![\"perro](\"https:\/\/storage.googleapis.com\/wpgcbucket\/wp\/2023\/07\/327c578e-dog-digging-gif.webp\")
\r\n- \r\n \t
- WordPress<\/li>\r\n \t
- MemberMouse<\/li>\r\n \t
- WPForms<\/li>\r\n \t
- Zapier<\/li>\r\n<\/ul>\r\nSi es la primera vez que utiliza estas herramientas, no se preocupe. En esta gu\u00eda te explicamos c\u00f3mo configurar y utilizar cada una de ellas.\r\n
C\u00f3mo crear su negocio de paseos de perros con WordPress<\/strong><\/h2>\r\nSiga estos pasos para crear su negocio de paseo de perros en l\u00ednea utilizando WordPress y MemberMouse.\r\n
Paso 1: Configurar WordPress<\/h3>\r\n
![\"P\u00e1gina](\"https:\/\/storage.googleapis.com\/wpgcbucket\/wp\/2023\/07\/20e11c77-wordpress-homepage-2023.png\")
\r\n\r\nWordPress is a content management system (CMS) used by more than 40% of all websites worldwide.\r\n\r\nA CMS is software that allows users to create, manage, and modify content on a website without needing any specialized technical skills or coding knowledge.\r\n\r\nWordPress, being user-friendly and highly customizable, makes it an ideal CMS for budding entrepreneurs like you.\r\n\u00bfPor qu\u00e9 WordPress?<\/h4>\r\nEstas son algunas de las razones por las que recomendamos optar por WordPress:\r\n
1. S\u00f3lo pagas por lo que necesitas<\/strong><\/h5>\r\nWordPress is free to download, install, and use. This makes it an affordable choice, especially for small businesses on a tight budget.\r\nThere are some costs involved, such as buying a domain name, web hosting, themes, and plugins (that give your website extra functionality) the core software itself won't cost you a dime.\r\n\r\nYou only pay for designs and features you can really benefit from.\r\n
2. Ofrece temas profesionales<\/strong><\/h5>\r\nThemes serve as the foundation of your website's design and layout, and WordPress offers thousands of them, many completely free!\r\n\r\nThat means that you can use a ready-made theme, personalize it with your logo, images, and written content, and have a professional-looking site in minutes.\r\n\r\nPlus, most themes are customizable, allowing you to alter colors, layouts, fonts, and more to fit your branding.\r\n\r\n
![\"Pet](\"https:\/\/storage.googleapis.com\/wpgcbucket\/wp\/2023\/07\/75d36ec4-pet-business-wp-theme-by-theme-palace.png\")
\r\n3. Tiene ventajas SEO<\/strong><\/h5>\r\nSEO stands for search engine optimization. SEO is important if you want clients to discover you on Google and Bing.\r\n\r\nWordPress is well-known for its SEO-friendly nature. It comes with a variety of tools and plugins that can help optimize your website to rank higher in search engine results.\r\n\r\nPlugins like SEOPress<\/a> y Todo en uno SEO<\/a> make it easy for you to manage your SEO settings.\r\n\r\nThere are other things you can do with WordPress to optimize for search. For example, you can optimize your site for fast loading speeds, and use themes with responsive designs (that change to fit the size of different screens).\r\n\r\nBoth of these are factors that search engines like Google favor, helping your site rank even better!\r\n
Comprar un nombre de dominio y un servicio de alojamiento web<\/h4>\r\nBefore you begin, you'll need to secure a domain name and a web host, both of which are usually offered as a package deal by hosting providers.\r\n\r\nWe recommend using DreamHost<\/a> (recomendado por WordPress) por su asequibilidad y fiabilidad.\r\n\r\n
![\"P\u00e1gina](\"https:\/\/storage.googleapis.com\/wpgcbucket\/wp\/2023\/07\/d660bee1-dreamhost-homepage-2023.png\")
