{"id":9253,"date":"2021-01-29T11:11:38","date_gmt":"2021-01-29T19:11:38","guid":{"rendered":"https:\/\/membermouse.com\/?p=9253"},"modified":"2021-02-04T12:38:48","modified_gmt":"2021-02-04T20:38:48","slug":"plan-zur-einfuhrung-der-mitgliedschaft","status":"publish","type":"post","link":"https:\/\/membermouse.com\/de\/strategien\/plan-zur-einfuhrung-der-mitgliedschaft\/","title":{"rendered":"How To Stay Focused & Grow Your Membership After You Launch"},"content":{"rendered":"Congrats! 🥳\r\n\r\nYou just launched your membership site, subscription platform, or online course.\r\n\r\nAfter months of planning, late nights, and heroic-level content creation, the dream you've held in your mind is finally a reality for the whole world to see. Time to pop the Dom Perignon (or Martinelli's<\/em>) and decompress from all those WordPress tutorial videos still echoing through your mind.\r\n\r\nFiguring out how to fill your site with an engaged tribe of superfans can wait until tomorrow morning. Plus, it'll only take a few Instagram stories, Facebook posts, and email \"blasts\" to get everyone in the doors, right?\r\n\r\nOne can hope...\r\n\r\nBut unless your name is Amy Porterfield, you should probably prepare for things to not work out quite like that. Because even though it feels like the \"hard part\" of your journey is over, the truth of the matter is that you've only just begun.\r\n\r\nAs exciting and energizing as the launch phase is, it's kind of a false summit that tricks you into thinking it's all downhill from here. Though at best, you've only just reached the halfway point.\r\n\r\nWe know... we know...\r\n\r\nWe're killing the vibe of your launch party faster than that one friend who insists on serenading you with their acoustic rendition of Wonderwall<\/em>.\r\n\r\nThe only reason we're telling you all this is because we want to make sure you're ready to forge ahead on the path to a profitable membership after the champagne wears off in the morning.\r\n\r\nAnd to help you navigate the post-launch leg of your journey, we turn to membership site expert Ali Jafarian. He's the founder & CEO of MemberDev<\/a>. Over the past 7 years, he and his team have built over 30 high-performance membership sites in nearly every market imaginable.\r\n\r\nWe recently invited Ali onto our podcast to talk about everything you need to know after launching your membership site<\/a>. In this article, we pull out some of the golden nuggets he shared in that conversation that we hope will help you tackle what comes after your launch.\r\n\r\nWe'll let Ali take it from here.\r\n
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\"WordPress<\/div>\r\n

Ali Jafarian<\/h2>\r\n

First Things First: Create A 6-12 Month Plan<\/strong><\/h3>\r\nHopefully this is obvious, but the first thing you should do is have a plan for what to do after your membership launch.\r\n\r\nYour membership site is up and running. So, you want to have some method \u2013 usually a 6- to 12-month plan \u2013 to move through the first few key stages of growth.\r\n\r\nIdeally you have at least a 12-month plan to move from a brand-new site, to your first few customers, to slow growth, and ultimately to the acceleration phase. That\u2019s when you have money coming in, you\u2019ve got traction, and you\u2019re wondering how you can get to the next level.\r\n\r\nI can\u2019t stress enough how essential it is to have a plan and stick to it.\r\n
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\"With a membership site, you cannot know what's going to happen when you really get in there, build it, and then launch it. There's going to be change. Your ability to embrace that change is really important.\"<\/em><\/blockquote>\r\n<\/div>\r\n

