{"id":4509,"date":"2018-08-23T14:09:10","date_gmt":"2018-08-23T21:09:10","guid":{"rendered":"https:\/\/membermouse.com\/?p=4509"},"modified":"2021-03-08T12:04:05","modified_gmt":"2021-03-08T20:04:05","slug":"secretos-de-los-sitios-de-afiliacion-rentables","status":"publish","type":"post","link":"https:\/\/membermouse.com\/es\/marketing\/profitable-membership-site-secrets\/","title":{"rendered":"3 secretos de los sitios de afiliaci\u00f3n rentables"},"content":{"rendered":"

A Quick Story...<\/strong><\/h3>\r\nUn d\u00eda, un hombre va a un concesionario de coches y le dice al vendedor que quiere comprar un coche. El vendedor le pregunta: \"\u00bfQu\u00e9 busca?\" y el hombre responde: \"Necesito algo que se encienda, avance y funcione con gasolina\". El vendedor mira al hombre perplejo y, con cuidado de no insultarle, responde: \"Tenemos muchos coches que hacen eso. \u00bfHay algo m\u00e1s?\". El hombre responde: \"S\u00ed, s\u00f3lo tengo $800 para gastar\". Ahora que sabe que s\u00f3lo hay un coche que se ajuste a esta descripci\u00f3n, el vendedor sonr\u00ede y le dice: \"Esto es lo que busca. Es un VW Escarabajo cl\u00e1sico. Se enciende, avanza, funciona con gasolina y s\u00f3lo cuesta $750\". El hombre dice: \"\u00a1Perfecto! Me lo llevo\".<\/em>\r\n\r\nM\u00e1s tarde, ese mismo d\u00eda, el hombre llega a casa, entra corriendo y, muy emocionado, le pide a su mujer que salga para ver su nuevo coche. Al ver el Escarabajo, su mujer pone cara de confusi\u00f3n y le pregunta: \"\u00bfd\u00f3nde vamos a meter a nuestros 3 hijos?\". El hombre frunce el ce\u00f1o, se rasca la cabeza y dice: \"Hmm... No hab\u00eda pensado en eso\".<\/em>\r\n \r\n\"crear\r\n\r\n

Secreto 1: Planificar el \u00e9xito<\/strong><\/h3>\r\nIt seems obvious, but I can\u2019t overemphasize the importance of this point. One of the biggest mistakes I see people make when they are starting out is to not actually plan for success. When selecting a membership solution, too much attention is placed on the price and not enough on asking themselves if this solution will really help them build the business they\u2019ve envisioned and achieve their goals.\r\n\r\nAll membership solutions are not created equal and this is especially true when you\u2019re dealing with a lot of customers. As your site becomes more and more successful there are two costs that will increasingly be of concern: gastos de apoyo<\/strong> y costes de oportunidad<\/strong>.\r\n

Gastos de apoyo<\/strong><\/h4>\r\nAssuming that you aren\u2019t working with a custom solution \u2013 which is a whole different kettle of fish \u2013 in general, your largest support costs will come from customers who have just signed up and need help getting started and from customers who want to modify their account in some way (i.e. change their billing information, upgrade\/downgrade their membership, cancel their account, etc).\r\n\r\nReducing the number of questions about getting started can easily be achieved by putting together an FAQ section, video tutorials and other automated guides.\r\n\r\nReducing the support cost associated with customers who want to modify their account is a little more challenging because here the solution doesn\u2019t lie in reducing the number of enquiries; the solution is to automate the process so that customers don\u2019t have to call or email you every time they need something. Having a strategy in place for customer self-service is imperative to allow your business to scale and preserve profits at high volumes.\r\n\r\nAt the very least, the membership solution you use should have the ability to automate the cancellation process. Giving your customers the ability to cancel their own account not only decreases support costs, it also increases the customer\u2019s trust in you. And for extra credit, on the cancellation page, make them a special offer in an attempt to \u201cguardar la venta<\/a>\". La mayor\u00eda de las soluciones de afiliaci\u00f3n no admiten esto de forma automatizada, pero puede fingirlo haci\u00e9ndoles la oferta y haciendo que env\u00eden a su equipo de asistencia un correo electr\u00f3nico para confirmarla.\r\n

Costes de oportunidad<\/strong><\/h4>\r\nWhat are opportunity costs, exactly? Opportunity costs are benefits or profits you sacrifice when pursuing one course of action over another. Let\u2019s look at a real-life example. Say that you\u2019re thinking of quitting your job and going back to school. The opportunity cost in this case would be the loss of your salary for the amount of time you\u2019re in school in school vs. the potential for future earnings after you\u2019ve completed your education.\r\n\r\nWhen working with a membership solution, an opportunity cost occurs when you have an idea that you know will be profitable, but you can\u2019t implement it because you\u2019re limited by the technology. When you\u2019re faced with this situation, you have a few choices:\r\n