{"id":6079,"date":"2019-09-19T15:11:09","date_gmt":"2019-09-19T22:11:09","guid":{"rendered":"https:\/\/membermouse.com\/?p=6079"},"modified":"2021-05-05T12:13:43","modified_gmt":"2021-05-05T19:13:43","slug":"diseno-de-sitios-para-socios","status":"publish","type":"post","link":"https:\/\/membermouse.com\/es\/developer-spotlight\/membership-site-design\/","title":{"rendered":"C\u00f3mo dise\u00f1ar un sitio web de socios para que tenga \u00e9xito a largo plazo"},"content":{"rendered":"En este art\u00edculo, conocer\u00e1s a un miembro de la comunidad MemberMouse que es a la vez un desarrollador web de \u00e9xito y<\/em> una empresaria que ha creado dos exitosos negocios de afiliaci\u00f3n en l\u00ednea. Sus sitios de afiliaci\u00f3n se han convertido en fuentes fiables de relativamente<\/em> passive income that give her the freedom and flexibility to work where and when she pleases.\r\n\r\nThink of this post as a hybrid between one of our Desarrolladores destacados<\/a> y un Caso de \u00e9xito de un cliente<\/a>.\r\n\r\nSo, if you've ever wondered what it takes to truly build a business that gives you the freedom and flexibility you've been looking for in your life, this post is for you!\r\n\r\nIn this post you will learn:\r\n\r\n💡 How Britt discovered her big idea for an online business\r\n\r\n🔧 Strategies to build a successful membership site\r\n\r\n🖍️ Practical membership site UX & design tips\r\n\r\n🔑 Specific MemberMouse tips & tricks\r\n\r\n💙 And much more\u2026\r\n \r\n

Conoce a Brittany Menard<\/strong><\/h3>\r\n
\r\n
<\/div>\r\n

Brittany Menard<\/h2>\r\n

La Gu\u00eda del Ticket Broker<\/a> & Taquilla Fox<\/a>.\r\n\r\nBoth sites help ticket brokers earn money by buying and selling sports, concert, and event tickets online. She set out on her own as an entrepreneur back in 2008 and has grown and evolved these businesses since then.\r\n\r\nWe sat down with Britt and had a fantastic conversation about entrepreneurship, running an online business, and the specifics of building and growing membership sites.\r\n \r\n

