{"id":4560,"date":"2018-10-04T12:51:02","date_gmt":"2018-10-04T19:51:02","guid":{"rendered":"https:\/\/membermouse.com\/?p=4560"},"modified":"2020-07-29T16:02:31","modified_gmt":"2020-07-29T23:02:31","slug":"menor-tasa-de-reembolso","status":"publish","type":"post","link":"https:\/\/membermouse.com\/es\/strategies\/lower-refund-rate\/","title":{"rendered":"7 formas pr\u00e1cticas de reducir el porcentaje de devoluciones"},"content":{"rendered":"Let\u2019s be honest. It\u2019s never a good feeling when a member asks for a refund. You\u2019ve done all the hard work in acquiring them as a customer and now they want their money back.\r\n\r\nIs there something wrong with your product? Are you charging too much for your membership? When someone asks for a refund, it\u2019s easy for these sorts of doubts and fears to start creeping in. But the truth of the matter is that issuing refunds is simply part of doing business \u2013 <em>especialmente cuando se trata de negocios en l\u00ednea<\/em>. While a 0% refund rate is surely a noble aspiration, it\u2019s not realistic.\r\n\r\nHowever, there are steps and measure you can take to drastically reduce your refund rate. In this blog post we\u2019ll look at 7 practical ways you can effectively reduce your refund rate.\r\n<h3><strong>1. Crear contenidos de calidad<\/strong><\/h3>\r\nPuede parecer obvio, pero quiz\u00e1s lo m\u00e1s importante que puede hacer para reducir su tasa de devoluciones es asegurarse de que est\u00e1 creando y vendiendo contenidos de alta calidad. No importa el formato de su contenido (<em>escrito, audio, v\u00eddeo, etc.<\/em>), make sure it is of the highest possible caliber.\r\n\r\nThis doesn\u2019t mean that everything you create needs to conform to a Hollywood movie studio production quality. What we mean when we say high-quality content here essentially comes down to value. Your content needs to add value into the lives of your customers. It should give them the resources they need to move towards their goals and achieve their desired outcome.\r\n\r\nThink about the reason why someone would buy your product or join your membership in the first place. Are you helping them achieve a certain health, finance, or relationship goal? If you can help your customers achieve whatever their desired outcome may be, the likelihood of them asking for a refund drops dramatically.\r\n\r\nOn the flipside, creating and selling low-quality and low-value content is a surefire way to increase refund rates. There\u2019s nothing worse than purchasing something and feeling like you\u2019ve been lied to or cheated in some way. If your content isn\u2019t actually helping your customers by adding value to their lives, you can almost be sure they\u2019ll ask for a refund.\r\n<h3><strong>2. Optimice su incorporaci\u00f3n<\/strong><\/h3>\r\nUna vez que haya definido la calidad y el valor de su producto, servicio o contenido, puede centrarse en ofrecer a sus clientes una experiencia de bienvenida de primera clase. Ofrecer una bienvenida c\u00e1lida y \u00fatil a los nuevos clientes es una forma probada de reducir las tasas de reembolso. Estas son algunas ideas que puede utilizar para mejorar su experiencia de bienvenida:\r\n<ul>\r\n \t<li>Ofrezca un seminario web de bienvenida\r\n<ul>\r\n \t<li>Puede tratarse de contenido permanente al que tengan acceso los nuevos clientes o de algo que usted haga de forma continuada.<\/li>\r\n<\/ul>\r\n<\/li>\r\n \t<li>Crear una Gu\u00eda de inicio r\u00e1pido para garantizar su \u00e9xito\r\n<ul>\r\n \t<li>\u00bfQu\u00e9 quieren conseguir sus clientes? \u00bfCu\u00e1l es su objetivo o resultado deseado? Elabore una gu\u00eda r\u00e1pida que les muestre c\u00f3mo pueden empezar a utilizar su producto, servicio o curso. Esto les ayudar\u00e1 a empezar con buen pie.<\/li>\r\n<\/ul>\r\n<\/li>\r\n \t<li>Env\u00ede gratis a sus nuevos clientes una bonificaci\u00f3n inesperada\r\n<ul>\r\n \t<li>\u00bfTiene un producto relacionado con lo que acaba de comprar su cliente? Tal vez sea un libro electr\u00f3nico o un curso que sabe que les interesar\u00eda. Puedes intentar envi\u00e1rselo gratis a tus nuevos clientes como regalo.<\/li>\r\n<\/ul>\r\n<\/li>\r\n \t<li>Destaque estudios de casos de sus miembros que hayan logrado con \u00e9xito el resultado deseado\r\n<ul>\r\n \t<li>Elabore una serie de casos pr\u00e1cticos que validen la eficacia de su producto o afiliaci\u00f3n. Esto puede ayudar a recordar a sus clientes los beneficios que obtendr\u00e1n despu\u00e9s de completar su curso o seguir con su membres\u00eda.