{"id":5131,"date":"2021-04-02T11:11:08","date_gmt":"2021-04-02T18:11:08","guid":{"rendered":"https:\/\/membermouse.com\/?p=5131"},"modified":"2024-05-09T16:41:35","modified_gmt":"2024-05-09T20:41:35","slug":"10-nichos-de-mercado-que-le-serviran-de-inspiracion","status":"publish","type":"post","link":"https:\/\/membermouse.com\/es\/membership\/10-niche-membership-sites-that-will-inspire-you\/","title":{"rendered":"10 nichos de mercado que le servir\u00e1n de inspiraci\u00f3n"},"content":{"rendered":"Have you ever heard someone say, \"the riches are in the niches?\"\n\nIt's a sort of online marketing catchphrase that you've probably seen plastered across blogs, YouTube videos, and social media accounts. In fact, this idea is so prevalent that it's easy for it to sound like white noise.\n\nBut here's the thing: there's truth in that expression. A lot of it.\n\nNowadays, we're seeing more and more that specialization leads to success. How else can you explain the rise of gluten-free bakeries, non-alcoholic craft beer, and power yoga studios?\n\nPlus, it seems like more and more \"general\" and \"we do everything\" businesses are struggling, pivoting, or closing their doors for good. Think about what happened to big companies like Sears, Borders, and Macys.\n\nHere's the takeaway:\n\nThe same marketing principles that impact these businesses apply to <a href=\"https:\/\/membermouse.com\/es\/afiliacion\/asi-que-quieres-montar-un-negocio-de-afiliacion\/\" target=\"_blank\" rel=\"noopener\">negocios en l\u00ednea como los sitios de afiliaci\u00f3n<\/a>, private communities, and online courses.\n\nThe riches really are in the niches.\n\nThat's why in this article, we'll look at 10 very successful membership sites in some very specific niches. As you'll discover, it's almost impossible to get too specific when it comes to carving out your own corner of the internet.\n\nBut first, let\u2019s start with the basics:\n<h2><strong>\u00bfQu\u00e9 es un portal de afiliaci\u00f3n?<\/strong><\/h2>\nWe live and breathe membership sites here at MemberMouse. We're not going to assume you're as obsessed with them as we are. That's why it'll be really helpful to take a second to review the basics and define the terms we're working with. If you're brand new to this of a membership site or just need a refresher, here's the definition of a membership site that we'll work with in this article:\n\nA membership site is simply a website where access to specific content is protected and placed behind a member login page. In order for people to view the content on these protected pages, they need to have an active member account on your site. If they do, they can login to the members\u2019 area on your site and view the content you\u2019ve placed behind the login page.\n\nNow, let's go one step deeper:\n\nA membership site can have both free and paid members. It can also have different levels of members, all with unique access rights assigned to their <a href=\"https:\/\/membermouse.com\/es\/marketing\/niveles-de-afiliacion\/\" target=\"_blank\" rel=\"noopener\">niveles de afiliaci\u00f3n<\/a>. The power of a membership site is that you can charge people on a recurring (monthly, semi-annual, yearly, etc.) basis for access to this protected content.\n\nSo, if you have a paid membership site, members will need to pay to keep their account active and thus access your protected content. Otherwise they lose access to any page that protected in a member\u2019s only area.\n<div class=\"quote\">\n<blockquote><em>\"Membership sites work best when someone has what I call a 'forever challenge.' Something that's going to go on for an extended period of time and where the business can provide a 'forever promise' to justify a long-term relationship.\"<\/em><\/blockquote>\n<label>- Robbie Kellman Baxter<\/label>\n\n<\/div>\n<h3><strong>La belleza del modelo de afiliaci\u00f3n<\/strong><\/h3>\nLa belleza de un sitio de membres\u00eda es que usted puede poner <em><strong>cualquier cosa<\/strong><\/em> behind a login page (or \"paywall\" as it's often called). Whatever can exist on a website on a website can be protected. That means your membership site can be made up of restricted pages with exclusive articles, members' only podcast interviews, online course videos, and even community forums.\n\nThe ways you can implement the membership site model are really unlimited. There are hundreds -- if not thousands -- of ways to build a membership site. But, in essence, it call comes down to this: the control of content access by you, the creator.\n\nIn this article, we'll now look at 10 unique and inspiring examples of membership sites. Each one of the sites we'll cover today is in a very well-defined niche market. Picking a niche is one of the most critical components of success for any online business. We've seen time and time again that the more specific and targeted you can be with the niche your businesses exists in, the more successful you can be.\n\nIn case you need a quick reminder, let\u2019s do a brief overview of niche markets.\n<h3><strong>Recu\u00e9rdamelo: \u00bfQu\u00e9 es exactamente un nicho?