{"id":14691,"date":"2023-02-03T11:26:18","date_gmt":"2023-02-03T19:26:18","guid":{"rendered":"https:\/\/membermouse.com\/?p=14691"},"modified":"2023-02-03T11:26:18","modified_gmt":"2023-02-03T19:26:18","slug":"crear-una-escuela-de-bolsa","status":"publish","type":"post","link":"https:\/\/membermouse.com\/es\/membership\/start-a-stock-trading-school\/","title":{"rendered":"C\u00f3mo iniciar una escuela de comercio de acciones con \u00e9xito en 2023"},"content":{"rendered":"Are you a finance expert? Do you have years of experience trading stocks or options? Have you ever thought about sharing your knowledge and expertise with a larger audience?\r\n\r\nIf so, you might be the perfect person to start a financial education business \u2013 like a stock trading school or portfolio management membership.\r\n\r\nI've personally worked with dozens of online entrepreneurs who've built financial education platforms. And in this article, I'll share what I know about building these kinds of online businesses with you.\r\n\r\nWith the information you'll learn here, you'll be ready to hit the ground running when you start building your own financial education business.\r\n\r\nLet's dive in.\r\n\r\n<img class=\"alignnone size-full wp-image-14697\" src=\"https:\/\/storage.googleapis.com\/wpgcbucket\/wp\/2023\/02\/eb4b0d86-membership-portal-wordpress.png\" alt=\"portal de socios wordpress\" width=\"1000\" height=\"300\" \/>\r\n<h2><strong>\u00bfA qui\u00e9n quieres servir?<\/strong><\/h2>\r\nThe first thing you'll want to nail down when planning your financial education site is who you plan to serve. Who is your audience? Who do you want to work with?\r\n\r\nDo you want to work with people who've never bought a single stock before? Or do you want to work with investors who are ready to debate the finer points of Fibonacci retracements?\r\n\r\nWhen you know precisely who you want to work with, you'll get a lot of clarity around things like what your offer will be, your pricing model, and how much you can charge.\r\n\r\nFor example, a brand-new investor who doesn't have an E*TRADE account needs a lot more support and education than the guy with four monitors and an annual subscription to the Motley Fool.\r\n\r\nI encourage you to spend as much time as necessary identifying your audience. Don't skip this phase. I promise it will make all your downstream decisions much easier. If you need a starting point, consider going through a customer avatar creation process like <a href=\"https:\/\/www.digitalmarketer.com\/blog\/customer-avatar-worksheet\/\" target=\"_blank\" rel=\"noopener noreferrer nofollow\">\u00e9ste<\/a> from Digital Marketer.\r\n\r\nOnce you know your target audience, it's time to move to the next step and solidify your offer.\r\n\r\n<img class=\"alignnone size-full wp-image-14695\" src=\"https:\/\/storage.googleapis.com\/wpgcbucket\/wp\/2023\/02\/cabab030-create-membership-site-wordpress.png\" alt=\"crear sitio de membres\u00eda wordpress\" width=\"1000\" height=\"300\" \/>\r\n<h2><strong>\u00bfQu\u00e9 piensa ofrecer?<\/strong><\/h2>\r\nNow that you know who you want to serve inside your financial education site, it's time to think strategically about your offer.\r\n\r\nLet's imagine that you plan on serving brand-new investors. Here's a basic blueprint of a product you could create for them:\r\n<ul>\r\n \t<li>Un curso de 30 d\u00edas que ayuda a un nuevo inversor a mejorar su mentalidad monetaria<\/li>\r\n \t<li>Una videoteca que muestra a un nuevo inversor c\u00f3mo abrir todas las cuentas clave que necesitar\u00e1<\/li>\r\n \t<li>Un calendario de eventos en el que sus alumnos pueden confirmar su asistencia a las llamadas semanales de coaching en grupo.<\/li>\r\n \t<li>Acceso a una zona comunitaria compartida en la que los estudiantes pueden compartir sus victorias y obtener ayuda con sus dificultades.<\/li>\r\n<\/ul>\r\nUna oferta como \u00e9sta puede dise\u00f1arse para ayudar a sus alumnos a superar los mayores retos a los que sabe que se enfrentar\u00e1n en su camino para convertirse en inversores rentables. Hablaremos m\u00e1s sobre precios y modelos de pago en la pr\u00f3xima secci\u00f3n. Pero por ahora, me encantar\u00eda que pensaras si esta oferta funcionar\u00eda mejor como un pago \u00fanico o como una suscripci\u00f3n recurrente.\r\n<div class=\"quote\">\r\n<blockquote><em>\"Cuanto m\u00e1s cerca puedas alinear la forma en que empaquetas tu valor con el objetivo que tiene tu cliente, m\u00e1s probable es que tu cliente conf\u00ede en ti a largo plazo\".