<\/li>\r\n<\/ul>\r\n<\/li>\r\n<\/ul>\r\nUna buena experiencia de incorporaci\u00f3n puede ayudar a sus afiliados a alcanzar el \u00e9xito. Cuanto mejor se sientan acogidos, menos probable ser\u00e1 que se marchen y pidan un reembolso. Muchas veces, cuando alguien se inscribe por primera vez en un curso o una suscripci\u00f3n, se da de bruces con la realidad de la cantidad de trabajo que supone alcanzar su objetivo. Pero, si ven que otros miembros de su comunidad est\u00e1n logrando los resultados que desean, se sentir\u00e1n motivados para seguir con su programa.\r\n<h3><strong>3. Ofrecer una prueba<\/strong><\/h3>\r\nIf you have an exceptionally high refund rate, it could be because you\u2019re not offering a trial period. In this instance, you may have people joining your membership or buying your product simply because they\u2019re curious to see what\u2019s inside. If you can create a low barrier to entry trial for prospective customers, you can weed out people who may have only bought to kick the tires.\r\n\r\nIt\u2019s important to keep in mind that you don\u2019t necessarily even need to create a free trial. While a free trial may be ideal for certain products or markets, you might find that a $1 trial period or a similar paid trial works well to reduce your refund rate. The key here is to experiment a bit and find out what works for your specific market and business. Feel free to get creative with the way you structure a trial period.\r\n<h3><strong>4. Haga un seguimiento de sus clientes<\/strong><\/h3>\r\nPara mantener baja la tasa de reembolsos, es fundamental que realice un seguimiento de sus miembros o clientes a intervalos clave. Recuerde que, para un sitio de afiliaci\u00f3n que factura de forma recurrente, el proceso de venta no termina despu\u00e9s del primer pago. Dado que el valor de vida de un cliente se reparte entre los pagos recurrentes y no entre una venta inicial, la retenci\u00f3n es la clave del \u00e9xito de los sitios de afiliaci\u00f3n. Por ello, el proceso de venta debe prolongarse durante un largo periodo de tiempo. Si realiza un seguimiento continuo de sus clientes, mantendr\u00e1 el inter\u00e9s de sus miembros y podr\u00e1 recordarles el valor que usted les aporta. El momento exacto del seguimiento depende de las caracter\u00edsticas espec\u00edficas de su empresa. No obstante, aqu\u00ed tiene algunas ideas para empezar:\r\n<ul>\r\n \t<li>Env\u00ede un correo electr\u00f3nico de felicitaci\u00f3n cuando alguien haya completado un m\u00f3dulo de su curso<\/li>\r\n \t<li>Consulte a sus clientes a los 30, 60 o 90 d\u00edas y averig\u00fce c\u00f3mo les va.<\/li>\r\n \t<li>Si un miembro no ha iniciado sesi\u00f3n en su cuenta en 30 d\u00edas aproximadamente, puede enviarle un mensaje y ayudarle a volver a comprometerse con su producto o afiliaci\u00f3n.<\/li>\r\n \t<li>Env\u00ede un correo electr\u00f3nico de agradecimiento por el primer aniversario de su afiliaci\u00f3n.<\/li>\r\n<\/ul>\r\nSi dispone de un sistema de seguimiento y control de sus socios, no s\u00f3lo reducir\u00e1 el \u00edndice de devoluciones, sino que tambi\u00e9n obtendr\u00e1 informaci\u00f3n muy valiosa de sus clientes. A partir de ah\u00ed, podr\u00e1 utilizar estos comentarios para perfeccionar su producto o afiliaci\u00f3n, creando as\u00ed una experiencia mejor y m\u00e1s valiosa para todos.\r\n<h3><strong>5. Proponer una venta a la baja<\/strong><\/h3>\r\nIf and when someone does ask for a refund, you can use that as an opportunity to retain them as a customer and save the sale. Whether someone requests a refund through an automated system on your membership site or sends an email in, you can take that opportunity to offer them a downsell. When someone requests a refund, ask them if they\u2019d consider staying or keeping the product for a discount.\r\n\r\nWhat\u2019s great is that all MemberMouse plans come with \u201c<a href=\"https:\/\/membermouse.com\/es\/docs\/guardar-la-pagina-principal-de-venta\/\" target=\"_blank\" rel=\"noopener noreferrer\">save-the-sale<\/a>\"integradas. Puede utilizar estas p\u00e1ginas para crear ofertas de descuento que se mostrar\u00e1n cada vez que alguien solicite un reembolso. Un determinado porcentaje de sus clientes aceptar\u00e1 la oferta con descuento. Para todos los que lo hagan, acaba de retener a un cliente y reducir su tasa de reembolso.\r\n<h3><strong>6. Pregunte \"\u00bfPor qu\u00e9?\"<\/strong><\/h3>\r\nWhen a customer or member does receive a refund, make sure to ask them why they were unhappy with your product or membership. Maybe there is something about your offering that you can\u2019t see. Your customers who were unhappy with your product could give you a key insight about your business that might help reduce your refund rate in the future.\r\n\r\nMaybe there is something missing from your product or membership that you can add. Or maybe the price point for what you are offering is way off. Whatever their reason for requesting a refund is, the important thing is to find out why. By asking your customers why they wanted a refund, you\u2019ll have the information necessary to make an adjustment to your product, price, or guarantee.