<\/strong><\/h3>\nOk, so what exactly is a niche?\n\nFor starters, when people say <em>nicho<\/em> en el contexto de un negocio en l\u00ednea, suelen significar <strong>nicho de mercado<\/strong>. Obviamente, un mercado es un sector comercial espec\u00edfico, como:\n<ul>\n \t<li>Health &amp; Fitness<\/li>\n \t<li>Business &amp; Investing<\/li>\n \t<li>or Arts &amp; Entertainment<\/li>\n<\/ul>\nThese are all huge markets with an abundance of segments and niches.\n\nSo, if these are markets, a <strong>nicho de mercado<\/strong> is simply a subset of a broader market category.\n\nLet\u2019s take a market we\u2019re all familiar with and \u201cniche it down\u201d to the most granular level. This will help set the stage for our upcoming tour of niche membership sites.\n\nOk, so we\u2019ve all been to a grocery store, right? Grocery stores represent a broad market category. Here are some examples of niche grocery stores:\n<ul>\n \t<li>Costco - <em>A <strong>Venta al por mayor<\/strong> Tienda de comestibles<\/em><\/li>\n \t<li>Aldi -\u00a0<em>A\u00a0<strong>Presupuesto<\/strong> Tienda de comestibles<\/em><\/li>\n \t<li>Whole Foods -\u00a0<em>A\u00a0<strong>Concienciados con la salud<\/strong> Tienda de comestibles\u00a0<\/em><\/li>\n \t<li>Food Fight -\u00a0<em>A\u00a0<strong>Vegano<\/strong> Tienda de comestibles\u00a0<\/em><\/li>\n<\/ul>\nAs you can see, all of these grocery stores have uniquely positioned themselves in the marketplace by carving out a niche. Need a lot of groceries? Go to Costco. Are you vegan? Go to Food Fight.\n\nThe effect of targeting a specific niche is that you\u2019re able to attract people who share a set of values and concerns. This what makes niching down so effective. It\u2019s a way to stand out and earn the business of your ideal customers.\n\nIdentifying (or ideally, creating) your niche is vitally important when it comes to positioning your business. Doing so helps you stand out and earn the attention of your prospects in the increasingly noisy online world.\n\nNow that you know exactly what a membership site is and are 100% up to speed on niches, let\u2019s take a look at 10 incredible examples of membership sites who have successfully identified and carved out their own niches.\n\n<img class=\"embed-center\" src=\"https:\/\/storage.googleapis.com\/wpgcbucket\/wp\/2021\/04\/69df1cf9-membership-sites.png\" alt=\"sitios de afiliaci\u00f3n\" width=\"2400\" height=\"90\" \/>\n<h3><strong>10 ejemplos inspiradores de sitios nicho de afiliaci\u00f3n<\/strong><\/h3>\n<h4><strong>1. <span style=\"color: #004396;\">Sociedad Internacional de Gemas<\/span> -\u00a0<\/strong><strong>Online Education &amp; Community for Gemstone Enthusiasts<\/strong><\/h4>\n<img class=\"embed-center\" src=\"https:\/\/storage.googleapis.com\/wpgcbucket\/wp\/2019\/06\/e0053c8a-membership-site-example-igs-homepage.png\" alt=\"sitio web wordpress sobre educaci\u00f3n en piedras preciosas\" width=\"600\" height=\"519\" \/>\n\n\u00bfEs usted <strong>atra\u00eddo<\/strong> to agate?\n\nDo you <strong>desmayarse<\/strong> for sugilite?\n\nAre you <strong>obsesionado<\/strong> with obsidian?\n\nIf you\u2019re not a gemstone enthusiast, we probably just lost you there.\n\nBut if you\u2019re a die-hard lover of precious stones, we\u2019re guessing we have your undivided attention.\n\n<a href=\"https:\/\/www.gemsociety.org\/\" target=\"_blank\" rel=\"noopener\">Sociedad Internacional de Gemas<\/a> is an online membership site that connects it\u2019s thriving community with world-class gemology education, pricing &amp; buying guides, and certification courses. They serve everyone from season gemstone professionals to the curious hobbyist and is a classic example of a membership site that serves a laser focused niche.\n\nThe IGS has successfully made gemstone education \u2013 something that in the past was expensive, difficult, and inconvenient \u2013 easy, accessible, and affordable to anyone. It\u2019s the ultimate online destination for people who are serious about gemstones.\n\n<img class=\"embed-center\" src=\"https:\/\/storage.googleapis.com\/wpgcbucket\/wp\/2019\/06\/85eb353f-membership-levels-example-igs.png\" alt=\"los diferentes niveles de afiliaci\u00f3n a este sitio web\" width=\"600\" height=\"519\" \/>\nThe IGS is a robust and well-designed membership site. Members pay for access to thousands of articles, professional certification courses, and access to its community forum. Members also get unlimited access to their popular gem pricing and buying guides.\n\nWe even recorded <a href=\"https:\/\/membermouse.com\/es\/podcast\/ideas-de-negocio-online\/\" target=\"_blank\" rel=\"nofollow noopener\">un episodio de podcast con Seth Rosen<\/a>propietario y cerebro de IGS. Puede escucharle describir el proceso de transformaci\u00f3n de IGS de un sitio web de bajo rendimiento en un negocio pr\u00f3spero en <a href=\"https:\/\/membermouse.com\/es\/podcast\/ideas-de-negocio-online\/\" target=\"_blank\" rel=\"nofollow noopener\">esta interesante conversaci\u00f3n<\/a>.