\r\nElija un tema de WordPress que se adapte a su negocio<\/h4>\r\nExisten innumerables temas disponibles<\/a>, many of which are even free.\r\n\r\nYou can search Wordpress.org\u2019s library of themes for any industry. For example, al buscar temas relacionados con \"mascotas\" se obtienen los siguientes resultados<\/a>.\r\n\r\n
![\"Temas](\"https:\/\/storage.googleapis.com\/wpgcbucket\/wp\/2023\/07\/d9377c7f-wordpress-dog-walking-themes.png\")
\r\n\r\nLo mejor de elegir un tema existente que se adapte a tu sector es que ya tienes la mayor\u00eda de las funciones que necesitas listas para usar. Tampoco tienes que gastar tiempo y dinero en buscar im\u00e1genes de stock para tu negocio.\r\nPaso 2: Construir su sitio con MemberMouse<\/h3>\r\nWith your WordPress site set up, it's time to install MemberMouse, a WordPress plugin that provides a robust platform for managing your online business.\r\n\r\nMemberMouse allows you to:\r\n
- \r\n \t
- Crear una contrase\u00f1a protegida \u00e1rea de clientes<\/a> en su sitio<\/li>\r\n \t
- Desarrolle niveles de afiliaci\u00f3n con opciones de facturaci\u00f3n peri\u00f3dica<\/li>\r\n \t
- Vender cursos y consultas en l\u00ednea<\/li>\r\n \t
- Crear comunidades VIP<\/li>\r\n \t
- Contenidos premium de pago<\/li>\r\n<\/ul>\r\nThrough your MemberMouse-powered website, your clients can set up one-time or recurring dog walking services.\r\n\r\nYou can also easily offer a variety of services related to dog walking to diversify your income.\r\n\r\nFor example, you can sell a video course on pet care, pet training, and share the dog walking best practices you use while walking your clients\u2019 dogs. Or maybe you can offer a dog-sitting service for VIP members.\r\n\r\nUltimately, you decide how to structure and monetize your business.\r\n
Instalar MemberMouse<\/strong><\/h4>\r\nLo primero que debe hacer es instalar y activar MemberMouse<\/a>. Follow this video to get started:\r\n\r\nhttps:\/\/www.youtube.com\/watch?v=GUh2ujeg-Ic\r\n
Crear productos<\/strong><\/h4>\r\nUna vez configurado, es hora de a\u00f1ada algunos productos a su sitio<\/a>. These can be one-off products or services, payment plans, subscription products and more.\r\n\r\n1. From your WordPress dashboard, go to MemberMouse > Configuraci\u00f3n del producto<\/strong>, and select the Products tab.\r\n2. Click the green + Crear producto<\/strong> button which will open up a dialogue box.\r\n3. Nombre<\/strong> the product. For example \u201cUp to 3 walks a week\"\r\n4. Seeing as dog walking is a service and not a physical product, you can leave the SKU blank.\r\n5. Leave associated access as Ninguno<\/strong> for now. We\u2019ll get back to that later.\r\n6. Set the Precio<\/strong> for your service.\r\n7. Under Ensayo<\/strong> you can offer a discounted or free trial for a limited period.\r\n8. If you\u2019re creating a service that requires recurring billing, check the Suscripci\u00f3n<\/strong> caja. A continuaci\u00f3n, introduzca el Per\u00edodo de recarga<\/strong> con qu\u00e9 frecuencia quieres que paguen tus abonados. Puede elegir semanal, mensual o anualmente.\r\n
Crear niveles de afiliaci\u00f3n<\/strong><\/h4>\r\nAhora es el momento de establecer niveles de afiliaci\u00f3n<\/a>. These are what allow your customers to set up a password protected account on your website.\r\n\r\nYou can have just one membership level, or set up multiple membership levels with different \u201cproducts\".\r\n\r\nFor example, you might want to set up:\r\n
