{"id":4698,"date":"2018-10-31T12:08:27","date_gmt":"2018-10-31T19:08:27","guid":{"rendered":"https:\/\/membermouse.com\/?p=4698"},"modified":"2021-04-27T13:14:27","modified_gmt":"2021-04-27T20:14:27","slug":"experto-en-sitios-de-socios","status":"publish","type":"post","link":"https:\/\/membermouse.com\/es\/developer-spotlight\/membership-site-expert\/","title":{"rendered":"La mente de un experto en sitios de afiliaci\u00f3n"},"content":{"rendered":"\u00a1Estamos de vuelta con otra edici\u00f3n de nuestra serie Developer Spotlight! En estos posts destacamos a personas y empresas de nuestra comunidad de desarrolladores que tienen experiencia en la creaci\u00f3n de sitios de afiliaci\u00f3n potentes y rentables utilizando MemberMouse. En nuestra tercera entrega de Developer Spotlight, presentamos al experto en sitios de afiliaci\u00f3n Vic Dorfman y su empresa <a href=\"https:\/\/memberfix.rocks\/\" target=\"_blank\" rel=\"noopener noreferrer\">MemberFix<\/a>.\r\n\r\nIn this post we\u2019ll cover:\r\n<ul>\r\n \t<li>C\u00f3mo entr\u00f3 Vic en el mundo de los sitios de afiliaci\u00f3n<\/li>\r\n \t<li>El mayor reto al que se enfrentan hoy los empresarios en l\u00ednea (<em>y qu\u00e9 hacer al respecto<\/em>)<\/li>\r\n \t<li>La pila tecnol\u00f3gica preferida de Vic para los sitios de afiliaci\u00f3n<\/li>\r\n \t<li><em>Y mucho m\u00e1s.<\/em><\/li>\r\n<\/ul>\r\n<div class=\"user user-feature\">\r\n<div class=\"user-avatar\"><img src=\"https:\/\/storage.googleapis.com\/wpgcbucket\/wp\/2019\/06\/4474fd95-membership-site-expert-vic-dorfman.jpg\" \/><\/div>\r\n<h2>Vic Dorfman<\/h2>\r\n<label class=\"color-blue\">MemberFix<\/label>\r\n\r\n<\/div>\r\n<!--\/.user-->\r\n<h3><strong>Meet Vic Dorfman &amp; MemberFix<\/strong><\/h3>\r\nMeet Vic Dorfman. He\u2019s the founder of MemberFix \u2013 a digital agency that specializes in providing design, development, marketing and technical support to founders, solopreneurs, and small businesses. While Vic and his team do have special expertise in designing, building, and running membership sites, the scope of services they provide to their clients extends far beyond that.\r\n\r\nVic started working with online entrepreneurs in the membership space nearly 4 years ago when increasing numbers of people began reaching out to him for help configuring their membership sites. Soon after this, Vic formed his company MemberFix and converted his expertise and experience into the productized service he offers today. From there, he grew a team of developers who help him and his clients implement an array of design and development projects.\r\n\r\nVic and the team at MemberFix partner with entrepreneurs and small businesses to manage all of the technical aspects of operating an online business. They work with practically any technology or software that is useful in running a business online. Whether that means helping their clients with email marketing technology, WordPress theme design, lead generation implementation or membership technology, MemberFix can help.\r\n&nbsp;\r\n<img class=\"embed-center\" src=\"https:\/\/storage.googleapis.com\/wpgcbucket\/wp\/2018\/10\/ba6e0996-super-power.png\" alt=\"experto en sitios de socios\" width=\"350\" height=\"350\" \/>\r\n&nbsp;\r\n<h3><strong>\u00bfCu\u00e1l es tu superpoder?<\/strong><\/h3>\r\nVic describi\u00f3 as\u00ed el superpoder de MemberFix: <strong>Liberamos tiempo y energ\u00eda para los empresarios<\/strong>.\r\n\r\nWhen founders and entrepreneurs no longer have to deal with all of the day-to-day tasks required to run their business, they can channel all of their energy and effort into the work that has the highest value and impact.