{"id":7430,"date":"2020-07-02T04:30:17","date_gmt":"2020-07-02T11:30:17","guid":{"rendered":"https:\/\/membermouse.com\/?p=7430"},"modified":"2023-11-02T11:20:18","modified_gmt":"2023-11-02T15:20:18","slug":"funciones-del-plugin-de-afiliacion-de-wordpress","status":"publish","type":"post","link":"https:\/\/membermouse.com\/es\/mm-features\/wordpress-membership-plugin-features\/","title":{"rendered":"3 potentes funciones que le ayudar\u00e1n a ahorrar tiempo y aumentar los beneficios"},"content":{"rendered":"<center><iframe src=\"https:\/\/www.youtube.com\/embed\/_QPDdA3l9sk\" width=\"750\" height=\"422\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/center>\n\nOn a frigid morning back in February, I was asked an interesting question towards the end of my Friday Office Hours session.\n\nAfter I saw the question pop up in the Zoom Q&amp;A, I sat back in my chair for a brief moment of contemplation.\n\nIt got me thinking and helped me reflect on a few points I'd like to share with you today.\n\nHere\u2019s the question:\n<h5><em><strong>\"What is your favorite feature of MemberMouse?\"<\/strong><\/em><\/h5>\nMy favorite features in MemberMouse have always been the ones that help to automate things. It's usually the things that people don't see or even know the value of.\n\nFor example, the <strong>tratamiento automatizado de los pagos atrasados<\/strong> feature.\n\nThe reason I love this feature so much is because I've always been a process person. In my career as a software engineer and architect, I focused a lot on process efficiency. I was usually passionate about working on products that helped to improve processes and make them more efficient. And so, the reason I like all the automation features is because that's exactly what they do.\n\nHere\u2019s the thing: a lot of people don't even know about these processes that are going on in the background of MemberMouse. Each one of these automation features was added to the platform for a very specific and strategic reason.\n\nThese features either came out of an experience that we had directly (because we use MemberMouse on <em>MemberMouse.com).<\/em> Or, one of our larger, high-volume clients had a real need for it. The benefit of working with these high-volume clients is that we get a real-world stress test of the system. From there, we can see where things are and aren't working.\n\nAnd that's not to say that the feature itself wasn't working. It's not that something was broken.\n\nI'm approaching this from a business context. If you're looking to increase the profitability of your business, you have two main options. You can either increase your revenue or decrease your support costs. Many of the automation features built into the core of MemberMouse do both.\n<h3><strong>Protect Your Time &amp; Collect More Payments<\/strong><\/h3>\nFor example, imagine a situation where you have thousands of members using your site. One of the things that is a part of your business is that a percentage of your members\u2019 credit cards get declined on recurring subscriptions.\n\nNow, imagine that you had to call each one of your members every time their cards failed. Well, now you'll probably have to find someone, hire someone whose job it is do this. Of course, you'll have to pay the person to do this.\n\nThis is all going to increase the amount of time and money you're spending on support. Thus, decreasing your profits. Plus, when you actually call people to update their credit cards on your site, you're essentially chasing someone down to pay you money. This isn't the most fun thing to do and people will usually avoid doing this as much as possible.\n\nThis is why the automated overdue payment processing feature is so valuable.\n\nHaving this entire process automated in the system can save you untold amounts of time and money. You'll not only capture revenue that may not have been captured otherwise, you'll also significantly reduce the amount of time on your books to actually have to manually go through that process and take care of it.\n\n<img class=\"alignnone size-full wp-image-7475\" src=\"https:\/\/storage.googleapis.com\/wpgcbucket\/wp\/2020\/06\/2c3da0a0-active-subscription.png\" alt=\"datos del afiliado con tarjeta de abono activa en el expediente\" width=\"1000\" height=\"224\" \/>\n<p style=\"text-align: center; font-size: 12px;\"><em>Ver la actividad de pago en el registro de transacciones<\/em><\/p>\n\nHere's a closer look at how the automatic overdue payment handling feature works:\n\nWhen a rebill payment fails, MemberMouse is notified. When this happens, MemberMouse will put the member's access rights into overdue status. This means that they will not be able to access any of the content that's protected by their membership level or bundle.\n\nWhether they have access to pages with your videos or a private community forum, the member won't be able to see any of those things until a successful payment goes through. If you don't want your members to lose access as soon as their accounts go into overdue status, you can even create specific configurations that allow them access even when overdue.