{"id":1738,"date":"2017-08-01T06:00:54","date_gmt":"2017-08-01T13:00:54","guid":{"rendered":"https:\/\/membermouse.com\/?p=1738"},"modified":"2026-06-16T14:05:41","modified_gmt":"2026-06-16T18:05:41","slug":"como-crear-una-presencia-web-atractiva-que-gane-clientes-al-instante-3","status":"publish","type":"post","link":"https:\/\/membermouse.com\/es\/marketing\/how-to-create-an-engaging-web-presence-that-instantly-wins-customers\/","title":{"rendered":"C\u00f3mo crear una presencia web atractiva que capte clientes al instante"},"content":{"rendered":"Just because you have a website doesn\u2019t mean you have a web presence.\r\n\r\nA website is a digital footprint of files, texts and images that tells users about your business. A web presence, on the other hand, is so much more than just having a website. It involves your brand story, your social media engagement, how you treat your site visitors and the value you provide for your long-time members and subscribers.\r\n\r\nBut why does it matter if you have an \u201cengaging\u201d web presence? Isn\u2019t having a website enough? Well, if you\u2019re reading this, then you already know the answer\u2026\r\n\r\n\n

Por qu\u00e9 es importante la presencia en Internet<\/h2>\r\nEn tres segundos<\/a>Su sitio web debe explicar a los visitantes el valor que ofrece, porque los estudios tambi\u00e9n demuestran que 96% de visitantes por primera vez<\/a> won\u2019t return unless something on your site grabs their attention.\r\n\r\nNot only does your website need to grab attention, it also needs to provide a certain level of value to users once they\u2019ve been on it for more than three seconds. There are typically two reasons a visitor will stay on your site and engage with your company beyond the initial meet-and-greet:\r\n\r\n1. El sitio en s\u00ed tiene una gran experiencia de usuario<\/strong>\r\n\r\nSeg\u00fan un informe de la Sociedad de Agencias Digitales (SoDA)<\/a>El 77% de las agencias cree que la mala experiencia del usuario de un sitio web es el punto d\u00e9bil m\u00e1s importante asociado a sus esfuerzos de marketing. Una \"experiencia de usuario deficiente\" puede incluir cualquier cosa, desde una carga m\u00f3vil mal optimizada, tiempos de carga lentos, falta de informaci\u00f3n o informaci\u00f3n poco clara, navegaci\u00f3n confusa y\/o falta de funcionalidad de b\u00fasqueda. Una experiencia de usuario excelente ser\u00eda todo lo contrario: carga r\u00e1pida, navegaci\u00f3n sencilla y muchas llamadas a la acci\u00f3n \u00fatiles.\r\n\r\n\"30_UX_Estad\u00edsticas_que_no_debe_ignorar\"\r\n\r\nFuente: Din\u00e1mica de la experiencia<\/a>\r\n\r\n2. Su marca tiene un prop\u00f3sito m\u00e1s profundo<\/strong>\r\n\r\nHay que atribuirlo al auge de iniciativa empresarial social<\/a>, but people expect more out of the companies they follow these days than just being able to buy products or services. They want to engage with businesses that have a value for giving back to society or otherwise helping to improve the world.\r\n\r\nThink of socially conscious companies like, Toms<\/a>, Con clase<\/a> o Tienda de comestibles<\/a>ya que todas incorporan alg\u00fan nivel de caridad en sus modelos de negocio, ya sea vendiendo zapatos, prestando un servicio o simplemente entregando comestibles.\r\n

Consejos para atraer a su p\u00fablico<\/h2>\r\nEntonces, \u00bfc\u00f3mo crear una presencia web que no s\u00f3lo incorpore una gran experiencia de usuario, sino que tambi\u00e9n atraiga a los usuarios a un nivel m\u00e1s profundo? He aqu\u00ed algunas cosas a tener en cuenta.\r\n

Limpie su dise\u00f1o<\/h3>\r\nComo era de esperar, 94%<\/a> de la primera impresi\u00f3n de un sitio web est\u00e1 relacionada con el dise\u00f1o. Y, seg\u00fan Adobe<\/a>Dos tercios de las personas prefieren leer algo con un dise\u00f1o bonito que algo sencillo cuando tienen tiempo de consumir contenidos, y 38% de las personas dejar\u00e1n de interactuar con un sitio web si el contenido (o el dise\u00f1o) no es atractivo.\r\n\r\n\"elementos\"\r\n\r\nB\u00e1sicamente, el dise\u00f1o importa. Utilice espacios en blanco, im\u00e1genes n\u00edtidas y un dise\u00f1o minimalista que haga hincapi\u00e9 en la usabilidad (m\u00e1s consejos aqu\u00ed<\/a>).\r\n

Comprom\u00e9tase con los usuarios m\u00f3viles<\/h3>\r\nEl uso del m\u00f3vil crece r\u00e1pidamente<\/a>con 44% de consumidores adultos menores de 35 a\u00f1os que visitan sitios web en sus tel\u00e9fonos m\u00f3viles semanalmente. 85% <\/a>de esos adultos creen que el sitio m\u00f3vil de una empresa tambi\u00e9n deber\u00eda ser tan bueno o mejor que su sitio de escritorio.\r\n

