{"id":1700,"date":"2017-09-17T06:00:00","date_gmt":"2017-09-17T13:00:00","guid":{"rendered":"https:\/\/membermouse.com\/?p=1700"},"modified":"2026-06-16T14:05:41","modified_gmt":"2026-06-16T18:05:41","slug":"crear-contenidos-exclusivos-que-realmente-atraigan-a-nuevos-miembros-3","status":"publish","type":"post","link":"https:\/\/membermouse.com\/es\/membership\/creating-exclusive-content-that-actually-attracts-new-members\/","title":{"rendered":"Crear contenido exclusivo que realmente atraiga a nuevos miembros"},"content":{"rendered":"Memberships are exclusive by nature, which makes them uniquely desirable for many reasons. Being a member means you\u2019re on the \u201cinside\u201d of what\u2019s happening \u2013 you\u2019re in the know.\r\n\r\nAnd one of the many benefits of memberships is access to additionally exclusive things, like privileged information, savings and deals, special offers, and much more depending on the membership itself. While exclusivity has the power to keep members happy, it also has the ability to attract a lot of new business, too.\r\n\r\nIn fact, exclusivity can a great marketing tool for turning non-members into members as well as keeping paying members around a lot longer. But how does the power of exclusivity work, exactly?\r\n\r\n\n\r\n\r\n

\u00bfC\u00f3mo funciona la exclusividad?<\/h2>\r\nEl poder de la exclusividad funciona de dos maneras, seg\u00fan c\u00f3mo se utilice:\r\n
    \r\n \t
  1. Escasez - No todo el mundo tiene acceso a los bienes<\/li>\r\n \t
  2. Acceso limitado - Todo el mundo puede tener acceso, pero s\u00f3lo si cumple determinados requisitos.<\/li>\r\n<\/ol>\r\n\r\nAs we mentioned, membership in and of itself already uses a level of exclusivity, namely the latter: your members get access to your site\/product\/whatever, but they have to be able to pay the fees. Once they pay, they get everything you have to offer, and anyone who can pay gets in.\r\n\r\nBut you can also use scarcity to drum up hype around limited time offers, specific content offerings, or one-time events. La escasez juega con el FOMO de la gente<\/a>: Fear of Missing Out. They don\u2019t want to be left on the outside should anything cool happen, so they\u2019ll do whatever they can (in this case, become a member, sign up for your list, etc.) to avoid any disappointment.\r\n\r\nOf course, both methods work when it comes to marketing, but they don\u2019t always work the same way for the same content.\r\n

    \u00bfQu\u00e9 tipo de exclusividad funciona para cada contenido?<\/h2>\r\nA la hora de elegir un m\u00e9todo de exclusividad, primero tiene que averiguar cu\u00e1l es su objetivo final. \u00bfQuiere conseguir que se afilien nuevos socios? \u00bfQuiere mantener contentos a los socios actuales? \u00bfDesea estimular la compra tanto de los socios actuales como de los que no lo son? Una vez que sepa lo que quiere conseguir comercializando contenidos exclusivos, podr\u00e1 determinar con bastante facilidad qu\u00e9 m\u00e9todo se adapta mejor a sus necesidades.\r\n\r\n\r\n

