{"id":2438,"date":"2018-06-13T22:27:02","date_gmt":"2018-06-14T05:27:02","guid":{"rendered":"https:\/\/membermouse.com\/?p=2438"},"modified":"2020-07-29T16:06:44","modified_gmt":"2020-07-29T23:06:44","slug":"duplicar-los-ingresos","status":"publish","type":"post","link":"https:\/\/membermouse.com\/es\/historias-de-exito-de-clientes\/duplicar-los-ingresos\/","title":{"rendered":"200% Revenue Increase After 3 Hours of Work"},"content":{"rendered":"<p class=\"p1\"><span class=\"s1\">We recently had a great conversation with a new MemberMouse customer, George Papazov. George runs a membership site called <a href=\"https:\/\/tradeproacademy.com\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span class=\"s2\">TRADEPRO Academy<\/span><\/a> where the goal is making stock trading accessible to anyone with the desire to learn. He migrated to MemberMouse earlier this year from another popular WordPress membership plugin and agreed to sit down with us to talk about the migration process and his experience with MemberMouse so far.\u00a0<\/span><\/p>\r\nSome of the items discussed are :\r\n<ul>\r\n \t<li>Why George first built his membership site<\/li>\r\n \t<li>How he ultimately chose MemberMouse to power his site<\/li>\r\n \t<li>What his migration process from another membership plugin was like<\/li>\r\n \t<li>The positive changes he\u2019s put in place since migrating to MemberMouse<\/li>\r\n<\/ul>\r\n\r\n<hr \/>\r\n\r\n<div class=\"user user-feature\">\r\n<div class=\"user-avatar\"><img src=\"\/wp-content\/uploads\/2018\/06\/trading-office-ubud-e1533595661688.jpg\"\/><\/div>\r\n<h2>George Papazov<\/h2>\r\n<label class=\"color-blue\">TRADEPRO Academy<\/label>\r\n\r\n<\/div>\r\n<!--\/.user--><\/p>\r\n\r\n<b>MemberMouse:<\/b> <b>Thank you so much for taking the time to talk with me today, George. I saw that you recently migrated over to MemberMouse from a different plugin. I thought this would give us a good opportunity to hear what your migration process was like.<\/b>\r\n<p class=\"p1\"><span class=\"s1\">George: Of course, I\u2019m really happy to be here.<\/span><span class=\"s1\">\u00a0<\/span><\/p>\r\n<p class=\"p1\"><span class=\"s1\"><b>MemberMouse: Can you tell me a bit about yourself?<\/b><\/span><\/p>\r\n<p class=\"p1\"><span class=\"s1\">George: Sure. I grew up in Toronto, Ontario. I got my degree in electro-mechanical engineering technology \u2013 <i>robotics basically<\/i> \u2013 but I\u2019ve always been into business, finance and the market. I worked for a number of years in the finance world, and developed my skills as a stock trader.<\/span><\/p>\r\n<p class=\"p1\"><span class=\"s1\"><b>MemberMouse: And that was the foundation for TRADEPRO Academy?<\/b><\/span><span class=\"s1\">\u00a0<strong>How did you get started?<\/strong><\/span><\/p>\r\n<p class=\"p1\"><span class=\"s1\">George: It was. I started TRADEPRO Academy back in 2012 to help investors avoid what happened in 2009. I had already found success as a trader and was earning a good living. But, I wanted to start teaching others and building additional income. I saw that peers in my industry were selling courses and building membership sites. So, I decided to make my own. In fact, I started out only selling a one-off product using an e-commerce plugin.<\/span><span class=\"s1\">\u00a0<\/span><\/p>\r\n<p class=\"p1\"><span class=\"s1\"><b>MemberMouse: So you didn\u2019t start out with a membership model?<\/b><\/span><\/p>\r\n<p class=\"p1\"><span class=\"s1\">George: No.<\/span><span class=\"s3\">\u00a0A<\/span><span class=\"s1\">t first, I thought I would only create digital products and courses and sell those. But after selling my first course for a while, I<\/span><span class=\"s1\">\u00a0realized that what I <\/span><span class=\"s3\">had<\/span><span class=\"s1\">\u00a0started out thinking<\/span><span class=\"s1\">\u00a0my customers wanted and needed didn\u2019t end up being true. My customers needed ongoing support, guidance and a community. It dawned on me that a membership model was really the best way to accomplish this. That\u2019s how TRADEPRO Academy was born.