{"id":4717,"date":"2023-09-21T05:00:00","date_gmt":"2023-09-21T09:00:00","guid":{"rendered":"https:\/\/membermouse.com\/?p=4717"},"modified":"2023-09-19T18:00:19","modified_gmt":"2023-09-19T22:00:19","slug":"aumentar-el-numero-de-miembros","status":"publish","type":"post","link":"https:\/\/membermouse.com\/es\/marketing\/grow-membership-site\/","title":{"rendered":"C\u00f3mo hacer crecer su sitio de membres\u00eda: 4 factores clave para el \u00e9xito sistem\u00e1tico"},"content":{"rendered":"Una de las preguntas que se plantean una y otra vez los empresarios que crean sitios de afiliaci\u00f3n es: \"\u00bfC\u00f3mo hago crecer mi sitio de socios?\"<\/em>\r\n\r\nThe truth is, building a successful membership site is hard. We get it!\r\n\r\nYou\u2019ve already done the hard work of building your website, creating your content, and acquiring your first paying customers. But what now? How do you continue to grow your membership site?\r\n\r\nIf your expertise isn\u2019t in sales, marketing<\/a>o la publicidad que pueda parecer imposible<\/strong> to grow beyond a certain number of members. Maybe you feel like you\u2019ve hit a ceiling or plateau. Or maybe you\u2019re wondering if you\u2019re doing something wrong or missing an essential piece of the puzzle.\r\n\r\nTo make matters worse, sometimes building a membership site can feel like being stranded alone on an island. Your friends and family glaze over whenever you start telling them about what it is you do.\r\n\r\nWe totally get that (our friends glaze over too...<\/em>) y est\u00e1n aqu\u00ed para ayudar. As\u00ed que, si est\u00e1s interesado en aprender c\u00f3mo hacer crecer tu negocio de afiliaci\u00f3n, sigue leyendo.\r\n\r\n\"plugin\r\n

Crear un sistema para crecer<\/strong><\/h2>\r\nMaybe you\u2019ve successfully launched your membership to an email list you\u2019ve been building. Or perhaps you\u2019ve had luck converting free members from a Facebook group or forum into paying members. Or maybe you\u2019ve been in business for a few years and reached a plateau that just seems insurmountable. Wherever you are in your business, one thing is clear: In order to intelligently grow your business, you\u2019ll need a system for growth.\r\n\r\nIn this post we\u2019ll focus on outlining a system you can use to acquire new customers and grow your membership business. We\u2019ve seen this system work time and time again for membership sites and it\u2019s made up of four main factors:\r\n
\ud83d\udcca <\/strong>Sus m\u00e9tricas<\/strong><\/h5>\r\n
\ud83d\udcc8 <\/strong>Su tr\u00e1fico<\/strong><\/h5>\r\n
\ud83c\udfaf <\/strong>Su oferta<\/strong><\/h5>\r\n
\ud83d\udcdd<\/strong>Su copia<\/strong><\/h5>\r\nVamos a sumergirnos en cada una de estas categor\u00edas para que pueda empezar a crear un sistema para hacer crecer su sitio de membres\u00eda.\r\n

Identifique sus m\u00e9tricas<\/strong><\/h3>\r\nPara captar nuevos clientes de forma eficaz y sistem\u00e1tica con el fin de hacer crecer su sitio de afiliaci\u00f3n, necesitar\u00e1 tener una visi\u00f3n clara de algunas m\u00e9tricas empresariales clave. \u00c9stas son:\r\n

Valor de vida del cliente:<\/strong><\/h4>\r\nEs la cantidad media que un cliente gastar\u00e1 en su empresa a lo largo de su relaci\u00f3n con ella. El VCL es especialmente importante para las empresas basadas en suscripciones o membres\u00edas, en las que las transacciones se realizan de forma recurrente. Es algo as\u00ed como la \"estrella del norte\" del marketing.\r\n

Coste de adquisici\u00f3n de clientes:<\/strong><\/h4>\r\nSe trata de cu\u00e1nto gasta de media en adquirir un nuevo cliente. Si no te dedicas espec\u00edficamente a ning\u00fan tipo de adquisici\u00f3n o publicidad de pago, tu Coste de Adquisici\u00f3n de Clientes puede medirse en otras cifras como el tiempo o la n\u00f3mina.\r\n

