4hrlich<\/strong><\/em>. These names are simple, clear, and to-the-point.\r\n\r\nCould they be more creative? Certainly. Do they need to be? Probably not.\r\n\r\nFor someone who already knows they want to explore Gaia\u2019s library of 8,000+ unique movies, the annual plan makes a lot of sense. Gaia does a great job here of communicating the value of the annual plan and making its selection appealing to the user.\r\n\r\nIf your membership site is like Gaia \u2013 with essentially only one access level \u2013 you might consider a price related name (like Monatlich<\/em>, Viertelj\u00e4hrlich<\/em>, oder J\u00e4hrlich<\/em>) f\u00fcr Ihre Mitgliedsstufen.\r\n

2. Namen der Mitgliedschaftsstufen basierend auf dem Zugang zu Inhalten<\/strong><\/h3>\r\nDie Benennung Ihrer Mitgliedsstufen nach der Art des Zugangs, den sie Ihren Mitgliedern gew\u00e4hren, ist eine der g\u00e4ngigsten Methoden zur Benennung Ihrer Mitgliedsstufen - insbesondere in der Welt der Online-Mitgliedschafts- und Abonnement-Websites. Die inhaltsbasierte Benennungsstruktur folgt in der Regel einem Grundmuster Bronze<\/strong> - Silber<\/strong> - Gold<\/strong> convention.\r\n\r\nA perfect example of this way to name your membership levels comes from one of our own customers \u2013 Option Alpha<\/a>.\r\n\r\nTake a look:\r\n\r\n\"drei\r\nWie Sie sehen k\u00f6nnen, gibt es drei verschiedene Mitgliedsstufen - Kostenlos<\/em><\/strong>, Pro<\/em><\/strong>, & Elite<\/em><\/strong>. Jeder dieser Pl\u00e4ne bietet dem Mitglied eine andere Ebene des Zugangs zu den Inhalten der Website. Dies ist eine wirklich kluge Art, Ihre Mitgliedschaftsstufen zu benennen, da jede Stufe ihren eigenen Wert vermittelt, ohne die anderen zu untergraben. Wenn ein potenzielles Mitglied mit Ihren kostenlosen Ressourcen beginnen m\u00f6chte, kann es das. Und wenn ein Pro<\/em> Mitglied bereit ist, tiefer zu gehen, kann es auf die Elite<\/em> level.\r\n\r\nYou may have also noticed a subtle psychological characteristic of these membership level names. Not only do Kostenlos<\/em>, Pro<\/em>, & Elite<\/em> describe the membership levels themselves, they also describe and \u201cname\u201d the person who joins at each level.\r\n\r\nThis a powerful way to allow your members to identify themselves within your naming structures. Are you a Pro<\/em> H\u00e4ndler? Oder ein Elite<\/em> Trader? Beides ist gut, aber das Wort \"Elite\" hat etwas, das einfach heraussticht. Und wenn Sie ein Pro<\/em>, there\u2019s always that next step to strive for.\r\n\r\nLater in this post we\u2019ll look at some real-life examples like this one that can give you some ideas for naming your own membership levels.\r\n

3. Benennung Ihrer Mitgliedschaftsstufen nach Benutzerzugriff<\/strong><\/h3>\r\nDie Unterscheidung zwischen der Benennung von Mitgliedschaftsebenen auf der Grundlage des Benutzerzugriffs und des Inhaltszugriffs ist so wichtig, dass wir sie in eine eigene Kategorie einordnen. Die Namen der Mitgliedschaftsebenen, die auf dem Benutzerzugriff basieren, haben mehr zu tun mit die<\/strong> Zugang erhalten, anstatt was<\/strong> they get access to.\r\n\r\nSpotify\u2019s subscription level names are an excellent example of what we mean here:\r\n\r\n\"Namen\r\n\r\nDas Wichtigste, was die Namen der Abonnementstufen aussagen, ist, wer Zugang zu ihnen erh\u00e4lt. Melden Sie sich f\u00fcr Spotify nur f\u00fcr sich selbst an? Oder ist Ihre ganze Familie bereit, ihre Lieblingssongs abzuspielen, ohne Werbung zu h\u00f6ren? Wenn Sie ein Student sind (oder Sie suchen verzweifelt nach Ihrer alten College-.edu-E-Mail-Adresse<\/em> \ud83d\ude09 ), werden Sie sofort feststellen, dass die Studenten<\/em> membership level and be glad to cash in on these exclusive savings.\r\n\r\nIf your membership is designed to be used by more than one person \u2013 zum Beispiel durch ein Team oder eine Organisation<\/em> - k\u00f6nnen Sie in Erw\u00e4gung ziehen, Ihre Ebenen auf diese Weise zu benennen.\r\n