\n\n<img class=\"embed-center\" src=\"https:\/\/storage.googleapis.com\/wpgcbucket\/wp\/2021\/04\/b02b93a3-membership-site.png\" alt=\"sitio web para miembros\" width=\"2400\" height=\"90\" \/>\n<h4><strong>2. <span style=\"color: #004396;\">Novato del alquiler<\/span> -\u00a0<\/strong><strong>Formaci\u00f3n para inversores primerizos<\/strong><\/h4>\n<img class=\"embed-center\" src=\"https:\/\/storage.googleapis.com\/wpgcbucket\/wp\/2019\/06\/ae382231-wordpress-membership-site-homepage.png\" alt=\"un sitio web para socios creado en wordpress que ayuda a los compradores de inmuebles de alquiler por primera vez\" width=\"600\" height=\"519\" \/>\n\n<em>\"\u00bfDeber\u00eda comprar un d\u00faplex o invertir en un REIT?\"<\/em>\n\n<em>\"\u00bfEs un HELOC o refinanciar mi mejor pr\u00f3ximo movimiento?\"<\/em>\n\n<em>\"\u00bfMe ayudar\u00e1 un intercambio 1031 a ahorrar en impuestos?\"<\/em>\n\nDid all that sound like a bunch of mumbo-jumbo? Or are we speaking your language?\n\nIf you\u2019re keeping up, chances are you\u2019re similar to the ideal customer of our next membership site: <a href=\"http:\/\/rentalrookie.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">Novato del alquiler<\/a>.\n\nRental Rookie is the brainchild of Emily DuPlessis. She\u2019s a former English teacher turned real-estate investor who helps newer investors buy their first rental property. Members of Rental Rookie get access to training and educational courses with everything they need to know to buy rental properties and generate cash flow in their lives.\n\n<img class=\"embed-center\" src=\"https:\/\/storage.googleapis.com\/wpgcbucket\/wp\/2019\/06\/edbbaf7a-online-courses-example.png\" alt=\"los cursos en l\u00ednea alojados en un sitio de socios\" width=\"600\" height=\"519\" \/>\n\nMembers also get access to a library of helpful and time-saving checklists, spreadsheets, and workbooks. The Rental Rookie team also conduct monthly life Q&amp;A calls, where their members can ask their most pressing questions, and publishes exclusive interviews with industry experts.\n\nYou\u2019ll notice that this membership site doesn\u2019t focus on being the \u201cdefinitive\u201d rental property resource for all levels of investors. Instead, they\u2019ve chosen to focus on the beginner. All of the copy on the website speaks to this person. It is so much more captivating for your website visitors when you\u2019re able to speak to them, in their language.\n\n<img class=\"embed-center\" src=\"https:\/\/storage.googleapis.com\/wpgcbucket\/wp\/2021\/04\/57e64712-membership-website.png\" alt=\"sitio web para afiliados\" width=\"2400\" height=\"90\" \/>\n<h4><strong>3. <span style=\"color: #004396;\">Formaci\u00f3nBeta<\/span> -\u00a0<\/strong><strong>Educaci\u00f3n en profundidad para escaladores<\/strong><\/h4>\n<img class=\"embed-center\" src=\"https:\/\/storage.googleapis.com\/wpgcbucket\/wp\/2019\/06\/15c2d76a-rock-climbing-membership-site-homepage.png\" alt=\"un sitio de socios dedicado a la escalada y el entrenamiento\" width=\"600\" height=\"519\" \/>\n\nBy now you\u2019re probably coming to understand the power and importance of picking a targeted enough niche for your membership site. When you do so, you\u2019re able to speak in the language of your customers, to help them feel understood and encourage them to engage with your content.\n\nJust take one look at the blog post titles for this membership site in a perfectly narrow niche:\n<ul>\n \t<li><strong>C\u00f3mo me entren\u00e9 para Menos que cero 5.14b<\/strong><\/li>\n \t<li><strong>Cuantificaci\u00f3n de la isometr\u00eda Parte 2: Autorregulaci\u00f3n del programa y sus implicaciones en el entrenamiento de los dedos<\/strong><\/li>\n \t<li><strong>C\u00f3mo John Kettle pas\u00f3 de V7 a V11 y de 5.11d a 5.13b en 18 meses<\/strong><\/li>\n<\/ul>\nA menos que sea un \u00e1vido escalador (o haya terminado de ver <em>Solo gratis<\/em> o <em>El muro del alba<\/em> on Netflix), chances are these titles make very little sense to you.\n\nBut if you are a climbing enthusiast, going from a \u2018V7 to V11\u2019 or \u20185.11d to 5.13b\u2019 in 18 months might be enough to make your jaw drop in disbelief.\n\nThese posts come from an amazing membership site called <a href=\"https:\/\/www.trainingbeta.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">Formaci\u00f3nBeta<\/a>la labor del empresario <a href=\"https:\/\/membermouse.com\/es\/podcast\/crear-una-prospera-comunidad-de-socios\/\" target=\"_blank\" rel=\"nofollow noopener\">Neely Quinn<\/a>. Son 100% dedicados a proporcionar a sus miembros la mejor formaci\u00f3n en escalada en roca, informaci\u00f3n y educaci\u00f3n a trav\u00e9s de cursos en l\u00ednea.\n\n<img class=\"embed-center\" src=\"https:\/\/storage.googleapis.com\/wpgcbucket\/wp\/2019\/06\/68802e9b-rock-climbing-online-courses.png\" alt=\"cursos en l\u00ednea vendidos en un sitio de membres\u00eda de wordpress\" width=\"600\" height=\"519\" \/>\n\nSu sitio web es \u00fanico porque el acceso est\u00e1 dividido por temas: entrenamiento de boulder, entrenamiento de rutas, entrenamiento de dedos, rehabilitaci\u00f3n de lesiones y mucho m\u00e1s. Sus miembros eligen el curso que desean y pagan por el acceso a esa informaci\u00f3n. Se puede pagar mensual, semestral o anualmente. Adem\u00e1s, cada curso tiene dos semanas gratuitas. <a href=\"https:\/\/membermouse.com\/es\/marketing\/suscripcion-de-prueba\/\" target=\"_blank\" rel=\"noopener\">suscripci\u00f3n de prueba<\/a>.