- \r\n \t
- Un nivel b\u00e1sico que da derecho a un m\u00e1ximo de 3 paseos semanales<\/li>\r\n \t
- Un nivel intermedio que ofrece hasta 5 paseos a la semana y acceso limitado a consejos de entrenamiento.<\/li>\r\n \t
- Un nivel premium para hasta 5 paseos semanales, acceso completo a cursos de formaci\u00f3n y consejos en l\u00ednea, y derecho a hasta 7 d\u00edas de canguro al a\u00f1o.<\/li>\r\n<\/ul>\r\nHere are the steps for setting up your membership levels:\r\n\r\n1. From your WordPress dashboard, go to MemberMouse > Configuraci\u00f3n del producto<\/strong>y seleccione Niveles de afiliaci\u00f3n<\/strong> ficha.\r\n\r\n \r\nNOTA:<\/strong> Por defecto, MemberMouse establece un nivel de afiliaci\u00f3n predeterminado. Puede identificar la cuenta gratuita por el icono de la bandera naranja. Este nivel de afiliaci\u00f3n predeterminado se asigna a cualquier miembro que realice una compra \u00fanica en su sitio.<\/em>\r\n\r\nPor ejemplo, si reservan una sesi\u00f3n puntual para pasear al perro, pero no se inscriben como clientes habituales, hay que asignarles un nivel de afiliaci\u00f3n.<\/em>\r\n\r\n<\/div>\r\n2. Para crear un nivel de afiliaci\u00f3n de pago, haga clic en el bot\u00f3n verde + Crear nivel de afiliaci\u00f3n<\/strong> button at the top of the page. A dialogue box will load with the settings for your new membership level.\r\n3. Keep the Estado<\/strong> como Activo<\/strong>\r\n4. Configure Tipo de afiliaci\u00f3n<\/strong> como Pagado<\/strong> y seleccione el Producto(s)<\/strong> que desea asociar al nivel de afiliaci\u00f3n. Puede seleccionar varios productos manteniendo pulsada la tecla tecla ctrl<\/strong> en su PC o el tecla cmd<\/strong> on your Mac as you click.\r\n5. You can also change the default Correo electr\u00f3nico de bienvenida<\/strong> mensaje e incluso incluir SmartTags para personalizar el correo electr\u00f3nico con el nombre del usuario.\r\n
Paso 3: Configurar la programaci\u00f3n de citas con WPForms<\/strong><\/h3>\r\nYa ha creado un sitio de afiliaci\u00f3n para que sus clientes realicen pagos \u00fanicos y peri\u00f3dicos. Una guinda m\u00e1s para agilizar la experiencia de tus clientes con tu servicio y reducir tu tiempo de administraci\u00f3n: Reservas en l\u00ednea<\/strong>.\r\n\r\nWith appointment scheduling, sus clientes pueden reservar turnos para pasear a su perro en su sitio web<\/strong>. And there\u2019s even a way to link online bookings to your Google calendar so that you\u2019re always up to date, and avoid clashing schedules.\r\n\r\nTo handle this, we'll use WPForms y Zapier<\/strong> para crear un sistema de reserva de citas que se integre con Calendario de Google<\/strong>. Conozcamos estas herramientas.\r\n
WPForms<\/strong><\/h4>\r\nWPForms<\/a> allows you to create forms for your WordPress website without needing to write any code.\r\n\r\nIt provides a simple drag-and-drop interface, so building a form is as easy as selecting the fields you want and placing them where you'd like them to appear.\r\n
Zapier<\/strong><\/h4>\r\nZapier<\/a> is an online automation tool that connects your favorite apps, such as Gmail, Slack, Mailchimp, and over 2000 more.\r\n\r\nYou can connect two or more apps to automate repetitive tasks without coding or relying on developers to build the integration.\r\n