4. Namen der Mitgliedsstufen basierend auf der Bereitstellung von Inhalten<\/strong><\/h3>\r\nCan you think of an example of some membership level names that are based solely on how the content of that membership is delivered? Any guesses?\r\n\r\nHere\u2019s a hint: think about memberships or subscriptions that have both physical und<\/em> digital products.\r\n\r\nIf you haven\u2019t already guessed, naming your membership levels based on content delivery is very popular with publications. Take the Wall Street Journal, for instance:\r\n\r\n\"beispiele\r\n\r\nHier k\u00f6nnen Sie sehen, dass es drei verschiedene Bezeichnungen f\u00fcr die Mitgliedsstufen gibt: Klassischer Druck<\/strong><\/em>, All Access Digital<\/strong><\/em>und Print & Digital<\/strong><\/em>. The names of these three subscription levels directly correspond with how the content from WSJ will be delivered to you.\r\n\r\nDo you only want the print newspaper? Or are you fine with reading it on your iPad? Or\u2026 for only $1 more than the Klassischer Druck<\/em> k\u00f6nnen Sie beides haben - Print & Digital<\/em>.\r\n\r\nWhile the choice to sign up for both seems obvious, this naming convention and pricing strategy is actually a perfect example of a marketing concept called Preisverankerung<\/strong>.\r\n\r\nThe subject of how pricing affects conversions is a topic for another blog post (leave us a comment below if you\u2019d like to hear more about that). But, if you\u2019d like a crash course in price anchoring for membership sites, check out diese Podcast-Folge<\/a> we recorded with Mike Morrison. Fast forward to minute marker 20:08 to hear Mike explain what price anchoring is and how you can use it.\r\n\r\nIf your membership or subscription includes both digital and physical product, naming your membership levels accordingly could be a great strategy for you.\r\n

5. Benennen Sie Ihre Mitgliedschaftsstufen nach Unterst\u00fctzern<\/strong><\/h3>\r\nIs your online membership or subscription based on the \u201cpatronage\u201d model? Are people signing up because they love your content and want to support you in creating more of it? This is the online subscription model at the heart of sites like Patreon or Facebook Subscription Groups. Your supporters can choose to contribute to you and your efforts at different levels of financial support.\r\n\r\nThis model is becoming more and more popular and gives you a fantastic opportunity to get creative and specific with how you name your supporter levels. One of our favorite examples of this comes from the Jeden Tag schlauer<\/em> Patreon-Konto:\r\n\r\n\"coole\r\n\r\nDiese sechs Namen der Mitgliedsstufen - Katzenflipper<\/strong>, Denker und Macher<\/strong>, Herr\/Dame Gelehrter<\/strong>, Prinz Rupert's Drop<\/strong>, R\u00fcckw\u00e4rtsfahrender Fahrradfahrer<\/strong>und Wissenschaftlicher Assistent<\/strong> - sind lustig, kreativ und f\u00fcr diese Zielgruppe \u00e4u\u00dferst relevant. Wenn Sie sich bei diesen Namen am Kopf kratzen, Sehen Sie sich dieses Video an<\/a> where they explain the physics of how cats always land on their feet.\r\n\r\nIf your members really are your supporters or patrons, how could you name your membership levels in a way that was both fun and engaging for them?\r\n

6. Namen der interessenbasierten Mitgliedschaftsstufen<\/strong><\/h3>\r\nDoes your membership cover a lot of different topics and attract a wide audience? If this is the case for you, you might want to consider naming your membership levels based upon your members\u2019 interests.\r\n\r\nWhat do we mean by that?\r\n\r\nLet\u2019s take a look at a real-life example that illustrates this idea perfectly:\r\n\r\n\"Ideen\r\n\r\nAs you can see in this example from the online fitness platform Daily Burn, they have distinct membership levels designed to appeal to their members\u2019 specific interests. If you\u2019re a yoga enthusiast, chances are you\u2019ll gravitate towards the yoga membership. But, if you prefer running or high-intensity interval training, there\u2019s an option for you as well.\r\n\r\nThis naming strategy is perfect if you have specific segments in your membership. By naming your membership levels according to an interest, you can get very specific in your communication to each interest and avoid sounding bland or generic by \u201cspeaking to everyone and no one at all.\u201d\r\n\r\nWhen someone clicks on the Laufen<\/em> Die Sprache, die Sie verwenden k\u00f6nnen, um die Vorteile dieser Stufe zu vermitteln, kann speziell auf die Bed\u00fcrfnisse von L\u00e4ufern zugeschnitten sein. Das Gleiche gilt f\u00fcr die Yoga<\/em> und HIIT<\/em> levels as well.\r\n\r\nThis naming strategy might be perfect for you if you\u2019ve never felt like you\u2019ve neatly fit into a hyper specific niche. Definitely consider it if you have a wide variety of content that attracts different people to your membership.\r\n

