{"id":5061,"date":"2019-03-29T11:39:59","date_gmt":"2019-03-29T18:39:59","guid":{"rendered":"https:\/\/membermouse.com\/?p=5061"},"modified":"2021-05-26T19:29:22","modified_gmt":"2021-05-27T02:29:22","slug":"sitio-de-afiliacion-de-natacion","status":"publish","type":"post","link":"https:\/\/membermouse.com\/es\/customer-success-stories\/swim-membership-site\/","title":{"rendered":"Conozca la Asociaci\u00f3n Americana de Entrenadores de Nataci\u00f3n: C\u00f3mo un equipo de 10 personas atiende a m\u00e1s de 10.000 socios al a\u00f1o"},"content":{"rendered":"One of the beautiful things about membership and subscription sites is that they can be perfectly designed and tailored to match the needs, wants, and capabilities of the person or team who will ultimately operate the site.\r\n\r\nWe touched on this topic recently in our podcast episode with Ryan Murray. He refers to this process as, \u201c<a href=\"https:\/\/membermouse.com\/es\/podcast\/seo-de-sitios-de-afiliacion\/\" target=\"blank\" rel=\"noopener noreferrer\">crear una empresa que pueda y realmente quiera dirigir<\/a>.\u201d\r\n\r\nIf you're a solopreneur or small business owner, building a membership site could be as simple as protecting a few pages on your website that house exclusive content like a video course or private community forum.\r\n\r\nBut for some businesses and organizations, their needs are much larger and more complex. Instead of creating one membership level that gives access to some exclusive content, a big organization might need a dozen \u2013 all with unique access rights and member privileges.\r\n\r\nNow say that a large organization like this needs to sell more than just memberships, things like standalone training courses, year-round event and conference tickets, books, apparel, and more. Unless you have smart and strategic plans and systems in place, things could get tangled up and messy fast.\r\n\r\nWell, that was the exact situation that the <a href=\"https:\/\/swimmingcoach.org\/\" target=\"blank\" rel=\"noopener noreferrer\">Asociaci\u00f3n Americana de Entrenadores de Nataci\u00f3n<\/a>\u00a0(ASCA) faced less than a year ago. They\u2019re a big, international organization with many different offerings. After years of running their entire membership organization through their website, their processes got messy, tedious, and time consuming.\r\n\r\nWe sat down with their Digital Director Kyle Mills and discovered how they completely revolutionized the way their membership organization operates by leveraging powerful tools and creating smart systems at each stage of their members\u2019 journey.\r\n\r\nStick with us and learn:\r\n<ul>\r\n \t<li>C\u00f3mo un equipo de 10 personas atiende cada a\u00f1o a m\u00e1s de 10.000 afiliados de todo el mundo<\/li>\r\n \t<li>C\u00f3mo pasaron de una soluci\u00f3n \"pegada con cinta aislante\" a un sistema perfeccionado<\/li>\r\n \t<li>C\u00f3mo vender afiliaciones y cursos en el mismo sitio web<\/li>\r\n \t<li>Consejos para integrar MemberMouse con WooCommerce<\/li>\r\n \t<li>Sus mejores consejos y trucos para gestionar un gran sitio web de socios<\/li>\r\n \t<li>Y mucho m\u00e1s.<\/li>\r\n<\/ul>\r\n\u00bfListo para sumergirte? (<em>no pun intended... <\/em>\ud83d\ude09)\r\n&nbsp;\r\n<div class=\"user user-feature\">\r\n<div class=\"user-avatar\"><img src=\"https:\/\/storage.googleapis.com\/wpgcbucket\/wp\/2019\/03\/1b588f74-asca-membership-logo.png\"><\/div>\r\n<h2>Asociaci\u00f3n Americana de Entrenadores de Nataci\u00f3n<\/h2>\r\n<p><label class=\"color-blue\">SwimmingCoach.org<\/label><\/p>\r\n<\/div>\r\n<h3><strong>Conozca la Asociaci\u00f3n Americana de Entrenadores de Nataci\u00f3n<\/strong><\/h3>\r\nIf you\u2019ve ever taken swimming lessons, been on a swim team, or even stepped foot inside a pool or aquatic center, chances are you\u2019ve come across an ASCA certified swim coach. The American Swimming Coaches Association was founded in 1956 and has successfully certified world-class swim coaches for over 60 years. They are leaders in the international swimming community and provide the \u201cgold standard\u201d of education, training, and certification to swim coaches around the world.