Tasa de conversi\u00f3n:<\/strong><\/h4>\r\nThe conversion rate of your business is determined by the percentage of people who complete a desired action (like purchase your membership or opt-in for a lead-magnet) compared to those who don\u2019t. If 5 out of every 100 people who visit your website purchase your membership, you\u2019d have a 5% conversion rate for that action.\r\n\r\nKeep in mind, these are only 3 out of dozens of important metrics. But for our purposes here, these will suffice in giving us the information we need to grow your membership site. If you\u2019re interested in a more complete list, check out our post 7 m\u00e9tricas clave de las empresas de afiliaci\u00f3n<\/a>.\r\n\r\nWhile it might be tempting to skip the step of gathering these metrics, they are essential in creating a system that will grow your business. If you use the MemberMouse plugin for WordPress, these metrics and more can be easily obtained from our Informes avanzados<\/a>.\r\n\r\nOnce you have these metrics in hand, we can move on to looking at the next ingredient of our growth system.\r\n\r\n\"plugins\r\n

Encuentre su tr\u00e1fico<\/strong><\/h3>\r\nAhh, traffic\u2026 the thing everyone wants more of. If only we all had more traffic, we could finally achieve our goals and dreams, right? Well, sort of.\r\n\r\nThe thing to keep in mind is that not all traffic is created equal. What we really want is qualified, focused traffic. What does this mean? It means that we don\u2019t just want high volumes of random traffic. Instead, we want laser-focused traffic that brings people to your membership site who are interested, ready and motivated to join.\r\n\r\nFor example, let\u2019s say that you run a membership site teaching men over 50 how to regain their health and vitality. Would you rather have 10,000 visitors a month coming from who-knows-where on the internet? Or would you rather have 1,000 visitors a month coming from a blog post on the Men\u2019s Health website that recommends your membership? I know what I\u2019d choose\u2026\r\n\r\nIn this day and age, there is such a variety of online traffic sources that it can be easy to get overwhelmed. There\u2019s blogs, social media, podcasts, search engines, advertising, email, affiliates, events & conferences\u2026 the list goes on and on.\r\n

Pro Tip: Stay Focused & Avoid Shiny Objects<\/strong><\/h4>\r\nIn creating a system to grow your membership site, the key is to not get overwhelmed or distracted by the plethora of options available to you. Instead, pick a few key traffic channels and sources and commit to engaging in those areas.\r\n\r\nIf you don\u2019t currently have a system in place to determine the value of different traffic sources, we\u2019ve got some good news for you. MemberMouse allows you to assign different ID\u2019s to different traffic sources and then track the value of each traffic source. That means you can see in real-time how much revenue each traffic source is generating for you. Once you know that, you can intelligently decide where to focus your efforts. Puede obtener m\u00e1s informaci\u00f3n sobre c\u00f3mo hacerlo aqu\u00ed.<\/a>\r\n\r\nLos canales de tr\u00e1fico que decida utilizar en \u00faltima instancia dependen por completo de su sector. La clave est\u00e1 en identificar las fuentes de tr\u00e1fico que le aportar\u00e1n el tr\u00e1fico m\u00e1s espec\u00edfico y cualificado disponible. Si buscas m\u00e1s ayuda para determinar qu\u00e9 canales funcionar\u00e1n mejor para tu negocio, te recomendamos que le eches un vistazo a un fant\u00e1stico libro de Gabriel Weinberg y Justin Mares llamado Tracci\u00f3n<\/em><\/a>.\r\n\r\nOnce you\u2019ve identified your most valuable and highest-leverage traffic channels, it\u2019s time to focus on the next factor in your growth system.\r\n\r\n\"mejor\r\n

Optimice su oferta<\/strong><\/h3>\r\nA la hora de crear y optimizar su oferta -ya sea para que alguien se suscriba a su suscripci\u00f3n o simplemente se inscriba en su bolet\u00edn- es importante recordar una de las grandes m\u00e1ximas del marketing de todos los tiempos: una oferta convincente es m\u00e1s poderosa que un argumento convincente.<\/em>\r\n\r\nAsk yourself: Do your prospects feel compelled to join your membership site or are you trying to convince them to join? Is there a way for you to sweeten the deal for your prospective customers in such a way that they\u2019d have to be crazy not to sign up?\r\n\r\nBeyond that, it\u2019s essential to look at exactly what you\u2019re offering your prospective customers (i.e. the product, the price-point, the format, and the guarantee). Make sure and look at some other offers that are doing well in your industry. What are the price points? How many deliverables are there? You have to make sure that what you\u2019re offering is a really killer package. Make it easy for your customer to say, \u201cyes.\u201d\r\n\r\nExactly what you offer to your prospects is going to be highly dependent on your market. But make sure the price point is right. If you\u2019re not sure what the correct price point is, then it\u2019s time to consider a split-test. MemberMouse can help you split test your registration process in order to help you determine the optimal price for your offering. While the process may seem tedious at first, think about the peace of mind you\u2019ll have when you know you\u2019ve found the ideal price for your membership.\r\n\r\nNow you may think we\u2019re done creating our system to grow your membership business, but there is one final piece that can make a world of difference.\r\n\r\n\"portal\r\n

