{"id":1669,"date":"2017-07-05T06:00:08","date_gmt":"2017-07-05T13:00:08","guid":{"rendered":"https:\/\/membermouse.com\/?p=1669"},"modified":"2026-06-16T14:05:41","modified_gmt":"2026-06-16T18:05:41","slug":"la-forma-mas-rapida-de-responder-a-las-preguntas-de-los-afiliados-sin-agobiarse","status":"publish","type":"post","link":"https:\/\/membermouse.com\/es\/membership\/the-quickest-way-to-answer-member-questions-without-being-overwhelmed\/","title":{"rendered":"La forma m\u00e1s r\u00e1pida de responder a las preguntas de los socios (sin agobiarse)"},"content":{"rendered":"There are quite a few pros about working with a membership business, and one of them is having a community of people who love and follow your business on a regular basis. In some ways, they eventually become like family to you.\r\n\r\nBut that can also mean that in other, less positive ways, they are truly like family to you. At some point, you may be bombarded with questions, some of them valid, and others less so.\r\n\r\nThe thing about members asking questions is that you really can\u2019t afford to ignore them. A single product business may occasionally receive a bad review from customers who have their complaints unanswered, but they don\u2019t really sweat it because new customers roll in every day.\r\n\r\nFor memberships, a pile of unanswered questions means a significant loss of revenue for you should they decide that you\u2019re just not worth the hassle, or they decide not to tell their friends about you. And that\u2019s actually a pretty big deal. In fact, according to Wharton School of Business, the valor vitalicio de los clientes de referencia<\/a> is 16% higher than a standalone customer, which means that you really want your customers to have good things to say about you.\r\n\r\nBut having to waste countless hours each week answering questions can be a real drag on your workflow. So how do you make sure you\u2019re dedicating an adequate amount of energy to answering member questions without spending hours doing it?\r\n\r\nLet\u2019s take a look\u2026\r\n\r\n\n

Responda a las preguntas antes de que se las hagan<\/h2>\r\nUna de las mejores formas de hacerlo es responder de forma preventiva a las preguntas que surjan en su sitio web. No, no estamos hablando de una p\u00e1gina de preguntas frecuentes (todav\u00eda no). Estamos hablando de configurar tu texto para que haga el trabajo por ti donde m\u00e1s importa.\r\n

Microcopia<\/h3>\r\nNow, this doesn\u2019t mean you need to make each landing page on your site a small novel in order to answer every question. It means that you should take commonly asked questions and use microcopy throughout your site to make sure visitors know the answers as soon as they visit.\r\n\r\nWhat\u2019s microcopy, you say? Microcopy is short, targeted phrases that give instruction or add additional necessary information to your site. They can be found around CTA buttons, headlines, or even scattered through your copy.\r\n\r\nOne example of well-used microcopy in this case would be on Torre<\/a>. Su bot\u00f3n \"Comprar ahora\" aparece en la parte superior de la p\u00e1gina de inicio, pero no hay mucha informaci\u00f3n para quienes lo visitan por primera vez. Pero al pasar el rat\u00f3n por encima del bot\u00f3n, aparece una ventana emergente con m\u00e1s informaci\u00f3n sobre el producto.\r\n\r\n\"Torre\"\r\n\r\nEn un entorno de comercio electr\u00f3nico, el microcopy puede ayudarle a vender su servicio o producto. Consulte Gitman<\/a> como otro ejemplo.\r\n\r\n\"Gitman\"\r\n\r\nGitman provides a bit of relevant copy about the quality of its materials (and other details) on its checkout pages. Consumers are not overwhelmed with information, so it doesn\u2019t get in the way, but it does help answer questions that customers may have in their heads while browsing.\r\n\r\nYou can also add microcopy to your checkout forms to clarify issues with credit card input and additional fees that may be included, so you don\u2019t have to field technical or financial questions at every turn.\r\n

Configurar respuestas autom\u00e1ticas<\/h2>\r\nOtra forma sencilla de responder a las preguntas de los usuarios es configurar respuestas autom\u00e1ticas que hagan el trabajo por usted. Pueden responder a las preguntas de forma preventiva y ofrecer m\u00e1s claridad sobre su producto o servicio.\r\n

Correos electr\u00f3nicos automatizados<\/h3>\r\nAccording to a study by Purdue University, 25% of all contact between a company and its customers happens via email. When it comes to answering member questions, chances are that you\u2019re going to be doing a lot of emailing back and forth.\r\n\r\nOne way to cut down on time sending emails is to set up a support email (for example, support @ yourcompany.com) and then crear un autorespondedor <\/a>for it. When members send their queries to that email, they\u2019re greeted with a list of possible solutions to their problem along with a message saying you will follow up if needed.\r\n\r\nIncluding answers to potential questions in your email auto-response or pointing them to resources that may solve their problem sooner than you could is a great way to boost confidence and may cut down the actual time you spend answering those emails.\r\n