<\/em><\/blockquote>\r\n<label>- Robbie Kellman Baxter<\/label>\r\n\r\n<\/div>\r\nAhora, comparemos la oferta anterior para principiantes con otra dise\u00f1ada para el trader avanzado. Aqu\u00ed hay una oferta que podr\u00eda funcionar bien para estos estudiantes:\r\n<ul>\r\n \t<li>Acceso privado a un canal de Slack en el que usted y su equipo estar\u00e1n siempre disponibles cuando los mercados est\u00e9n abiertos para elaborar estrategias de negociaci\u00f3n diarias.<\/li>\r\n \t<li>Un v\u00eddeo de actualizaci\u00f3n del mercado de 10 minutos de duraci\u00f3n que se env\u00eda a todos los estudiantes a las 9:00 a.m. EST todos los d\u00edas.<\/li>\r\n \t<li>Una biblioteca de cursos de 7 m\u00f3dulos con formaci\u00f3n avanzada, como el uso de Sierra Chart para planificar una posici\u00f3n en futuros de petr\u00f3leo crudo.<\/li>\r\n \t<li>1 llamada mensual de coaching 1:1 con usted para analizar el portafolio de su estudiante<\/li>\r\n<\/ul>\r\nAs I'm sure you can see, this type of offer is much better suited for advanced students.\r\n\r\nNow, let's revisit the question I posed to you above. Do you think this offer for more experienced traders would work best as a one-time payment or a recurring subscription?\r\n\r\nI promise I won't keep you in suspense any longer. In this next section, we'll discuss the best way to think about pricing for your financial education platform.\r\n\r\n<img class=\"alignnone size-full wp-image-14700\" src=\"https:\/\/storage.googleapis.com\/wpgcbucket\/wp\/2023\/02\/6457909f-wp-subscription-plugin.png\" alt=\"wp suscripci\u00f3n plugin\" width=\"1000\" height=\"300\" \/>\r\n<h2><strong>Let\u2019s Figure Out Your Pricing &amp; Payment Model<\/strong><\/h2>\r\nWhen it comes to solidifying the pricing and payment model for your financial education business, you essentially have two options: one-time purchases or recurring payments.\r\n\r\nOne-time purchases are perfect for courses. Once your student buys your program, they\u2019ll typically retain access to it for life.\r\n\r\nA recurring purchase is best for a membership or subscription. Your students pay a fee each month for access to your products and services.\r\n\r\nSo which model should you choose for your business?\r\n\r\nHere's how I recommend you think about it:\r\n\r\nA one-time purchase offer is ideal for helping someone learn a new skill set, achieve an initial transformation, or give them limited training and education.\r\n\r\nRemember our example offer for beginners investors above? I would argue that this product is best offered as a one-time purchase product. Here's why:\r\n<h3><strong>Compras \u00fanicas para cursos de educaci\u00f3n financiera:<\/strong><\/h3>\r\nSomeone who is brand-new to investing needs a lot of training and education. They are going to have a ton of questions, and likely experience a lot of friction in their journey. It takes sustained time, attention, and energy to consume all of the content they'll need to get to the point where they're ready to start investing.\r\n\r\nBecause of this, it makes sense to require a larger up-front investment on their part. An investment of say $997 requires a certain level of commitment to personal growth. And when someone makes that investment, they are far more likely to value the course they've bought and follow through with your program.\r\n\r\nIf you were to package this offer as a subscription instead \u2013 let's say at $97 per month \u2013 when life gets hard and your student experiences friction and resistance, they might be tempted to cancel after 1, 2, or 3 months. Not only does this hurt your business, it actually hurts the progress of your students as well.\r\n\r\nWhen you offer a product like this as a one-time purchase instead of a subscription, you ensure that your students keep access to the content they've paid for even when they may not feel like going through it. Then, even after moments of frustration and resistance, they'll be able to return to your course and continue their journey.\r\n<h3><strong>El modelo de suscripci\u00f3n para sitios de educaci\u00f3n financiera:<\/strong><\/h3>\r\nNow let's look at the sort of offers that are best for recurring pricing models like a subscription.\r\n\r\nA recurring payment model is best for when your customers have a \"forever problem\" and you can provide a \"forever solution.