\n\nTrainingBeta is a great example of a site that bundles up its courses into membership and subscription products.\n\nOne of our favorite things about TrainingBeta is something you wouldn\u2019t see on the surface. In fact, we learned about this when <a href=\"https:\/\/membermouse.com\/es\/podcast\/crear-una-prospera-comunidad-de-socios\/\" target=\"_blank\" rel=\"nofollow noopener\">Neely vino a nuestro podcast<\/a> to talk about Training Beta. You see, Neely has a podcast that serves as one of her primary marketing channels for the site. She used to take sponsors for the podcast but stopped once she realized she could use that time slot to promote her own membership site instead. That\u2019s really smart if you ask us!\n\nWe love that Training Beta really sticks to the rock-climbing niche, resisting the temptation to branch out into connected worlds like general fitness or yoga. Nice work!\n\n<img class=\"embed-center\" src=\"https:\/\/storage.googleapis.com\/wpgcbucket\/wp\/2021\/04\/79ae71f8-best-membership-sites.png\" alt=\"mejores sitios de afiliaci\u00f3n\" width=\"2400\" height=\"90\" \/>\n<h4><strong>4. <span style=\"color: #004396;\">Neiru<\/span> -\u00a0<\/strong><strong>A Japanese Nail Art School &amp; Community<\/strong><\/h4>\n<img class=\"embed-center\" src=\"https:\/\/storage.googleapis.com\/wpgcbucket\/wp\/2019\/06\/aee9141d-neiru-membership-homepage.png\" alt=\"un sitio web especializado en el arte de u\u00f1as japon\u00e9s\" width=\"600\" height=\"519\" \/>\n\n\u00bfQu\u00e9 le dir\u00edas si alguien se te acercara con la idea de montar este negocio?\n\n<em>\"Es un sitio web de formaci\u00f3n y educaci\u00f3n en l\u00ednea que ayuda a esteticistas y artistas de u\u00f1as a aprender t\u00e9cnicas vanguardistas de nail art de Jap\u00f3n...\"<\/em>\n\nBueno, resulta que esta idea ultra-nicho es una idea fant\u00e1stica para un negocio de membres\u00eda, como lo demuestra este inspirador sitio de membres\u00eda: <a href=\"https:\/\/neiru.me\/\" target=\"_blank\" rel=\"noopener noreferrer\">Neiru<\/a>.\n\nNeiru connects nail artists from around the world with best-in-class nail art education directly from Japan. Their students learn how to create stunning nail art pieces, like these:\n\n<img class=\"embed-center\" src=\"https:\/\/storage.googleapis.com\/wpgcbucket\/wp\/2019\/06\/87c037a8-nail-art-examples.png\" alt=\"ejemplos de nail art japon\u00e9s que las socias pueden aprender\" width=\"600\" height=\"544\" \/>\n\nLas socias tienen acceso a nuevas lecciones cada semana, a la biblioteca completa de lecciones, a retos (con premios), a una comunidad privada y a la oportunidad de aprender de artistas de u\u00f1as pioneras de Jap\u00f3n. Las socias tambi\u00e9n pueden obtener un certificado de nail art japon\u00e9s.\n\n<img class=\"embed-center\" src=\"https:\/\/storage.googleapis.com\/wpgcbucket\/wp\/2019\/06\/9d049a70-neiru-membership-checkout-page.png\" alt=\"la p\u00e1gina de pago de un sitio de membres\u00eda wordpress\" width=\"600\" height=\"519\" \/>\n\nThe success of Neiru is really evidence that the riches truly are in the niches. We\u2019re not sure it gets anymore niche than this (although I\u2019m sure we could come up with a few ideas\u2026). What\u2019s even more amazing is that they\u2019re able to connect so many people who all share this highly-specialized interest.\n\nIn the past, you may have only been one of a handful of people in your town, county, or state who even knew about this amazing Japanese nail art. Now, you can talk with your peers from around the world and share your knowledge and experience with each other.\n\nWe think that\u2019s pretty cool.\n\n<img class=\"embed-center\" src=\"https:\/\/storage.googleapis.com\/wpgcbucket\/wp\/2021\/04\/aa41201d-membership-site-ideas.png\" alt=\"ideas para sitios de socios\" width=\"2400\" height=\"90\" \/>\n<h4><strong>5. <span style=\"color: #004396;\">Formaci\u00f3n de aviadores<\/span> -\u00a0<\/strong><b>Formaci\u00f3n en l\u00ednea para pilotos privados<\/b><\/h4>\n<img class=\"embed-center\" src=\"https:\/\/storage.googleapis.com\/wpgcbucket\/wp\/2019\/06\/4224d301-aviator-membership-site-homepage.png\" alt=\"un sitio web dedicado a la formaci\u00f3n de pilotos\" width=\"600\" height=\"519\" \/>\n\n\u00bfSue\u00f1a con volar?\n\n<img class=\"embed-center\" src=\"https:\/\/media.giphy.com\/media\/P1PemPnyp4g1i\/giphy.gif\" \/>\n\nNo, as\u00ed no. En un avi\u00f3n. En <strong>tu propio avi\u00f3n<\/strong>, with you as the pilot!\n\nWe don\u2019t know about you, but this is something we\u2019d much rather leave to the professionals.\n\nBut, if piloting your own plane and exploring the open skies is something you\u2019ve dreamt about since you were a kid, this membership site would probably capture your attention in a heartbeat.\n\n<a href=\"https:\/\/www.aviatortraining.