frente al modelo iTunes a la carta o de compra \u00fanica<\/em> - realmente tiene sentido para mucha gente. Hay algo poderoso en el modelo de suscripci\u00f3n. Los tiempos est\u00e1n cambiando y la gente es m\u00e1s lista y astuta que nunca a la hora de identificar el valor en Internet.\r\n![\"\"](\"https:\/\/storage.googleapis.com\/wpgcbucket\/wp\/2018\/08\/35ca1e39-site-shot-1.png\")
<\/p>\r\n\u00bfC\u00f3mo hizo que Pianu pasara de ser un proyecto de mascotas a un pr\u00f3spero negocio?<\/strong>\r\n\r\nIt happened organically with consistent effort. I believe that if you really have a reason for what you are doing and stay focused on the product, it naturally gets to a point where there is enough value for someone to pay for it. Through that process, you also attract the kind of people that keep you going in that direction.\r\n\r\nAt the end of the day, you have to deliver value. You have to be focused and really care about your customers. That\u2019s what it comes down to. If you really care about what your customers\u2019 experience is with your site \u2014 what they need, what they want \u2014 it\u2019s really easy. I was watching a Jeff Bezos talk and he said \u201cthe customer will always lead your forward.\u201d This is the approach I\u2019ve taken as opposed to looking at competitors.\r\n\r\n\u00bfEmpez\u00f3 utilizando MemberMouse?<\/strong>\r\n\r\nNo. My first attempt at solving the e-commerce\/membership idea was with a different plugin. It was not designed for subscriptions and was an absolute nightmare to use. Support was terrible and I ran into numerous bugs. Once, I updated the plugin and it crashed my entire site.\r\n\r\nWhen I switched to MemberMouse it was like the clouds opening up. I was like \u201cOh, this doesn\u2019t have to be difficult. I don\u2019t have to wait a week for a response to a support ticket.\u201d\r\n\r\nIt really made sense too with the all-in-one subscription business model that I finally landed on. This is what you guys do. So, it was a perfect fit.\r\n\r\nUna de las cosas m\u00e1s atractivas de su sitio es el hecho de que cuando uno entra en la p\u00e1gina, en 5 segundos ya est\u00e1 tocando el piano. Eso tiene algo realmente especial.<\/strong>\r\n\r\nGracias. Es una idea que me cost\u00f3 un poco entender. Pero me he dado cuenta de que lo que quiero es que la gente visite la p\u00e1gina, pulse una tecla e inmediatamente acabe de o\u00edrla.\r\nGratuito o de pago<\/strong><\/h3>\r\nAl navegar por su sitio web, me he dado cuenta de que utilizan un modelo gratuito de pago. Hac\u00e9is que sea incre\u00edblemente f\u00e1cil para cualquiera suscribirse gratuitamente y luego ofrec\u00e9is opciones de pago en el backend. \u00bfC\u00f3mo deciden qu\u00e9 contenidos ofrecer gratuitamente y por cu\u00e1les cobrar?<\/strong>\r\n\r\nWhen I first created Pianu, I just wanted to give everyone access to engaging piano education. At the beginning, I gave away a lot for free. We started out with more or less a non-profit mission. But at this point, pretty much every song and lesson are locked up behind the paywall.\r\n\r\nI\u2019m definitely of the mindset that people should get to try a little bit of everything and get a full taste of the site before they pay. I want to give everyone a nice introduction, have them earn a couple of badges, see everything the site has to offer, and then move on to the paid membership.\r\n\r\n\u00bfCu\u00e1l ha sido su experiencia hasta ahora con la opci\u00f3n de afiliaci\u00f3n de pago? \u00bfAlguna sorpresa?<\/strong>\r\n\r\nI\u2019m always surprised by what I find out! It\u2019s an ever-changing ecosystem. Pianu is pretty global \u2014 only about half our traffic is from the United States. It\u2019s funny, sometimes we\u2019ll get a traffic spike from kids in Vietnam. I\u2019ll see all these free signups from kids who are just playing around on the site. Given this, I made sure to keep the interface as universal as possible. There\u2019s not a ton of text on the song pages.\r\n\r\nAnother one of our missions is to give teachers the opportunity to use Pianu in their classrooms for free. So, whenever we do school education outreach, I\u2019ll see a spike in lifetime sales from schools unlocking it.\r\n\r\nIn terms of sales, MemberMouse has really helped me comb through all the data that comes in. I\u2019m getting better at understanding why sales come in when they do.\r\n\r\n\u00bfHace alg\u00fan tipo de publicidad para atraer tr\u00e1fico a su sitio?<\/strong>\r\n\r\nNot yet. We are definitely going to in the future. At this point in our business it seems that we\u2019ve just won the SEO lottery through a lot of hard work. Almost all the traffic that comes to Pianu is free traffic. I\u2019m working hard at getting the site to convert well from any page.\r\n\r\nI\u2019m always trying to see the site from my users perspective. One MemberMouse tool I love is the Iniciar sesi\u00f3n como miembro<\/em> feature. I like that I can go to manage members, click on any member and actually log in as that member. When I do that, I actually see my user\u2019s progress: what badges they\u2019ve earned and what songs they\u2019ve learned. Being able to instantly log in as a member is slick. I don\u2019t think I would have attempted to do that if you guys hadn\u2019t built that button.\r\n\r\nI\u2019m very product focused and obsessed with my customers. I spend a lot of time trying to hone the experience for them rather than doing a bunch of marketing. From what I\u2019ve seen so far, the conversions happen for Pianu based on site and product improvements rather than fancy ad campaigns.\r\n![\"\"](\"https:\/\/storage.googleapis.com\/wpgcbucket\/wp\/2018\/08\/9e0c6174-site-shot-2.png\")
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