\r\n\r\nFrom Vic: <em>\"As a founder, once your business has grown to a certain point, you're not going to be too involved with the operations side of things. Typically, someone comes to us when they are ready to stop working IN the business and start working ON their business. As an entrepreneur, this is when your role changes as someone who is the implementer, to someone who\u2019s primary function is to continue the growth of the business.\"<\/em>\r\n\r\nVic es un gran fan de Dan Sullivan\/Entrenador Estrat\u00e9gico <a href=\"http:\/\/uniqueability.com\/\" target=\"_blank\" rel=\"noopener noreferrer nofollow\">Habilidad \u00fanica<\/a> y considera que su papel consiste en ayudar a sus clientes a disponer de m\u00e1s tiempo para actuar dentro de sus propias capacidades.\r\n\r\n<em>\"The common thread of all the different clients we work with is that they need help with the technical aspect of their business. But what it really comes down to is being more effective as a business owner. Whether you want to make a bigger impact, reach a wider audience, or make more money in your business, you serve that purpose more effectively the more that you can delegate tasks to a team you can trust. This is especially true when you can delegate things that don't fall within your \"Unique Ability\". For entrepreneurs and business owners, I can't think of a scenario where doing the tech tasks yourself is the highest use of your time.\"<\/em>\r\n\r\nPor lo general, Vic realiza llamadas estrat\u00e9gicas individuales con sus clientes una vez al mes. En estas llamadas, Vic ayuda a sus clientes a clarificar sus objetivos, trazar los pasos necesarios para alcanzarlos y formular un plan de acci\u00f3n. A partir de ah\u00ed, Vic coordina con su equipo la ejecuci\u00f3n de las distintas tareas necesarias para ayudar a sus clientes a alcanzar sus objetivos.\r\n<img class=\"embed-center\" src=\"https:\/\/storage.googleapis.com\/wpgcbucket\/wp\/2018\/10\/e27bc9d5-come-in-resize.png\" alt=\"Convierta a los visitantes en clientes potenciales en su sitio de afiliaci\u00f3n\" width=\"800\" height=\"628\"\/>\r\n<h3><strong>Caso pr\u00e1ctico: C\u00f3mo convertir visitantes en clientes potenciales\u00a0<\/strong><\/h3>\r\nLet\u2019s take a look at a concrete example of a situation where Vic and his team significantly grew a client\u2019s business. Part of what makes working with MemberFix so special is their ability to help their clients bridge the gap between marketing and technology. That\u2019s exactly what Vic did in the following example.\r\n\r\nOne of Vic\u2019s clients owns a site that gets a significant amount of traffic from what Vic refers to as a \u201csticky audience\u201d. The problem Vic\u2019s client faced was that she simply couldn\u2019t get her visitors to opt-in for her primary lead magnet. The fact that so many people were visiting her site but so few were becoming leads drove her nuts. So, she opened up a ticket with Vic and asked \u201c<em>\u00bfQu\u00e9 podemos hacer al respecto?<\/em>\u201d\r\n\r\nFrom there, Vic took a look at the opt-in section on her website and immediately thought that he could come up with something more enticing for her visitors. Instead of trying to improve or optimize her current opt-in, Vic decided to take an entirely different approach. Rather than simply offering the lead-magnet in exchange for a visitor\u2019s name and email address, Vic dug into his arsenal of marketing strategies and recommended they try an <a href=\"https:\/\/askmethod.com\/\" target=\"_blank\" rel=\"noopener noreferrer nofollow\">M\u00e9todo ASK<\/a> style quiz.