{"id":8091,"date":"2023-08-15T09:32:30","date_gmt":"2023-08-15T16:32:30","guid":{"rendered":"https:\/\/membermouse.com\/?post_type=ht_kb&#038;p=8091"},"modified":"2026-06-17T12:23:36","modified_gmt":"2026-06-17T16:23:36","slug":"configurar-mailchimp","status":"publish","type":"ht_kb","link":"https:\/\/membermouse.com\/es\/docs\/configuring-mailchimp\/","title":{"rendered":"Configuraci\u00f3n de MailChimp"},"content":{"rendered":"<p class=\"wp-block-paragraph\">La integraci\u00f3n de MemberMouse con MailChimp le permitir\u00e1 asignar y mover f\u00e1cilmente a sus clientes desde y hacia las listas de MailChimp, lo que ellos llaman un p\u00fablico. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><em>A partir de MM 2.4.1 <\/em>Soporte de MailChimp Tags disponible usando Bundles, as\u00ed como mover miembros entre Audiencias.<\/p>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h5 id=\"Create-an-API-Key-in-MailChimp\" class=\"wp-block-heading\">Crear una clave API en MailChimp<\/h5>\n\n\n\n<div style=\"height:5px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<ol class=\"wp-block-list\">\n<li>Con\u00e9ctese a su&nbsp;<a href=\"https:\/\/login.mailchimp.com\/\">MailChimp<\/a>&nbsp;cuenta.<br><br><\/li>\n\n\n\n<li>Click on your account avatar in the left-hand side navigation bar at the bottom left corner and then click the&nbsp;Account&nbsp;item. <br><br><img decoding=\"async\" class=\"wp-image-9756\" style=\"width: 250px;\" src=\"https:\/\/storage.googleapis.com\/wpgcbucket\/wp\/2023\/08\/a530818c-bwlsqbwlu-nxjaua_bww8fxtxl7sv7qs2a.png\" alt=\"\"><br><br><\/li>\n\n\n\n<li>In the&nbsp;Extras&nbsp;menu click on the&nbsp;API keys&nbsp;item. <br><br><img decoding=\"async\" class=\"wp-image-9755\" style=\"width: 250px;\" src=\"https:\/\/storage.googleapis.com\/wpgcbucket\/wp\/2023\/08\/898b93ae-pcaywtbkt3haj_wvafdaajgxvgzemdlpmq.png\" alt=\"\"><br><br><\/li>\n\n\n\n<li>Despu\u00e9s de hacer clic en el enlace Claves API y aplicaciones autorizadas, se le presentar\u00e1n las claves actuales que tenga para su cuenta junto con la posibilidad de generar nuevas claves. <br><br><img decoding=\"async\" class=\"wp-image-9757\" style=\"width: 700px;\" src=\"https:\/\/storage.googleapis.com\/wpgcbucket\/wp\/2023\/08\/c25684f6-76vmifv1xnuf5-zqtkz_bdxdnehs9ag_iq.png\" alt=\"\"> &nbsp;<br><br><\/li>\n\n\n\n<li>MemberMouse necesitar\u00e1 su propia clave API para la integraci\u00f3n. Haga clic en el bot\u00f3n&nbsp;<em>Crear una clave<\/em>&nbsp;y siga las instrucciones para crear una nueva clave.<br><br><\/li>\n\n\n\n<li>After the key has been created, copy the key listed in the&nbsp;API Key column. You will paste this key into a field on your site in the next step.<br><\/li>\n<\/ol>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h5 id=\"Integrate-MailChimp-with-MemberMouse\" class=\"wp-block-heading\">Integrar MailChimp con MemberMouse<\/h5>\n\n\n\n<div style=\"height:5px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<ol class=\"wp-block-list\">\n<li>En el men\u00fa MemberMouse, haga clic en <em>Configuraci\u00f3n del correo electr\u00f3nico<\/em> y, a continuaci\u00f3n, haga clic en el bot\u00f3n <em>Ficha Integraciones de correo electr\u00f3nico<\/em>.