Calendario de Google<\/strong><\/h4>\r\nCalendario de Google<\/a>, as you probably already know, is a time-management and scheduling calendar service developed by Google.\r\n\r\nNow, let's get into how to use these three together:\r\n
1. Crear un nuevo formulario en WPForms<\/strong><\/h5>\r\n
- \r\n \t
- Despu\u00e9s de instalar el plugin WPForms, vaya a su panel de WordPress. Haga clic en WPForms > A\u00f1adir nuevo<\/strong>.<\/li>\r\n \t
- Asigne un nombre a su formulario, seleccione la opci\u00f3n Formulario de cita<\/strong> y personal\u00edcela con los campos necesarios (como fecha, hora, nombre del cliente e informaci\u00f3n de contacto).<\/li>\r\n \t
- Guardar<\/strong> tu formulario cuando hayas terminado.<\/li>\r\n<\/ul>\r\n
2. Inserte el formulario en su sitio web<\/strong><\/h5>\r\n
- \r\n \t
- Vaya a la p\u00e1gina en la que desea a\u00f1adir el formulario, haga clic en el bot\u00f3n +. A\u00f1adir bloque<\/strong> y seleccione WPForms<\/strong>.<\/li>\r\n \t
- Seleccione el formulario que acaba de crear y, a continuaci\u00f3n actualizaci\u00f3n<\/strong> o publique su p\u00e1gina<\/strong>.<\/li>\r\n<\/ul>\r\n
3. Crear un nuevo Zap en Zapier<\/strong><\/h5>\r\n
- \r\n \t
- Inicie sesi\u00f3n en su cuenta Zapier y haga clic en el bot\u00f3n Hacer un Zap<\/strong> bot\u00f3n.<\/li>\r\n<\/ul>\r\n
4. Ajuste el disparador<\/strong><\/h5>\r\n
- \r\n \t
- Buscar WPForms<\/strong> en la barra de b\u00fasqueda. Selecci\u00f3nelo y, a continuaci\u00f3n Nuevo formulario<\/strong> evento desencadenante. Haga clic en Contin\u00fae en<\/strong>.<\/li>\r\n<\/ul>\r\n
![\"zapier-choose-trigger-event-wp-forms\"](\"https:\/\/storage.googleapis.com\/wpgcbucket\/wp\/2023\/07\/926499e3-zapier-choose-trigger-event-wp-forms.png\")
\r\n5. Conecte su cuenta WPForms<\/strong><\/h5>\r\n
- \r\n \t
- Necesitar\u00e1 la URL de su sitio web y la clave API de WPForms, que encontrar\u00e1 en WPForms > Configuraci\u00f3n > Integraciones<\/strong> en el panel de control de WordPress.<\/li>\r\n \t
- Pegue su clave API<\/strong> y URL del sitio web<\/strong> en los campos correspondientes de Zapier y, a continuaci\u00f3n, haga clic en S\u00ed, contin\u00fae<\/strong>.<\/li>\r\n<\/ul>\r\n
![\"zapier](\"https:\/\/storage.googleapis.com\/wpgcbucket\/wp\/2023\/07\/480fa0f6-zapier-api-key-wpforms.png\")
\r\n6. Configurar el disparador<\/strong><\/h5>\r\n
- \r\n \t
- Elija el formulario que ha creado<\/strong> del men\u00fa desplegable y, a continuaci\u00f3n, haga clic en Contin\u00fae en<\/strong>.<\/li>\r\n \t
- Probar el gatillo<\/strong> para asegurarse de que funciona<\/li>\r\n \t
- Haga clic en Contin\u00fae en<\/strong> otra vez.<\/li>\r\n<\/ul>\r\n
7. Establezca la acci\u00f3n<\/strong><\/h5>\r\n
- \r\n \t
- B\u00fasqueda de Google Calendar<\/strong> en la barra de b\u00fasqueda y selecci\u00f3nelo.<\/li>\r\n \t
- A continuaci\u00f3n, elija la opci\u00f3n Crear evento detallado<\/strong> evento de acci\u00f3n.<\/li>\r\n \t
- Haga clic en Contin\u00fae en<\/strong>.<\/li>\r\n<\/ul>\r\n
8. Conecte su cuenta de Google Calendar<\/strong><\/h5>\r\n
- \r\n \t
- Siga las instrucciones<\/strong> para permitir el acceso de Zapier a su cuenta de Google, y seleccione el calendario<\/strong> donde desea programar sus citas.<\/li>\r\n<\/ul>\r\n
![\"zapier](\"https:\/\/storage.googleapis.com\/wpgcbucket\/wp\/2023\/07\/9f2f83fa-zapier-access-permission-google-calendar.jpg\")
\r\n9. Establezca la acci\u00f3n:<\/strong><\/h5>\r\n
- \r\n \t
- Ver\u00e1s un formulario donde puedes detallar el evento. Rellene los campos Summary, Description, Location, Start Date & Time<\/strong>y End Date & Time<\/strong> utilizando los campos correspondientes de su formulario WPForms.<\/li>\r\n \t
