{"id":15067,"date":"2023-05-18T04:30:00","date_gmt":"2023-05-18T11:30:00","guid":{"rendered":"https:\/\/membermouse.com\/?p=15067"},"modified":"2024-07-03T05:37:25","modified_gmt":"2024-07-03T09:37:25","slug":"afiliaciones-frente-a-suscripciones","status":"publish","type":"post","link":"https:\/\/membermouse.com\/es\/membership\/memberships-vs-subscriptions\/","title":{"rendered":"Membres\u00edas vs. Suscripciones: C\u00f3mo elegir el mejor modelo para su negocio"},"content":{"rendered":"Are you struggling to choose between a membership and subscription model for your business?\n\nWith the meteoric rise of these dos modelos de negocio<\/a> over the last decade, it's crucial to understand the nuances of each. That way you can make an informed decision between these two models. This is so important because the model you choose will have a major impact on the long-term success of your business.\n\nIf you're a little confused about the differences between memberships vs. subscriptions, know that you're not alone.\n\nIn 2023, the terms \"membership\" and \"subscription\" are often used interchangeably. This makes it challenging to distinguish their key differences. However, the choice between these models is crucially important, as it directly affects the value proposition for your customers and the relationships you'll build with them.\n\nIn this comprehensive guide, we'll explore the essential distinctions between memberships and subscriptions, showcasing real-life examples to bring clarity to these unique business models. After you read this article, you'll be equipped with the knowledge to confidently choose the ideal model for your business, setting you on the path to long-term success.\n\nReady to unlock the secrets of memberships and subscriptions? Let's get started.\n\n\"miembros\n

\u00bfEn qu\u00e9 consisten las afiliaciones? (y 3 ejemplos reales)<\/strong><\/h2>\nPara empezar, vamos a crear una definici\u00f3n de trabajo del primer t\u00e9rmino con el que vamos a trabajar: afiliaci\u00f3n<\/strong>.\n\nThe word membership brings up ideas of belonging, community, and relationship. On top of that, memberships often provide people with a new level of status or exclusivity.\n\nTherefore, a membership is a business or organization that actively involves and includes its members. It also gives its members access to products, perks, or benefits that non-members don\u2019t get.\n\nHere are three real-life examples that perfectly demonstrate this definition:\n\n
\n\n\"afiliaci\u00f3n\n

Costco<\/strong><\/h4>\nCostco es una tienda de comestibles s\u00f3lo para socios. Eso significa que para poder comprar all\u00ed, debes ser un miembro activo. Cuando eres socio de Costco, obtienes muchas ventajas exclusivas que la gente normal de la calle no tiene. \u00bfEn qu\u00e9 otro sitio puedes comprar un litro de sirope de arce puro por menos de $15?\n\n
\n\n\"afiliaci\u00f3n\n

AAA<\/strong><\/h4>\n\u00bfAlguna vez te has subido al coche despu\u00e9s de una excursi\u00f3n \u00e9pica de 24 kil\u00f3metros y te has quedado sin bater\u00eda mientras admirabas las vistas de las monta\u00f1as? Si es as\u00ed, \u00a1espera que tu afiliaci\u00f3n a la AAA siga activa! Como miembro de la AAA, obtendr\u00e1 algunas ventajas incre\u00edbles, como asistencia en carretera, descuentos exclusivos y mucho m\u00e1s.\n\n
\n\n\"Abono\n

Fitness 24 horas<\/h4>\nLos gimnasios son negocios cl\u00e1sicos de afiliaci\u00f3n. Se paga una cuota mensual o anual para poder acceder a instalaciones y servicios que no est\u00e1n abiertos a los no socios. La mayor\u00eda de los gimnasios ni siquiera te dejan pasar por la recepci\u00f3n si no eres socio activo. Adem\u00e1s, como socio puedes recibir entrenamiento personal y participar en eventos de grupo.\n\n
\n\nIf you're unclear about whether or not something is a membership or a subscription, try filling in this statement:\n\n\"I'm a __________ member.\"\n\nWith our three examples above, it sounds perfectly natural to say, \"I'm a Costco, AAA, or 24 Hour Fitness member.\n\nOn the other hand, it would sound strange to say, \"I'm a Time Magazine member.\"\n\nTime Magazine is a subscription, not a membership.\n\nYou don't belong to Time. You subscribe to their magazine.\n\n\"suscripciones\n

Todo sobre las suscripciones (con 3 ejemplos \u00fatiles)<\/strong><\/h2>\nVeamos ahora el significado del siguiente t\u00e9rmino: suscripci\u00f3n<\/strong>.\n\nThe word subscription is primarily connected to ideas of billing, payment, and access. Subscriptions have less to do with relationships and exclusivity, and more to do with terms and intervals of payment and access.\n\nTo put it plainly, a subscription is a billing and delivery model for businesses and organizations.\n\nHere are three examples of subscriptions that'll help ground our definition in reality:\n\n
\n\n\"suscripci\u00f3n\n