\r\n\r\nAnd that leads us to our final practical step to reduce refund rates\u2026\r\n<h3><strong>7. Crear una garant\u00eda centrada en el cliente<\/strong><\/h3>\r\nThe art and science of crafting a guarantee deserves a blog-post unto itself. However, for our purposes here, the thing to keep in mind is the importance a guarantee plays in your customers\u2019 behavior.\r\n\r\nIf your guarantee period is too short, your customers may get overwhelmed trying to evaluate the value of your product and ask for a refund before time runs out. While it may seem counterintuitive, a strong money-back guarantee with a longer duration period can actually help you keep your refunds down. An <a href=\"https:\/\/www.washingtonpost.com\/news\/business\/wp\/2016\/01\/22\/the-surprising-psychology-of-shoppers-and-return-policies\/?utm_term=.246dc98999b6\" target=\"_blank\" rel=\"noopener noreferrer nofollow\">interesante art\u00edculo del Washington Post<\/a> describes a phenomenon called the \u201cendowment effect.\u201d What this essentially signifies is that the longer a customer has a product, the more attached they feel to it. The more attached someone feels to your product, the less likely they are to return it and ask for a refund.\r\n\r\nHowever, the above example may not work for your business and should not be taken as gospel. The key here is to design a guarantee that gives your customers enough time and space to evaluate and use your product. Yes, you may expose yourself to a few \u201csmash and grab\u201d customers who try and take advantage of your guarantee. We\u2019d recommend not focusing too much time or energy on these people, and instead devote your resources to serving your true customers.\r\n\r\nIf you\u2019re still aiming for a 0% refund rate, there is one way to accomplish it. That\u2019s by having a \u201cno refunds\u201d guarantee. While this sort of policy will certainly detract many potential buyers who may be swayed to buy with a risk-reversal strategy in place, it will give you the power to not issue refunds at all. If you\u2019re considering adopting a \u201cno refunds\u201d policy, do so with caution.\r\n&nbsp;\r\n<img src=\"https:\/\/storage.googleapis.com\/wpgcbucket\/wp\/2018\/10\/f39d1187-closer.png\" alt=\"c\u00f3mo reducir la tasa de reembolso de los sitios de afiliaci\u00f3n\" class=\"embed-center\" width=\"300\" height=\"267\" \/>\r\n<h3><strong>Conclusi\u00f3n<\/strong><\/h3>\r\nAnd there you have it! 7 practical ways you can reduce your refund rate. Whether it\u2019s by increasing the quality of your content, creating a better onboarding or follow-up system, or crafting irresistible downsells\/discounts, we hope you find a way to reduce your refunds and increase the profitability of your membership business.\r\n\r\nIf you have found a creative way to reduce refunds for your business that\u2019s not on this list, we\u2019d love to hear about it. Please leave a comment below and share it with our readers.","protected":false},"excerpt":{"rendered":"<p>Reducir su tasa de devoluciones es una forma segura de aumentar la rentabilidad de su negocio. En este post exploramos formas pr\u00e1cticas de reducir las devoluciones que puedes aplicar hoy mismo en tu negocio.<\/p>","protected":false},"author":20918,"featured_media":4561,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"om_disable_all_campaigns":false,"_strive_editorial_status":"not-started","_strive_copy_of":0,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_strive_checklists":"\"\"","_strive_active_checklist":"","_strive_post_notes":"","footnotes":""},"categories":[35],"tags":[],"class_list":["post-4560","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-strategies"],"acf":[],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/membermouse.com\/es\/wp-json\/wp\/v2\/posts\/4560","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/membermouse.com\/es\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/membermouse.com\/es\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/membermouse.com\/es\/wp-json\/wp\/v2\/users\/20918"}],"replies":[{"embeddable":true,"href":"https:\/\/membermouse.com\/es\/wp-json\/wp\/v2\/comments?post=4560"}],"version-history":[{"count":0,"href":"https:\/\/membermouse.com\/es\/wp-json\/wp\/v2\/posts\/4560\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/membermouse.com\/es\/wp-json\/wp\/v2\/media\/4561"}],"wp:attachment":[{"href":"https:\/\/membermouse.com\/es\/wp-json\/wp\/v2\/media?parent=4560"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/membermouse.com\/es\/wp-json\/wp\/v2\/categories?post=4560"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/membermouse.com\/es\/wp-json\/wp\/v2\/tags?post=4560"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}