<\/span><\/p>\r\n\r\n<div class=\"quote\">\r\n<blockquote>\r\n<em>My customers needed ongoing support, guidance and a community. It dawned on me that a membership model was really the best way to accomplish this.<\/em>\r\n<\/blockquote>\r\n<label>\u2013 George Papazov<\/label>\r\n<\/div>\r\n<p class=\"p1\"><span class=\"s1\"><b>MemberMouse: It\u2019s fascinating to hear that your customers needed something different than what you originally thought. What's great about the membership model is that you can create a community and respond in real-time to the wants and needs of your members. Have you been happy with the membership model so far?<\/b><\/span><span class=\"s1\">\u00a0<\/span><\/p>\r\n<p class=\"p1\"><span class=\"s1\">George: Yes, definitely. The nature of the stock market moves so quickly, it would be impossible for me to create enough courses to keep up with the changes. People in my community get daily video morning market updates and access to a private live trading room.<\/span><\/p>\r\n<p class=\"p1\"><span class=\"s1\"><b>MemberMouse: Did you build your site on your own or work with a developer?<\/b><\/span><\/p>\r\n<p class=\"p1\"><span class=\"s1\">George: I built all my sites on my own.<\/span><\/p>\r\n<p class=\"p1\"><span class=\"s1\"><b>MemberMouse: But you didn\u2019t start out using MemberMouse?<\/b><\/span><span class=\"s1\">\u00a0<\/span><\/p>\r\n<p class=\"p1\"><span class=\"s1\">George: That\u2019s right. At first, when I was just selling my digital courses, I was only using a popular Wordpress e-commerce plugin. At that point, I didn\u2019t need the membership functionalities. So, this was a fine solution for me. <\/span><\/p>\r\n<p class=\"p1\"><span class=\"s1\">When I made the switch, I started out using a different membership plugin.\u00a0<\/span><span class=\"s1\">It accomplished what I needed it to, but I felt it was somewhat generic compared to MemberMouse. It lacked a lot of the features I needed to grow my business.<\/span><span class=\"s1\">\u00a0<\/span><\/p>\r\n<p class=\"p1\"><span class=\"s1\"><b>MemberMouse: Why did you end up migrating to MemberMouse?<\/b><\/span><\/p>\r\n<p class=\"p1\"><span class=\"s1\">George: I had things up and running for a few years, but I was encountering problems here and there. More and more I needed a higher level of support, and I just wasn\u2019t getting it.\u00a0<\/span><\/p>\r\n<p class=\"p1\"><span class=\"s1\">I would go to the other company with my issues, but their support team would go dark on me. It seemed like they didn\u2019t have an answer for the issues I was facing. This was getting really frustrating, and I started looking for other options. Still, I wasn\u2019t 100% sure I was going to migrate.<\/span><span class=\"s1\">\u00a0<\/span><\/p>\r\n<p class=\"p1\"><span class=\"s1\">Then something major happened that was simply the last straw for me. I was traveling down to LA from Toronto to participate in a 3-week long master NLP training course. I was in classes 5 days a week for 8 hours a day. In the middle of the training, I found out that something had gone seriously wrong with my site. Things were bad. Really bad. I was getting all sorts of angry emails from my customers.<\/span><\/p>\r\n<p class=\"p1\"><span class=\"s1\">So, I contacted the other membership plugin company, and they couldn\u2019t figure out what was going on. They even took control of my computer and looked at the backend of my site. <\/span><span class=\"s1\">This was frustrating. I was losing business daily. I lost confidence in the other company and decided right then and there to migrate platforms.<\/span><\/p>\r\n\r\n<blockquote>\r\n<h5><span class=\"s1\"><em>MemberMouse was the plugin I originally wanted use.\u00a0But, I decided to go with the cheaper option. I wish that I had started with MemberMouse and built my site the right way from the beginning.<\/em><\/span><\/h5>\r\n<\/blockquote>\r\n<p class=\"p1\"><span class=\"s1\"><b>MemberMouse: That sounds like a nightmare. How did you ultimately choose MemberMouse?