{"id":1683,"date":"2017-07-11T06:00:24","date_gmt":"2017-07-11T13:00:24","guid":{"rendered":"https:\/\/membermouse.com\/?p=1683"},"modified":"2026-06-16T14:05:41","modified_gmt":"2026-06-16T18:05:41","slug":"por-que-la-ubicacion-de-su-cta-es-importante-si-quiere-conversiones","status":"publish","type":"post","link":"https:\/\/membermouse.com\/es\/wordpressux\/why-your-cta-location-matters-if-you-want-conversions\/","title":{"rendered":"Por qu\u00e9 la ubicaci\u00f3n de tu CTA es importante si quieres conversiones"},"content":{"rendered":"Your call to action (CTA) is an incredibly important part of your site. It tells visitors how to subscribe to your blog, start a free trial, schedule an appointment, book a consultation or download that nifty e-book you spent months putting together.\r\n\r\nYour CTA is your secret weapon to generating leads and nabbing conversions, but a bad CTA will do neither of those things.\r\n\r\nThat\u2019s why we\u2019re taking a look at what makes a CTA effective and, more importantly, how a CTAs location can have a big impact on your overall conversion rates.\r\n\r\n\n

C\u00f3mo afectan las CTA a las tasas de conversi\u00f3n<\/h2>\r\nLas CTA son herramientas de marketing dise\u00f1adas para indicar a los visitantes c\u00f3mo interactuar con su empresa. Les indican qu\u00e9 caminos seguir en su sitio web, c\u00f3mo alcanzar un objetivo o c\u00f3mo acceder a recursos que les ayudar\u00e1n en su viaje.\r\n\r\n\"plantilla\r\n\r\nPero, \u00bfhasta qu\u00e9 punto son importantes en t\u00e9rminos de tasas de conversi\u00f3n? Mucha. He aqu\u00ed algunas estad\u00edsticas de Protocolo 80<\/a>:\r\n
    \r\n \t
  1. Los correos electr\u00f3nicos con una \u00fanica llamada a la acci\u00f3n aumentaron los clics 371% y las ventas 1617%. (WordStream<\/a>)<\/li>\r\n \t
  2. A\u00f1adir CTA a tu p\u00e1gina de Facebook puede aumentar el porcentaje de clics en un 285%. (AdRoll<\/a>)<\/li>\r\n \t
  3. HubSpot<\/a> descubri\u00f3 que las CTA con texto de anclaje aumentaban las tasas de conversi\u00f3n en un 121%.<\/li>\r\n \t
  4. Los CTA personalizados convierten 42% m\u00e1s visitantes en clientes potenciales que los CTA no personalizados. (HubSpot<\/a>)<\/li>\r\n<\/ol>\r\nBasically, if you want to improve business, you should be including CTAs in your marketing strategy. More specifically, on your website, social media, emails, newsletters and anywhere else you can think.\r\n\r\nIn fact, m\u00e1s de 90%<\/a> of visitors to your website alone will read your CTAs and, ideally, you want all 90% to click on them, too.\r\n\r\nSo what are some important factors to keep in mind when it comes to making sure your CTAs are noticed (and clicked)?\r\n