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">AviadorFormaci\u00f3n<\/a> es una escuela en l\u00ednea para pilotos privados con sede en Homer, Alaska. Su fundador, Chris Palmer, ayuda a los aspirantes a piloto a adquirir todos los conocimientos necesarios para aprobar el examen escrito de la FAA y volar en el mundo real. AviatorTraining lo abarca todo, desde los controles y sistemas de las aeronaves hasta los aeropuertos y la planificaci\u00f3n de vuelos. Chris imparte clases en directo a sus alumnos y da acceso a sus miembros a una amplia biblioteca de clases archivadas.\n\n<img class=\"embed-center\" src=\"https:\/\/storage.googleapis.com\/wpgcbucket\/wp\/2019\/06\/697da870-aviator-membership-levels.png\" alt=\"ver los diferentes niveles de afiliaci\u00f3n en este sitio wordpress\" width=\"600\" height=\"519\" \/>\nWhat\u2019s amazing about this membership site is that Chris actually delivers his content live to his members. Since aviation is such a complex and nuanced field of study, these live classes give members an opportunity to interact with their instructors and ask questions in real-time. It also helps instructors slow down when necessary and ensure the students are understanding and absorbing the material.\n\nChris is really an amazing entrepreneur and we were lucky to have him appear on our podcast. <a href=\"https:\/\/membermouse.com\/es\/podcast\/giro-empresarial\/\" target=\"_blank\" rel=\"nofollow noopener\">Escuchar este episodio<\/a> con \u00e9l, y podr\u00e1s escuchar el proceso por el que pas\u00f3 para crear el sitio de membres\u00eda AviatorTraining. Si est\u00e1 pensando en ofrecer contenido en directo a sus miembros, no querr\u00e1 perderse esta oportunidad de aprender de Chris.\n<div class=\"info-callout blue\">\n<h5>\u00bfSab\u00eda que algunas de las empresas m\u00e1s innovadoras del mundo, como Netflix, MasterClass y Peloton, utilizan el modelo de sitios de afiliaci\u00f3n?<\/h5>\n<\/div>\n<img class=\"embed-center\" src=\"https:\/\/storage.googleapis.com\/wpgcbucket\/wp\/2021\/04\/6e8bf100-what-is-a-membership-site.png\" alt=\"qu\u00e9 es un sitio de afiliaci\u00f3n\" width=\"2400\" height=\"90\" \/>\n<h4><strong>6. <span style=\"color: #004396;\">KetoConnect<\/span> -\u00a0<\/strong><b>Un centro para todo lo relacionado con la dieta ceto<\/b><\/h4>\n<img class=\"embed-center\" src=\"https:\/\/storage.googleapis.com\/wpgcbucket\/wp\/2019\/06\/65f72405-keto-membership-site-homepage.png\" alt=\"un sitio web dedicado a la educaci\u00f3n ceto\" width=\"600\" height=\"519\" \/>\n\nOh\u2026 Keto.\n\nChances are you\u2019ve probably heard of this new diet \/ eating philosophy \/ lifestyle. And if anyone in your life has adopted this new way of eating, chances are you\u2019ve heard <strong>mucho<\/strong> about it. It\u2019s the perfect example of how a narrowly focused niche can awaken the passion, intensity, and fanaticism of its followers.\n\nThe ketogenic diet has exploded in popularity over the past few years. Just take a look at this graph from Google Trends (and notice the spike on January 1st\u2026).\n\n<img class=\"embed-center\" src=\"https:\/\/storage.googleapis.com\/wpgcbucket\/wp\/2019\/06\/417bca2b-keto-trend.png\" alt=\"google trends graph about keto\" width=\"600\" height=\"277\" \/>\n\nY aqu\u00ed es donde nuestro pr\u00f3ximo sitio de membres\u00eda incre\u00edble entra en juego: <a href=\"http:\/\/ketoconnect.net\" target=\"_blank\" rel=\"noopener noreferrer\">KetoConnect<\/a>.\n\nKetoConnect has become a go-to resource for people who are looking to lose weight and get started with the keto lifestyle. Their site is a hub for all things keto: beginner\u2019s guides, shopping lists, macro calculators, meal prep resources, and tasty recipes.\n\n<img class=\"embed-center\" src=\"https:\/\/storage.googleapis.com\/wpgcbucket\/wp\/2019\/06\/8c305789-keto-online-course.png\" alt=\"comprar cursos en l\u00ednea en este sitio de membres\u00eda sobre ceto\" width=\"600\" height=\"519\" \/>\n\nNos encanta el sitio de afiliaci\u00f3n KetoConnect porque demuestra lo mucho que se puede hacer con este modelo. No se limitan a vender membres\u00edas y acceso a contenidos de la forma tradicional. KetoConnect es un epicentro comercial en toda regla, que vende:\n<ul>\n \t<li>Books &amp; eBooks<\/li>\n \t<li>Cursos en l\u00ednea<\/li>\n \t<li>Productos f\u00edsicos<\/li>\n \t<li>Y m\u00e1s<\/li>\n<\/ul>\nComo en la mayor\u00eda de los nichos de mercado, y especialmente en los nichos de estilo de vida como \u00e9ste, hay muchas oportunidades para conectar a sus miembros y clientes con algo m\u00e1s que contenido. Puede que cuando te inicies en algo como la dieta ceto pienses que s\u00f3lo necesitar\u00e1s un libro de recetas o un curso de cocina en v\u00eddeo, pero muy pronto te dar\u00e1s cuenta de que necesitas nuevos utensilios de cocina, ingredientes especiales, suplementos para la salud y mucho m\u00e1s. Y cuando pierda esos molestos kilos de m\u00e1s, probablemente tambi\u00e9n necesitar\u00e1 un nuevo vestuario.