<\/b><\/span><span class=\"s1\">\u00a0<\/span><\/p>\r\n<p class=\"p1\"><span class=\"s1\">George: I\u2019m embarrassed to say this, but MemberMouse was the plugin I originally wanted use \u2014 <i>when I first built my site<\/i>. But in the end, I decided to go with the cheaper option. I wish that I would have just started out with MemberMouse and built my site the right way from the beginning.<\/span><\/p>\r\n<p class=\"p1\"><span class=\"s1\"><b>MemberMouse: We hear that a lot, actually. Well, we\u2019re glad to have you here now. What was your migration process like?<\/b><\/span><\/p>\r\n<p class=\"p1\"><span class=\"s1\">George: At first, I was worried about it when my site was crashing and broken. I thought it was going to be a huge inconvenience. I was in classes all day long, and could not take the time to start a major project. But, it ended up only taking me about 3 hours to complete the entire migration process. I did it all in one night after a full day of classes.<\/span><span class=\"s1\">\u00a0<\/span><\/p>\r\n<p class=\"p1\"><span class=\"s1\">I sat down and made a migration checklist of all the things I\u2019d need to accomplish before migrating my site. I wrote everything down and made sure I had all my ducks in a row. From there, I just followed all the steps outlined in the MemberMouse support center.<\/span><\/p>\r\n\r\n[content_upgrade cu_id=\"2546\"]<p style=\"text-align: center;\">Want a copy of George's <strong>Migration Checklist<\/strong>?<\/p> [content_upgrade_button]YES, PLEASE![\/content_upgrade_button][\/content_upgrade]\r\n<p class=\"p1\"><span class=\"s1\"><b>MemberMouse: Did you use a staging site to set up MemberMouse?<\/b><\/span><\/p>\r\n<p class=\"p1\"><span class=\"s1\">George: Nope. I was able to get everything set-up and transferred in real time.\u00a0<\/span><\/p>\r\n<p class=\"p1\"><span class=\"s1\"><b>MemberMouse: And you used the same URL before and after the migration?<\/b><\/span><\/p>\r\n<p class=\"p1\"><span class=\"s1\">George: Yes, I did use the same URL. I simply implemented the new pricing forms onto my existing pricing pages. What I always make sure to do is use a link forwarding plugin for Wordpress (or Bit.ly for non-Wordpress users) for any previous promotions, webinars or events. This way I can control the destination without getting 404 errors and bounces. I strongly recommend to anyone building their online business to think of migration and these issues before they happen so they are well prepared for any changes that might occur.<\/span><\/p>\r\n<p class=\"p1\"><span class=\"s1\"><b>MemberMouse: How did you handle transferring billing for your members?<\/b><\/span><\/p>\r\n<p class=\"p1\"><span class=\"s1\">George: Transferring billing was probably my biggest pain point. What I did was create \"legacy\" products which I imported from my old membership site. This way my members had access to the course content based on the membership access privileges. But, if any clients canceled, my team would have to manually disconnect their automated payment profile on Stripe or PayPal. This is something our virtual assistant team does, but from the beginning the billing was my biggest concern. \u00a0<\/span><\/p>\r\n<p class=\"p1\"><span class=\"s1\">Once I organized my thoughts and made a concrete plan, I created a workflow rules sheet for my admin team and everything worked out fine. \u00a0It seemed like a way bigger issue than it turned out to be \u2014 <i>like most things<\/i>. New clients that sign up directly through MemberMouse get regular access (non-legacy) and their billing is automated and effortless.<\/span><\/p>\r\n<p class=\"p1\"><span class=\"s1\">One tip I'd give to people migrating to MemberMouse would be to set up those client alerts and email notifications and stay on top of your legacy client cancellations. Otherwise you could get hit with a ton of charge backs and complaints. (<em><strong>EDITORS NOTE<\/strong>: MemberMouse's powerful push notification feature is a great way to accomplish this. Push notifications allow you to perform actions and manage emails to your members based on\u00a0real time events. Learn more about the full functionality of push notifications <a href=\"https:\/\/membermouse.com\/docs\/using-push-notifications\/\" target=\"_blank\" rel=\"noopener noreferrer\">HERE<\/a>.