El Wall Street Journal<\/strong><\/h4>\nLos peri\u00f3dicos son quiz\u00e1s uno de los ejemplos m\u00e1s antiguos y mejores de suscripciones. Por cada mes que pague su suscripci\u00f3n, recibir\u00e1 nuevos n\u00fameros del peri\u00f3dico directamente en la puerta de su casa. Se trata de una mera transacci\u00f3n. No hay beneficios exclusivos ni sentido de pertenencia que est\u00e9n dise\u00f1ados para venir con tu suscripci\u00f3n (excepto que tus vecinos pueden pensar que eres inteligente \ud83d\ude09).\n\n
\n\n\"suscripci\u00f3n\n

Disney<\/strong><\/h4>\nLa \u00faltima evoluci\u00f3n del modelo de negocio de suscripci\u00f3n llega en forma de todos los servicios de streaming emergentes. Si quieres volver a ver todas las pel\u00edculas del MCU antes de comprar tus entradas para la \u00faltima de Guardianes de la Galaxia, tendr\u00e1s que suscribirte a Disney+.\n\n
\n\n\"suscripci\u00f3n\n

Quemadura diaria<\/strong><\/h4>\nDaily Burn es una suscripci\u00f3n de fitness dise\u00f1ada para hacer en casa. Por unos $20 al mes, puedes ver una serie de clases de fitness pregrabadas. Aunque obtienes acceso exclusivo a los contenidos de Daily Burn, ah\u00ed se acaba todo. Simplemente obtienes lo que pagas, en lugar de los beneficios adicionales que podr\u00edan venir con la membres\u00eda de un gimnasio.\n\n
\n\nNow let's create the reverse statement from above and try it out for subscriptions:\n\n\"I subscribe to __________.\"\n\nYou could easily say, \"I subscribe to The Wall Street Journal, Disney+, or Daily Burn.\" But, you might get some weird looks from your friends if you say, \"I subscribe to Costco.\"\n\nIt's not a magazine. It's a membership.\n\n\"\"\n

Afiliaci\u00f3n vs. Suscripci\u00f3n: \u00bfCu\u00e1l es la diferencia?<\/strong><\/h2>\nAhora que ya tenemos definiciones pr\u00e1cticas de las afiliaciones y las suscripciones, vamos a profundizar en lo que distingue a unas de otras.\n

Las afiliaciones son m\u00e1s relacionales y menos transaccionales<\/strong><\/h3>\nEn general, las empresas y organizaciones de afiliaci\u00f3n dan prioridad a las relaciones sobre las transacciones. La empresa de art\u00edculos deportivos al aire libre REI es un ejemplo perfecto de ello.\n\n\"afiliaci\u00f3n\n\nREI is a cooperative organization that extends exclusive benefits to its members. Yes, you can still shop at REI even if you're not a member. However, the benefits of membership far outweigh the cost of enrollment.\n\nYou can become a REI member for a lifetime fee of $30. From there, you get exclusive member discounts, special member pricing, and reward points paid in the form of a dividend. REI really rewards its members for shopping there. They understand that by including you in their organization, you're more likely to shop there when you need a new pair of hiking boots or running socks.\n

Memberships Focus On Community & Inclusion<\/strong><\/h3>\nMany of the big benefits that come with a membership have to do with a sense of community and inclusion. Let's take the example of the gym. Yes, you are paying a monthly fee for access to the facilities. But you're also joining a community of people who are proactive about their health and wellness.\n\nEven if you don't work with a physical trainer as part of your membership, you can participate in group events like pickleball tournaments or weightlifting competitions.\n

Las suscripciones son principalmente un modelo de facturaci\u00f3n<\/strong><\/h3>\nThe key difference between subscriptions vs. memberships is that subscriptions are primarily a billing model. When you sign up for a subscription, all you're essentially saying is that you want consistent access to whatever it is you signed up for. That can be anything from digital content to physical goods.\n\nFor example, the supplement company Thorne offers subscription options for most of their products. If you have trouble falling asleep at night, you can sign up for a melatonin subscription that'll send you a new bottle at whatever interval you specify.\n\n\"suscripci\u00f3n\n\nNow you might be saying to yourself, \"Pero, \u00a1mira! Tienes un descuento exclusivo como suscriptor. \u00bfNo es esto un abono?<\/em>\u201d When in fact, this serves as a perfect example to illustrate the difference between memberships and subscriptions.\n\nThe only benefit to becoming a Thorne subscriber is that you get a discount. It's tied directly to the transaction. The benefits of memberships extend beyond pricing and transactions. A membership gives you access to something you can't get any other way. A subscription just delivers what you purchase.\n

Siempre hay que reponer las suscripciones<\/strong><\/h3>\nThis leads us to our second key distinction about subscriptions vs. memberships. By nature, what you purchase via subscription always needs to be renewed or replenished. In our example above, you would get nothing by becoming a \"melatonin member\" if they only ever sent you one bottle. But because it is a subscription, your supply of melatonin needs to be renewed each month (unless you cure your insomnia \ud83d\ude34).\n\nIf Thorne wanted to offer a \"melatonin membership,\" they'd need to package in some other benefit to make it compelling and worthwhile. For example, they could create a community area that's managed by sleep experts. You could go there and ask an expert for advice about how to fall asleep fast and stay asleep through the night.\n\nThis sounds pretty good, actually. Maybe we should pitch Thorne on this?\n\n\"\"\n