\n\n<img class=\"embed-center\" src=\"https:\/\/storage.googleapis.com\/wpgcbucket\/wp\/2021\/04\/57e64712-membership-website.png\" alt=\"sitio web para afiliados\" width=\"2400\" height=\"90\" \/>\n<h4><strong>7. <span style=\"color: #004396;\">Kyle Weiger<\/span> - Handstand Training\u00a0<\/strong><\/h4>\n<img class=\"embed-center\" src=\"https:\/\/storage.googleapis.com\/wpgcbucket\/wp\/2019\/06\/2e2fd04e-handstand-membership-site-homepage.png\" alt=\"un curso en l\u00ednea y un sitio de afiliaci\u00f3n para aprender a pararse de manos\" width=\"600\" height=\"519\" \/>\n\nSo... we have a confession to make. This membership site is one of our favorite examples of the power of a narrow niche. And, the entrepreneur behind this site is one of our favorite people. He\u2019s featured in one of <a href=\"https:\/\/membermouse.com\/es\/historias-de-exito-de-clientes\/\" target=\"_blank\" rel=\"nofollow noopener\">Historias de \u00e9xito de nuestros clientes<\/a> e incluso se uni\u00f3 a nosotros en nuestro podcast para discutir su enfoque para la construcci\u00f3n de sitios de membres\u00eda nicho. <a href=\"https:\/\/membermouse.com\/es\/podcast\/nicho-de-mercado-sitio-de-membresia\/\" target=\"_blank\" rel=\"nofollow noopener\">Puede escuchar ese episodio aqu\u00ed<\/a>.\n\nBefore we dive in, let\u2019s take a moment and zoom out a bit.\n\nA niche is a specialized section of a market, right?\n\nIn the case of Kyle\u2019s membership site, the market he falls into would be considered \u201cHealth &amp; Fitness\u201d.\u00a0That\u2019s a pretty broad market. So, what would a niche look like in that world? Well, let\u2019s take yoga as an example.\n\nBack in 2012, Kyle built a niche membership site within the yoga world: yoga for beginners.\n\nAfter he found success with that site, he took it one step further and niched down even more, creating the membership site we\u2019re talking about today.\n\nAnd what niche is that? Handstand training.\n\nYep, <a href=\"https:\/\/kyleweiger.com\" target=\"_blank\" rel=\"noopener noreferrer\">KyleWeiger.com<\/a> se dedica a ense\u00f1ar a la gente una cosa y s\u00f3lo una cosa: c\u00f3mo hacer una parada de manos. Si a\u00fan no cre\u00edas en el poder de elegir un nicho estrecho, ahora lo har\u00e1s. No nos hemos mantenido al d\u00eda con los n\u00fameros de Kyle, pero despu\u00e9s de que lanz\u00f3 su sitio de entrenamiento para pararse de manos, gener\u00f3 m\u00e1s de $200,000 en ventas en menos de un a\u00f1o. Puedes escucharle contar toda la historia <a href=\"https:\/\/membermouse.com\/es\/podcast\/nicho-de-mercado-sitio-de-membresia\/\" target=\"_blank\" rel=\"nofollow noopener\">aqu\u00ed en este episodio de nuestro podcast<\/a>.\n\n<img class=\"embed-center\" src=\"https:\/\/storage.googleapis.com\/wpgcbucket\/wp\/2019\/06\/1acb57f6-handstand-online-courses.png\" alt=\"una lista de los cursos en l\u00ednea vendidos en este sitio de afiliaci\u00f3n\" width=\"600\" height=\"519\" \/>\n\n\u00bfY lo mejor? El sitio de Kyle tiene una configuraci\u00f3n sencilla y directa, con s\u00f3lo unas pocas p\u00e1ginas:\n<ul>\n \t<li>Cursos en l\u00ednea<\/li>\n \t<li>Acto presencial<\/li>\n \t<li>Testimonios<\/li>\n \t<li>Blog<\/li>\n<\/ul>\nEl sitio de Kyle es el ejemplo perfecto de un \"nicho dentro de un nicho\" y su \u00e9xito demuestra el poder de la especificidad granular.\n\n<img class=\"embed-center\" src=\"https:\/\/storage.googleapis.com\/wpgcbucket\/wp\/2021\/04\/8a94b4b1-examples-of-membership-sites.png\" alt=\"ejemplos de sitios de afiliaci\u00f3n\" width=\"2400\" height=\"90\" \/>\n<h4><strong>8. <span style=\"color: #004396;\">Revista The Point<\/span> -\u00a0<\/strong><b>A Thoughtful Print &amp; Digital Literary Publication<\/b><\/h4>\n<img class=\"embed-center\" src=\"https:\/\/storage.googleapis.com\/wpgcbucket\/wp\/2019\/06\/b018b630-digital-magazine-subscription-site.png\" alt=\"un sitio de suscripci\u00f3n a revistas digitales creado con wordpress\" width=\"600\" height=\"519\" \/>\n\nIn our journey though the inspiring world of niche membership sites, we\u2019ve covered a lot of sites that provide their members with education and training.\n\nBut what about something different? What about a successful niche <a href=\"https:\/\/membermouse.com\/es\/afiliacion\/afiliaciones-frente-a-suscripciones\/\" target=\"_blank\" rel=\"noopener\">afiliaci\u00f3n o suscripci\u00f3n<\/a> site that\u2019s taken a completely different approach than the sites we\u2019ve reviewed?\n\nFor this, we turn our attention to <a href=\"https:\/\/thepointmag.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">Revista The Point<\/a>.\n\nThe Point is a print and digital literary magazine that delivers thoughtful and philosophical essays on subjects such as literature, culture, politics, and the arts to its loyal subscriber base. They\u2019re committed to furthering deep and focused thought in the \u201cinternet age.\u201d\n\nIf you notice, The Point is a perfect example of a group that\u2019s adapted the traditional subscription model to the digital world. Newspapers and magazines have been sold by subscriptions for the better part of the 20th &amp; 21st centuries. Now, independent magazines like The Point have the ability to connect their readers to their content by their preferred channel of consumption: print or digital.