{"id":6825,"date":"2023-03-16T11:11:00","date_gmt":"2023-03-16T18:11:00","guid":{"rendered":"https:\/\/membermouse.com\/?p=6825"},"modified":"2026-06-16T14:05:41","modified_gmt":"2026-06-16T18:05:41","slug":"niveles-de-afiliacion","status":"publish","type":"post","link":"https:\/\/membermouse.com\/es\/marketing\/membership-levels\/","title":{"rendered":"Gu\u00eda completa para nombrar los niveles de afiliaci\u00f3n"},"content":{"rendered":"Are you wondering about the best way to name your membership levels?\r\n\r\nIt can be tricky, right?\r\n\r\nDo you stick to the standard Bronze - Silver - Gold<\/strong> naming convention?\r\n\r\nOr do you get creative and name your membership levels something like, Padawan - Jedi Knight - Jedi Master<\/strong>?\r\n\r\nHere's the thing: what you choose to name your membership levels is incredibly important. The reason for this is because the names of your membership levels will be most carefully scrutinized while your prospective members are still in the buying process. They'll be paying the most attention to your membership level names during the time when they're actually deciding whether or not to join your membership.\r\n\r\nThat means your membership level names are more than just names. They are vital ingredients in the conversion process itself.\r\n\r\nAsk yourself:\r\n\r\nDo your membership level names stick in the minds of your prospects and reinforce the value of your membership?\r\n\r\nOr... are they an afterthought that your prospects can essentially glaze over as they bounce from your sales page to go watch yet another cute cat compilation video on YouTube?\r\n\r\nIf you want to learn how to name your membership levels in a way that actually assists your conversion process, this in-depth article is for you.\r\n\r\nIn it, you will discover:\r\n\r\n📗 A clear definition of membership levels\r\n\r\n📙 The seven main ways to name your membership levels\r\n\r\n📕 15 real-life examples of expertly named membership levels\r\n\r\n📘 And more!\r\n\r\nAfter you read this article, you'll have the information y<\/em> inspiration you need to confidently name your own membership levels.\r\n\r\nLet\u2019s dig in!\r\n

\u00bfQu\u00e9 son los niveles de afiliaci\u00f3n?<\/strong><\/h2>\r\nHave you ever stopped to ask yourself what the actual definition of a membership level is?\r\n\r\nIt\u2019s kind of weird to even think about, right?\r\n\r\nThese days it seems like just about everything \u2013 from entertainment, groceries, and yes\u2026 even alcohol \u2013 comes in the form of a suscripci\u00f3n o afiliaci\u00f3n<\/a>. Since we\u2019re so used to seeing and selecting membership and subscription levels, it\u2019s easy to rely on our intuitive understanding and overlook their definition.\r\n\r\nBefore we dive in and explore all the different ways you can name your membership levels, let\u2019s take a look a practical example that nearly everyone can relate to: the name of your cell phone plan. After all, your cell phone plan is just another subscription you pay on a monthly basis.\r\n\r\nAsk yourself:\r\n\r\nAre you on an Sin l\u00edmites<\/em> plan? \u00bfO un Prepago<\/em> plan?\r\n\r\nWe can even drill down further into one of those membership level names and see just how specific you can get when you\u2019re naming your own plans.\r\n\r\nFor instance, are you on an Inicio ilimitado<\/em>, Extra<\/em>o Elite<\/em> \u00bfPlan?\r\n\r\n\"nombres\r\n

(Qui\u00e9n iba a decir que se pod\u00edan a\u00f1adir tantas cosas a un plan \"ilimitado\".<\/em> \ud83d\ude09)<\/p>\r\nAhora que todos estamos de acuerdo en lo que son los niveles de afiliaci\u00f3n y suscripci\u00f3n, echemos un vistazo a la definici\u00f3n con la que trabajaremos a lo largo de todo este art\u00edculo:\r\n

