{"id":1716,"date":"2017-07-25T06:00:51","date_gmt":"2017-07-25T13:00:51","guid":{"rendered":"https:\/\/membermouse.com\/?p=1716"},"modified":"2026-06-16T14:05:41","modified_gmt":"2026-06-16T18:05:41","slug":"como-utilizar-la-integracion-del-correo-electronico-para-mejorar-su-marketing-de-contenidos-3","status":"publish","type":"post","link":"https:\/\/membermouse.com\/es\/integration\/how-to-use-email-integration-to-improve-your-content-marketing\/","title":{"rendered":"C\u00f3mo utilizar la integraci\u00f3n del correo electr\u00f3nico para mejorar su marketing de contenidos"},"content":{"rendered":"If you\u2019ve been running any sort of online business within the last five years, you\u2019ve probably come across the words \u201ccontent marketing.\u201d\n\nContent marketing may seem like buzzwords designed to make lead generation feel less like selling a used car to random strangers, but content marketing actually is a legitimate business strategy. And it really, really works.\n

\u00bfQu\u00e9 es y por qu\u00e9 deber\u00eda importarle?<\/h2>\nContent marketing is a way of using content \u2013 images, web copy, blogs, newsletters, etc. \u2013 to snag new customers and create a sense of loyalty. It\u2019s a way to not only sell your brand, but also to offer something of genuine value to the people who follow you.\n\nIn fact, content marketing is proven to achieve more effective leads than paid searches, and inbound markets that focus on content creation achieve the highest ROI of all inbound marketers.\n\n\"helpcout-email\"\n\nFuente: HelpScout<\/a>\n\nHasta 93% de vendedores B2B<\/a> claim to currently use some form of content marketing to reach users, and that statistic is especially important for membership and subscription businesses that rely on member engagement over a long period of time.\n\nBut, if content marketing is so important, what\u2019s the best way to utilize it to generate leads and keep current audiences engaged? Well, the easiest way is to use email marketing.\n\n\n

Integraci\u00f3n para facilitar el marketing por correo electr\u00f3nico<\/h2>\nEl marketing por correo electr\u00f3nico es bastante importante a la hora de captar nuevos negocios, en particular con 89% de vendedores<\/a> saying that email is their main source of lead generation. It\u2019s one of the most effective forms of marketing because it allows you to build relationships with individuals and promote your product or service at the same time. You\u2019re essentially delivering a ton of value with your brand\u2019s personality.\n\nGood email marketing involves actually sending emails on a consistent basis. That means taking time to develop content, building email templates, finding the right design and brand voice and actually, you know, sending those emails out to your lists.\n\nIf that sounds exhausting, it\u2019s because it definitely can be. Luckily, there are companies out there dedicated solely to helping you put together email marketing campaigns.\n\nMost email marketing apps let you organize your contacts into segmented lists, add new contacts easily, integrate with other apps, platforms or plugins, send well-designed messages quickly and analyze how well your emails are performing with each targeted audience. Basically, all the things you don\u2019t want to do yourself.\n

Elegir la aplicaci\u00f3n adecuada<\/h2>\nPero, \u00bfqu\u00e9 aplicaci\u00f3n de marketing se adapta mejor a sus necesidades? Depende de un par de factores...\n

Aplicaciones gratuitas de marketing por correo electr\u00f3nico<\/h3>\n\u00bfCon qu\u00e9 frecuencia quieres enviar tus correos electr\u00f3nicos? Algunas aplicaciones como Sendicate<\/a>, SendinBlue<\/a> o Mailjet<\/a> le permiten enviar unos 2-4 correos electr\u00f3nicos al mes a un p\u00fablico m\u00e1s reducido (unos 2.000 usuarios). Cada aplicaci\u00f3n es notablemente simple y directa, con una funci\u00f3n ligeramente diferente. Mailjet, por ejemplo, es ideal para correos electr\u00f3nicos basados en datos, mientras que SendinBlue es perfecta para SMS y correos electr\u00f3nicos transaccionales.\n\n\"sendicate\"\n\nFuente: Sendicate<\/a>\n\nIf you don\u2019t have a huge subscriber base and you don\u2019t want to overwhelm them with content, using a more streamlined app with help.\n\nHowever, if you do have a larger audience or you want to send a variety of email content, you may want to consider using something a little more robust. Apps like TinyLetter<\/a> y EnviarConUs<\/a> provide unlimited emails to 5,000+ users.\n\nSendWithUs, for example, is a great platform for code-driven email marketing (for all those designers and developers out there), while TinyLetter is a simple and elegant platform that will handle a lot of the minor details for you.\n\n\"tinyletter\"\n\nFuente: TinyLetter<\/a>\n\nY luego est\u00e1 el abuelo de las aplicaciones gratuitas de marketing por correo electr\u00f3nico: MailChimp<\/a>. MailChimp es en realidad un conjunto de aplicaciones m\u00f3viles que le permite adaptar sus necesidades de marketing para adaptarse a sus audiencias \u00fanicas. Si utilizas WordPress y buscas una plataforma robusta sin un precio elevado, utiliza MailChimp.\n\n\"mailchimp\"\n\nFuente: MailChimp<\/a>\n

