{"id":1844,"date":"2017-09-12T06:00:38","date_gmt":"2017-09-12T13:00:38","guid":{"rendered":"https:\/\/membermouse.com\/?p=1844"},"modified":"2026-06-16T14:05:41","modified_gmt":"2026-06-16T18:05:41","slug":"como-hacer-un-seguimiento-del-compromiso-de-los-afiliados-para-mejorar-los-indices-de-retencion","status":"publish","type":"post","link":"https:\/\/membermouse.com\/es\/membership\/how-to-track-member-engagement-to-improve-retention-rates\/","title":{"rendered":"C\u00f3mo hacer un seguimiento del compromiso de los afiliados para mejorar los \u00edndices de retenci\u00f3n"},"content":{"rendered":"Basic customer acquisition is pretty simple: You leverage some data, monitor consumer habits, and then tap into a few personalization tactics to drive engagement.\r\n\r\nBrands have been doing this for ages, and by repeating the cycle with relative success, they can continue building strong relationships with their customers over time, leading to brand loyalty and more sales.\r\n\r\nBut how exactly does that work for subscription or membership businesses, exactly?\r\n\r\nIf an e-commerce business loses a customer today, they\u2019ll simply try to gain two more tomorrow and it all evens out. But businesses built on customer retention, like a SaaS or similar membership model, is completely dependent on developing long-term relationships with their customers.\r\n\r\nThey can\u2019t always \u201cgo and get a new one\u201d. They have to continually focus on meeting customer needs and engaging them during critical points in the sales funnel.\r\n\r\nThat\u2019s where tracking engagement comes in. If you want to be a smart business owner, you\u2019ll want to focus heavily on retention and finding ways to stay informed on member movement. Here\u2019s why\u2026\r\n\r\n\n

Por qu\u00e9 es tan importante la retenci\u00f3n<\/h2>\r\nPeter Drucker, the father of business consulting, once said that the purpose of a business is to make and keep a customer. The difference between membership businesses that sustainably grow and ones that don\u2019t is this: Customer lifetime value.\r\n\r\nCustomer lifetime value is the total dollar amount that a customer is worth to your business, from their first interaction to their last. Even a tiny increase in that value can lead to huge gains.\r\n\r\nFor example, if you have 1,000 members paying you $50 per month, and they stick with you for 10 months, you\u2019ve gained $500,000. But, if they each stick with you for 12 months \u2013 a 20% increase \u2013 you\u2019ve increased\u00a0your income to $600,000. That's an additional $100,000 per year\u00a0simply by increasing engagement for 2\u00a0months.\r\n\r\n\"valor\r\n\r\nBut those numbers only matter if your customers actually stick around.\r\n\r\nResearch dirigida por John Goodman<\/a> found that low retention rates are often caused by perceived problems with the company, like frequent price changes or dissatisfaction with the product or support system.\r\n\r\nIn a way, low retention rates are similar to having a bucket with holes. You can fill it as much as you want, but unless you patch those holes, you won\u2019t have any water left in the bucket at the end of the day.\r\n\r\nGoodman says that the key to reducing churn is to reduce key problems.\r\n

C\u00f3mo mejorar el compromiso<\/h2>\r\nUnlike traditional retail businesses, one of the key problems with membership businesses is poor member engagement. Having to keep members entertained over many years can become problematic.\r\n\r\nThankfully, there are a few things you can do to keep engagement levels high:\r\n\r\nAseg\u00farate de ser relevante.<\/strong> Aunque \"relevancia\" es una palabra de moda en algunos c\u00edrculos -especialmente si parte de su estrategia de retenci\u00f3n implica contenidos como un blog-, la realidad es que su empresa necesita ser relevante 24 horas al d\u00eda, 7 d\u00edas a la semana.\r\n\r\n\"Contenido-Relevancia-Comic\"\r\n\r\nDesde el momento en que el afiliado se inscribe, tiene que saber que puede recurrir a usted en cualquier momento y recibir valor. Si esto le parece una situaci\u00f3n de mucha presi\u00f3n, lo es. Pero ah\u00ed es donde entra en juego el seguimiento de los miembros (hablaremos de ello m\u00e1s adelante). Debes asegurarte de que est\u00e1s pendiente de los intereses de tus miembros en todo momento para que no se desvinculen accidentalmente sin que t\u00fa lo sepas.\r\n\r\nRecu\u00e9rdales tu valor.<\/strong> When you first started to offer free shipping, or blog content, it was exciting, and your members probably quickly jumped on the opportunity to sign up. But a year later? They\u2019re less interested.\r\n\r\nSubscription and member-based models are about relationships, and relationships eventually have to change. If you\u2019re doing the same things over and over, you have to remind your users exactly why they love you, whether it's by adding some additional incentives or a \u201cthank you for sticking around\u201d gift. Like any relationship, you need to continually woo your members.\r\n\r\nInnovar, innovar, innovar.<\/strong> Innovation says two very important things to your members: One, that you\u2019re looking to improve their lives in every way possible, and two, that you\u2019re in it for the long haul.\r\n\r\nIf you\u2019re not dedicating at least some of your time to improving your product or service, or finding new ways to keep members happy, eventually your solitary offerings may not be enough to keep members around. Boredom is a genuine factor in low retention, so remember that keeping on your toes can help keep you in the black.\r\n