In essence, a membership or subscription level is a mechanism you can use to define what your members will receive, how & when it will be delivered, and what type of payment is required.<\/strong><\/p>\r\nThat said, the function of a membership level extends far beyond that definition. The names you choose for your membership levels can help your members select the level that will best meet their current needs. You can also use this opportunity to name your membership levels in a way that reinforces the benefits of your membership and communicates the desired outcome your content will help them achieve.\r\n\r\nIf that sounds a little *too*<\/em> conceptual, here\u2019s a practical example that\u2019ll help anchor this concept into reality:\r\n\r\nImagine that you run a membership site that teaches people how to run their first marathon. You know that people come to your membership with all different levels of running experience. And, they will have specific needs depending on where they are in their own journey. In this case, you could name your membership levels something like:\r\n\r\n\"ejemplos\r\n

Corredor - Maratoniano<\/strong><\/h5>\r\nEach one of these membership level names communicates the desired outcome of your membership while at the same time giving your members the opportunity to select the level that best meets their needs.\r\n\r\nBy naming your membership levels in this way, you speak directly to your ideal customer and let them know they're in the right place. Your membership level names also give you an opportunity to connect the value of your membership with the actual price. In fact, naming your membership level based upon the price itself can be a way for you to encourage signups at a specific level.\r\n\r\nWe'll cover all of this and look at real-life examples in this post. For now, the important thing to remember is that what you name your membership levels is vitally important. It\u2019s a strategic decision. You shouldn\u2019t just arbitrarily name your membership levels something like Bronze, Silver, and Gold (unless that makes sense for your membership). Instead, approach naming your membership levels as an opportunity to connect with your members.\r\n\r\nNow, let\u2019s take a look at the 7 primary types of membership level names we\u2019ve discovered in our work with thousands of membership site entrepreneurs as well as our research in the world of online subscriptions.\r\n\n

Las 7 maneras de nombrar sus niveles de afiliaci\u00f3n<\/strong><\/h2>\r\n \r\n

1. Nombres de niveles de afiliaci\u00f3n basados en el precio:<\/strong><\/h3>\r\nWhen it comes to membership and subscription businesses, your membership levels and their prices almost always go hand in hand. It should be no surprise then that many subscription businesses choose to name their membership levels based on their price or billing frequency.\r\n\r\nFor example, the popular alternative health & healing streaming site Gaia has two primary membership options named specifically for their price and billing cycle:\r\n\r\n\"ejemplo\r\nComo puede ver, sus niveles de afiliaci\u00f3n se denominan Mensualmente<\/strong><\/em> y Anual<\/strong><\/em>. These names are simple, clear, and to-the-point.\r\n\r\nCould they be more creative? Certainly. Do they need to be? Probably not.\r\n\r\nFor someone who already knows they want to explore Gaia\u2019s library of 8,000+ unique movies, the annual plan makes a lot of sense. Gaia does a great job here of communicating the value of the annual plan and making its selection appealing to the user.\r\n\r\nIf your membership site is like Gaia \u2013 with essentially only one access level \u2013 you might consider a price related name (like Mensualmente<\/em>, Trimestral<\/em>o Anual<\/em>) para sus niveles de afiliaci\u00f3n.\r\n