Membres\u00edas frente a suscripciones: \u00bfqu\u00e9 modelo es el adecuado para su empresa?<\/strong><\/h2>\nBy now, you should have a clear understanding of the differences between memberships vs. subscriptions. But if you're still wondering which model to choose for your business, here are a few questions that should help clear things up for you.\n\n1. Do you plan to offer any type of community to your customers?\n\n2. When someone becomes your customer, will they unlock exclusive benefits unavailable anywhere else?\n\n3. Do you want to build a tribe or create a sense of belonging in your business?\n\n4. Is becoming a customer the only way to access your content, product, or service?\n\nIf you answered yes to one or more of those questions, then we'd say the membership model is perfect for you.\n\nIf you said no to all of those, and your product or service is simply tied to a recurring payment method, then we'd say the subscription model is right for you.\n\n\"afiliaciones\n

The Future of Memberships & Subscriptions<\/strong><\/h2>\nThat said, as memberships and subscriptions grow and evolve, the lines between them seem to be blurring more and more.\n\nFor example, you could argue that at-home workout equipment like the Peloton or Mirror fall into both categories. Yes, you're paying a monthly subscription for access to their content. But you're also joining a virtual community as a member.\n\nWe're definitely not staking our claim as the \"Nostradamus\" of the membership and subscription world, but our best guess is that we'll begin to see a merging of these two business models over the next few years.\n\n\"c\u00f3mo\n

C\u00f3mo crear una suscripci\u00f3n con WordPress<\/strong><\/h2>\nTanto las afiliaciones como las suscripciones son magn\u00edficos modelos de negocio de ingresos recurrentes. La elecci\u00f3n de uno u otro depende de usted y de su negocio. La buena noticia es que con MemberMouse puede crear negocios tanto de afiliaci\u00f3n como de suscripci\u00f3n.\n\n\"c\u00f3mo\n\nOur platform allows you to create products that bill at any interval you specify, by days, weeks, months, or years. You can even create free trials and lifetime memberships.\n\nTo learn more about how to do this, you can check out este \u00fatil art\u00edculo<\/a> and video from our support center:\n\nhttps:\/\/www.youtube.com\/watch?v=oHNLma7C6vI\n

Conclusi\u00f3n<\/strong><\/h2>\nAnd there you have it \u2013 your companion guide to navigating the nuances between memberships vs. subscriptions. We hope that this article has inspired and empowered you to choose the best model for your business.\n\nTo summarize, here are the main takeaways from this article about memberships vs. subscriptions:\n
    \n \t
  • Las afiliaciones se centran en las relaciones, la comunidad y las ventajas exclusivas<\/li>\n \t
  • Las suscripciones priorizan la facturaci\u00f3n, el pago y el acceso sin ventajas adicionales<\/li>\n \t
  • Los l\u00edmites entre afiliaci\u00f3n y suscripci\u00f3n se difuminan y es posible que en el futuro surja una combinaci\u00f3n de ambos modelos.<\/li>\n \t
  • Con MemberMouse se pueden crear negocios tanto de afiliaci\u00f3n como de suscripci\u00f3n<\/li>\n<\/ul>\nSi hay algo que no hayamos tratado en este art\u00edculo y sobre lo que todav\u00eda te est\u00e9s preguntando, no dudes en dejarnos un comentario a continuaci\u00f3n. Nos encantar\u00eda que te unieras a nuestra conversaci\u00f3n y estamos impacientes por conocer tus preguntas o puntos de vista.","protected":false},"excerpt":{"rendered":"

    En esta \u00fatil gu\u00eda, descubrir\u00e1 las diferencias entre afiliaciones y suscripciones. Adem\u00e1s, aprender\u00e1 a elegir el mejor modelo para su negocio.<\/p>","protected":false},"author":20918,"featured_media":15301,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"om_disable_all_campaigns":false,"_strive_editorial_status":"complete","_strive_copy_of":0,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_strive_checklists":"\"\"","_strive_active_checklist":"","_strive_post_notes":"See Asana","footnotes":""},"categories":[64],"tags":[],"class_list":["post-15067","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-membership"],"acf":[],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/membermouse.com\/es\/wp-json\/wp\/v2\/posts\/15067","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/membermouse.com\/es\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/membermouse.com\/es\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/membermouse.com\/es\/wp-json\/wp\/v2\/users\/20918"}],"replies":[{"embeddable":true,"href":"https:\/\/membermouse.com\/es\/wp-json\/wp\/v2\/comments?post=15067"}],"version-history":[{"count":0,"href":"https:\/\/membermouse.com\/es\/wp-json\/wp\/v2\/posts\/15067\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/membermouse.com\/es\/wp-json\/wp\/v2\/media\/15301"}],"wp:attachment":[{"href":"https:\/\/membermouse.com\/es\/wp-json\/wp\/v2\/media?parent=15067"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/membermouse.com\/es\/wp-json\/wp\/v2\/categories?post=15067"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/membermouse.com\/es\/wp-json\/wp\/v2\/tags?post=15067"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}