\r\n\r\nThis was a marketing strategy that Vic\u2019s client was vaguely familiar with, but that Vic has seen work time and time again. So, Vic designed something he thought would work and they replaced the main opt-in on her site with the newly designed quiz.\r\n\r\nThe outcome? Here\u2019s what Vic had to say about it:\r\n\r\n<em>\"En pocas palabras, el cuestionario que hicimos convert\u00eda a los visitantes en clientes potenciales a 30%, \u00a1una locura! Mi cliente tiene una audiencia muy pegajosa para empezar, pero incluso a m\u00ed me sorprendi\u00f3 que el nuevo opt-in convirtiera a 30%. Un porcentaje de las personas que participaron en el cuestionario se convirtieron en nuevos clientes de mi cliente\".<\/em>\r\n\r\nEn este caso, Vic combin\u00f3 su propia experiencia en marketing con la capacidad de utilizar la tecnolog\u00eda pertinente. En palabras de Vic \"<em>Hay que saber qu\u00e9 hacer y c\u00f3mo hacerlo.<\/em>\u201d\r\n\r\nFor membership and subscription sites specifically, Vic views the primary challenge simply as getting enough members to justify the time, energy, and monetary investments required to get something off the ground in the first place.\r\n<div class=\"quote\">\r\n<blockquote>\r\n<em>El mayor reto al que se enfrentan los emprendedores en l\u00ednea hoy en d\u00eda no tiene que ver con la tecnolog\u00eda, sino con conseguir tracci\u00f3n.<\/em>\r\n<\/blockquote>\r\n<label>- Vic Dorfman<\/label>\r\n<\/div>\r\nA trav\u00e9s de los a\u00f1os, Vic ha sido testigo de muchos sitios de membres\u00eda diferentes que lamentablemente fracasan nada m\u00e1s salir de la puerta. En estos casos, el papel de Vic es intervenir y dar tanto asesoramiento y orientaci\u00f3n a las personas que est\u00e1n en esta etapa inicial de su negocio en l\u00ednea. Cuando se maneja correctamente, muchos de estos sitios que inicialmente fracasaron finalmente encontr\u00f3 el \u00e9xito por retooling y reposicionamiento de su oferta.\r\n&nbsp;\r\n<img class=\"embed-center\" src=\"https:\/\/storage.googleapis.com\/wpgcbucket\/wp\/2018\/10\/457bbcaf-mikito-tateisi-333584-unsplash.jpg\" alt=\"El mayor reto al que se enfrentan hoy los emprendedores en l\u00ednea es conseguir tracci\u00f3n\" \/>\r\n&nbsp;\r\n<h3><strong>T\u00e9cnica Cintur\u00f3n Negro: Valide su idea<\/strong><\/h3>\r\n<em>\"Es dif\u00edcil conseguir socios, pero lo que es igual de dif\u00edcil es saber si una idea determinada va a validarse\".<\/em>\r\n\r\nVic emphasized that a major topic of concern for entrepreneurs is how, when, and why you should validate your idea for a business. Some people preach the \u201cLean Startup\u201d methodology, while others prefer to go \u201call-in\u201d on their business right out of the gate. How do you know if your idea will stick and catch on?\r\n\r\nHere\u2019s some insight straight from Vic:\r\n<ol>\r\n \t<li><h4><strong>Crear un grupo en Facebook<\/strong><\/h4>\r\nSi no quieres invertir mucho tiempo ni dinero en poner a prueba tu idea de crear un sitio de afiliaci\u00f3n, crear un grupo en Facebook puede ser una buena opci\u00f3n.\r\n\r\n<em>\"Uno de nuestros clientes cre\u00f3 un grupo de Facebook en torno a la idea de su afiliaci\u00f3n. Mantiene muchas conversaciones con la gente de su grupo de Facebook. Tambi\u00e9n tiene un canal en YouTube. Los v\u00eddeos de YouTube atraen tr\u00e1fico y miembros a su grupo de Facebook. Lo que ha hecho con \u00e9xito son este tipo de \"mini lanzamientos\" para el grupo de Facebook. Esto me dej\u00f3 alucinado cuando vi que la gente lanzaba su afiliaci\u00f3n a un grupo de Facebook como lo har\u00eda a una lista de correo electr\u00f3nico\".