<br><br><\/li>\n\n\n\n<li>Elige \"MailChimp\" en el men\u00fa desplegable Seleccionar proveedor. <br><br><img decoding=\"async\" class=\"wp-image-9758\" style=\"width: 200px;\" src=\"https:\/\/storage.googleapis.com\/wpgcbucket\/wp\/2023\/08\/5bec7267-j5axd68qol9kakkvpedzyci1hkgs1aecra.png\" alt=\"\"><br><br><\/li>\n\n\n\n<li>Introduce la clave API obtenida del sitio web de MailChimp. <br><br><img decoding=\"async\" class=\"wp-image-9759\" style=\"width: 250px;\" src=\"https:\/\/storage.googleapis.com\/wpgcbucket\/wp\/2023\/08\/4fd1ffc6-screen-shot-2023-09-13-at-3.10.12-pm.png\" alt=\"\"><br><br><\/li>\n\n\n\n<li>Elija la configuraci\u00f3n de confirmaci\u00f3n de recepci\u00f3n que desee. <br><br><img decoding=\"async\" class=\"wp-image-9760\" style=\"width: 250px;\" src=\"https:\/\/storage.googleapis.com\/wpgcbucket\/wp\/2023\/08\/36058782-xbbpf_t40wbq_exb5nryzkiforngpucbuw.png\" alt=\"\"><br><br><\/li>\n\n\n\n<li>Haga clic en&nbsp;<em>Configure <\/em>para guardar la configuraci\u00f3n.<\/li>\n<\/ol>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h5 id=\"More-about-Confirmed-Opt-In-Settings\" class=\"wp-block-heading\">M\u00e1s informaci\u00f3n sobre la configuraci\u00f3n de confirmaci\u00f3n de suscripci\u00f3n<\/h5>\n\n\n\n<p class=\"wp-block-paragraph\">(<strong>Nota:<\/strong>&nbsp;Los ajustes de MemberMouse para la configuraci\u00f3n de opt-in sobrescribir\u00e1n cualquier ajuste de opt-in configurado en MailChimp)<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">La integraci\u00f3n de MailChimp incluye 3 opciones diferentes para la configuraci\u00f3n de MailChimp Opt-In.<\/p>\n\n\n\n<div style=\"height:5px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Never&nbsp;&#8211; This option will not require your users to opt-in to lists.<br><\/li>\n\n\n\n<li>First List Only&nbsp;&#8211; This option will only require users to confirm the first time they are added to an Audience list.<br><\/li>\n\n\n\n<li>Antes de cada cambio de lista - Esta opci\u00f3n requerir\u00e1 que sus usuarios se inscriban en cada lista de p\u00fablico a la que MemberMouse intente cambiarlos.<\/li>\n<\/ul>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">MemberMouse utiliza la API de MailChimp para a\u00f1adir y mover autom\u00e1ticamente miembros entre las listas de Audiencia en funci\u00f3n de sus derechos de acceso. Puede optar por activar la funci\u00f3n de confirmaci\u00f3n de suscripci\u00f3n para sus listas utilizando las opciones de integraci\u00f3n de MemberMouse mencionadas anteriormente.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Cuando la funci\u00f3n de opt-in est\u00e1 activada para sus listas de Audiencia de MailChimp (MailChimp se refiere a esto como Doble Opt-in), dependiendo de la configuraci\u00f3n elegida, el miembro recibir\u00e1 un correo electr\u00f3nico de MailChimp cuando se a\u00f1ada a su primera lista de Audiencia o, si est\u00e1 configurado, a cada lista de Audiencia, pidi\u00e9ndole que haga clic en un enlace para confirmar que desea ser a\u00f1adido.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Tenga en cuenta que con la configuraci\u00f3n de opt-in activada, se puede crear una situaci\u00f3n en la que MailChimp puede quedar desincronizado con MemberMouse. Si el miembro decide simplemente ignorar el correo electr\u00f3nico de confirmaci\u00f3n, no se a\u00f1adir\u00e1 a la lista Audience como usted esperaba. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Para obtener m\u00e1s informaci\u00f3n sobre c\u00f3mo MailChimp gestiona Double Opt-in, puede leer este art\u00edculo aqu\u00ed:&nbsp;<a href=\"https:\/\/mailchimp.com\/help\/about-double-opt-in\/\">MailChimp Doble Opt-in<\/a><\/p>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h5 id=\"Map-Membership-Levels-and-Bundles-to-Mailing-Lists\" class=\"wp-block-heading\">Asignar niveles de afiliaci\u00f3n y paquetes a listas de destinatarios<\/h5>\n\n\n\n<p class=\"wp-block-paragraph\">Ahora, est\u00e1 listo para pasar a la siguiente parte de la integraci\u00f3n del correo electr\u00f3nico, donde asignar\u00e1 los niveles de afiliaci\u00f3n y los paquetes a las listas de Audiencia.