2. Nombres de niveles de afiliaci\u00f3n basados en el acceso a contenidos<\/strong><\/h3>\r\nNombrar los niveles de afiliaci\u00f3n en funci\u00f3n del tipo de acceso que ofrecen a los usuarios es una de las formas m\u00e1s comunes de nombrar los niveles de afiliaci\u00f3n, especialmente en el mundo de los sitios de afiliaci\u00f3n y suscripci\u00f3n en l\u00ednea. La estructura de nomenclatura basada en el contenido suele seguir un esquema b\u00e1sico Bronce<\/strong> - Plata<\/strong> - Oro<\/strong> convention.\r\n\r\nA perfect example of this way to name your membership levels comes from one of our own customers \u2013 Opci\u00f3n Alfa<\/a>.\r\n\r\nTake a look:\r\n\r\n\"tres\r\nPuede ver que hay tres niveles espec\u00edficos de afiliaci\u00f3n - Gratis<\/em><\/strong>, Pro<\/em><\/strong>, & Elite<\/em><\/strong>. Cada uno de estos planes da al miembro un nivel diferente de acceso al contenido del sitio. Esta es una forma muy inteligente de nombrar los niveles de afiliaci\u00f3n porque cada nivel comunica su propio valor sin menoscabar los dem\u00e1s. Si un miembro potencial quiere empezar con sus recursos gratuitos, puede hacerlo. Y cuando un Pro<\/em> miembro est\u00e1 listo para profundizar, puede pasar a la versi\u00f3n Elite<\/em> level.\r\n\r\nYou may have also noticed a subtle psychological characteristic of these membership level names. Not only do Gratis<\/em>, Pro<\/em>, & Elite<\/em> describe the membership levels themselves, they also describe and \u201cname\u201d the person who joins at each level.\r\n\r\nThis a powerful way to allow your members to identify themselves within your naming structures. Are you a Pro<\/em> \u00bfcomerciante? \u00bfO un Elite<\/em> \u00bfcomerciante? Ambos son buenos, pero hay algo en la palabra \u00e9lite que destaca. Y si usted es un Pro<\/em>, there\u2019s always that next step to strive for.\r\n\r\nLater in this post we\u2019ll look at some real-life examples like this one that can give you some ideas for naming your own membership levels.\r\n

3. C\u00f3mo nombrar los niveles de afiliaci\u00f3n en funci\u00f3n del acceso de los usuarios<\/strong><\/h3>\r\nLa distinci\u00f3n entre los nombres de los niveles de afiliaci\u00f3n basados en el acceso de los usuarios y los basados en el acceso a los contenidos es lo suficientemente importante como para que la clasifiquemos por separado. Los nombres de los niveles de afiliaci\u00f3n basados en el acceso de los usuarios tienen m\u00e1s que ver con que<\/strong> acceder, en lugar de qu\u00e9<\/strong> they get access to.\r\n\r\nSpotify\u2019s subscription level names are an excellent example of what we mean here:\r\n\r\n\"nombres\r\n\r\nLo principal que comunican estos nombres de niveles de suscripci\u00f3n es qui\u00e9n tiene acceso a ellos. \u00bfTe vas a suscribir a Spotify s\u00f3lo para ti? \u00bfO toda tu familia est\u00e1 lista para darle al play a sus canciones favoritas sin escuchar anuncios? Si eres estudiante (o te esfuerzas por encontrar tu antigua direcci\u00f3n de correo electr\u00f3nico .edu de la universidad<\/em> \ud83d\ude09), notar\u00e1 inmediatamente la Estudiante<\/em> membership level and be glad to cash in on these exclusive savings.\r\n\r\nIf your membership is designed to be used by more than one person \u2013 por un equipo o una organizaci\u00f3n, por ejemplo<\/em> - puede que desee considerar la posibilidad de nombrar sus niveles de esta manera.\r\n

4. Nombres de niveles de afiliaci\u00f3n basados en la entrega de contenidos<\/strong><\/h3>\r\nCan you think of an example of some membership level names that are based solely on how the content of that membership is delivered? Any guesses?\r\n\r\nHere\u2019s a hint: think about memberships or subscriptions that have both physical y<\/em> digital products.\r\n\r\nIf you haven\u2019t already guessed, naming your membership levels based on content delivery is very popular with publications. Take the Wall Street Journal, for instance:\r\n\r\n\"ejemplos\r\n\r\nAqu\u00ed puede ver que tienen tres nombres distintos de niveles de afiliaci\u00f3n: Impresi\u00f3n cl\u00e1sica<\/strong><\/em>, Todos los accesos digitales<\/strong><\/em>y Print & Digital<\/strong><\/em>. The names of these three subscription levels directly correspond with how the content from WSJ will be delivered to you.\r\n\r\nDo you only want the print newspaper? Or are you fine with reading it on your iPad? Or\u2026 for only $1 more than the Impresi\u00f3n cl\u00e1sica<\/em> nivel, puede tener ambos - Print & Digital<\/em>.\r\n\r\nWhile the choice to sign up for both seems obvious, this naming convention and pricing strategy is actually a perfect example of a marketing concept called fijaci\u00f3n de precios<\/strong>.\r\n\r\nThe subject of how pricing affects conversions is a topic for another blog post (leave us a comment below if you\u2019d like to hear more about that). But, if you\u2019d like a crash course in price anchoring for membership sites, check out este episodio del podcast<\/a> we recorded with Mike Morrison. Fast forward to minute marker 20:08 to hear Mike explain what price anchoring is and how you can use it.\r\n\r\nIf your membership or subscription includes both digital and physical product, naming your membership levels accordingly could be a great strategy for you.\r\n