\r\n\r\nEach year, the ASCA serves over 10,000 members. Their membership includes exclusive access to 18 annual publications including the monthly ASCA newsletter, bi-monthly ASCA magazine, the peer-reviewed Journal of Swimming Research, and SwimAmerica.\r\n\r\nMembers of the ASCA get access to the highest level of training and certification centered around topics like swim form and technique, physiology training, leadership, and swim business administration. Once someone becomes an ASCA certified swim instructor, they can go on to teach classes at pools and aquatic centers and even start their own swim school.\r\n\r\nApart from their certification programs and publications, the ASCA also runs year-round swim clinics on every continent of the world (<em>menos la Ant\u00e1rtida...<\/em>) y organiza una vez al a\u00f1o un clinic mundial de nataci\u00f3n de una semana de duraci\u00f3n con m\u00e1s de 50 ponentes, cientos de expositores y miles de entrenadores.\r\n<h3><strong>C\u00f3mo est\u00e1 configurado el sitio web para miembros de ASCA<\/strong><\/h3>\r\nThe ASCA runs their entire membership program - from signup to certification - through their website. They offer eight different membership levels, including annual and lifetime memberships.\u00a0They have 4 membership levels for US based coaches and 4 levels for international swim coaches.\r\n\r\nEach one of these membership levels is priced differently and has its own unique benefits and attributes. Their site is set up so its members can easily find the membership level that best fits their needs, get the training and certifications they need.\r\n\r\nHere\u2019s a quick look at the way they have their membership site configured:\r\n<p style=\"text-align: center;\"><strong>P\u00e1gina de inscripci\u00f3n<\/strong><\/p>\r\n<img class=\"embed-center\" src=\"https:\/\/storage.googleapis.com\/wpgcbucket\/wp\/2019\/03\/aa2b5280-asca-membership-levels-sign-up-page.png\" alt=\"c\u00f3mo la asca tiene configurados sus diferentes niveles de afiliaci\u00f3n en su p\u00e1gina de registro de wordpress\" width=\"579\" height=\"500\" \/>\r\n<p style=\"text-align: center;\"><strong>P\u00e1gina de acceso<\/strong><\/p>\r\n<img class=\"embed-center\" src=\"https:\/\/storage.googleapis.com\/wpgcbucket\/wp\/2019\/03\/6405be9f-asca-member-login-page.png\" alt=\"p\u00e1gina de acceso a un sitio de socios\" width=\"579\" height=\"500\" \/>\r\nOnce a member signs up, they then get access to all of the exclusive content that's associated with their membership level.\r\n\r\nHere's what's behind the paywall:\r\n<ul>\r\n \t<li><strong>P\u00e1gina de miembros:<\/strong>\u00a0Los miembros tienen acceso inmediato a las publicaciones de ASCA<\/li>\r\n \t<li><strong>P\u00e1gina Mi Cuenta:<\/strong>\u00a0los miembros pueden ver los niveles de certificaci\u00f3n que han completado y gestionar sus cuentas<\/li>\r\n \t<li><strong>Cursos de certificaci\u00f3n\u00a0<\/strong>s\u00f3lo son accesibles para los afiliados y pueden iniciarse inmediatamente<\/li>\r\n<\/ul>\r\n<img class=\"embed-center\" src=\"https:\/\/storage.googleapis.com\/wpgcbucket\/wp\/2019\/03\/489ddaf7-sell-online-courses-with-membership.png\" alt=\"vender cursos online y afiliaciones con membermouse y wordpress\" width=\"532\" height=\"500\" \/>\r\nOnce someone signs up and becomes a member, they can immediately begin the process of getting certified an ASCA swim coach. All in all, there are 5 different levels of certification a coach can complete.