    Utilice la escasez si...<\/h3>\r\nLa escasez funciona mejor con contenidos muy demandados:\r\n
      \r\n \t
    • Productos u ofertas especiales (\"\u00a1Cons\u00edguelo antes de que se acabe!\")<\/li>\r\n \t
    • Adelantos de nuevas funciones\/nuevos contenidos<\/li>\r\n \t
    • Ofertas \u00fanicas, como seminarios web o v\u00eddeos<\/li>\r\n \t
    • Eventos especiales con disponibilidad limitada (\"S\u00f3lo disponible para abonados\")<\/li>\r\n<\/ul>\r\nPara determinar si el m\u00e9todo de la escasez es el que mejor se adapta a su contenido, debe fijarse en:\r\n
        \r\n \t
      1. Tanto si la gente lo quiere como si no<\/strong> - There has to be a certain level of demand for what you\u2019re offering. If you have an exclusive offer, like a really great discount on a product or service, it needs to be something that your members (or non-members) frequently clamber for. If nobody wants it, it\u2019s not exclusive, no matter how you sell it.<\/li>\r\n \t
      2. Si la gente lo sabe<\/strong> - In order to market something as exclusive, people have to know about it. Make announcements. Send emails. Post to social media. Let people know that they need to strike while the iron is hot. Of course, you could go the ultra-exclusive method and contact only certain members or prospects about the deal, too. Whichever way you go, just make sure you\u2019re talking about your special offer to alguien<\/em>.<\/li>\r\n \t
      3. Tanto si escasea como si no<\/strong> - Is this something you do every year, or is it really a one-time event? You may want to consider organizing an event or developing a piece of content (e-book, webinar, etc.) that truly is only available once-in-a-lifetime. Even if you end up doing it again, you\u2019ll still drive engagement because people will believe it won\u2019t be here for long. In fact, the more you can stress that something won\u2019t come around again \u2013 even if you do plan on having it around again \u2013 the better your marketing efforts will be.<\/li>\r\n<\/ol>\r\n\r\n

        Utilice el acceso limitado si...<\/h3>\r\nEn cambio, el acceso limitado funciona mejor para los contenidos que generan compromiso a largo plazo:\r\n
          \r\n \t
        • Afiliaciones de pago<\/li>\r\n \t
        • Actos especiales s\u00f3lo para socios (\"Pida una invitaci\u00f3n\")<\/li>\r\n \t
        • Contenido especial y descargas\/caracter\u00edsticas s\u00f3lo disponibles para socios<\/li>\r\n<\/ul>\r\nPara determinar si el m\u00e9todo de acceso limitado es el que mejor se adapta a su contenido, debe fijarse en:\r\n
            \r\n \t
          1. Si el contenido est\u00e1 realmente disponible para un p\u00fablico limitado<\/strong> - There\u2019s nothing worse than paying for an exclusive benefit only to find out that the general public has access to the same or similar benefits for free. The whole reason they\u2019re coming to your website is for something truly unique for them, so make sure what you\u2019re offering is actually members-only. If you have a tiered membership, you could also consider offering special content to different member levels. Something that only 50 members have access to, even if there are 1,000 members, will immediately drive sales.<\/li>\r\n \t
          2. Si su contenido realmente tiene valor<\/strong> - Just because you put something behind a paywall doesn\u2019t mean that it\u2019s worth the money being spent on it. Consider going above and beyond with your content, whether it\u2019s getting experts to attend an event or give insider tips on your blog, make sure what you\u2019re offering has inherent value.<\/li>\r\n<\/ol>\r\n

            \u00bfQu\u00e9 contenidos pueden ser \"exclusivos\"?<\/h2>\r\nAhora que ya conoce los entresijos de la exclusividad, probablemente querr\u00e1 saber exactamente qu\u00e9 tipo de contenidos pueden convertirse en exclusivos. Aunque ya hemos mencionado algunas ideas, aqu\u00ed tienes algunos ejemplos para inspirarte.\r\n

            Multimedia<\/h3>\r\nEsto puede incluir contenidos como v\u00eddeos, libros electr\u00f3nicos, seminarios web, boletines o blogs. Los contenidos que se pueden compartir o a los que se puede acceder en cualquier momento deber\u00edan incluirse en una estrategia de marketing de acceso limitado, pero siempre puedes limitar la disponibilidad de determinados contenidos (especialmente webinars o v\u00eddeos) para aplicar una t\u00e1ctica de escasez.\r\n