<\/em>)<\/span><\/p>\r\n<blockquote>\r\n<h5><span class=\"s1\"><em>It ended up only taking me about 3 hours to complete the entire migration process. I did it all in one night.<\/em><\/span><\/h5>\r\n<\/blockquote>\r\n<p class=\"p1\"><span class=\"s1\"><b>MemberMouse: Was your site down for any length of time when you switched over? Was this the 3 hours that you had mentioned?<\/b><\/span><\/p>\r\n<p class=\"p1\"><span class=\"s1\">George: I had absolutely no site downtime. Everything stayed up and running with no issues. I removed all privileges and membership access blocks while I imported and configured MemberMouse \u2014<i>that\u2019s what took about 3 hours. <\/i>Then, I re-enabled the membership blocking rules on MemberMouse. None of my members even noticed anything! The only risk was non-paying clients getting a glimpse of the paywall content, but they'd have to have membership links so I wasn't too concerned about this.<\/span><\/p>\r\n<p class=\"p1\"><span class=\"s1\">After everything was complete, all I had to do was send an email to my members saying we switched the backend for ease of use, etc. Then, all my members had to do was reset their passwords. I did this because carrying passwords over, or using one generic password for everyone posed a big business risk.<\/span><\/p>\r\n<p class=\"p1\"><span class=\"s1\"><b>MemberMouse: Do you have any other thoughts on the migration process?<\/b><\/span><\/p>\r\n<p class=\"p1\"><span class=\"s1\">George: I was impressed with the level of documentation and support that MemberMouse provided for the migration process. All of your videos were up-to-date and walked me through the process step-by-step. That gave me a lot of confidence in MemberMouse and helped me know I was making the right decision. Once I got going with the migration process, I was actually inspired to move to MemberMouse and start making some positive changes to my site.<\/span><\/p>\r\n<p class=\"p1\"><span class=\"s1\"><b>MemberMouse: What sort of positive changes?<\/b><\/span><\/p>\r\n<p class=\"p1\"><span class=\"s1\">George: As I was migrating over I found out about a lot of exciting features that I had always wanted with the other plugin. Things like the ability to do product bundles, subscription upgrades and downgrades, and easy member management for my customer support team.\u00a0<\/span><\/p>\r\n<p class=\"p1\"><span class=\"s1\">The reporting suite was another big one. As a business owner, I have always known I needed metrics like LCV (lifetime customer value) and Churn to grow my business\u2026 but I had sort of put those projects on the back-burner since they weren\u2019t included with the other membership plugin.<\/span><\/p>\r\n<p class=\"p1\"><span class=\"s1\"><b>MemberMouse: Have you been able to implement those things since migrating to MemberMouse?<\/b><\/span><\/p>\r\n<p class=\"p1\"><span class=\"s1\">George: Yes. I\u2019ve made a bunch of improvements to my site. I\u2019m happy to report that since switching to MemberMouse, I\u2019ve increased my overall revenue by 200%!<\/span><span class=\"s1\">\u00a0<\/span><\/p>\r\n<p class=\"p1\"><span class=\"s1\"><b>MemberMouse: Congrats, George! That\u2019s incredible.<\/b><\/span><\/p>\r\n<p class=\"p1\"><span class=\"s1\">George: Thanks! It\u2019s exciting. I can\u2019t wait to see how else I\u2019m able to grow my business with MemberMouse.\u00a0<\/span><\/p>\r\n\r\n<blockquote>\r\n<h5><span class=\"s1\"><em>I\u2019m happy to report that since switching to MemberMouse, I\u2019ve increased my overall revenue by 200%!<\/em><\/span><\/h5>\r\n<\/blockquote>\r\n<p class=\"p1\"><span class=\"s1\"><b>MemberMouse: So are we! Well, I guess that just about wraps things up. Any parting words of wisdom to our audience?\u00a0<\/b><\/span><\/p>\r\nGeorge: Haha, I think that covers it.\r\n<p class=\"p1\"><span class=\"s1\"><b>MemberMouse: If someone would like more information about what you do, how do they get in touch with you? Are there any resources you\u2019d like to share with our readers today?