\" This idea comes from membership and subscription expert Robbie Kellman Baxter. If you'd like to listen to a deep dive on this topic, I highly recommend you check out <a href=\"https:\/\/membermouse.com\/es\/podcast\/robbie-baxter-la-transaccion-para-siempre\/\" target=\"_blank\" rel=\"noopener noreferrer\">este episodio de podcast con ella<\/a>.\r\n\r\nIn the case of our advanced traders, they have a forever problem: the need for daily advice, guidance, and strategy about the chaotic movements of the stock market. Even the most advanced and experienced traders I've worked with continue to be in \"pits\" with other pros. It seems that isolation is a dangerous thing for traders, because of the volatile nature of the market.\r\n\r\nAs a financial expert yourself, you can offer your customers a forever solution to their problem: daily advice, guidance, and strategy about investing. This is an answer to a problem that won't go away for as long as they are actively trading.\r\n\r\nThe reason this offer is perfectly suited for a recurring revenue pricing model is that the \"product\" you're delivering to them is alive, dynamic, and unlimited. Look back on the offer for advanced traders, you're giving them daily market update videos, access to a private Slack channel, and monthly individual coaching. These things trend towards services, while the course for beginners trends towards a pure product. As long as you are providing these services to your students, they should be paying for them.\r\n\r\nBecause this offer for advanced traders is designed to help your students earn more money trading, you could even price this product based on the ROI you honestly think you can help them achieve. If someone signs up for this membership, are you confident you could help them earn at least $3,000 per month trading? If so, you could charge $300 per month so that you can help them 10x their investment.\r\n<h3><strong>C\u00f3mo pensar estrat\u00e9gicamente en sus precios:<\/strong><\/h3>\r\nThe reason you might not want to offer this product as a one-time purchase, is that you could easily be underpaid for what you deliver to your students.\r\n\r\nLet's say that you decide to forgo the subscription model for this product and charge a one-time, $3,000 fee. If someone sticks around in your membership for 3 years, each video you send them, and each coaching session they have essentially gets cheaper and cheaper.\r\n\r\nIf you deliver 3 years worth of videos and coaching to a student, they've only ended up paying ~$1,000 per year for your services. On the flip side, if you had adopted the $300 per month subscription, this same student would have paid you $10,800 for those same three years. I know which path I'd prefer.\r\n\r\n<img class=\"alignnone size-full wp-image-14699\" src=\"https:\/\/storage.googleapis.com\/wpgcbucket\/wp\/2023\/02\/aef02fd0-wordpress-membership-management.png\" alt=\"gesti\u00f3n de afiliaciones en wordpress\" width=\"1000\" height=\"300\" \/>\r\n<h2><strong>\u00bfQu\u00e9 activos tiene ya?<\/strong><\/h2>\r\nBefore we actually get to the building stage of you financial education platform, let's consider something. What are your existing assets?\r\n\r\nAre you truly starting from scratch, with no content, no website, no audience? Or, do you already have a website, or a podcast, or a YouTube channel, or a small-but-mighty following on social media? The assets you've already created can have a big impact on your next steps.\r\n\r\nFor example, let's say that you already have a WordPress blog where you've been sharing your ideas about investing for a few years. If this is the case, it might make the most sense for you to add a private content area to your existing website. There are a number of ways to do this, but the most popular was is to use a <a href=\"https:\/\/membermouse.com\/es\/sitio-de-formacion-en-negociacion-financiera\/\" target=\"_blank\" rel=\"noopener noreferrer\">Plugin de afiliaci\u00f3n para WordPress<\/a> or learning management system to protect your private content and collect payments from your customers.\r\n\r\nOn the other hand, if all you have is a YouTube channel, it might not make sense for you to build a WordPress site from scratch just to host your courses or community. In this instance, it might be better for you to test your idea with a hosted learning management or community tool like Teachable or Circle.