\r\n\r\nIn addition to the eight different annual and lifetime memberships that the ASCA offers, they also sell their swim coach certification courses using a learning management system (LMS) and a wide variety of standalone items in their online shop with an e-commerce tool for WordPress.\r\n\r\n<img class=\"embed-center\" src=\"https:\/\/storage.googleapis.com\/wpgcbucket\/wp\/2019\/03\/6dc52501-woocommerce-store-with-membermouse.png\" alt=\"vender productos con woocommerce y membermouse\" width=\"500\" height=\"423\" \/>\r\n\r\nWe'll cover the specifics of how they do this (including practical tips and tricks you can apply to your own site) later in the post.\r\n\r\nBut first, we need to rewind the tape a bit. Everything you just saw above is the \"after photo\" of the ASCA's membership site. Let's take a look at what life looked like for the ASCA before they upgraded their membership site.\r\n<h3><strong>The Challenge: Manual Systems &amp; \"Duct Taped\" Processes<\/strong><\/h3>\r\nComo puede ver, la Asociaci\u00f3n Americana de Entrenadores de Nataci\u00f3n es una organizaci\u00f3n compleja con <strong>mucho<\/strong> of moving pieces. Membership is at the heart of what they do on a day-to-day basis and meeting the needs of over 10,000 different people each year is no easy feat.\r\n\r\nThe challenge they faced before they found MemberMouse was that all of their membership applications and registrations had to be manually entered and managed by someone on their membership team.\r\n\r\nEven though a new, prospective member could go to their website, sign up, and purchase an ASCA membership using a standard WordPress form, it meant that an ASCA employee on the other end would have to personally take care of everything. They\u2019d receive an email, review the application, verify payment, and then <strong>manualmente<\/strong> enter the new member into a customized database.\r\n\r\nThis was a tedious and time-consuming process.\r\n\r\nOne of the main issues that consistently came up for the ASCA is that the old, manual way of doing things prevented members from joining quickly. For example, if someone needed fast access to training and certification and submitted their membership application on a Friday, chances are their application wouldn\u2019t be reviewed and approved until mid-day on Monday.\r\n\r\nWhen we talked with the ASCA team, they told us a story about how during their annual world swim conference, they used to have to suspend all new member signups because all staff members were out of the office attending the event. They put a dropdown banner on the top of the website announcing this. Obviously, this isn\u2019t ideal for a member-based business for many reasons. Unless you have a strategic reason for closing your membership, you always want to keep the doors open to let new people in.\r\n\r\nBut this was all before the ASCA discovered a better way to manage the moving pieces of their membership organization. Let's take a look at how they fixed things.\r\n<h3><strong>La soluci\u00f3n: Sistemas de afiliaci\u00f3n inteligentes<\/strong><\/h3>\r\nThis slow, labor-intensive member management process is what ultimately sent the ASCA searching for a better way to operate their membership.\r\n\r\nThey had already built their website using WordPress and didn\u2019t want to move away from the platform. So, they began looking for a tool that could help them manage the membership of over 10,000 swim coaches from around the world.\r\n\r\nThey needed a platform that could provide a wide variety of things like:\r\n<ul>\r\n \t<li>Facturaci\u00f3n anual de la afiliaci\u00f3n<\/li>\r\n \t<li>Protecci\u00f3n de contenidos para cursos de certificaci\u00f3n<\/li>\r\n \t<li>Acceso exclusivo a sus publicaciones<\/li>\r\n \t<li>Un \u00e1rea de miembros personalizable<\/li>\r\n \t<li>M\u00e9tricas de negocio e informes<\/li>\r\n \t<li>Y no se romper\u00eda bajo el peso de m\u00e1s de 10.000 miembros<\/li>\r\n<\/ul>\r\nSu b\u00fasqueda de una herramienta que pudiera satisfacer las necesidades de su organizaci\u00f3n fue lo que les llev\u00f3 a MemberMouse. Cumpl\u00eda todos los requisitos y les ayudar\u00eda a automatizar muchas de las tareas repetitivas y lentas que robaban el valioso tiempo de su personal. A partir de ah\u00ed, el equipo de ASCA se inscribi\u00f3 en MemberMouse, lo instal\u00f3 y configur\u00f3 en su sitio web, y empez\u00f3 a configurar sus p\u00e1ginas protegidas y el contenido para sus miembros.