5. C\u00f3mo nombrar los niveles de afiliaci\u00f3n en funci\u00f3n de los simpatizantes<\/strong><\/h3>\r\nIs your online membership or subscription based on the \u201cpatronage\u201d model? Are people signing up because they love your content and want to support you in creating more of it? This is the online subscription model at the heart of sites like Patreon or Facebook Subscription Groups. Your supporters can choose to contribute to you and your efforts at different levels of financial support.\r\n\r\nThis model is becoming more and more popular and gives you a fantastic opportunity to get creative and specific with how you name your supporter levels. One of our favorite examples of this comes from the M\u00e1s inteligentes cada d\u00eda<\/em> Cuenta Patreon:\r\n\r\n\"nombres\r\n\r\nEstas seis denominaciones de nivel de afiliaci\u00f3n - Cat Flipper<\/strong>, Pensador y hacedor<\/strong>, Gentleman\/Lady Scholar<\/strong>, Ca\u00edda del Pr\u00edncipe Rupert<\/strong>, Ciclista de espaldas<\/strong>y Asistente de investigaci\u00f3n<\/strong> - son divertidos, creativos y muy relevantes para este p\u00fablico. Si estos nombres le hacen rascarse la cabeza, vea este v\u00eddeo<\/a> where they explain the physics of how cats always land on their feet.\r\n\r\nIf your members really are your supporters or patrons, how could you name your membership levels in a way that was both fun and engaging for them?\r\n

6. Nombres de niveles de afiliaci\u00f3n basados en intereses<\/strong><\/h3>\r\nDoes your membership cover a lot of different topics and attract a wide audience? If this is the case for you, you might want to consider naming your membership levels based upon your members\u2019 interests.\r\n\r\nWhat do we mean by that?\r\n\r\nLet\u2019s take a look at a real-life example that illustrates this idea perfectly:\r\n\r\n\"ideas\r\n\r\nAs you can see in this example from the online fitness platform Daily Burn, they have distinct membership levels designed to appeal to their members\u2019 specific interests. If you\u2019re a yoga enthusiast, chances are you\u2019ll gravitate towards the yoga membership. But, if you prefer running or high-intensity interval training, there\u2019s an option for you as well.\r\n\r\nThis naming strategy is perfect if you have specific segments in your membership. By naming your membership levels according to an interest, you can get very specific in your communication to each interest and avoid sounding bland or generic by \u201cspeaking to everyone and no one at all.\u201d\r\n\r\nWhen someone clicks on the Ejecutar<\/em> opci\u00f3n de afiliaci\u00f3n, por ejemplo, el lenguaje que puede utilizar para comunicar las ventajas de este nivel puede adaptarse espec\u00edficamente para atraer a los corredores. Lo mismo ocurre con el Yoga<\/em> y HIIT<\/em> levels as well.\r\n\r\nThis naming strategy might be perfect for you if you\u2019ve never felt like you\u2019ve neatly fit into a hyper specific niche. Definitely consider it if you have a wide variety of content that attracts different people to your membership.\r\n