Sus comienzos<\/strong><\/h3>\r\n
\u00bfC\u00f3mo empez\u00f3 a trabajar en dise\u00f1o y desarrollo web?<\/strong><\/h5>\r\n\"Well, when I was growing up, my family had this Tandy computer with Microsoft Paint on it. That was my first experience with design. I would look at pictures and paint them on the screen with the mouse. I found that so fascinating.\r\n\r\nFrom there, we eventually got dial-up internet. It was really fun when I was allowed to go on the Internet for an hour at a time. That was a big deal. And so, I started creating little websites on the old drag and drop builders like Homestead, GeoCities, and AngelFire. Yeah... And I had to have a weather widget and a visitor counter. Of course! Those were essential.\"\r\n \r\n\"ordenador\r\n\u201cWhen I was around 13 years old, I would look at domain names to buy and sell. I was really intrigued by that. I've always had a natural entrepreneurial spirit. I don't really fit into a box, per se. I always looked for business opportunities. So, I would create those websites and eventually transitioned into Microsoft Frontpage. I would design all the websites with the wysiwyg editor and then export it as a table-based website. That's definitely dating myself, haha!\r\n\r\nThat's how I got into all of this. I found it really fun to build these little websites. And then, I discovered WordPress in 2008. Once I found WordPress, I became fascinated by it. It was scalable and still not really that mainstream at the time. But, I saw the potential in it. Ever since then, I've built all of my websites on WordPress. I love the ability to add plugins and functionality to it and that it\u2019s open source with a community around it.\u201d\r\n
\u00bfCu\u00e1ndo intent\u00f3 crear su primer negocio en Internet?<\/strong><\/h5>\r\n\"Escrib\u00ed La Gu\u00eda del Ticket Broker<\/em> when I was in university, back in 2008. At the time I had a college job. We worked in a clothing warehouse and we picked orders for the retail stores. It was actually a pretty fun little job.\r\n\r\nBut one day, six of us all got laid off. They laid us off and a good friend of mine and I said to ourselves, 'Wait a minute. We basically just got severance without pay. They can't do that to us. That's not right!' So, we went in there and said 'yeah, you can't do that. We'd like our severance pay.'\r\n\r\nFor me, that was a major realization. When you're working for somebody else, you don't have control of how much money you can make or the hours you work. You don't have that same freedom. I had that 'aha moment' at the time thinking, 'I don't want to work for somebody else. I want to do my own thing.'\r\n\r\nAt the time, I was still in university. I was taking business and computer courses. I remember sitting in an advertising class and I wasn't paying attention and I would just sit there and write what eventually became La Gu\u00eda del Ticket Broker<\/em>.\"\r\n \r\n\"ticket\r\n\u201cI had become fascinated by that industry because at the time, the Vancouver Canucks NHL team was in the playoffs. I remember looking on eBay and seeing how much their playoff tickets were selling for. And I thought, 'Holy crap, that's pretty impressive! There's gotta be more to this story.'\r\n\r\nSo I started digging in and learning about ticket brokers and understanding the ticket industry. I signed up for a popular ticket broker message board at the time and couldn't get enough. I wanted to research all the inner workings of the business and really found it fascinating. I bought and resold tickets myself at that time to help put myself through university.\r\n\r\nFrom there, I realized that there wasn\u2019t a real resource available to teach other people how to do this. So, I ended up taking it on myself and writing La Gu\u00eda del Ticket Broker<\/em>.\"\r\n
\u00bfPlane\u00f3 desde el principio crear una empresa de afiliaci\u00f3n?<\/strong><\/h5>\r\n\"La primera vez que tuve la idea de iniciar un sitio de membres\u00eda en 2010. Escrib\u00ed La Gu\u00eda del Ticket Broker<\/em> eBook en 2008 y siempre quise que fuera m\u00e1s que un libro. Vi que hab\u00eda una oportunidad de tener un sitio de membres\u00eda y ayudar a los corredores de entradas a predecir eventos rentables y encontrar entradas que salieran a la venta pronto. Quer\u00eda crear un recurso para los corredores de entradas de todos los niveles de habilidad. La verdad es que tard\u00e9 unos a\u00f1os en ponerlo en marcha. Fue s\u00f3lo una idea durante un tiempo\".\r\n \r\n\"ejemplo\r\n\u201cIn 2013 we started Box Office Fox, which is the membership site. We used MemberMouse to build this site and still use MemberMouse today on it. So yeah, that's been about six years and running. Box Office Fox is a little more advanced. It's a ticket-on-sale database.\"\r\n