\r\n<h3><strong>Los resultados: Una experiencia sin fisuras para los socios<\/strong><\/h3>\r\nNow, everything membership related happens automatically through MemberMouse. The signup and login pages we showed you above are all configured with MemberMouse. Swim coaches from around the world can sign up for a membership, complete payment, and begin their coaching certification process in minutes, rather than days.\r\n\r\nThe ASCA has successfully automated numerous processes and repetitive items (we\u2019ll cover them later in this post) that used to be manual tasks for someone in the membership department. This has freed up a lot of time for their team and allowed them to focus their efforts on more important and impactful work.\r\n\r\nAnd best of all, their members love the new membership experience they can now have on the ASCA website. They no longer need to create dropdown banners letting prospective members know they're out of the office. New member signups automatically continue even when everyone is away!\r\n<h3><strong>Uso de MemberMouse con un sistema de gesti\u00f3n del aprendizaje<\/strong><\/h3>\r\n\u00bfRecuerda que hablamos de c\u00f3mo la ASCA vende tanto afiliaciones como cursos en su sitio web? Lo hacen combinando la capacidad de protecci\u00f3n de contenidos de MemberMouse con la funcionalidad espec\u00edfica de un sistema de gesti\u00f3n del aprendizaje. Utilizan una herramienta de gesti\u00f3n del aprendizaje llamada <a href=\"https:\/\/senseilms.com\/\" target=\"blank\" rel=\"noopener noreferrer nofollow\">Sensei<\/a> to manage all of the different certification courses they offer.\r\n\r\nMemberMouse controls the access permissions for each of the course pages and Sensei handles the videos and testing required for each level of certification. These course pages are only accessible to active members who have purchased them when they are logged in to their membership account.\r\n\r\nHere's what their product page for level one of their certification program looks like:\r\n\r\n<img class=\"embed-center\" src=\"https:\/\/storage.googleapis.com\/wpgcbucket\/wp\/2019\/03\/888102b4-online-course-membership-site.png\" alt=\"integrar membermouse con una herramienta de gesti\u00f3n del aprendizaje y vender cursos en l\u00ednea\" width=\"500\" height=\"654\" \/>\r\n\r\nThis is a fantastic example of how you can use a membership platform and learning management system to sell recurring memberships and standalone courses. If you are thinking of selling both memberships and courses on your own membership site, MemberMouse and learning management tools are perfect partners for a \"relay race.\"\r\n<h3><strong>Synchronized\u00a0Swimming: MemberMouse &amp; WooCommerce<\/strong><\/h3>\r\nAdem\u00e1s de la afiliaci\u00f3n y los cursos de certificaci\u00f3n, la ASCA tambi\u00e9n vende docenas de productos independientes, como ropa, premios, libros, DVD, equipamiento y mucho m\u00e1s. Aunque MemberMouse gestiona todo el acceso a contenidos y la protecci\u00f3n de p\u00e1ginas para sus miembros, utilizan <a href=\"https:\/\/woocommerce.com\/\" target=\"blank\" rel=\"noopener noreferrer nofollow\">WooCommerce<\/a> to sell all of the different standalone items they offer.\r\n\r\nOne of the benefits associated with ASCA membership is an across-the-board discount on all the products in the ASCA store. Kyle generously shared the way to accomplish this (or something similar) on your own membership site.