<\/p>\n\n\n\n<div style=\"height:5px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Lea este art\u00edculo para&nbsp;<a href=\"https:\/\/membermouse.com\/es\/docs\/asignacion-de-niveles-de-afiliacion-a-listas-de-correo\/\">aprenda a asignar niveles de afiliaci\u00f3n a las listas de destinatarios de MailChimp<\/a> &nbsp;<br><\/li>\n\n\n\n<li>Lea este art\u00edculo para&nbsp;<a href=\"https:\/\/membermouse.com\/es\/docs\/asignacion-de-paquetes-a-listas-de-correo\/\">aprender a asignar paquetes a listas de destinatarios de MailChimp<\/a><br><\/li>\n<\/ul>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h5 id=\"Tag-Members-In-Mailchimp-Audience-Lists-Using-Bundles\" class=\"wp-block-heading\">Etiquetar miembros en listas de audiencias de MailChimp mediante paquetes<\/h5>\n\n\n\n<p class=\"wp-block-paragraph\"><em>Disponible en MM 2.4.1+<\/em><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Despu\u00e9s de configurar la API para MailChimp, habr\u00e1 una opci\u00f3n para Activar etiquetado, que debe ser marcada para activar esta funci\u00f3n. Cuando el etiquetado est\u00e9 activado, se a\u00f1adir\u00e1n y eliminar\u00e1n etiquetas de un suscriptor en MailChimp cuando se a\u00f1adan y eliminen paquetes de un miembro en MemberMouse.<br><br><img decoding=\"async\" class=\"wp-image-9761\" style=\"width: 300px;\" src=\"https:\/\/storage.googleapis.com\/wpgcbucket\/wp\/2023\/08\/99429064-4mrsvzsxewvsktltthvh0gus9bfddzyqxa.png\" alt=\"\"><br><br><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Una vez habilitado el etiquetado, el nombre corto del paquete se etiquetar\u00e1 a su suscriptor en MailChimp cuando compre un paquete gratuito o de pago.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Si el paquete caduca o se cancela, se eliminar\u00e1 la etiqueta.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">NOTA: El etiquetado de paquetes s\u00f3lo funciona con la compra de un paquete de pago o la adici\u00f3n de un paquete gratuito. El etiquetado de paquetes no funcionar\u00e1 con los paquetes asignados. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Para entender la diferencia entre paquetes asignados y comprados, consulte:&nbsp;<a href=\"https:\/\/membermouse.com\/es\/docs\/paquetes-asignados-frente-a-paquetes-comprados\/\">Paquetes asignados frente a paquetes comprados<\/a><\/p>\n\n\n\n<h5 id=\"Tag-Members-In-Mailchimp-Audience-Lists-Using-Bundles\" class=\"wp-block-heading\">Enable Merge Tag Sync <\/h5>\n\n\n\n<p class=\"wp-block-paragraph\"><em>Available in MM 3.0.3+<\/em><\/p>\n\n\n\n<figure class=\"wp-block-image size-full is-resized\"><img fetchpriority=\"high\" decoding=\"async\" width=\"405\" height=\"175\" src=\"https:\/\/storage.googleapis.com\/wpgcbucket\/wp\/2023\/08\/f6c40c6d-image.png\" alt=\"\" class=\"wp-image-22160\" style=\"width:264px;height:auto\" srcset=\"https:\/\/storage.googleapis.com\/wpgcbucket\/wp\/2023\/08\/f6c40c6d-image.png 405w, https:\/\/storage.googleapis.com\/wpgcbucket\/wp\/2023\/08\/f6c40c6d-image-300x130.png 300w, https:\/\/storage.googleapis.com\/wpgcbucket\/wp\/2023\/08\/f6c40c6d-image-50x22.png 50w, https:\/\/storage.googleapis.com\/wpgcbucket\/wp\/2023\/08\/f6c40c6d-image-18x8.png 18w\" sizes=\"(max-width: 405px) 85vw, 405px\" \/><\/figure>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">By default, MemberMouse creates Merge Tags in MailChimp to represent bundle status for every Contact. As this process requires a separate MailChimp API call for each tag, it can create performance problems for sites that have a large number of bundles. This option allows you to disable Merge Tag Sync and minimize performance issues when numerous bundles are used.