- Rellene los dem\u00e1s campos que sean necesarios.<\/li>\r\n \t
- Haga clic en Contin\u00fae en<\/strong>.<\/li>\r\n<\/ul>\r\n
10. Pruebe su Zap<\/strong><\/h5>\r\n
- \r\n \t
- Haga clic en Test & Continue<\/strong>.<\/li>\r\n \t
- Si la prueba se ha realizado correctamente, aparecer\u00e1 un nuevo evento en Google Calendar con los datos introducidos en el formulario.<\/li>\r\n<\/ul>\r\n
11. Active su Zap<\/strong><\/h5>\r\n
![\"activar](\"https:\/\/storage.googleapis.com\/wpgcbucket\/wp\/2023\/07\/80e364fa-turn-on-zap.png\")
\r\n- \r\n \t
- Haga clic en Activar Zap<\/strong>.<\/li>\r\n<\/ul>\r\nNow, whenever someone fills out the form on your website, an event will automatically be created in your Google Calendar with all the appointment details!\r\n\r\nRemember, this is a basic guide. You can further customize your form and your Zap as needed to suit the needs of your dog walking business.\r\n\r\n
![\"promocione](\"https:\/\/storage.googleapis.com\/wpgcbucket\/wp\/2023\/07\/31b9cdf5-promote-your-dog-walking-business.jpg\")
\r\n4. C\u00f3mo comercializar su negocio de paseo de perros<\/strong><\/h3>\r\nCon su sitio web listo, es hora de correr la voz sobre su nuevo negocio de paseo de perros.\r\n\r\nPlataformas de redes sociales como Facebook<\/a> and Instagram can serve as effective channels for promoting your services and engaging with potential clients. You can use hashtags and location tags to build a local following.\r\n\r\nRegistering your business on Google My Business<\/a> will make it easier for people to find your services in local searches and Google Maps.\r\n\r\nRemember, word-of-mouth marketing can be an invaluable asset for your business. Encourage your clients to share their positive experiences with their network.\r\n\r\nCollaborating with other local businesses, such as vet clinics or pet supply stores, can also be a fruitful approach to broaden your customer base.\r\n\r\nConsider offering a referral bonus or a first-time customer discount to attract new clients. With La funci\u00f3n de cupones de MemberMouse<\/a>puede configurar y distribuir f\u00e1cilmente estos descuentos.\r\n
Resumen<\/strong><\/h3>\r\nStarting your own dog walking business allows you to blend your love for animals with an exciting career or side hustle. With WordPress and MemberMouse, setting up an efficient, user-friendly, and professional-looking website is a breeze.\r\n\r\nTo summarize, here are the steps for launching a dog walking business using WordPress and MemberMouse:\r\n
- \r\n \t
- Configure su sitio web WordPress<\/li>\r\n \t
- Cree su sitio de afiliaci\u00f3n con MemberMouse<\/li>\r\n \t
- Conecte WPForms a Google Calendar a trav\u00e9s de Zapier para facilitar la programaci\u00f3n<\/li>\r\n \t
- Comercialice su nuevo negocio de paseo de perros<\/li>\r\n<\/ul>\r\nIt's time to take your passion for dogs and your entrepreneurial spirit and create a business that brings joy to both you and your four-legged clients.\r\n\r\nSo what are you waiting for? Grab a leash, and let your dog walking journey begin!\r\n\r\nGot any questions or comments for us? Feel free to share them with us in the comments below.\r\n\r\nIf you liked this article, be sure to follow us on Facebook<\/a>, Twitter<\/a>, YouTube<\/a>y LinkedIn<\/a>!","protected":false},"excerpt":{"rendered":"