7. Zeitbasierte Namen der Mitgliedschaftsstufen<\/strong><\/h3>\r\nWait\u2026 did we just say time? Yes, we sure did!\r\n\r\nThis way of naming your membership levels might not seem obvious at first, but it\u2019ll make perfect sense in just a second. Just like your prices are joined at the hip with your membership levels, so too is the amount of time that a member will have access to your content. So, it makes a lot of sense to actually name your membership levels based upon the amount of time that someone will have access. This is especially true if your members only have a need for your membership for a specific amount of time \u2013 like a dating site, for example.\r\n\r\nHere\u2019s an example of time-based membership level names that you\u2019re probably familiar with from Rosetta Stone:\r\n\r\n\"beispiele\r\nHier k\u00f6nnen Sie sehen, dass sie sich daf\u00fcr entschieden haben, ihre Mitgliedschaftsstufen nach der Zeitspanne zu benennen, die ein Mitglied Zugang hat: 3 Monate, 12 Monate, 24 Monate,<\/strong> und sogar Lebenslang<\/strong>.\r\n\r\nThis makes a lot of sense for a subscription business like Rosetta Stone. If you\u2019ve ever tried to learn a foreign language, you know that gaining any level of proficiency in the language takes more than 3 months. Sure, you may be able to learn some basic vocabulary and essential conversation lines\u2026 but anything more than that and you\u2019ll need at least 12 months. And when the cost of the 12-month plan is paired up against the Lebenslang<\/em> plan, it seems like a steal to get forever access to unlimited languages for only $79.12 more than the year-long plan.\r\n\r\nYou might consider this naming strategy if you have a membership that is closely linked with the time it takes to learn the skill you\u2019re teaching. Plus, if you know the Lifetime Customer Value Ihrer Mitglieder<\/a>Wenn Sie ein Abonnement auf Lebenszeit abschlie\u00dfen, k\u00f6nnen Sie den Preis f\u00fcr Ihr Abonnement auf Lebenszeit \u00fcber diese Zahl anheben, damit Sie kein Geld durch wiederkehrende Abonnements verlieren.\r\n

Beispiele aus der Praxis f\u00fcr fachkundig benannte Mitgliedschaftsstufen<\/strong><\/h2>\r\nNachdem wir nun die sieben Haupttypen von Namen f\u00fcr Mitgliedsstufen behandelt haben, wollen wir uns nun einige weitere Beispiele ansehen. Einige dieser Beispiele werden Ihnen bekannt vorkommen, aber einige werden Ihnen neu sein. Achten Sie bei der Durchsicht dieser Beispiele darauf, wie die sieben Hauptarten f\u00fcr die Benennung Ihrer Mitgliedsstufen oft miteinander vermischt werden.\r\n\r\n\"namen\r\n

Namen der Mitgliedsstufen basierend auf dem Preis<\/strong><\/h4>\r\n\"Preisbasierte\r\n

Arbeitswoche Mittagessen<\/em><\/p>\r\n\"namen\r\n

Namen der Mitgliedschaftsstufen basierend auf dem Zugang zu Inhalten<\/strong><\/h4>\r\n\"Namen\r\n

Peloton<\/em><\/p>\r\n\"namen\r\n

Membership Level Names Based On User Access & Quality<\/strong><\/h4>\r\n\"netflix\r\n

Netflix<\/em><\/p>\r\n\"namen\r\n

Namen der Mitgliedschaftsstufen basierend auf dem physischen Zugang zur Einrichtung<\/strong><\/h4>\r\n\"drei\r\n

Idee Fab Labs<\/em><\/p>\r\n\"namen\r\n

Namen der Mitgliedschaftsstufen basierend auf der Bereitstellung von Inhalten UND der Unterst\u00fctzerstufe<\/strong><\/h4>\r\n\"Ziffern\r\n

Digits & Threads Magazine<\/em><\/p>\r\n\"namen\r\n

Namen der Mitgliedschaftsstufen basierend auf den Unterst\u00fctzerstufen<\/strong><\/h4>\r\n\"coole\r\n

G\u00f6ttliche Harmonie<\/em><\/p>\r\n\"namen\r\n

Namen der Mitgliedschaftsstufen nach Zeit<\/strong><\/h4>\r\n\"Kaffee\r\n

Kaffee & Vertr\u00e4ge<\/em><\/p>\r\n\"namen\r\n

Membership Level Names Based On Interest & Experience<\/strong><\/h4>\r\n\"namen\r\n