    Above the Fold (por encima de la p\u00e1gina) Vs. Below the Fold (por debajo de la p\u00e1gina)<\/h2>\r\nWhen it comes to CTAs, it\u2019s all about location, location, location.\r\n\r\nGenerally speaking, there are two main locations to consider when placing your CTAs: above the fold and below the fold.\r\n\r\n\u201cThe fold\u201d is the portion of your site that is visible to users without having to scroll. It dates back to the days of newspapers when people included all the important information above the physical fold. (If you want to find out where the fold is on your site, you can go here: \u00bfD\u00f3nde est\u00e1 el pliegue?<\/a>).\r\n\r\n\"por\r\n\r\nSo how does the fold effect CTA conversion rates, and where exactly should you place your CTA: Above or below the fold? Here\u2019s what you need to know:\r\n\r\nAbove-the-fold CTAs are great for customers who already know what you do. If your business is fairly successful or well known, then having a CTA above the fold can work wonders for capturing leads.\r\n\r\nSites like Evernote<\/a> y Dropbox<\/a>por ejemplo, hacen que sus CTAs sean el foco principal de la primera mirada. Pero, por otra parte, ambas son aplicaciones punteras en sus respectivos campos, y los usuarios suelen saber en qu\u00e9 se est\u00e1n metiendo en su primera visita.\r\n\r\n\"evernotecta\"\r\n\r\nSi su negocio suele ser menos conocido o de nicho, quiz\u00e1 quiera tener en cuenta que...\r\n\r\nLos CTA por debajo de la p\u00e1gina son ideales para las empresas que necesitan m\u00e1s explicaciones antes de que los clientes act\u00faen.<\/strong>. Incluso si tiene informaci\u00f3n explicativa en la parte superior de su p\u00e1gina, puede poner una CTA en la parte superior. Sin embargo, los estudios demuestran que todo el mundo se desplaza<\/a>, so you may want to place your CTA at the bottom, as that\u2019s where visitors are headed anyway.\r\n\r\nBut can you have a CTA at the top y<\/em> la parte inferior de la p\u00e1gina? Claro que s\u00ed. De hecho, las CTA m\u00faltiples pueden tener un gran impacto en las conversiones.\r\n

    Una CTA frente a varias CTA<\/h2>\r\nAaron Bolshaw en Act-On comenz\u00f3 a realizar pruebas A\/B<\/a> single CTAs versus multiple CTAs and found that using multiple CTAs \u201croutinely lifted engagement by 20%.\u201d Though he also noted that there are important times to use single CTAs, too.\r\n\r\nOn the whole, studies show that multiple CTAs often work better for improving conversion rates, so while you\u2019re busy debating whether or not you should include your CTA above or below the fold, you could probably do both without much consequence.\r\n\r\n\"teambox\"\r\n\r\nBut in what cases might a single CTA work better?\r\n\r\nSingle CTAs often work the best for short landing pages, emails, surveys and any sort of promotional content with a single actionable item. FulcrumTech escribi\u00f3 un art\u00edculo<\/a> showing how a single CTA attached to their newsletter netted them a response rate 27 times higher than normal.\r\n\r\nThe key to an effective single CTA is having a clear statement of action, whether it\u2019s subscribing, downloading or clicking through to somewhere else. The risk with single CTAs is that you only get one shot to grab someone\u2019s attention.\r\n\r\nMultiple CTAs, on the other hand, can change up wording and styles without significantly affecting conversions.\r\n