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">&#8220;Enable Merge Tag Sync&#8221; does two things each time a member is added or updated: it pushes the member's first and last name into Mailchimp's FNAME\/LNAME merge fields, and it maintains a TRUE\/FALSE merge field per membership bundle (creating those bundle fields on the audience if needed).<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">So while it's switched off, the impact is:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Name personalization won't update from MemberMouse \u2014 for members added or whose name changes during this window, the FNAME\/LNAME fields in Mailchimp may be blank or out of date, so <em>|FNAME|<\/em>-style personalization wouldn't populate for them. Names already stored in Mailchimp stay as they are.<\/li>\n\n\n\n<li>The per-bundle merge fields won't be created\/updated \u2014 so any personalization or segments that rely on those bundle merge fields won't reflect current membership until it's re-enabled.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">What's not affected while it's switched off: members still move between audiences correctly, email delivery is unaffected, and any merge data already in Mailchimp remains. If you use Mailchimp tags for segmentation, those are governed by a separate setting and will keep working.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">If you enable this feature, syncing begins, or picks back up automatically on the next member updates.<\/p>","protected":false},"excerpt":{"rendered":"<p>La integraci\u00f3n MemberMouse MailChimp le permitir\u00e1 asignar y mover f\u00e1cilmente a sus clientes desde y hacia las listas de MailChimp, que ellos llaman Audiencia. A partir de MM 2.4.1+ MailChimp Tags...<\/p>","protected":false},"author":21411,"comment_status":"open","ping_status":"closed","template":"","format":"standard","meta":{"_acf_changed":false,"om_disable_all_campaigns":false,"_strive_editorial_status":"not-started","_strive_copy_of":0,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"ht-kb-category":[182],"ht-kb-tag":[],"class_list":["post-8091","ht_kb","type-ht_kb","status-publish","format-standard","hentry","ht_kb_category-email-integrations"],"acf":[],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/membermouse.com\/es\/wp-json\/wp\/v2\/ht-kb\/8091","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/membermouse.com\/es\/wp-json\/wp\/v2\/ht-kb"}],"about":[{"href":"https:\/\/membermouse.com\/es\/wp-json\/wp\/v2\/types\/ht_kb"}],"author":[{"embeddable":true,"href":"https:\/\/membermouse.com\/es\/wp-json\/wp\/v2\/users\/21411"}],"replies":[{"embeddable":true,"href":"https:\/\/membermouse.com\/es\/wp-json\/wp\/v2\/comments?post=8091"}],"version-history":[{"count":3,"href":"https:\/\/membermouse.com\/es\/wp-json\/wp\/v2\/ht-kb\/8091\/revisions"}],"predecessor-version":[{"id":22165,"href":"https:\/\/membermouse.com\/es\/wp-json\/wp\/v2\/ht-kb\/8091\/revisions\/22165"}],"wp:attachment":[{"href":"https:\/\/membermouse.com\/es\/wp-json\/wp\/v2\/media?parent=8091"}],"wp:term":[{"taxonomy":"ht_kb_category","embeddable":true,"href":"https:\/\/membermouse.com\/es\/wp-json\/wp\/v2\/ht-kb-category?post=8091"},{"taxonomy":"ht_kb_tag","embeddable":true,"href":"https:\/\/membermouse.com\/es\/wp-json\/wp\/v2\/ht-kb-tag?post=8091"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}