<\/em>\r\n\r\nCrear un grupo en Facebook puede ser una buena idea si buscas una forma relativamente f\u00e1cil y rentable de validar tu idea de crear un sitio de suscripci\u00f3n.<\/li>\r\n \t<li><h4><strong>Elija una audiencia comprometida antes que un producto impecable<\/strong><\/h4>\r\nLos miembros de un grupo de Facebook suelen estar m\u00e1s comprometidos que los de una lista de correo electr\u00f3nico. En esos casos, un grupo de Facebook funciona como una lista de correo electr\u00f3nico con esteroides.\r\n\r\n<em>\"Otro de nuestros clientes ten\u00eda un grupo de Facebook muy peque\u00f1o, de unos cientos de miembros. Despu\u00e9s de lanzar su sitio de membres\u00eda al grupo de Facebook, \u00a1consigui\u00f3 alrededor de 90 miembros de pago a $30 al mes! Eso s\u00ed que son ingresos\".<\/em>\r\n\r\nAunque pueda parecer contrario a la intuici\u00f3n, cuando se crea una nueva empresa... <em>tanto si se trata de un sitio de socios como si no<\/em> - Empezar con una audiencia comprometida suele ser mejor que empezar con un producto de primera.<\/li>\r\n \t<li><h4><strong>Pregunte a su p\u00fablico qu\u00e9 quiere<\/strong><\/h4>\r\nVic hizo hincapi\u00e9 en la importancia de contar con una audiencia comprometida cuando llega el momento de crear productos:\r\n\r\n<em>\"Si tienes una comunidad o lista de suscriptores comprometida, en lugar de lanzarles un producto de inmediato, realiza una encuesta del \"M\u00e9todo ASK\" con s\u00f3lo dos o tres preguntas. En lugar de intentar crear un producto o una suscripci\u00f3n que crees que encantar\u00e1 a tu mercado, simplemente preg\u00fantales. Esto ser\u00e1 infinitamente m\u00e1s \u00fatil para ponerte en el camino correcto cuando llegue el momento de crear un producto o membres\u00eda.\"<\/em>\r\n\r\nLa capacidad de determinar exactamente lo que alguien de su audiencia quiere y est\u00e1 dispuesto a pagar puede ahorrarle una inmensa cantidad de tiempo, energ\u00eda y esfuerzo si decide crear un producto o afiliaci\u00f3n.<\/li>\r\n<\/ol>\r\n\r\n<h3><strong>El valor de la experiencia en varios mercados<\/strong><\/h3>\r\nVic gains a tremendous advantage by working with clients in differing markets &amp; niches. This exposure to a diverse mix of marketing and growth strategies shows Vic how, when &amp; why something works or fails. Vic and his team can then pass this knowledge and experience on to their own clients.\r\n\r\nFor example, if a MemberFix client launches their membership site and doesn\u2019t get very many customers right off the bat, Vic would look to what their other clients are doing successfully. From there, he would determine if it could be applied to his client who\u2019s struggling to acquire customers. Oftentimes he\u2019s able to recommend a strategy that someone may not have initially considered because it isn\u2019t a widespread practice in their industry or market.\r\n<h3><strong>Insider Tips &amp; Tricks<\/strong><\/h3>\r\nAunque la experiencia en marketing es una parte del negocio de Vic, \u00e9l y su equipo tienen a\u00f1os de experiencia trabajando con todo el espectro de herramientas de negocio online. Le preguntamos a Vic cu\u00e1l era su \"pila tecnol\u00f3gica\" preferida para gestionar sitios de afiliaci\u00f3n. Enumer\u00f3 11 de sus herramientas favoritas:\r\n<ol>\r\n \t<li><h4><strong>Formularios, Registro de usuarios, Cuestionarios<\/strong><\/h4>\r\n<a href=\"https:\/\/membermouse.com\/es\/gravity-forms\/\" target=\"_blank\" rel=\"noopener noreferrer nofollow\">GravityForms<\/a> - <em>\"Esta herramienta es universalmente \u00fatil para muchas cosas. La recomiendo encarecidamente\".