\u00bfCu\u00e1l es la principal diferencia entre The Ticket Broker Guide y Box Office Fox?<\/strong><\/h5>\r\n\"La Gu\u00eda del Agente de Entradas es para personas que quieren aprender a ser agentes de entradas. Est\u00e1 m\u00e1s orientada a los corredores principiantes e intermedios. Una vez que domines el sector de las entradas y sepas c\u00f3mo comprarlas y venderlas por Internet, el siguiente paso es Box Office Fox, donde utilizar\u00e1s esa herramienta para investigar a diario y encontrar entradas rentables.\"\r\n
\u00bfC\u00f3mo van las cosas con sus dos sitios de afiliaci\u00f3n?<\/strong><\/h5>\r\n\"Ha ido muy bien. Hemos aprendido mucho. Acabamos utilizando MemberMouse desde el principio en ese sitio y he participado en otros proyectos desde entonces que tambi\u00e9n han utilizado MemberMouse. Tambi\u00e9n he trabajado en proyectos que han utilizado otros plugins de membres\u00eda y siempre he vuelto a MemberMouse. Creo que es el plugin m\u00e1s completo y con m\u00e1s funciones que existe\".\r\n
Para usted, \u00bfcu\u00e1l es el principal beneficio de crear un negocio online de \u00e9xito?<\/strong><\/h5>\r\n\"Sin duda, la libertad. Si quisiera recoger y mudarme a Tailandia o a Europa del Este, podr\u00eda. Si quiero trabajar desde casa, puedo. Puedo trabajar cuando se despierta mi creatividad. No tengo que ser productivo de nueve a cinco, de lunes a viernes, desde la mesa de mi oficina. Puedo trabajar en cualquier sitio\".\r\n \r\n\"\"\r\n\u201cThat's obviously what's so attractive about this kind of lifestyle, it's the freedom - financially and time-wise. That's what everybody's after. Having a skill set with website development and marketing and design can certainly offer that. I saw that from a relatively young age. I really believe in this.\r\n\r\nObviously, there are many jobs where you do have to be at a physical location to get the job done, I understand that. But as far as running a membership site or really doing anything with computers, you don't have to be stuck in that mindset that you need to be working from an office.\u201d\r\n
\u00bfQu\u00e9 le gusta del modelo de afiliaci\u00f3n y de ingresos recurrentes?<\/strong><\/h5>\r\n\u201cWell, I think an \u2018autopilot income\u2019 is attractive to anybody, right? You know, that's the dream. To have your website working for you while you're on the beach in Hawaii. Obviously, that's very attractive.\r\n\r\nBut, that comes with challenges too. And being able to provide ongoing value is probably the biggest challenge. There are days when you're feeling creative and it's very easy to come up with new content. Then there are days where you're thinking, 'I don't feel like doing this. I don't want to have to create something new continually.'\"\r\n
\u00bfQu\u00e9 consejo dar\u00eda a quienes desean crear un sitio web de socios?<\/strong><\/h5>\r\n\"Pensando en el futuro, si tiene una idea para un sitio de afiliaci\u00f3n, tenga presente esta pregunta: \u00bfC\u00f3mo podr\u00e1 ofrecer un valor continuo a sus miembros? Es muy importante tener un plan para ello desde el principio. En este sentido, ofrecer funciones din\u00e1micas en su sitio web le ayudar\u00e1 a conseguirlo\".\r\n
\u00bfQu\u00e9 quiere decir con \"caracter\u00edsticas din\u00e1micas\"?<\/strong><\/h5>\r\n\u201cFor example, with Box Office Fox we programmed a database to aggregate information for our members. So, we're not having to constantly write new content for that specific site. We aggregate all of the tickets going on sale soon across North America and we put them all in a database with on sale dates, pre-sale passwords to get early access to tickets, face value ticket prices, venue capacities, etc.\r\n\r\nWe put all of that information in one place and it's searchable. So, brokers use that on a daily basis as part of their daily research. It kind of does run itself, which is great. And obviously we had this in mind from the start. Remember, your website should be able to work for you.\u201d\r\n \r\n