\r\n\r\nIf you want to extend a special discount on standalone purchases for your members, you can achieve this using the power of WordPress user roles. Here\u2019s how it looks on the ASCA website:\r\n\r\nWhen a new member signs up for the ASCA membership, they have a system in place that assigns members a <strong>estado del usuario abonado<\/strong> en WordPress.\r\n\r\n<img class=\"embed-center\" src=\"https:\/\/storage.googleapis.com\/wpgcbucket\/wp\/2019\/03\/c6bd4768-manage-wordpress-user-roles-with-membermouse-and-woocommerce.png\" alt=\"sincroniza facilmente membermouse y woocommerce con los roles de usuario de wordpress\" width=\"500\" height=\"357\" \/>\r\n\r\nEntonces tienen una regla configurada en WooCommerce que aplica un descuento est\u00e1ndar a todos los productos de su tienda s\u00f3lo para suscriptores. As\u00ed, cuando un miembro de ASCA va a comprar un producto independiente en la tienda del sitio web, se aplica el descuento, ya que est\u00e1 categorizado como suscriptor. <strong>abonado<\/strong>.\r\n\r\nThis discount doesn\u2019t apply to people who are non-members because they don\u2019t have the subscriber user status set as their WordPress user role. This is a huge perk for members and the automations they now have set up with MemberMouse and WooCommerce makes it easy to accomplish automatically. Dare we say that MemberMouse and WooCommerce would make the ultimate synchronized swimming team?\r\n<h3><strong>Tips &amp; Tricks for Running a Complex Membership Site<\/strong><\/h3>\r\nDado que la ASCA atiende a tantos miembros, le pedimos a Kyle que compartiera algunas de las mejores pr\u00e1cticas que han puesto en pr\u00e1ctica para que todo funcione sin problemas en su sitio web de miembros. Aqu\u00ed hay cuatro \u00e1reas que han tenido un gran impacto en las operaciones diarias para el sitio de membres\u00eda de la ASCA:\r\n<h4 style=\"text-align: left;\"><i class=\"budicon-bubble-chart\"><\/i><strong> Paquete de informes<\/strong><\/h4>\r\nThe Average Monthly Revenue report is one of the most helpful tools the ASCA now has access to. Since they primarily sell annual memberships, the Average Monthly Revenue Report helps them understand how many rebills they can expect each month, what their churn &amp; retention rates will be, and helps them accurately predict their revenue throughout the year.\r\n<h4><i class=\"budicon-sending-message\"><\/i><strong> Notificaciones Push<\/strong><\/h4>\r\nLa ASCA utiliza la potente herramienta de MemberMouse <a href=\"https:\/\/membermouse.com\/es\/mm-caracteristicas\/notificaciones-push-de-membermouse\/\" target=\"blank\" rel=\"noopener noreferrer\">Notificaci\u00f3n Push<\/a> sistema. Utilizan notificaciones push para enviar a sus afiliados recordatorios de pago de facturas, correos electr\u00f3nicos de pago recibido y mensajes de bienvenida en funci\u00f3n de sus 8 niveles de afiliaci\u00f3n diferentes.\r\n<h4><i class=\"budicon-email\"><\/i><strong> Marketing por correo electr\u00f3nico<\/strong><\/h4>\r\n<a href=\"https:\/\/membermouse.com\/es\/docs\/configurar-mailchimp\/\" target=\"blank\" rel=\"noopener noreferrer\">Integraci\u00f3n de MemberMouse con Mailchimp<\/a> has made all of their email marketing efforts a lot easier. The ASCA has their Mailchimp account synced with MemberMouse. Now, every time a new member signs up they are automatically added to the correct mailing list inside Mailchimp.\r\n\r\nThis is another example of a task that used to be a manual process for the ASCA. Once a month, someone from the membership department would go and add all of the new members from the previous to their mailing list. Now, all new members get automatically added to those lists automatically and in real-time by MemberMouse.