Internationale Edelstein-Gesellschaft<\/em><\/p>\r\n\"namen\r\n\n

Wie Sie die Namen der Mitgliedsstufen auf Ihrer Website verwenden<\/strong><\/h2>\r\nIf you use MemberMouse to power your membership or subscription site, there are some pretty cool ways you can strategically use your membership level names on your site. We won\u2019t go too far into the weeds about this in this post, but here\u2019s a quick overview of how this could look for you.\r\n\r\nWhen you create and name a membership level in MemberMouse, this data can be displayed anywhere on your site or in the email communications you send from MemberMouse. Let\u2019s go back to our example of a membership site that teaches people how to run their first marathon. Imagine that your three membership levels are named Jogger<\/strong>, L\u00e4ufer<\/strong>und Marathonl\u00e4ufer<\/strong>.\r\n\r\nYou could use these membership level names to greet your members on pages or in email using our SmartTag-Merkmale<\/a>. So w\u00fcrde dies zum Beispiel auf dem Dashboard Ihres Mitglieds aussehen:\r\n

Hallo, ! Willkommen in Ihrem Mitgliederbereich.<\/code><\/p>\r\nJe nach Mitgliedschaftsstufe einer bestimmten Person w\u00fcrde dann eine von drei Versionen angezeigt:\r\n

Hallo, Jogger<\/strong>! Willkommen in Ihrem Mitgliederbereich.<\/h5>\r\n
Hallo, L\u00e4ufer<\/strong>! Willkommen in Ihrem Mitgliederbereich.<\/h5>\r\n
Hallo, Marathonl\u00e4ufer<\/strong>! Willkommen in Ihrem Mitgliederbereich.<\/h5>\r\nDie M\u00f6glichkeiten, dies in allen Bereichen Ihrer Website und in der E-Mail-Kommunikation umzusetzen, sind nahezu unbegrenzt. Wir hoffen, dass dieser kurze Ausflug in diese Details f\u00fcr Sie hilfreich war.\r\n

Wie werden Sie Ihre Mitgliedschaftsstufen benennen?<\/strong><\/h2>\r\nWhew! We sure covered a lot in this blog post. We hope you\u2019ve enjoyed learning all about how to name your membership levels and are now walking away with some ideas you can implement on your site.\r\n\r\nNow it\u2019s your turn!\r\n\r\nAs you go through the process of naming your own membership levels, keep in mind the seven main types of membership level names. Ask yourself what kind of membership or subscription you are and name your levels accordingly.\r\n\r\nWhat did you think of this article. Are there any categories of membership level names that we\u2019ve forgotten? Do you have an awesome idea you\u2019d like to share with us? Leave us a comment below and join our discussion. We\u2019d love to hear from you!","protected":false},"excerpt":{"rendered":"

Sie fragen sich, wie Sie Ihre Mitgliedschaftsstufen am besten benennen k\u00f6nnen? In diesem ausf\u00fchrlichen Artikel erfahren Sie die sieben wichtigsten M\u00f6glichkeiten, wie Sie Ihre Mitgliedschaftsstufen benennen k\u00f6nnen und<\/em> lassen Sie sich von tollen Beispielen aus der Praxis inspirieren.<\/p>","protected":false},"author":20918,"featured_media":6826,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"om_disable_all_campaigns":false,"_strive_editorial_status":"not-started","_strive_copy_of":0,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_strive_checklists":"\"\"","_strive_active_checklist":"","_strive_post_notes":"","footnotes":""},"categories":[81,117],"tags":[],"class_list":["post-6825","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing","category-mm-dash"],"acf":[],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/membermouse.com\/de\/wp-json\/wp\/v2\/posts\/6825","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/membermouse.com\/de\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/membermouse.com\/de\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/membermouse.com\/de\/wp-json\/wp\/v2\/users\/20918"}],"replies":[{"embeddable":true,"href":"https:\/\/membermouse.com\/de\/wp-json\/wp\/v2\/comments?post=6825"}],"version-history":[{"count":1,"href":"https:\/\/membermouse.com\/de\/wp-json\/wp\/v2\/posts\/6825\/revisions"}],"predecessor-version":[{"id":22137,"href":"https:\/\/membermouse.com\/de\/wp-json\/wp\/v2\/posts\/6825\/revisions\/22137"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/membermouse.com\/de\/wp-json\/wp\/v2\/media\/6826"}],"wp:attachment":[{"href":"https:\/\/membermouse.com\/de\/wp-json\/wp\/v2\/media?parent=6825"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/membermouse.com\/de\/wp-json\/wp\/v2\/categories?post=6825"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/membermouse.com\/de\/wp-json\/wp\/v2\/tags?post=6825"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}