\u00bfQuieres convertir tu pasi\u00f3n por los perros en un negocio pr\u00f3spero que mueva las colas? Esta gu\u00eda te ayudar\u00e1 a crear un sitio web profesional para pasear perros en un abrir y cerrar de ojos.<\/p>","protected":false},"author":21414,"featured_media":15711,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"om_disable_all_campaigns":false,"_strive_editorial_status":"complete","_strive_copy_of":0,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_strive_checklists":"\"\"","_strive_active_checklist":"64949637c1a53","_strive_post_notes":"","footnotes":""},"categories":[64],"tags":[],"class_list":["post-15691","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-membership"],"acf":[],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/membermouse.com\/es\/wp-json\/wp\/v2\/posts\/15691","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/membermouse.com\/es\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/membermouse.com\/es\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/membermouse.com\/es\/wp-json\/wp\/v2\/users\/21414"}],"replies":[{"embeddable":true,"href":"https:\/\/membermouse.com\/es\/wp-json\/wp\/v2\/comments?post=15691"}],"version-history":[{"count":0,"href":"https:\/\/membermouse.com\/es\/wp-json\/wp\/v2\/posts\/15691\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/membermouse.com\/es\/wp-json\/wp\/v2\/media\/15711"}],"wp:attachment":[{"href":"https:\/\/membermouse.com\/es\/wp-json\/wp\/v2\/media?parent=15691"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/membermouse.com\/es\/wp-json\/wp\/v2\/categories?post=15691"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/membermouse.com\/es\/wp-json\/wp\/v2\/tags?post=15691"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}
- Si la prueba se ha realizado correctamente, aparecer\u00e1 un nuevo evento en Google Calendar con los datos introducidos en el formulario.<\/li>\r\n<\/ul>\r\n
- Ver\u00e1s un formulario donde puedes detallar el evento. Rellene los campos Summary, Description, Location, Start Date & Time<\/strong>y End Date & Time<\/strong> utilizando los campos correspondientes de su formulario WPForms.<\/li>\r\n \t
- A continuaci\u00f3n, elija la opci\u00f3n Crear evento detallado<\/strong> evento de acci\u00f3n.<\/li>\r\n \t
- Probar el gatillo<\/strong> para asegurarse de que funciona<\/li>\r\n \t
- Pegue su clave API<\/strong> y URL del sitio web<\/strong> en los campos correspondientes de Zapier y, a continuaci\u00f3n, haga clic en S\u00ed, contin\u00fae<\/strong>.<\/li>\r\n<\/ul>\r\n
- Necesitar\u00e1 la URL de su sitio web y la clave API de WPForms, que encontrar\u00e1 en WPForms > Configuraci\u00f3n > Integraciones<\/strong> en el panel de control de WordPress.<\/li>\r\n \t
- Buscar WPForms<\/strong> en la barra de b\u00fasqueda. Selecci\u00f3nelo y, a continuaci\u00f3n Nuevo formulario<\/strong> evento desencadenante. Haga clic en Contin\u00fae en<\/strong>.<\/li>\r\n<\/ul>\r\n
- Seleccione el formulario que acaba de crear y, a continuaci\u00f3n actualizaci\u00f3n<\/strong> o publique su p\u00e1gina<\/strong>.<\/li>\r\n<\/ul>\r\n
- Asigne un nombre a su formulario, seleccione la opci\u00f3n Formulario de cita<\/strong> y personal\u00edcela con los campos necesarios (como fecha, hora, nombre del cliente e informaci\u00f3n de contacto).<\/li>\r\n \t
- Despu\u00e9s de instalar el plugin WPForms, vaya a su panel de WordPress. Haga clic en WPForms > A\u00f1adir nuevo<\/strong>.<\/li>\r\n \t
- Crear una contrase\u00f1a protegida \u00e1rea de clientes<\/a> en su sitio<\/li>\r\n \t