7. Nombres de los niveles de afiliaci\u00f3n en funci\u00f3n del tiempo<\/strong><\/h3>\r\nWait\u2026 did we just say time? Yes, we sure did!\r\n\r\nThis way of naming your membership levels might not seem obvious at first, but it\u2019ll make perfect sense in just a second. Just like your prices are joined at the hip with your membership levels, so too is the amount of time that a member will have access to your content. So, it makes a lot of sense to actually name your membership levels based upon the amount of time that someone will have access. This is especially true if your members only have a need for your membership for a specific amount of time \u2013 like a dating site, for example.\r\n\r\nHere\u2019s an example of time-based membership level names that you\u2019re probably familiar with from Rosetta Stone:\r\n\r\n\"ejemplos\r\nAqu\u00ed puedes ver que han elegido nombrar sus niveles de afiliaci\u00f3n bas\u00e1ndose en la cantidad de tiempo que un miembro tendr\u00e1 acceso: 3 meses, 12 meses, 24 meses,<\/strong> e incluso De por vida<\/strong>.\r\n\r\nThis makes a lot of sense for a subscription business like Rosetta Stone. If you\u2019ve ever tried to learn a foreign language, you know that gaining any level of proficiency in the language takes more than 3 months. Sure, you may be able to learn some basic vocabulary and essential conversation lines\u2026 but anything more than that and you\u2019ll need at least 12 months. And when the cost of the 12-month plan is paired up against the De por vida<\/em> plan, it seems like a steal to get forever access to unlimited languages for only $79.12 more than the year-long plan.\r\n\r\nYou might consider this naming strategy if you have a membership that is closely linked with the time it takes to learn the skill you\u2019re teaching. Plus, if you know the Valor de por vida de los afiliados<\/a>puede fijar el precio de su plan vitalicio por encima de esa cifra para no perder dinero con las suscripciones recurrentes.\r\n

Ejemplos reales de niveles de afiliaci\u00f3n con nombres de expertos<\/strong><\/h2>\r\nAhora que ya conocemos los siete tipos principales de nombres de niveles de afiliaci\u00f3n, veamos algunos ejemplos adicionales. Algunos de estos ejemplos le resultar\u00e1n familiares, pero otros ser\u00e1n nuevos para usted. A medida que vaya viendo estos ejemplos, preste atenci\u00f3n a c\u00f3mo las siete formas principales de nombrar los niveles de afiliaci\u00f3n a menudo se mezclan entre s\u00ed.\r\n\r\n\"nombres\r\n

Nombres de los niveles de afiliaci\u00f3n en funci\u00f3n del precio<\/strong><\/h4>\r\n\"precios\r\n

Almuerzo semanal<\/em><\/p>\r\n\"nombres\r\n

Nombres de niveles de afiliaci\u00f3n basados en el acceso a contenidos<\/strong><\/h4>\r\n\"nombres\r\n

Pelot\u00f3n<\/em><\/p>\r\n\"nombres\r\n

Membership Level Names Based On User Access & Quality<\/strong><\/h4>\r\n\"nombres\r\n

Netflix<\/em><\/p>\r\n\"nombres\r\n

Nombres de los niveles de afiliaci\u00f3n basados en el acceso f\u00edsico a las instalaciones<\/strong><\/h4>\r\n\"tres\r\n

Laboratorios Idea Fab<\/em><\/p>\r\n\"nombres\r\n

Nombres de los niveles de afiliaci\u00f3n basados en la entrega de contenidos y el nivel de aficionado<\/strong><\/h4>\r\n\"d\u00edgitos\r\n

Digits & Threads Magazine<\/em><\/p>\r\n\"nombres\r\n

Nombres de los niveles de afiliaci\u00f3n basados en los niveles de simpatizante<\/strong><\/h4>\r\n\"nombres\r\n

Armon\u00eda divina<\/em><\/p>\r\n\"nombres\r\n

Nombres de los niveles de afiliaci\u00f3n en funci\u00f3n del tiempo<\/strong><\/h4>\r\n\"caf\u00e9\r\n

Caf\u00e9 y contratos<\/em><\/p>\r\n\"nombres\r\n

Membership Level Names Based On Interest & Experience<\/strong><\/h4>\r\n\"nombres\r\n