Correos electr\u00f3nicos de bienvenida<\/h3>\r\nYou can also tackle automated responses by answering questions in your welcome email and then pointing them to an additional resource, like a FAQ page or help center (we\u2019ll get to that). If you have a whole email course or series of emails that new members received, even better; you can use them as an opportunity to answer questions in greater detail.\r\n\r\nTake Casa de Fraser<\/a> por ejemplo. Su correo electr\u00f3nico de bienvenida, aunque sencillo, incluye informaci\u00f3n que los compradores pueden haber pasado por alto la primera vez, como detalles sobre la devoluci\u00f3n de art\u00edculos y c\u00f3mo participar en su comunidad.\r\n\r\n\"houseoffraser\"\r\n

Desarrollar una gran p\u00e1gina de preguntas frecuentes<\/h2>\r\nHablando de p\u00e1ginas de preguntas frecuentes, ya se trate de una p\u00e1gina independiente que incluya una lista de temas y respuestas o de un centro de ayuda din\u00e1mico, contar con un lugar al que los miembros puedan acudir para hacer preguntas sin molestar al equipo de asistencia es esencial.\r\n

P\u00e1gina de preguntas frecuentes<\/h3>\r\nFAQ pages are the granddaddy of question answering resources, and for good reason. There are two approaches you can use when creating a good FAQ page: simple or dynamic.\r\n\r\nThe simple approach is something like Delicious, which is essentially just a list of necessary information that isn\u2019t weighed down with anything extra. While it may not answer every question that comes your way, especially if you have a large membership base, it does work well for smaller memberships. If combined with other resources, like autoresponders or microcopy, it can be an excellent way to keep inquiries low.\r\n\r\n\"Delicioso\"\r\n\r\nUn buen ejemplo de enfoque din\u00e1mico ser\u00eda Banco de Am\u00e9rica<\/a>. Atienden multitud de preguntas de clientes, desde las m\u00e1s sencillas a las m\u00e1s complicadas, y su p\u00e1gina de preguntas frecuentes imita esa realidad. Est\u00e1 llena de respuestas a todo tipo de preguntas, con recursos adicionales disponibles si los clientes se quedan atascados.\r\n\r\n\"boa\"\r\n

Centro de ayuda<\/h3>\r\nIf you do have a larger membership base, or you deal with e-commerce products or a service that requires a lot of frequent interaction with members\/customers, you could also opt to do a help center. Help centers are great because they rely on user submitted tickets, which can help you keep questions out of your inbox as well as give your team time to answer questions as fully as possible.\r\n\r\nApps like HappyFox<\/a>, Ayuda Scout<\/a> o Zendesk<\/a> son excelentes recursos. Si desea utilizar \u00fanicamente una funci\u00f3n como el chat y omitir los tickets, tambi\u00e9n puede utilizar algo como LiveChat<\/a> o Mejor voz<\/a>.\r\n\r\n\n

Reflexiones finales<\/h2>\r\nWhile providing answer to member questions will always come with the territory, it doesn\u2019t have to bog down your business. Having a strategy in place for answering questions both before and after they arise can go a long way to saving you time and energy.\r\n\r\nConsider placing microcopy around your site that helps point out small details that members or new visitors may have in the back of their minds while browsing your site.\r\n\r\nCreate automated responses for customer queries, or as part of a welcome series that preemptively answers questions for brand new members.\r\n\r\nFinally, make sure you have something available to both members and non-members that give them a bit of autonomy, like a FAQ page or help center.\r\n\r\nUsing any or all of these resources will enable you to focus on what really matters: building a better membership.","protected":false},"excerpt":{"rendered":"

He aqu\u00ed c\u00f3mo responder a todas esas preguntas de sus afiliados sin tener que tirarse de los pelos.<\/p>","protected":false},"author":10821,"featured_media":3183,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"om_disable_all_campaigns":false,"_strive_editorial_status":"not-started","_strive_copy_of":0,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_strive_checklists":"\"\"","_strive_active_checklist":"","_strive_post_notes":"","footnotes":""},"categories":[64],"tags":[72,71,60,50],"class_list":["post-1669","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-membership","tag-answering-questions","tag-communication","tag-membership-businesses","tag-membership-site"],"acf":[],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/membermouse.com\/es\/wp-json\/wp\/v2\/posts\/1669","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/membermouse.com\/es\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/membermouse.com\/es\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/membermouse.com\/es\/wp-json\/wp\/v2\/users\/10821"}],"replies":[{"embeddable":true,"href":"https:\/\/membermouse.com\/es\/wp-json\/wp\/v2\/comments?post=1669"}],"version-history":[{"count":1,"href":"https:\/\/membermouse.com\/es\/wp-json\/wp\/v2\/posts\/1669\/revisions"}],"predecessor-version":[{"id":22156,"href":"https:\/\/membermouse.com\/es\/wp-json\/wp\/v2\/posts\/1669\/revisions\/22156"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/membermouse.com\/es\/wp-json\/wp\/v2\/media\/3183"}],"wp:attachment":[{"href":"https:\/\/membermouse.com\/es\/wp-json\/wp\/v2\/media?parent=1669"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/membermouse.com\/es\/wp-json\/wp\/v2\/categories?post=1669"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/membermouse.com\/es\/wp-json\/wp\/v2\/tags?post=1669"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}