\r\n<h4><i class=\"budicon-card-stack-view\"><\/i><strong> Campos personalizados<\/strong><\/h4>\r\nAlgo que solicitaron repetidamente los miembros de la ASCA fue la posibilidad de ver los distintos niveles de certificaci\u00f3n que han conseguido en sus p\u00e1ginas \"Mi cuenta\". Kyle y el equipo de la ASCA utilizan <a href=\"https:\/\/membermouse.com\/es\/docs\/vision-general-de-los-campos-personalizados\/\" target=\"blank\" rel=\"noopener noreferrer\">Campos personalizados<\/a> para lograrlo. Rellenan una tabla en la p\u00e1gina \"Mi cuenta\" de los miembros que muestra din\u00e1micamente las distintas certificaciones que han conseguido sus miembros. Ahora, cada vez que un entrenador entra en su cuenta, puede ver qu\u00e9 niveles de certificaci\u00f3n ha completado y qu\u00e9 niveles le quedan por completar.\r\n<h3><strong>Conclusi\u00f3n<\/strong><\/h3>\r\nEsto es todo por ahora. <a href=\"https:\/\/membermouse.com\/es\/historias-de-exito-de-clientes\/\" target=\"blank\" rel=\"noopener noreferrer\">Caso de \u00e9xito de un cliente<\/a>. Esperamos que haya disfrutado de este art\u00edculo, que le haya resultado inspirador y educativo, y que no le hayan molestado los chistes cursis sobre nataci\u00f3n que hemos hecho a lo largo del post. <em>(no pudimos evitar<\/em> <em>ourselves...<\/em>)<em>.<\/em> We love seeing all of the different applications people, businesses, and organizations find for MemberMouse.\r\n\r\nIf you've found success creating a streamlined membership site with MemberMouse, we\u2019d love to hear your story! Chime in down below in the comments section and tell us all about it.\r\n\r\nUntil next time, stay tuned to the <a href=\"https:\/\/membermouse.com\/es\/blog\/\" target=\"_blank\" rel=\"noopener noreferrer\">Blog de MemberMouse<\/a> para obtener recursos \u00fatiles sobre la creaci\u00f3n de sitios de afiliaci\u00f3n y suscripci\u00f3n potentes y rentables. Y si a\u00fan no has echado un vistazo al podcast que lanzamos el a\u00f1o pasado, puedes ver todos los episodios que hemos grabado <a href=\"https:\/\/membermouse.com\/es\/suscripcion-empresario\/\" target=\"_blank\" rel=\"noopener noreferrer\">aqu\u00ed<\/a>.","protected":false},"excerpt":{"rendered":"<p>Descubra c\u00f3mo la Asociaci\u00f3n Americana de Entrenadores de Nataci\u00f3n cre\u00f3 un potente sitio de afiliaci\u00f3n y vende afiliaciones en l\u00ednea, cursos de certificaci\u00f3n y productos independientes en este exhaustivo caso de \u00e9xito de cliente.<\/p>","protected":false},"author":20918,"featured_media":5645,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"om_disable_all_campaigns":false,"_strive_editorial_status":"not-started","_strive_copy_of":0,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_strive_checklists":"\"\"","_strive_active_checklist":"","_strive_post_notes":"","footnotes":""},"categories":[110,117],"tags":[],"class_list":["post-5061","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-customer-success-stories","category-mm-dash"],"acf":[],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/membermouse.com\/es\/wp-json\/wp\/v2\/posts\/5061","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/membermouse.com\/es\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/membermouse.com\/es\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/membermouse.com\/es\/wp-json\/wp\/v2\/users\/20918"}],"replies":[{"embeddable":true,"href":"https:\/\/membermouse.com\/es\/wp-json\/wp\/v2\/comments?post=5061"}],"version-history":[{"count":0,"href":"https:\/\/membermouse.com\/es\/wp-json\/wp\/v2\/posts\/5061\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/membermouse.com\/es\/wp-json\/wp\/v2\/media\/5645"}],"wp:attachment":[{"href":"https:\/\/membermouse.com\/es\/wp-json\/wp\/v2\/media?parent=5061"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/membermouse.com\/es\/wp-json\/wp\/v2\/categories?post=5061"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/membermouse.com\/es\/wp-json\/wp\/v2\/tags?post=5061"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}