Sociedad Internacional de Gemas<\/em><\/p>\r\n\"nombres\r\n\n

C\u00f3mo utilizar los nombres de los niveles de afiliaci\u00f3n en su sitio web<\/strong><\/h2>\r\nIf you use MemberMouse to power your membership or subscription site, there are some pretty cool ways you can strategically use your membership level names on your site. We won\u2019t go too far into the weeds about this in this post, but here\u2019s a quick overview of how this could look for you.\r\n\r\nWhen you create and name a membership level in MemberMouse, this data can be displayed anywhere on your site or in the email communications you send from MemberMouse. Let\u2019s go back to our example of a membership site that teaches people how to run their first marathon. Imagine that your three membership levels are named Jogger<\/strong>, Corredor<\/strong>y Maratoniano<\/strong>.\r\n\r\nYou could use these membership level names to greet your members on pages or in email using our Caracter\u00edsticas de SmartTag<\/a>. As\u00ed se ver\u00eda, por ejemplo, en el panel de control de los afiliados:\r\n

Hola. Bienvenido a su \u00e1rea de miembros.<\/code><\/p>\r\nEntonces, dependiendo del nivel de afiliaci\u00f3n al que perteneciera una persona concreta, mostrar\u00eda una de las tres versiones:\r\n

Hola, Jogger<\/strong>\u00a1! Bienvenido a su \u00e1rea de miembros.<\/h5>\r\n
Hola, Corredor<\/strong>\u00a1! Bienvenido a su \u00e1rea de miembros.<\/h5>\r\n
Hola, Maratoniano<\/strong>\u00a1! Bienvenido a su \u00e1rea de miembros.<\/h5>\r\nLas posibilidades de aplicaci\u00f3n en todas las \u00e1reas de su sitio web y en las comunicaciones por correo electr\u00f3nico son casi infinitas. Esperamos que este r\u00e1pido recorrido por estos detalles te haya resultado \u00fatil.\r\n

\u00bfC\u00f3mo denominar\u00e1 sus niveles de afiliaci\u00f3n?<\/strong><\/h2>\r\nWhew! We sure covered a lot in this blog post. We hope you\u2019ve enjoyed learning all about how to name your membership levels and are now walking away with some ideas you can implement on your site.\r\n\r\nNow it\u2019s your turn!\r\n\r\nAs you go through the process of naming your own membership levels, keep in mind the seven main types of membership level names. Ask yourself what kind of membership or subscription you are and name your levels accordingly.\r\n\r\nWhat did you think of this article. Are there any categories of membership level names that we\u2019ve forgotten? Do you have an awesome idea you\u2019d like to share with us? Leave us a comment below and join our discussion. We\u2019d love to hear from you!","protected":false},"excerpt":{"rendered":"

\u00bfSe pregunta cu\u00e1l es la mejor manera de nombrar sus niveles de afiliaci\u00f3n? En este art\u00edculo detallado, descubrir\u00e1 las siete formas principales de nombrar sus niveles de afiliaci\u00f3n y<\/em> Insp\u00edrese en algunos ejemplos reales asombrosos.<\/p>","protected":false},"author":20918,"featured_media":6826,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"om_disable_all_campaigns":false,"_strive_editorial_status":"not-started","_strive_copy_of":0,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_strive_checklists":"\"\"","_strive_active_checklist":"","_strive_post_notes":"","footnotes":""},"categories":[81,117],"tags":[],"class_list":["post-6825","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing","category-mm-dash"],"acf":[],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/membermouse.com\/es\/wp-json\/wp\/v2\/posts\/6825","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/membermouse.com\/es\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/membermouse.com\/es\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/membermouse.com\/es\/wp-json\/wp\/v2\/users\/20918"}],"replies":[{"embeddable":true,"href":"https:\/\/membermouse.com\/es\/wp-json\/wp\/v2\/comments?post=6825"}],"version-history":[{"count":1,"href":"https:\/\/membermouse.com\/es\/wp-json\/wp\/v2\/posts\/6825\/revisions"}],"predecessor-version":[{"id":22137,"href":"https:\/\/membermouse.com\/es\/wp-json\/wp\/v2\/posts\/6825\/revisions\/22137"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/membermouse.com\/es\/wp-json\/wp\/v2\/media\/6826"}],"wp:attachment":[{"href":"https:\/\/membermouse.com\/es\/wp-json\/wp\/v2\/media?parent=6825"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/membermouse.com\/es\/wp-json\/wp\/v2\/categories?post=6825"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/membermouse.com\/es\/wp-json\/wp\/v2\/tags?post=6825"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}