C\u00f3mo dise\u00f1ar un sitio de afiliaci\u00f3n de \u00e9xito<\/strong><\/h3>\r\n
\u00bfQu\u00e9 es lo m\u00e1s importante a la hora de crear un sitio web?\u00a0<\/strong>\u00bfSe centra en el aspecto y la sensaci\u00f3n del sitio web? \u00bfO todo gira en torno a la velocidad? \u00bfCu\u00e1les son esas casillas de verificaci\u00f3n que tiene en la cabeza y que es absolutamente necesario tener?<\/strong><\/h5>\r\n

<\/i> Experiencia de usuario (UX)<\/strong><\/h4>\r\n\u201cI think all those things are important when you're building a website. But for me, it's user experience. How does the user feel when they're on the site? That includes everything from what graphics you're using, the photos to your sales copy, and your call-to-actions. It should be very clear what the user is supposed to do. They shouldn't have to think and fumble around with your website. It should be intuitive.\r\n\r\nThere are a lot of moving parts to a website that you need in order to create a good user experience. I like to use lots of custom graphics and write some compelling sales copy. My goal is always to have it work really well for the user and make it very clear what they need to do.\u201d\r\n

<\/i> Data & Analytics<\/strong><\/h4>\r\n\u201cThere are times when you'll live in Google Analytics and see how people are interacting with your pages. Then, you can make tweaks based on that. It's important to always revisit your work and improve it based on how users are interacting with your website.\u201d\r\n\r\nAnd there is also the Registro de actividad de los miembros<\/a>:\r\n\r\n\u201cDefinitely, with the information available from the activity log, you can pick a direction a lot easier and see what's working and what's not. Obviously, if a few users are highly engaged with a page, that's great. And if you did launch a feature of the site and then nobody's really using it or they're bouncing, you know that needs your attention.\u201d\r\n \r\n\"registro\r\n\u201cThe Member Activity Log is also very useful for seeing if a user is really engaged. That's a good opportunity to reach out to them and just say, 'Hey, thank you so much for using our service. If you have any feedback, please let us know about what you love, what you don't love, etc.' There are some talking points there.\r\n\r\nAgain, with users who may have signed up for your service and aren't engaged, well that's also an opportunity. You can reach out to them and just, and not be creepy about it, and say, 'Hey, is there anything I can help you with?' That provides some great talking points. And this is information that MemberMouse provides, that you can't always get from Google Analytics. That's definitely very valuable.\u201d\r\n

<\/i> Optimizaci\u00f3n de motores de b\u00fasqueda (SEO)<\/strong><\/h4>\r\n\u201cI feel very strongly about search engine optimization. That's my background in writing good copy. I want users to land on my site organically. Because that's a qualified lead. They're searching for a solution to their problem and if they land on your site, you can provide that solution for them. With SEO, a visitor is already engaged with you as opposed to paid ads.\r\n\r\nContent is the biggest thing that Google is looking for when it comes to SEO. You have to have good content. That's going to allow Google to search your site and pick up what you're talking about. You're basically just giving Google hints for what your site is about. Then it can rank you appropriately in the search results.\r\n\r\nObviously, there's more to it than just writing good content. Having unique images or graphics on your site as well as also important. Google doesn't want to see the same recycled stock images. I recommend taking a stock image and Photoshop it and add some value to that image. Also, make sure your website loads responsively on all devices. Google is looking at that.\r\n\r\nSomething else to consider is your page load speed. And yes, Google is looking at whether people are bouncing from your website. So, having some elements on the page as well to get your visitors engaged with your page, whether that's embedding a YouTube video, or having some call to action buttons, or filling out a form. There are so many different things you can do to enhance the page.\r\n\r\nSEO does take a lot more time than the paid ads route. But I just strongly believe that SEO is the way to go. If you have a solid product and you write compelling copy, people will find you. And, Google will love you! Google loves unique content. Create a site that Google loves and your users love.\r\n\r\nWith SEO, if you're okay with playing the long game, you can write some really compelling content that can work for you for years to come.\u201d\r\n

<\/i> Marketing de afiliaci\u00f3n<\/strong><\/h4>\r\n\u201cAffiliate marketing as well is really valuable. If you have an army of affiliates promoting your product, you're only paying them if they make a sale. In my opinion, that's a much better approach than dumping a bunch of money into paid ads. I've done both. I've worked on projects where we have had a sizable ad budget and it's just not for me.\r\n\r\nWhen we first started The Ticket Broker Guide, we got involved with ClickBank. We would split the commission with our affiliates 50\/50. We did use ClickBank for a long time because they handle all of the payment processing for affiliates. This is very useful. We don't have to touch the money or anything and split it up manually. ClickBank just does that for us.\r\n\r\nThe one thing I would suggest to anyone who is considering using Affiliate Marketing to grow their online business is to maintain some control over your affiliates and provide them with tools and resources to promote your products.\r\n\r\nOtherwise, you're going to have a bunch of hooligans putting out a bunch of your regurgitated information that's not helpful. It ends up looking very cookie cutter. It's not professional. So, you want to provide your affiliates with some valuable resources like sales copy and graphics or whatever you can, so they can promote your product properly.\u201d\r\n

<\/i> Plugin de afiliaci\u00f3n de WordPress<\/strong><\/h4>\r\n\u201cWhen picking a membership plugin, you've got to have your login page functionality. You also need to have a page where members can go in and edit their own accounts. For example, members need to be able to cancel their accounts on their own if they want to. \r\n\r\nYour members also need to be able to update their billing information. All of these things are very important. I found that a lot of the other plugins, with even offering something simple like coupon codes, not every membership plugin offers that. There's just a lot of things that I find with other plugins that you end up just piecing things together. MemberMouse has those features already in place and they just work.\u201d\r\n

<\/i> Herramientas t\u00e9cnicas adicionales recomendadas<\/strong><\/h4>\r\n