\r\n\r\nThe important thing for you to do is take stock of your existing assets and think about how you can build on what you've already done.\r\n\r\nOnce you've done that, it's time to plan out how you'll bring your big idea to life.\r\n\r\n<img class=\"alignnone size-full wp-image-14698\" src=\"https:\/\/storage.googleapis.com\/wpgcbucket\/wp\/2023\/02\/6df3aca5-simple-membership-plugin-wordpress.png\" alt=\"simple membership plugin wordpress\" width=\"1000\" height=\"300\" \/>\r\n<h2><strong>Es hora de elegir plataforma<\/strong><\/h2>\r\nCuando se trata de crear un sitio de membres\u00eda, un curso en l\u00ednea o un programa grupal, b\u00e1sicamente tienes dos opciones a la hora de decidir d\u00f3nde construir\u00e1s tu plataforma: WordPress o una soluci\u00f3n alojada.\r\n<h3><strong>Construir con WordPress<\/strong><\/h3>\r\nIf you decide to go the WordPress route, this will involve buying a domain name, getting a host, choosing a theme, and stocking up on plugins that will support your business.\r\n\r\nAn example plugin stack for a financial education membership site or online course could look like this:\r\n<ul>\r\n \t<li><a href=\"https:\/\/membermouse.com\/es\/elementor\/\" target=\"_blank\" rel=\"noopener noreferrer nofollow\">Elementor<\/a> para su tema y constructor de p\u00e1ginas<\/li>\r\n \t<li><a href=\"https:\/\/membermouse.com\/es\/\" target=\"_blank\" rel=\"noopener noreferrer\">MemberMouse<\/a> para la protecci\u00f3n de sus contenidos y el cobro de sus pagos<\/li>\r\n \t<li><a href=\"https:\/\/www.learndash.com\/\" target=\"_blank\" rel=\"noopener noreferrer nofollow\">LearnDash<\/a> para los m\u00f3dulos del curso y las pruebas de progreso<\/li>\r\n \t<li><a href=\"https:\/\/bbpress.org\/\" target=\"_blank\" rel=\"noopener noreferrer nofollow\">bbPress<\/a> para su zona comunitaria<\/li>\r\n<\/ul>\r\nThe great thing about going the WordPress route is that you have full control over the tools you use and unlimited flexibility to create your vision. Basically, the WordPress ethos supports this idea: \"If you can dream it, you can do it.\" While WordPress itself is technically free, you will pay fees for hosting, themes, plugins, and more.\r\n\r\nThat said, the greatest strength of WordPress is also sort of its weakness. Because it is so flexible and customizable, it's up to you to plan, design, and assemble your vision. This isn't a \"plug and play\" approach that you can get up and running in an hour. Plus, the more tools you use for your online business, the more you'll need to keep track of.\r\n<h3><strong>Elegir una herramienta alojada<\/strong><\/h3>\r\nSi no optas por WordPress, tendr\u00e1s que encontrar la herramienta de alojamiento adecuada. Existen docenas de estas herramientas. Y todas est\u00e1n dise\u00f1adas para diferentes modelos de negocio. Tendr\u00e1s que investigar por tu cuenta para encontrar la herramienta adecuada para tu negocio. Pero aqu\u00ed tienes una lista de las herramientas m\u00e1s utilizadas y sus casos de uso:\r\n<ul>\r\n \t<li><a href=\"https:\/\/teachable.com\/\" target=\"_blank\" rel=\"noopener noreferrer nofollow\">Ense\u00f1able<\/a> para cursos en l\u00ednea<\/li>\r\n \t<li><a href=\"https:\/\/kajabi.com\/\" target=\"_blank\" rel=\"noopener noreferrer nofollow\">Kajabi<\/a> for an \"all in one\" website, email, and online course tool<\/li>\r\n \t<li><a href=\"https:\/\/www.mightynetworks.com\/\" target=\"_blank\" rel=\"noopener noreferrer nofollow\">Redes Mighty<\/a> para la comunidad y eventos<\/li>\r\n<\/ul>\r\nWhile these tools are very powerful and practical, they do come with their own limitations. What I've seen happen time and time again is that entrepreneurs start their businesses with one of these hosted tools, and use it until they hit an insurmountable limitation. Because these tools are hosted, managed, and developed by big companies, they can't be customized to fit the needs of your specific business.\r\n\r\nJust like with WordPress, the strength of these tools is also their weakness. While a hosted tool may be more convenient at first, it could end up limiting the long-term evolution of your business. If and when this happens, you'll need to look at migrating your business to another solution. This can be an intense process that requires a lot of time and money to complete.\r\n<h3><strong>\u00bfC\u00f3mo se decide?