\"membership<\/h3>\r\n

Don\u2019t Skip The Early Adoption Phase<\/strong><\/h3>\r\nA lot of people want to skip the \u201cearly adoption\u201d phase and move directly into the \u201csales & growth\u201d phase.\r\n\r\nWhat do I mean by that?\r\n\r\nWell, it\u2019s really important to get a few early adopters into your site. You need people in there using it and giving you feedback about what they like and don\u2019t like. The feedback you get from them is what will help you refine your offering and ensure you\u2019re ready to bring in people at scale.\r\n\r\nSometimes the best way to get people in there is to give away your membership for free. Think of these people as your \u201cbeta testers.\u201d While they may not be paying your money for your membership, they\u2019re giving you something far more valuable at this stage of your business: feedback.\r\n\r\nI recommend that you stay close to this cohort of early adopters. Have a direct email address where they can contact you to share what they think about your membership. You can even spend a bit of time with them on a Zoom call to hear about what they love about your site, what\u2019s confusing, and what might not even be necessary at all.\r\n\r\nThese are the people who will help you shape and define the true value you bring to the market. You\u2019ll know them by name. They\u2019ll come up in stories you tell in your marketing. I get that we all have big plans and elaborate pricing strategies for our businesses. But the fact of the matter is that none of that matter until someone completes checkout and you get the notification that the money hit your back account.\r\n\r\nYour early adopters are the ones who truly validate that whatever it is you\u2019ve launched is actually worth paying for. My best suggestion for you at this stage of your business is to stay close and cultivate a small tribe of these people.\r\n\r\nOn a more tactical note, I\u2019d recommend paying close attention to what this initial cohort of users does on your site. What pages do they visit most? Where do they spend the most time? This is really important because it\u2019ll help you make informed decisions about where to devote your energy. It can be really tempting to go full-steam ahead and say: \u201cHey, we\u2019ve got to get all these different tools and set up automations.\u201d When in reality, that can be a huge waste of time, effort, and money.\r\n\r\nYou\u2019ll learn so much from just watching how people actually behave on your site and asking simple questions like \u201cWhat can we do better?\u201d or \u201cWhat would you like to see in the coming months?\u201d\r\n\r\nOnce you complete this stage, you\u2019ll move into the phase where you\u2019re making a few thousand dollars per month. Then you have a different set of decisions to navigate.\r\n\r\n\"what\r\n

Double Down After Your First Organic Sales<\/strong><\/h3>\r\nAs you move into the next stage of your journey, you\u2019ll start to see some consistent sales and revenue come in. You\u2019ll likely be in the low thousands per month: $1,000, $2,000, and maybe even up to $5,000 per month. At this point, you\u2019ve proven that people want what you have to offer and it\u2019s valuable to them. But, you\u2019re not yet at the phase you\u2019re ready to grow a team and develop a bunch of sophisticated processes and automations.\r\n\r\nHow do you get to this phase in the first place?\r\n\r\nRemember that small tribe of early adopters you cultivated? It\u2019s time to go back to them and do a bit of reverse engineering. You can send out a survey<\/a> to your first group of customers and ask them a few questions like these:\r\n\r\n👋 \u201cWhere did you come from?\u201d<\/em>\r\n\r\n🤔 \u201cHow did you hear about our membership?\u201d<\/em>\r\n\r\n🔎 \u201cWas there one place in particular you remember first seeing us?\u201d<\/em>\r\n\r\nOnce you have answers to these questions, the next step is simple. You simply go out and do more of that until it doesn\u2019t work anymore. For example, let\u2019s say that you\u2019ve built up a sizable following on Instagram. There\u2019s a few hundred people who regularly engage with you there on that platform.\r\n\r\nAfter you conduct the research with your first set of customers, you realize that five of your early adopters were people who follow you on Instagram, watch your stories, and comment on your posts. It becomes clear that whatever you\u2019re doing there is working. So, it\u2019s time to either exponentially increase what you\u2019re organically doing on that platform or tap into Facebook ads to reach more people like your current engaged follower base. This is a surefire way to grow your membership. Not only is it relatively low risk, it\u2019s also proven to work because you\u2019ve got the data to back it up.\r\n
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\"You can have all the plans in the world and ideas for elaborate pricing strategies. None of that matters until someone actually completes your checkout and you get the notification that the money hit your bank account.\"<\/em><\/blockquote>\r\n<\/div>\r\n\"membership\r\n

Remember To Do A \u201cStrengths Check\u201d<\/strong><\/h3>\r\nAs you move through these initial post-launch growth stages, it can be easy to get caught up in the busyness of day-to-day tasks and planning. If your nose is only ever at the grindstone, you run the risk of straying off course and delaying meaningful progress. That\u2019s why it\u2019s critical you routinely do something I call a \u201cstrengths check-in.\u201d\r\n\r\nBring some self-awareness to yourself and your team by asking, \u201cWhere are we strong?\u201d In other words, if you\u2019re the sort of person who can crank out content all day long, do that. Or, if you\u2019ve got some engineering chops, then double down on that.\r\n\r\nWhen you do this, it helps you stay focused and identify the things you\u2019re not so good at. From there, you can outsource the areas of your business that feel like a burden and slow you down from working on what really matters. You want to stay in your \u201czone of genius\u201d and find people who can help you fill the gaps.\r\n