<\/em><\/li>\r\n \t<li><h4><strong>Site Performance &amp; Caching<\/strong><\/h4>\r\n<a href=\"https:\/\/membermouse.com\/es\/wp-rocket\/\" target=\"_blank\" rel=\"noopener noreferrer nofollow\">WP-Rocket<\/a> - <em>\"En mi opini\u00f3n, WP-Rocket es sin duda el mejor plugin de cach\u00e9 del mercado. Pero, una cosa con la que hay que tener cuidado es con el almacenamiento en cach\u00e9 en sitios de membres\u00eda\".<\/em><\/li>\r\n \t<li><h4><strong>Plugin SEO<\/strong><\/h4>\r\n<a href=\"https:\/\/wordpress.org\/plugins\/fv-all-in-one-seo-pack\/\" target=\"_blank\" rel=\"noopener noreferrer nofollow\">FV SEO m\u00e1s sencillo<\/a> - <em>\"Me gusta este plugin de SEO porque es sencillo, eficaz y tiene recomendaciones actualizadas de palabras clave. Algunos de los otros plugins que hay est\u00e1n hinchados y son anacr\u00f3nicos\".<\/em><\/li>\r\n \t<li><h4><strong>Marketing por correo electr\u00f3nico<\/strong><\/h4>\r\n<a href=\"https:\/\/www.activecampaign.com\/\" target=\"_blank\" rel=\"noopener noreferrer nofollow\">ActiveCampaign<\/a> &amp; <a href=\"https:\/\/membermouse.com\/es\/drip\/\" target=\"_blank\" rel=\"noopener noreferrer nofollow\">Goteo<\/a> - <em>\"Las herramientas de marketing por correo electr\u00f3nico son un tema controvertido porque realmente depende de c\u00f3mo se adapten a tu negocio. Para m\u00ed, Active Campaign y Drip son herramientas fant\u00e1sticas\".<\/em><\/li>\r\n \t<li><h4><strong>Captaci\u00f3n de clientes potenciales<\/strong><\/h4>\r\n<a href=\"https:\/\/membermouse.com\/es\/thrive-leads\/\" target=\"_blank\" rel=\"noopener noreferrer nofollow\">ThriveLeads<\/a> - <em>\"Esta herramienta es fant\u00e1stica para cualquier tipo de generaci\u00f3n de leads en tu web\".<\/em><\/li>\r\n \t<li><h4><strong>Tema para WordPress<\/strong><\/h4>\r\n<a href=\"https:\/\/membermouse.com\/es\/divi\/\" target=\"_blank\" rel=\"noopener noreferrer nofollow\">Divi<\/a> - <em>\"Soy un gran fan del tema Divi. Cualquiera que sea el aspecto o la sensaci\u00f3n que usted est\u00e1 buscando, usted puede construir con Divi. Est\u00e1 muy bien desarrollado y bien apoyado, y no van a ninguna parte \".<\/em>\r\n&nbsp;\r\nDe hecho, Vic ha escrito un blog entero explicando por qu\u00e9 prefiere usar Divi cuando est\u00e1 construyendo un sitio. Usted puede comprobar fuera de su puesto aqu\u00ed: <a href=\"https:\/\/memberfix.rocks\/why-divi\/\" target=\"_blank\" rel=\"noopener noreferrer nofollow\">\u00bfPor qu\u00e9 Divi?<\/a><\/li>\r\n \t<li><h4><strong>Alojamiento<\/strong><\/h4>\r\n<a href=\"https:\/\/www.cloudways.com\/en\/\" target=\"_blank\" rel=\"noopener noreferrer nofollow\">CloudWays<\/a> o <a href=\"https:\/\/www.siteground.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">Siteground<\/a> - <em><em>\"CloudWays es mi proveedor de alojamiento preferido. Si no eres una persona muy t\u00e9cnica, Siteground puede ser m\u00e1s adecuado para ti\".<\/em><\/em>\r\n&nbsp;\r\nPara m\u00e1s informaci\u00f3n, puedes consultar el post de Vic sobre el alojamiento de WordPress: <a href=\"https:\/\/memberfix.rocks\/best-hosting-wordpress-membership-site\/\" target=\"_blank\" rel=\"noopener noreferrer nofollow\">\u00bfCu\u00e1l es el mejor alojamiento para sitios de membres\u00eda de WordPress?<\/a>\r\n\r\nVic tambi\u00e9n dirige su propio proveedor de alojamiento. Originalmente comenz\u00f3 como un \"valor a\u00f1adido\" para sus clientes, pero desde entonces se ha extendido m\u00e1s all\u00e1 de eso. Si quieres saber m\u00e1s sobre el servicio de alojamiento de Vic, puedes consultarlo aqu\u00ed: <a href=\"https:\/\/speedkills.io\" target=\"_blank\" rel=\"noopener noreferrer\">SpeedKills.io<\/a><\/li>\r\n \t<li><h4><strong>Seguridad<\/strong><\/h4>\r\n<a href=\"https:\/\/www.wordfence.com\/\" target=\"_blank\" rel=\"noopener noreferrer nofollow\">WordFence<\/a> - <em>\"Un gran plugin para la seguridad de WordPress\".