            Ofertas y descuentos<\/h3>\r\nTanto si vende un producto espec\u00edfico como si presta un servicio, tarde o temprano va a ofrecer un descuento. Los descuentos pueden aplicarse a las tarifas de afiliaci\u00f3n o al producto o servicio en s\u00ed, pero en cualquier caso, estas ofertas son un terreno privilegiado para la exclusividad. Haga que esos descuentos sean por tiempo limitado o s\u00f3lo est\u00e9n disponibles para determinados suscriptores para impulsar realmente las ventas.\r\n

            Informaci\u00f3n privilegiada<\/h3>\r\nSi va a realizar grandes cambios en su empresa, va a celebrar eventos especiales o cuenta con un experto que puede proporcionarle consejos sobre el sector, marque esta informaci\u00f3n como exclusiva y p\u00f3ngala a disposici\u00f3n exclusiva de los miembros. Este tipo de contenido es ideal para la exclusividad de acceso limitado.\r\n

            Eventos especiales<\/h3>\r\nLos eventos son perfectos para hacerlos exclusivos. Tanto si ofrece una clase en l\u00ednea como una conferencia en persona, h\u00e1galo exclusivo. Eso puede significar que todo el evento solo est\u00e9 disponible para determinados miembros o suscriptores, o que partes del evento o precios especiales solo est\u00e9n disponibles para determinados tipos de miembros.\r\n

            Listas de espera<\/h3>\r\nIncluso si tiene una afiliaci\u00f3n muy popular, considere la posibilidad de limitar el n\u00famero de personas que tienen acceso a ella cada a\u00f1o y ponga a la gente en lista de espera. Las listas de espera tambi\u00e9n funcionan bien para eventos especiales o la inscripci\u00f3n en cursos en l\u00ednea. El Curso Certificado de Marketing de Contenidos de Copyblogger es un gran ejemplo del poder de las listas de espera.\r\n

            Redes sociales<\/h3>\r\nFinally, while access to your social media isn\u2019t strictly exclusive, you can market exclusive content to social media users. Facebook, for example, offers the \"visible-to-connection\" tag that allows you to show completely different code to those who have liked your page versus those who haven\u2019t. It\u2019s a great way to market your content without offending any of your followers who aren\u2019t on the inside.\r\n\r\nYou can use any or all of the content types above to market exclusively to different member types, just make sure that what you\u2019re offering has value and that people actually want it first.","protected":false},"excerpt":{"rendered":"

            El poder de los contenidos exclusivos puede tener un gran impacto en su afiliaci\u00f3n. Esto es lo que debe saber...<\/p>","protected":false},"author":10821,"featured_media":3169,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"om_disable_all_campaigns":false,"_strive_editorial_status":"not-started","_strive_copy_of":0,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_strive_checklists":"\"\"","_strive_active_checklist":"","_strive_post_notes":"","footnotes":""},"categories":[64],"tags":[76,60,50],"class_list":["post-1700","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-membership","tag-exclusive-content","tag-membership-businesses","tag-membership-site"],"acf":[],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/membermouse.com\/es\/wp-json\/wp\/v2\/posts\/1700","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/membermouse.com\/es\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/membermouse.com\/es\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/membermouse.com\/es\/wp-json\/wp\/v2\/users\/10821"}],"replies":[{"embeddable":true,"href":"https:\/\/membermouse.com\/es\/wp-json\/wp\/v2\/comments?post=1700"}],"version-history":[{"count":1,"href":"https:\/\/membermouse.com\/es\/wp-json\/wp\/v2\/posts\/1700\/revisions"}],"predecessor-version":[{"id":22148,"href":"https:\/\/membermouse.com\/es\/wp-json\/wp\/v2\/posts\/1700\/revisions\/22148"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/membermouse.com\/es\/wp-json\/wp\/v2\/media\/3169"}],"wp:attachment":[{"href":"https:\/\/membermouse.com\/es\/wp-json\/wp\/v2\/media?parent=1700"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/membermouse.com\/es\/wp-json\/wp\/v2\/categories?post=1700"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/membermouse.com\/es\/wp-json\/wp\/v2\/tags?post=1700"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}