\n\nThe Point gives its community of subscribers three different options for access to their content:\n\n<img class=\"embed-center\" src=\"https:\/\/storage.googleapis.com\/wpgcbucket\/wp\/2019\/06\/714c6941-digital-magazine-membership-levels.png\" alt=\"los tres niveles de abono\" width=\"600\" height=\"519\" \/>\n\nLos suscriptores reciben una factura anual y tienen acceso a tres nuevos n\u00fameros de The Point al a\u00f1o y a todos los art\u00edculos anteriores. Los dos primeros niveles de suscripci\u00f3n tambi\u00e9n ofrecen ventajas especiales, como acceso gratuito a las fiestas y eventos de The Point. Es una forma estupenda de conectar en persona con las personas que apoyan tu trabajo en Internet.\n\n<img class=\"embed-center\" src=\"https:\/\/storage.googleapis.com\/wpgcbucket\/wp\/2021\/04\/c16a260c-membership-website-ideas.png\" alt=\"ideas para sitios web de afiliados\" width=\"2400\" height=\"90\" \/>\n<h4><strong>9. <span style=\"color: #004396;\">Pianu<\/span> -\u00a0<\/strong><b>Educaci\u00f3n pian\u00edstica gamificada basada en navegador<\/b><\/h4>\n<img class=\"embed-center\" src=\"https:\/\/storage.googleapis.com\/wpgcbucket\/wp\/2019\/06\/8dbca4d9-learn-piano-membership-site.png\" alt=\"un sitio web de afiliaci\u00f3n para la ense\u00f1anza del piano creado con wordpress\" width=\"600\" height=\"519\" \/>\n\nNuestro pr\u00f3ximo sitio de membres\u00eda nicho casi tiene que ser visto para ser cre\u00eddo: <strong>educaci\u00f3n pian\u00edstica gamificada y basada en el navegador<\/strong>.\n\nYou heard us right.\n\nImagine being able to learn how to play the piano, and learn any song from <em>Oda a la alegr\u00eda<\/em> a <em>D\u00e9jalo estar<\/em>, in the same way you\u2019d play a video game like Guitar Hero.\n\nThat\u2019s the foundation of this fun and inspirational membership site: <a href=\"https:\/\/pianu.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">Pianu<\/a>.\n\nCreated by an entrepreneur named Matt Curney, Pianu\u2019s mission is to make learning how to play the piano fun, interactive, and accessible to anyone. Even if you don\u2019t have a MIDI keyboard, you can start tapping out Twinkle, Twinkle Little Star from the comfort of your home computer or laptop keyboard.\n\n<img class=\"embed-center\" src=\"https:\/\/storage.googleapis.com\/wpgcbucket\/wp\/2019\/06\/080d9bdf-piano-membership-levels.png\" alt=\"los diferentes niveles de afiliaci\u00f3n de este sitio web\" width=\"600\" height=\"519\" \/>\n\nPianu utilizes a brilliant \u201cfree-to-paid\u201d member acquisition strategy. Visitors can land on the homepage, sign up for a free membership level, and be playing their first song in a matter of seconds. They give their members free access to a certain level of training, rewarding the progress of their users with badges, achievements, and new songs. Once they\u2019ve mastered the basics, these newly minted piano enthusiasts are ready to sign up for a paid membership that unlocks the entire lesson library and hundreds of song tutorials.\n\nPianu is a huge hit. In its first year of operation, Matt Curney was able to take the site <a href=\"https:\/\/membermouse.com\/es\/historias-de-exito-de-clientes\/de-cero-a-50-000-miembros-en-un-ano\/\" target=\"_blank\" rel=\"nofollow noopener\">de cero a 50.000 miembros<\/a>!\n\nWe love this membership site because it essentially created it\u2019s own niche: browser based piano education. To the best of our knowledge (and Matt\u2019s), Pianu is the first site of it\u2019s kind. And when it comes to niches, being first in a category is the dream and aspiration of all marketers. We\u2019ll echo the wise words of Al Ries &amp; Jack Trout from their book, <a href=\"https:\/\/amzn.to\/2L0Deau\" target=\"_blank\" rel=\"noopener noreferrer\"><em>Las 22 leyes inmutables del marketing<\/em><\/a>:\n\n<em>\"La cuesti\u00f3n b\u00e1sica en marketing es crear una categor\u00eda en la que puedas ser el primero. Es la ley del liderazgo: Es mejor ser el primero que ser mejor. Es mucho m\u00e1s f\u00e1cil llegar primero a la mente que intentar convencer a alguien de que tienes un producto mejor que el que lleg\u00f3 primero\".<\/em>\n\nNos quitamos el sombrero ante Matt y su equipo de Pianu.\n\n<img class=\"embed-center\" src=\"https:\/\/storage.googleapis.com\/wpgcbucket\/wp\/2021\/04\/922ed050-membership-website-examples.png\" alt=\"ejemplos de sitios web para afiliados\" width=\"2400\" height=\"90\" \/>\n<h4><strong>10. <span style=\"color: #004396;\">Tilly y los botones<\/span> -\u00a0<\/strong><b>Talleres de costura y recursos para modistas aficionadas al bricolaje<\/b><\/h4>\n<img class=\"embed-center\" src=\"https:\/\/storage.googleapis.com\/wpgcbucket\/wp\/2019\/06\/75aaaa5d-sewing-membership-site.png\" alt=\"un ejemplo de sitio de afiliaci\u00f3n de costura diy\" width=\"600\" height=\"519\" \/>\n\nY por \u00faltimo, pero no por ello menos importante, en nuestro recorrido por los 10 nichos de afiliaci\u00f3n m\u00e1s inspiradores est\u00e1n nuestros amigos del otro lado del charco: <a href=\"https:\/\/www.tillyandthebuttons.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">Tilly y los botones<\/a>.