Herramientas de seguimiento para mejorar la retenci\u00f3n<\/h2>\r\nComo hemos dicho antes, la mejor forma de mejorar la participaci\u00f3n de los afiliados es hacer un seguimiento de lo que utilizan, lo que disfrutan y lo que no utilizan ni disfrutan.\r\n\r\nInvestigaciones recientes<\/a> shows that customers prefer certain channels over others. For example, some companies use live chats when their customers\u2019 sites go down, while other companies may have customers who prefer using self-service, or even phone support instead.\r\n\r\nThe moral of the story here is that if you\u2019re not sure what your customers want from you, track them, or simply ask them.\r\n\r\nHere are a few ways to do just that...\r\n

Encuestas<\/h3>\r\nRetention is about relationships, and relationships are all about wooing. One of the best ways to woo members is to simply ask them about their day \u2013 or in this case, about their experiences with your business.\r\n\r\nIs there something more you can be doing to make the experience better? Should you add a new feature? How do members feel about the content you\u2019re producing? Should there be more of it? Less?\r\n\r\nIf you\u2019re not sure whether you\u2019re doing enough, then just ask. Members will be happy to tell you. Here are a couple tools that will help you ask the important questions:\r\n\r\nSurveyMonkey<\/a> - Este sitio le ayuda a crear y publicar encuestas en l\u00ednea en cuesti\u00f3n de minutos, y a ver los resultados gr\u00e1ficamente y en tiempo real.\r\n\r\nEncuesta POWr<\/a> - Si quieres utilizar la v\u00eda de los plugins de WordPress, \u00e9ste te ayuda a crear encuestas basadas en la nube que puedes colocar en cualquier parte de tu tema o a\u00f1adir a un post o a una p\u00e1gina.\r\n

Software de seguimiento<\/h3>\r\nTracking the movements of your members is also a great way to gather data on their preferences.\r\n\r\nHave they stopped streaming videos? Maybe they haven\u2019t been ordering things in the last few weeks? Are they still making use of your support services?\r\n\r\nHere are a couple ways you can track their movement to see patterns of engagement (or disengagement):\r\n\r\nMemberMouse<\/a> - Si utiliza MemberMouse, dispone de informaci\u00f3n de seguimiento integrada<\/a> que puede mostrarte exactamente d\u00f3nde est\u00e1n m\u00e1s comprometidos los afiliados, para que no tengas que preocuparte ni andar busc\u00e1ndolos.\r\n\r\nWooCommerce Marketing Inteligente<\/a> \u2013 If you have more e-commerce functionality in your business, there are also plugins like WooCommerce Intelligence Marketing that will track product engagement directly from your dashboard.\r\n\r\nOf course, there is\u00a0plenty of other third party tracking software you can find with a quick Google search, too.\r\n

Correos electr\u00f3nicos de seguimiento<\/h3>\r\nFinally, after you\u2019ve spent some time sending out surveys and tracking member activity, you\u2019ll probably need a good way of re-engaging members.\r\n\r\nEnter the follow-up email.\r\n\r\n\"apoyo\r\n\r\nUn estudio de Lee Resources International<\/a> suggested that on average for every customer who complains about an issue, there are 26 who don\u2019t say anything; they simply leave.\r\n\r\nFollow-up emails \u2013 or emails sent to members that ask them how they\u2019re doing, to consider some new piece of information, or to otherwise engage them \u2013 give proactive support and can help you recapture the attention of any member having issues long before they bolt.\r\n\r\n\n

Reflexiones finales<\/h2>\r\nRetention is the backbone of any subscription and membership business, and keeping members engaged is a big factor in keeping them around.\r\n\r\nIt all boils down to a few things: staying relevant, reminding members of your value, and innovating new ways to improve their lives. Oh, and tracking.\r\n\r\nTracking members can be done by sending surveys, using special software, or sending a follow-up email. Whichever way you choose, just remember that you should be doing algo<\/em>.\r\n\r\nThe last thing you want is for your water to slip out of the holes in your bucket.","protected":false},"excerpt":{"rendered":"

Si quiere mejorar sus \u00edndices de retenci\u00f3n de socios, esto es lo que debe saber<\/p>","protected":false},"author":10821,"featured_media":3167,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"om_disable_all_campaigns":false,"_strive_editorial_status":"not-started","_strive_copy_of":0,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_strive_checklists":"\"\"","_strive_active_checklist":"","_strive_post_notes":"","footnotes":""},"categories":[64],"tags":[97,53,96],"class_list":["post-1844","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-membership","tag-customer-engagement","tag-membership-business","tag-retention"],"acf":[],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/membermouse.com\/es\/wp-json\/wp\/v2\/posts\/1844","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/membermouse.com\/es\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/membermouse.com\/es\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/membermouse.com\/es\/wp-json\/wp\/v2\/users\/10821"}],"replies":[{"embeddable":true,"href":"https:\/\/membermouse.com\/es\/wp-json\/wp\/v2\/comments?post=1844"}],"version-history":[{"count":1,"href":"https:\/\/membermouse.com\/es\/wp-json\/wp\/v2\/posts\/1844\/revisions"}],"predecessor-version":[{"id":22149,"href":"https:\/\/membermouse.com\/es\/wp-json\/wp\/v2\/posts\/1844\/revisions\/22149"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/membermouse.com\/es\/wp-json\/wp\/v2\/media\/3167"}],"wp:attachment":[{"href":"https:\/\/membermouse.com\/es\/wp-json\/wp\/v2\/media?parent=1844"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/membermouse.com\/es\/wp-json\/wp\/v2\/categories?post=1844"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/membermouse.com\/es\/wp-json\/wp\/v2\/tags?post=1844"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}