<\/b><\/span><span class=\"s1\">\u00a0<\/span><\/p>\r\n<p class=\"p1\"><span class=\"s1\">George: Sure. If you are interested in learning about swing trading or day trading with an emphasis on having a great lifestyle, definitely check out my site <a href=\"https:\/\/tradeproacademy.com\/\" target=\"_blank\" rel=\"noopener noreferrer nofollow\"><span class=\"s2\">TRADEPRO Academy<\/span><\/a>. T<\/span><span class=\"s1\">o get in touch with me, drop me a line <a href=\"https:\/\/tradeproacademy.com\/about-us\/\" target=\"_blank\" rel=\"noopener noreferrer nofollow\"><span class=\"s2\">here<\/span><\/a>.<\/span><\/p>\r\n<p style=\"text-align: center;\"><img class=\"alignnone size-full wp-image-2581\" src=\"https:\/\/storage.googleapis.com\/wpgcbucket\/wp\/2018\/06\/af4ba5a9-trade-pro-academy.png\" alt=\"Migrating to a different membership plugin can be simple and rewarding. New MemberMouse customer George Papazov of TRADEPRO Academy tells his success story.\" width=\"1400\" height=\"600\" \/><\/p>\r\n<p class=\"p1\"><span class=\"s1\"><b>MemberMouse: Well George, it has been an absolute pleasure speaking with you today. I look forward to seeing what else you\u2019re able to accomplish with MemberMouse. Keep in touch!<\/b><\/span><\/p>\r\n<p class=\"p1\"><span class=\"s1\">George: Thank you so much, Matt. It\u2019s been fun. I really enjoyed this.<\/span><\/p>\r\n<p class=\"p1\"><span class=\"s1\"><b>MemberMouse: Take care.<\/b><\/span><\/p>\r\n<p class=\"p1\"><span class=\"s1\">George: Same to you.<\/span><\/p>\r\n&nbsp;\r\n<hr>\r\n&nbsp;\r\n<div class=\"info-callout blue\">\r\n<p>\r\nMany MemberMouse users migrate over from other membership plugins. Understandably, there are concerns about taking this step and some challenges related to migration. Based on almost 10 years of experience helping people migrate to MemberMouse and build powerful &amp; profitable membership sites, we created an extensive migration guide to help ease the journey.\r\n\r\nIf you\u2019d like a copy of this guide use the link below and we\u2019d be happy to send it to you.\r\n<\/p>\r\n<\/div>\r\n<p style=\"text-align: center;\"><a href=\"https:\/\/www.getdrip.com\/forms\/420652366\/submissions\/new\" data-drip-show-form=\"420652366\" rel=\"noopener noreferrer nofollow\"><img src=\"https:\/\/storage.googleapis.com\/wpgcbucket\/wp\/2018\/06\/e9199faa-migration-guide-banner-cta-small.png\" alt=\"Download a copy of the MemberMouse Migration Guide\" \/><\/a><\/p>","protected":false},"excerpt":{"rendered":"<p>Recientemente tuvimos una gran conversaci\u00f3n con un nuevo cliente de MemberMouse, George Papazov. George dirige un sitio de afiliaci\u00f3n llamado TRADEPRO Academy...<\/p>","protected":false},"author":20918,"featured_media":3136,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"om_disable_all_campaigns":false,"_strive_editorial_status":"not-started","_strive_copy_of":0,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_strive_checklists":"\"\"","_strive_active_checklist":"","_strive_post_notes":"","footnotes":""},"categories":[110,117],"tags":[],"class_list":["post-2438","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-customer-success-stories","category-mm-dash"],"acf":[],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/membermouse.com\/es\/wp-json\/wp\/v2\/posts\/2438","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/membermouse.com\/es\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/membermouse.com\/es\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/membermouse.com\/es\/wp-json\/wp\/v2\/users\/20918"}],"replies":[{"embeddable":true,"href":"https:\/\/membermouse.com\/es\/wp-json\/wp\/v2\/comments?post=2438"}],"version-history":[{"count":0,"href":"https:\/\/membermouse.com\/es\/wp-json\/wp\/v2\/posts\/2438\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/membermouse.com\/es\/wp-json\/wp\/v2\/media\/3136"}],"wp:attachment":[{"href":"https:\/\/membermouse.com\/es\/wp-json\/wp\/v2\/media?parent=2438"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/membermouse.com\/es\/wp-json\/wp\/v2\/categories?post=2438"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/membermouse.com\/es\/wp-json\/wp\/v2\/tags?post=2438"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}