Elabore su texto<\/strong><\/h3>\r\nRemember, your copy is distinct from your actual offer. Your copy describes the offer and should be optimized for conversion. The thing is, what if your copy is doing a bad job describing your offer? What if it\u2019s dull and doesn\u2019t create any anticipation, excitement or engagement? Worse yet, what if it doesn\u2019t speak to your ideal customers and actually deters them from buying?\r\n\r\nThe thing to keep in mind here is that your copy really should be the last variable you experiment with in your membership growth system. If you spend all your time at the beginning analyzing and tweaking your copy, without first experimenting with different offers, or sources of traffic, you\u2019re not optimizing your business in the correct order. You can have the best headline in the world, but if no one wants what your offering, it won\u2019t do you any good.\r\n\r\nThat being said, once you have all the other pieces in place, optimizing the copy on your site for conversion can make a world of difference.\r\n\r\n\"c\u00f3mo\r\n

Puesta en com\u00fan<\/strong><\/h2>\r\nTo quickly recap, the four key factors in creating a system are your metrics, traffic, offer, and copy. When you have clearly defined and optimized these four elements, you\u2019ll have a system you can use to grow your business.\r\n\r\nHere\u2019s how it works:\r\n\r\nWhen you know how much an average customer is worth to you and what percentage of visitors to your membership site become paying customers, you\u2019ll know exactly how much you can spend to acquire a new customer and still remain profitable.\r\n\r\nThen, once you have identified the most valuable traffic channels and sources you can stop wasting your time on efforts that don\u2019t yield any results. Furthermore, by optimizing your offer, you\u2019ll discover what your market actually wants and is willing to pay for.\r\n\r\nFrom there, you can focus on refining and improving the copy on your homepage, landing pages, and sales pages. With improved copy, you can boost your conversion rate, thus boosting your LCV, and in turn increasing the amount you can spend to acquire a customer.\r\n

Reflexiones finales<\/strong><\/h2>\r\nAhora tienes un sistema para hacer crecer tu sitio de membres\u00eda y puedes enfocar tu tiempo y esfuerzos en crear nuevos productos y ofertas, dando as\u00ed a\u00fan m\u00e1s valor a tus clientes actuales y futuros. Si necesitas m\u00e1s inspiraci\u00f3n, echa un vistazo a este art\u00edculo con 10 alucinantes ejemplos de sitios web para afiliados<\/a>!\r\n\r\nThere are a lot of effective ways to encourage member retention. You can ask users what they want to see, encourage a community, and interact with them directly. Plus, MemberMouse<\/a> puede ayudarle a gestionar su creciente comunidad y<\/em> keep an eye on member retention rates.\r\n\r\nDo you have any questions about how to grow your membership site? Let's talk about them in the comments section below!\r\n\r\nIf you liked this article, be sure to follow us on Facebook<\/a>, Twitter<\/a>, Pinterest<\/a>y LinkedIn<\/a>\u00a1! Y no olvides suscribirte en el recuadro de abajo.","protected":false},"excerpt":{"rendered":"

En este \u00fatil art\u00edculo, descubrir\u00e1 los 4 componentes clave de un sistema que puede utilizar para hacer crecer su sitio de membres\u00eda. \u00a1\u00c9chale un vistazo y haz crecer tu membres\u00eda hoy mismo!<\/p>","protected":false},"author":20918,"featured_media":15966,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"om_disable_all_campaigns":false,"_strive_editorial_status":"complete","_strive_copy_of":0,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_strive_checklists":"\"\"","_strive_active_checklist":"64949637c1a53","_strive_post_notes":"","footnotes":""},"categories":[81,64],"tags":[],"class_list":["post-4717","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing","category-membership"],"acf":[],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/membermouse.com\/es\/wp-json\/wp\/v2\/posts\/4717","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/membermouse.com\/es\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/membermouse.com\/es\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/membermouse.com\/es\/wp-json\/wp\/v2\/users\/20918"}],"replies":[{"embeddable":true,"href":"https:\/\/membermouse.com\/es\/wp-json\/wp\/v2\/comments?post=4717"}],"version-history":[{"count":0,"href":"https:\/\/membermouse.com\/es\/wp-json\/wp\/v2\/posts\/4717\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/membermouse.com\/es\/wp-json\/wp\/v2\/media\/15966"}],"wp:attachment":[{"href":"https:\/\/membermouse.com\/es\/wp-json\/wp\/v2\/media?parent=4717"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/membermouse.com\/es\/wp-json\/wp\/v2\/categories?post=4717"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/membermouse.com\/es\/wp-json\/wp\/v2\/tags?post=4717"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}