<\/strong><\/h3>\r\nI know this is a lot of information to process, so here's an easy exercise that'll help you determine which approach is best for you:\r\n\r\nImagine that your financial education site is up and running. Over the weekend, you get a flash of inspiration for a new idea for your business. On Monday morning, you sit down at your computer and start building it. But when you try and build your idea, you realize that your membership or online course tool won't let you do it. You'll either have to adjust your idea to fit within the limitations of your tech stack, or abandon it.\r\n\r\nThink about this scenario for a second. Would this situation frustrate you? Would it totally kill your motivation if you weren't able to execute your new ideas as they came up? Or, would you feel fine letting go of this idea because you know the ease and convenience your tech stack provides you is worth sacrificing a bit on your ideas.\r\n\r\nIf this scenario would drive you nuts, I'd recommend going the WordPress route. With WordPress, even though things might seem a bit manual, there is always a way to create your ideas. You're much more in control of your tech environment than with a host tool.\r\n\r\nBut if this scenario doesn't bother you \u2014 if in fact you want to spend as little time as possible thinking about technology \u2014 I'd recommend going the hosted route and choosing a tool like Teachable or Mighty Networks.\r\n\r\nAt the end of the day, you will need to research which option will be best for your financial education site. But I hope this section has been helpful in clarifying your thinking around the topic.\r\n\r\n<img class=\"alignnone size-full wp-image-14694\" src=\"https:\/\/storage.googleapis.com\/wpgcbucket\/wp\/2023\/02\/c2271a05-best-wordpress-membership-plugin.png\" alt=\"mejor plugin de membresia wordpress\" width=\"1000\" height=\"300\" \/>\r\n<h2><strong>Reflexiones finales sobre los sitios de educaci\u00f3n financiera<\/strong><\/h2>\r\nWe hope this article on how to build a financial education business, like a stock trading school, has been helpful for you.\r\n\r\nIf you\u2019d like to learn more about how you can build a financial education platform you can be proud of, you can <a href=\"https:\/\/membermouse.com\/es\/sitio-de-formacion-en-negociacion-financiera\/\" target=\"_blank\" rel=\"noopener noreferrer\">consulte este \u00fatil recurso<\/a>.\r\n\r\nAnd if you'd like to hear a conversation with an entrepreneur who's built a very successful financial education course and membership site, you should definitely give <a href=\"https:\/\/membermouse.com\/es\/podcast\/academia-tradepro\/\" target=\"_blank\" rel=\"noopener noreferrer\">esta conversaci\u00f3n<\/a> con George Papazov de TRADEPRO Academy.","protected":false},"excerpt":{"rendered":"<p>\u00bfEs usted un experto en finanzas? \u00bfTiene a\u00f1os de experiencia negociando con acciones u opciones? Si es as\u00ed, \u00a1este \u00fatil art\u00edculo es para ti! En \u00e9l descubrir\u00e1s c\u00f3mo crear tu propia escuela de bolsa con WordPress.<\/p>","protected":false},"author":20918,"featured_media":14696,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"om_disable_all_campaigns":false,"_strive_editorial_status":"not-started","_strive_copy_of":0,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_strive_checklists":"\"\"","_strive_active_checklist":"","_strive_post_notes":"","footnotes":""},"categories":[64],"tags":[],"class_list":["post-14691","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-membership"],"acf":[],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/membermouse.com\/es\/wp-json\/wp\/v2\/posts\/14691","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/membermouse.com\/es\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/membermouse.com\/es\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/membermouse.com\/es\/wp-json\/wp\/v2\/users\/20918"}],"replies":[{"embeddable":true,"href":"https:\/\/membermouse.com\/es\/wp-json\/wp\/v2\/comments?post=14691"}],"version-history":[{"count":0,"href":"https:\/\/membermouse.com\/es\/wp-json\/wp\/v2\/posts\/14691\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/membermouse.com\/es\/wp-json\/wp\/v2\/media\/14696"}],"wp:attachment":[{"href":"https:\/\/membermouse.com\/es\/wp-json\/wp\/v2\/media?parent=14691"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/membermouse.com\/es\/wp-json\/wp\/v2\/categories?post=14691"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/membermouse.com\/es\/wp-json\/wp\/v2\/tags?post=14691"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}