    Probar las ubicaciones de los CTA<\/h2>\r\nOf course, you can speculate about the success of a CTA all you want. When push comes to shove, you will need to test out which location (or locations) will get you the most conversions.\r\n\r\nThe best way to do testing is through an A\/B test, which is a way to compare two different versions of a CTA while tracking data to see which version performs better. You can test in one of two ways: a split test that compares alternate versions of the same element on two different pages, or a multivariate test that pits several different CTAs against each other on multiple pages.\r\n\r\nYou will want to play around with different locations to see which CTA grabs the most attention for your site visitors. You may also want to test whether or not having a single CTA is a better option for your landing page versus having multiple ones.\r\n\r\nA few other things you might want to consider A\/B testing for when it comes to your CTAs are:\r\n\r\nRecibido.<\/strong> Lo que diga su CTA puede tener un gran impacto. De hecho, Friendbuy Mejora 211%<\/a> en conversiones al cambiar su CTA original - \"Compartir Friendbuy con amigos\"- por el mucho m\u00e1s sencillo y claro \"Ver demo\". Ambos cumpl\u00edan el mismo objetivo de hacer que la gente probara Friendbuy, pero s\u00f3lo uno de ellos comunicaba el mensaje con la claridad suficiente para que la gente hiciera clic.\r\n\r\nColor.<\/strong> Puede que pienses que un color llamativo, como el rojo, es la mejor opci\u00f3n, pero un CTA rojo brillante puede no tener el impacto<\/a> que desea que tenga. Considera probar varios colores para ver cu\u00e1les funcionan mejor para cada CTA.\r\n\r\nTama\u00f1o.<\/strong> Hay CTA de todos los tama\u00f1os, desde botones peque\u00f1os con una sola palabra o frase hasta im\u00e1genes grandes en forma de pancarta. Si utilizas varios CTA, prueba a utilizar distintos tama\u00f1os con diferentes textos para cada variaci\u00f3n y ver cu\u00e1l tiene m\u00e1s \u00e9xito.\r\n\r\nDise\u00f1o.<\/strong> El aspecto general de su CTA es importante para las conversiones. \u00bfDeber\u00eda tener botones redondos o cuadrados? \u00bfDebe incluir espacios en blanco o no? \u00bfDebe utilizar im\u00e1genes, fotos de archivo o s\u00f3lo texto? Todas estas son preguntas<\/a> que pueden afectar al porcentaje de clics.\r\n\r\nAnimaci\u00f3n.<\/strong> Puedes considerar a\u00f1adir un poco de dinamismo y estilo a tus CTAs incluyendo animaciones. Los plugins de WordPress como Animated-CTA pueden ayudarte a dar vida r\u00e1pidamente a tus CTA.\r\n\r\n\n

    Reflexiones finales<\/h2>\r\nCTAs are a big deal if you\u2019re looking to improve business, and the location of those CTAs matters, too.\r\n\r\nIf you are a business that everyone knows and loves, consider making your CTA the main offering of your website\u2019s design above the fold.\r\n\r\nIf you are a newer, niche, or slightly less well-known business, consider including your CTA after some explanatory text, whether at the top or the bottom.\r\n\r\nBut no matter what, you should always A\/B test your CTAs to make sure they\u2019re working to improve your conversions the way you actually want them to.","protected":false},"excerpt":{"rendered":"

    \u00bfQuiere mejorar sus tasas de conversi\u00f3n de CTA? Todo es cuesti\u00f3n de ubicaci\u00f3n, ubicaci\u00f3n, ubicaci\u00f3n...<\/p>","protected":false},"author":10821,"featured_media":3181,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"om_disable_all_campaigns":false,"_strive_editorial_status":"not-started","_strive_copy_of":0,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_strive_checklists":"\"\"","_strive_active_checklist":"","_strive_post_notes":"","footnotes":""},"categories":[73],"tags":[74,40,75],"class_list":["post-1683","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-wordpressux","tag-call-to-action","tag-conversion-rate","tag-cta-boost-tips"],"acf":[],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/membermouse.com\/es\/wp-json\/wp\/v2\/posts\/1683","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/membermouse.com\/es\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/membermouse.com\/es\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/membermouse.com\/es\/wp-json\/wp\/v2\/users\/10821"}],"replies":[{"embeddable":true,"href":"https:\/\/membermouse.com\/es\/wp-json\/wp\/v2\/comments?post=1683"}],"version-history":[{"count":1,"href":"https:\/\/membermouse.com\/es\/wp-json\/wp\/v2\/posts\/1683\/revisions"}],"predecessor-version":[{"id":22155,"href":"https:\/\/membermouse.com\/es\/wp-json\/wp\/v2\/posts\/1683\/revisions\/22155"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/membermouse.com\/es\/wp-json\/wp\/v2\/media\/3181"}],"wp:attachment":[{"href":"https:\/\/membermouse.com\/es\/wp-json\/wp\/v2\/media?parent=1683"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/membermouse.com\/es\/wp-json\/wp\/v2\/categories?post=1683"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/membermouse.com\/es\/wp-json\/wp\/v2\/tags?post=1683"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}