Crear una presencia viva<\/h3>\r\nThey say that branding is everything, but branding is not just about showing your audience your logo and telling them your origin story. Branding is about creating what\u2019s called a \u201cliving presence\u201d \u2013 or an ever-growing and shifting glimpse into the deeper purpose of your company.\r\n\r\nRemember, you don\u2019t want to portray that message that you\u2019re in the game just to make a quick buck. You want to show your visitors, subscribers and\/or members that you\u2019re made up of real humans who have their best interests at heart. The more socially conscious your story can be, the better.\r\n\r\nHydros Bottle, for example, sells environmentally friendly water bottles and not much else. But as soon as you visit their site, you know that their company is about more than just selling you a product.\r\n\r\n\"hidros\"\r\n\r\nEven their slogan -- \u201cThe Movement to Fight the Global Water Crisis\u201d \u2013 is less reminiscent of an e-commerce company and more inline with a major charity. If you need a good idea of what makes an awesome living presence, Turndog has una lista de 50 empresas<\/a> con excelentes historias de marca.\r\n

Haga hincapi\u00e9 en sus redes sociales<\/h3>\r\nIf you want a strong web presence, you need to do more than just create a Facebook page and call it a day. You\u2019ll also want to branch out into more engaging networks like Instagram and Snapchat, or even video-based channels like Vine or Periscope.\r\n\r\nOf course, social media engagement isn\u2019t just about having profiles on those sites. You actually have to connect with your users on a daily basis. Companies like Slingshot, LLC<\/a>por ejemplo, utilizan su Instagram para informar sobre eventos, mostrar instant\u00e1neas de clientes y ofrecer una representaci\u00f3n visual del funcionamiento diario de su empresa.\r\n\r\n\"honda\"\r\n

Incluya contenidos atractivos<\/h3>\r\nEven if your business is well designed and socially engaging, you still need to provide something of value in order to truly be digitally engaging.\r\n\r\nA few ways to create engaging content for your users include:\r\n\r\nCrear un blog o un foro.<\/strong> Utilice su base de conocimientos (\u00a1o la base de conocimientos de sus usuarios!) para ofrecer temas y art\u00edculos \u00fatiles que aporten valor a\u00f1adido.\r\n\r\nHave expert Q&A.<\/strong> This can be in the form of a webinar, an article or a live Q&A session (Periscope is the perfect social platform for a live-streaming event like that, FYI).\r\n\r\nEnv\u00ede un bolet\u00edn o un curso por correo electr\u00f3nico.<\/strong> Un bolet\u00edn o curso por correo electr\u00f3nico es b\u00e1sicamente como una valiosa entrada de blog que va directamente a sus suscriptores. No hay que esperar a que te encuentren porque les llevas el contenido directamente a ellos.\r\n\r\nElabore un libro electr\u00f3nico o una gu\u00eda.<\/strong> How-to guides are very popular, and you can put together a short e-book, a downloadable PDF or even a how-to video on YouTube for your visual crowd.\r\n\r\nThere are plenty of ways to incorporate content to your site, just remember to make sure that your content is actually helpful for your target audience and not just there to fill space.\r\n\r\n\n

Reflexiones finales<\/h2>\r\nWeb presence isn\u2019t just about having a website out there in the digital universe, it\u2019s about what that website has to offer potential users. You want to make sure you have a clean and engaging design to snag the attention of first-time visitors, but that you also have content that keeps their attention once they\u2019ve landed on your homepage.\r\n\r\nYou should also consider crafting a brand story that not only shows the origins of your business, but that lets potential customers or members know that you\u2019re thinking about more than just yourself \u2013 you\u2019re looking to add value to the world at large.","protected":false},"excerpt":{"rendered":"

La presencia en Internet es algo m\u00e1s que tener un sitio web: se trata de crear una experiencia de usuario inolvidable. He aqu\u00ed c\u00f3mo...<\/p>","protected":false},"author":10821,"featured_media":3177,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"om_disable_all_campaigns":false,"_strive_editorial_status":"not-started","_strive_copy_of":0,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_strive_checklists":"\"\"","_strive_active_checklist":"","_strive_post_notes":"","footnotes":""},"categories":[81],"tags":[84,83,82],"class_list":["post-1738","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing","tag-audience-engagement","tag-brand-optimization","tag-web-presence"],"acf":[],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/membermouse.com\/es\/wp-json\/wp\/v2\/posts\/1738","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/membermouse.com\/es\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/membermouse.com\/es\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/membermouse.com\/es\/wp-json\/wp\/v2\/users\/10821"}],"replies":[{"embeddable":true,"href":"https:\/\/membermouse.com\/es\/wp-json\/wp\/v2\/comments?post=1738"}],"version-history":[{"count":1,"href":"https:\/\/membermouse.com\/es\/wp-json\/wp\/v2\/posts\/1738\/revisions"}],"predecessor-version":[{"id":22153,"href":"https:\/\/membermouse.com\/es\/wp-json\/wp\/v2\/posts\/1738\/revisions\/22153"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/membermouse.com\/es\/wp-json\/wp\/v2\/media\/3177"}],"wp:attachment":[{"href":"https:\/\/membermouse.com\/es\/wp-json\/wp\/v2\/media?parent=1738"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/membermouse.com\/es\/wp-json\/wp\/v2\/categories?post=1738"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/membermouse.com\/es\/wp-json\/wp\/v2\/tags?post=1738"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}