\n\nThis blog and membership site is the creation of Tilly Walnes. As you can see on their site, they provide gorgeous, easy-to-use sewing patterns, books, and online workshops for the new wave of DIY dressmakers.\n\nHow\u2019s that for a well-defined niche?\n\nImagine that you\u2019re not that into designing and creating your own clothes. If you stumbled upon Tilly\u2019s site, you might just gloss over it and move on.\n\nBut if DIY dressmaking is what gets you up in the morning and fuels your weekend projects, finding Tilly and the Buttons might feel like a godsend, like you\u2019ve finally found your people!\n\nIf you normally use terms and phrases like, \u201clengthening the bodice,\u201d \u201can overlocker that\u2019s easy to thread,\u201d or \u201chow to make your own bias binding,\u201d seeing them all over Tilly\u2019s website will feel amazing. It\u2019ll feel like your seen and that this person gets you.\n\nWe love that Tilly\u2019s website is so targeted for her audience. It\u2019s a mark of good marketing copy when you\u2019re not afraid to alienate everyone who\u2019s not your ideal customer. Once glance at Tilly\u2019s site will show you she knows exactly who she\u2019s talking to!\n\n<img class=\"embed-center\" src=\"https:\/\/storage.googleapis.com\/wpgcbucket\/wp\/2019\/06\/03ddb090-sewing-online-workshop.png\" alt=\"talleres en l\u00ednea alojados en un sitio web de socios de wordpress\" width=\"600\" height=\"519\" \/>\n\nEn cuanto a la estructura de su sitio web, hay un poco de todo. Tilly y los Botones vende:\n<ul>\n \t<li>Acceso a talleres en l\u00ednea<\/li>\n \t<li>Patrones de costura<\/li>\n \t<li>Libros<\/li>\n \t<li>Fabric &amp; Kits<\/li>\n \t<li>Y m\u00e1s<\/li>\n<\/ul>\nEs un sitio muy atractivo y demuestra que no hay nada malo en centrarse en un nicho espec\u00edfico.\n<div class=\"quote\">\n<blockquote><em>\"El prop\u00f3sito de mi vida es dar a la gente los recursos y la informaci\u00f3n que necesitan para vivir una vida mejor. Siento que he encontrado una salida perfecta para eso con mi sitio de membres\u00eda\".<\/em><\/blockquote>\n<label>- Neely Quinn<\/label>\n\n<\/div>\n<h3><strong>Reflexiones finales sobre los sitios web de afiliaci\u00f3n<\/strong><\/h3>\nSo there you have it! 10 inspiring examples of the best membership sites.\n\nWe hope you've found this post to be informative, inspiring, and even a bit fun!\n\nIf you couldn't tell from this post, we absolutely adore the membership site model. It's one of the most flexible, scalable, and engaging models you can use to build your online business. Plus, it's exploded in popularity over the past few years. There's a good reason so many companies are adding membership and subscription options to their businesses.\n\nWe know that building your own membership site can feel overwhelming at times. There's a lot to wrap your head around and a lot of moving pieces. That's why we've made it our mission to make starting a membership site easy and accessible to everyone. We have a ton of great resources here on our blog, podcast, and support center.\n\nIf you have any burning questions about your idea for a membership site, leave us a comment below. We'd love to hear from you and would be thrilled to help you in any way we can.","protected":false},"excerpt":{"rendered":"<p>\u00bfSe ha preguntado alguna vez c\u00f3mo es un sitio de afiliaci\u00f3n de \u00e9xito? En este post, descubrir\u00e1s 10 incre\u00edbles e inspiradores sitios de membres\u00eda que se han labrado su propio \u00e9xito en algunos nichos muy espec\u00edficos.<\/p>","protected":false},"author":20918,"featured_media":5644,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"om_disable_all_campaigns":false,"_strive_editorial_status":"not-started","_strive_copy_of":0,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_strive_checklists":"\"\"","_strive_active_checklist":"","_strive_post_notes":"","footnotes":""},"categories":[81,64,35],"tags":[],"class_list":["post-5131","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing","category-membership","category-strategies"],"acf":[],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/membermouse.com\/es\/wp-json\/wp\/v2\/posts\/5131","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/membermouse.com\/es\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/membermouse.com\/es\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/membermouse.com\/es\/wp-json\/wp\/v2\/users\/20918"}],"replies":[{"embeddable":true,"href":"https:\/\/membermouse.com\/es\/wp-json\/wp\/v2\/comments?post=5131"}],"version-history":[{"count":0,"href":"https:\/\/membermouse.com\/es\/wp-json\/wp\/v2\/posts\/5131\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/membermouse.com\/es\/wp-json\/wp\/v2\/media\/5644"}],"wp:attachment":[{"href":"https:\/\/membermouse.com\/es\/wp-json\/wp\/v2\/media?parent=5131"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/membermouse.com\/es\/wp-json\/wp\/v2\/categories?post=5131"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/membermouse.com\/es\/wp-json\/wp\/v2\/tags?post=5131"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}