<\/em><\/li>\r\n \t<li><h4><strong>Application Connection &amp; Integration<\/strong><\/h4>\r\n<a href=\"https:\/\/zapier.com\/\" target=\"_blank\" rel=\"noopener noreferrer nofollow\">Zapier<\/a><\/li>\r\n \t<li><h4><strong>Proveedor de pagos<\/strong><\/h4>\r\n<a href=\"https:\/\/stripe.com\/\" target=\"_blank\" rel=\"noopener noreferrer nofollow\">Raya<\/a> o <a href=\"https:\/\/www.paypal.com\/us\/home\" target=\"_blank\" rel=\"noopener noreferrer\">Paypal<\/a> - <em>\"Dependiendo del pa\u00eds en el que te encuentres, tanto Stripe como Paypal son buenas opciones\".<\/em><\/li>\r\n \t<li><h4><strong>Plugin de afiliaci\u00f3n<\/strong><\/h4>\r\n<a href=\"https:\/\/membermouse.com\/es\/\" target=\"_blank\" rel=\"noopener noreferrer\">MemberMouse<\/a> - <em>\"De todos los plugins de afiliaci\u00f3n de WordPress, MemberMouse tiene una de las mejores combinaciones de funcionalidad, facilidad de uso, buen aspecto, soporte s\u00f3lido y precio\".<\/em><\/li>\r\n<\/ol>\r\n<h3><strong>Conclusi\u00f3n<\/strong><\/h3>\r\nThat just about wraps it up for our third Developer Spotlight installment. We hope you enjoyed this post and found Vic\u2019s insights helpful. If you are interested in learning more about Vic and his team at MemberFix you can check out his site here. Vic is an active blogger himself and posts regularly about topics that are helpful to online business owners and subscription entrepreneurs. You can get more tips, tricks and strategies at his blog here.\r\n\r\nWhen he\u2019s not helping entrepreneurs build and run profitable online businesses, Vic enjoys songwriting and training in Brazilian Jiu Jitsu. He currently resides in Thailand.","protected":false},"excerpt":{"rendered":"<p>En nuestra tercera entrega de Developer Spotlight, el experto en sitios de afiliaci\u00f3n Vic Dorfman comparte sus consejos, estrategias y tecnolog\u00eda preferida para crear sitios de afiliaci\u00f3n potentes y rentables.<\/p>","protected":false},"author":20918,"featured_media":4716,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"om_disable_all_campaigns":false,"_strive_editorial_status":"not-started","_strive_copy_of":0,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_strive_checklists":"\"\"","_strive_active_checklist":"","_strive_post_notes":"","footnotes":""},"categories":[109,117],"tags":[],"class_list":["post-4698","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-developer-spotlight","category-mm-dash"],"acf":[],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/membermouse.com\/es\/wp-json\/wp\/v2\/posts\/4698","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/membermouse.com\/es\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/membermouse.com\/es\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/membermouse.com\/es\/wp-json\/wp\/v2\/users\/20918"}],"replies":[{"embeddable":true,"href":"https:\/\/membermouse.com\/es\/wp-json\/wp\/v2\/comments?post=4698"}],"version-history":[{"count":0,"href":"https:\/\/membermouse.com\/es\/wp-json\/wp\/v2\/posts\/4698\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/membermouse.com\/es\/wp-json\/wp\/v2\/media\/4716"}],"wp:attachment":[{"href":"https:\/\/membermouse.com\/es\/wp-json\/wp\/v2\/media?parent=4698"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/membermouse.com\/es\/wp-json\/wp\/v2\/categories?post=4698"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/membermouse.com\/es\/wp-json\/wp\/v2\/tags?post=4698"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}