Resist The Pull Towards Complexity<\/strong><\/h3>\r\nSimplicity is a topic that\u2019s near and dear to my heart. It\u2019s something that I continue to be a student of. Frankly, it slaps me in the face over and over again because I\u2019m really a technician at heart. I\u2019m wired to think about the future make things unnecessarily complex.\r\n\r\nThe reason complexity is so dangerous is that it affects everyone involved in your membership. The more complicated you make things, the more you, your team, your customers, and even your prospects are impacted.\r\n\r\nFor example, it\u2019s easy to create a vision for a simple product or a simple membership site. Then, it becomes much easier to execute and build this vision. When it\u2019s done, it is much simpler to explain it to your prospects and get people to actually sign up.\r\n\r\nOn the contrary, a more complex membership site inherently becomes a more complex offer. It\u2019s just the opposite. It takes longer to build and becomes harder to tell people about. With complexity, everything boils down to the word more. More this, bigger that, extra this, etc. When you\u2019ve built as many membership sites as I have, you generally find that what you really want is less.\r\n

Stay Consistent After You Launch<\/strong><\/h3>\r\nThe last and most important point of all is consistency. I can\u2019t tell you how many people fail because of their lack of consistency. During the first month or two post-launch, they\u2019re amped and excited. They\u2019re bursting out of the gate and ready to take on the world. For some reason, they lose steam and their project eventually dies.\r\n\r\nThis is true for membership sites, online courses, and life in general. It\u2019s been such an important lesson that I\u2019ve learned as an entrepreneur. I will always emphasize the power of consistency with anyone I work with. At the end of the day, consistency always pays off in some form or another. If you stay the course and put out an ongoing and even extraordinary effort, you will see results.\r\n\r\n\"membership\r\n

Final Thoughts<\/strong><\/h3>\r\nThanks for sticking with us as we outlined the strategy you can use to successfully navigate the post-launch phase of your membership, subscription, or online course business.\r\n\r\nIf you enjoyed what you learned in this article, we have a feeling you'll love the two podcast episodes we've recorded with Ali:\r\n\r\n\u2192 Everything You Need To Know Before Starting A Membership Site<\/a>\r\n\r\n\u2192 Everything You Need To Know After Starting A Membership Site<\/a>\r\n\r\nIf you have any questions, comments, or any other thought you\u2019d like to share with us, leave us a comment below and join our conversation.\r\n\r\nNow we\u2019ll let you get back to your post-launch party. Hopefully your bubbly hasn\u2019t gone flat.","protected":false},"excerpt":{"rendered":"

In diesem hilfreichen Artikel erfahren Sie, wie Sie sich konzentrieren und die Tage, Wochen und Monate nach dem Start Ihrer Mitgliedschaft erfolgreich bew\u00e4ltigen k\u00f6nnen.<\/p>","protected":false},"author":20918,"featured_media":9277,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"om_disable_all_campaigns":false,"_strive_editorial_status":"not-started","_strive_copy_of":0,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_strive_checklists":"\"\"","_strive_active_checklist":"","_strive_post_notes":"","footnotes":""},"categories":[35],"tags":[],"class_list":["post-9253","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-strategies"],"acf":[],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/membermouse.com\/de\/wp-json\/wp\/v2\/posts\/9253","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/membermouse.com\/de\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/membermouse.com\/de\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/membermouse.com\/de\/wp-json\/wp\/v2\/users\/20918"}],"replies":[{"embeddable":true,"href":"https:\/\/membermouse.com\/de\/wp-json\/wp\/v2\/comments?post=9253"}],"version-history":[{"count":0,"href":"https:\/\/membermouse.com\/de\/wp-json\/wp\/v2\/posts\/9253\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/membermouse.com\/de\/wp-json\/wp\/v2\/media\/9277"}],"wp:attachment":[{"href":"https:\/\/membermouse.com\/de\/wp-json\/wp\/v2\/media?parent=9253"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/membermouse.com\/de\/wp-json\/wp\/v2\/categories?post=9253"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/membermouse.com\/de\/wp-json\/wp\/v2\/tags?post=9253"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}