Aplicaciones de Email Marketing de pago<\/h3>\nHowever, you may want a little more bang for your buck, in which case there are several paid options that can help you improve your email marketing efforts.\n\nWhen it comes to email automation, we recommend apps like AWeber<\/a> y iContact<\/a>ya que ofrecen soluciones premium para necesidades creativas. Puedes personalizar dise\u00f1os en torno a contenidos m\u00e1s complicados, as\u00ed como crear una estrategia de env\u00edo y un sistema de entrega en bandeja de entrada que ayude a los usuarios a conectar con tu marca. (Tambi\u00e9n se integran bastante bien con WordPress).\n\n\"aweber\"\n\nFuente: AWeber<\/a>\n\nSi tu negocio es m\u00e1s a nivel corporativo y tienes una audiencia muy grande (10.000+) y no te importa gastar un poco de dinero para obtener resultados, tambi\u00e9n puedes optar por algunas de las aplicaciones m\u00e1s conocidas como ActiveCampaign<\/a>, Monitor de campa\u00f1a<\/a>o Hubspot<\/a>, which often take care of a lot of the design and strategy on your behalf.\n\nIf you're using MemberMouse, we integrate with ActiveCampaign, Drip, MailChimp, AWeber, GetResponse and iContact, which makes choosing from the above list that much easier.\n

Elegir al p\u00fablico adecuado<\/h2>\nOnce you know which automated email marketing app you want to integrate with your site, the next step is choosing which audiences will receive which emails.\n\nWhat, you didn\u2019t think you could just send out one email and call it a day did you? Content marketing is all about targeting the right audiences with the right messages, and that means plenty of individualization and segmented email lists.\n\nSegmenting your list is especially important. Seg\u00fan eMarketer<\/a>, 39% of email marketers using list segmentation have better open rates, lower opt-out and unsubscribe rates, and increased sales leads.\n\nOf course, a lot of the email marketing apps above will handle segmented lists for you, but you will definitely still need to populate those lists from your website, and you may still need to import those lists from WordPress. You may even consider segmenting your them before importing them to your email marketing app, too, in which case there are several plugins you can use in WordPress to help you do just that.\n\nHere are a few of the top options:\n\nThrive Leads<\/a>\nMonstruo del Opt-In<\/a>\nLeadpages<\/a>\nPlugmatter<\/a>\nArquitecto Optin<\/a>\n\nSi necesitas ayuda para segmentar tus listas para diferentes audiencias, Hubspot tiene un gran post sobre ello aqu\u00ed<\/a>.\n\nOnce again, if you're using MemberMouse to integraci\u00f3n con un proveedor de correo electr\u00f3nico<\/a>la segmentaci\u00f3n se har\u00e1 por usted. MemberMouse mueve autom\u00e1ticamente a los miembros entre las listas de correo en funci\u00f3n de su nivel de afiliaci\u00f3n, as\u00ed como varios otros factores clave.\n\n\n

Elegir el contenido adecuado<\/h2>\nPor \u00faltimo, y quiz\u00e1s lo m\u00e1s importante, tendr\u00e1 que decidir el tipo de contenido de marketing por correo electr\u00f3nico que desea producir. El tipo m\u00e1s com\u00fan de contenido enviado por correo electr\u00f3nico es un bolet\u00edn que educa y promociona (seg\u00fan HubSpot<\/a>, you want your content to hit the sweet spot of 90% educational, 10% promotional).\n\nYour content doesn\u2019t need to be world changing. In fact, it could be as simple as Buzzfeed\u2019s \u201cThis Week in Cats\u201d newsletter (which is actually fairly successful).\n\n\"buzzfeed-cat-newsletter\"\n\nFuente: Buzzfeed<\/a>\n\nPero tanto si decides que tu contenido sea divertido y atractivo como si prefieres que sea m\u00e1s rico en contenido, como por ejemplo Frases de Vox<\/a>, you want to make sure that your newsletters are something you can produce on a regular basis.\n\nWhat if you don\u2019t want to produce a newsletter? Well, there are muchas otras formas<\/a> of content marketing you can send via email, such as your basic autoresponder, or other, more creative content types like interviews, announcements, discounts, promotions, webinars, events and more.\n\nAnd before you get overwhelmed, just know that you don\u2019t have to do all of the work yourself. Remember, there\u2019s always an app for that.","protected":false},"excerpt":{"rendered":"

El marketing de contenidos est\u00e1 de moda, pero si lo que quieres es ahorrar tiempo, te recomendamos que eches un vistazo a estas aplicaciones de correo electr\u00f3nico.<\/p>","protected":false},"author":10821,"featured_media":3179,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"om_disable_all_campaigns":false,"_strive_editorial_status":"not-started","_strive_copy_of":0,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_strive_checklists":"\"\"","_strive_active_checklist":"","_strive_post_notes":"","footnotes":""},"categories":[77],"tags":[79,78,57,80],"class_list":["post-1716","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-integration","tag-applications","tag-content-marketing","tag-conversion-rate-increase","tag-email-marketing"],"acf":[],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/membermouse.com\/es\/wp-json\/wp\/v2\/posts\/1716","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/membermouse.com\/es\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/membermouse.com\/es\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/membermouse.com\/es\/wp-json\/wp\/v2\/users\/10821"}],"replies":[{"embeddable":true,"href":"https:\/\/membermouse.com\/es\/wp-json\/wp\/v2\/comments?post=1716"}],"version-history":[{"count":1,"href":"https:\/\/membermouse.com\/es\/wp-json\/wp\/v2\/posts\/1716\/revisions"}],"predecessor-version":[{"id":22154,"href":"https:\/\/membermouse.com\/es\/wp-json\/wp\/v2\/posts\/1716\/revisions\/22154"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/membermouse.com\/es\/wp-json\/wp\/v2\/media\/3179"}],"wp:attachment":[{"href":"https:\/\/membermouse.com\/es\/wp-json\/wp\/v2\/media?parent=1716"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/membermouse.com\/es\/wp-json\/wp\/v2\/categories?post=1716"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/membermouse.com\/es\/wp-json\/wp\/v2\/tags?post=1716"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}