\n\nFrom there, the member will automatically be sent an overdue payment notification. A default notification email is set up when MemberMouse is installed, but it's completely customizable and can be modified to suit your needs. An important component of this email is informing the member that they can update their billing information right from their <em>Mi cuenta<\/em> p\u00e1gina. S\u00ed, esto significa que no tienes que hacerlo manualmente.\n\n<img class=\"embed-center size-full wp-image-7477\" src=\"https:\/\/storage.googleapis.com\/wpgcbucket\/wp\/2020\/06\/c7390740-rebill-failure-email.png\" alt=\"notificaci\u00f3n por correo electr\u00f3nico de error en el pago\" width=\"400\" height=\"475\" \/>\n<p style=\"text-align: center; font-size: 12px;\"><em>Enviar autom\u00e1ticamente un recordatorio de pago atrasado<\/em><\/p>\n\nAfter the member has updated their billing information and been billed for the missed payment, their access rights will automatically be reactivated. As a result, they'll be able to see all of their protected content again.\n\nDepending on the payment method you've integrated with, MemberMouse will automatically attempt to rebill the customer a total of 3 times while in overdue status. The first attempt will occur 2 days after the initial attempt. The second attempt will occur 5 days after the initial attempt. The third attempt will occur 7 days after the initial attempt. If the final rebill attempt fails, MemberMouse will automatically cancel the member's access rights, and they will have to purchase the subscription option again in order to regain access.\n\nIf you\u2019d like more detailed information about how this works, you can check out this in-depth article about <a href=\"https:\/\/membermouse.com\/es\/docs\/gestion-automatizada-de-los-pagos-atrasados\/\" target=\"_blank\" rel=\"noopener noreferrer\">gesti\u00f3n automatizada de los pagos atrasados<\/a>.\n<h3><strong>Mantenga todo bajo control para sus socios<\/strong><\/h3>\nHay muchas otras funciones como \u00e9sta: nuestro <strong>registro de actividades<\/strong>, for example. The member specific tracking that the activity log makes possible is a really useful tool. It helps you see exactly what somebody has done when they're logged in on your site.\n\nFor instance, if one of your customers messages you with questions about something, you can easily look back and see what pages they have accessed, when they logged in, when they were billed, what emails were sent out to them, when those emails were sent, etc.\n\nHaving the ability to view these things can be especially helpful in chargeback scenarios. If somebody issues a chargeback for a purchase they made on your site and claim that they never accessed your site, viewed your content, or something like that, you can easily build a report that disproves this.\n\nAgain, back to our high-volume clients, they love this feature specifically because chargebacks are one of those things in business that you really have to keep an eye on. If your chargeback rate ticks up when you have more customers, you'll need to have a strategy in place for how you're going to handle those and recapture some of those chargebacks. This is just one reason why the activity log is such a valuable feature.\n\n<img class=\"alignnone size-full wp-image-7480\" src=\"https:\/\/storage.googleapis.com\/wpgcbucket\/wp\/2020\/06\/ceb76d63-member-activity-log.png\" alt=\"el registro de actividades de los afiliados\" width=\"1200\" height=\"598\" \/>\n<p style=\"text-align: center; font-size: 12px;\"><em>Un ejemplo de lo que ver\u00e1 en el registro de actividad de los afiliados<\/em><\/p>\n\nHere's a quick synopsis of how the activity log works:\n\nAll of the member related activity that takes place on your site will fall into one of six event types:\n\n<i class=\"fa fa-check\" aria-hidden=\"true\"><\/i> <strong>Derechos de acceso:<\/strong> estos eventos se producen cada vez que alguien crea una cuenta, cancela su cuenta o cambia el estado de su cuenta (en pausa, pendiente de activaci\u00f3n, bloqueada, etc.)\n\n<i class=\"fa fa-check\" aria-hidden=\"true\"><\/i> <strong>Seguimiento de afiliados:<\/strong> este evento incluye cualquier informaci\u00f3n relativa a cualquier solicitud de comisi\u00f3n, como comisiones iniciales, comisiones de refacturaci\u00f3n o comisiones canceladas.\n\n<i class=\"fa fa-check\" aria-hidden=\"true\"><\/i> <strong>Facturaci\u00f3n:<\/strong> este tipo de evento le muestra si se ha facturado correctamente o no a un afiliado suyo.\n\n<i class=\"fa fa-check\" aria-hidden=\"true\"><\/i> <strong>Correo electr\u00f3nico:<\/strong> estos eventos incluyen todos los mensajes de correo electr\u00f3nico activados por MemberMouse, como los mensajes de bienvenida, los mensajes de notificaci\u00f3n push, etc.\n\n<i class=\"fa fa-check\" aria-hidden=\"true\"><\/i> <strong>Inicia sesi\u00f3n:<\/strong> Los eventos de inicio de sesi\u00f3n se registran cada vez que un miembro se conecta a su sitio. El correo electr\u00f3nico, la IP espec\u00edfica y la fecha se registran cuando un miembro inicia sesi\u00f3n.\n\n<i class=\"fa fa-check\" aria-hidden=\"true\"><\/i> <strong>Acceso a la p\u00e1gina:<\/strong> each time one of your members accesses a page on your site, the following gets logged: the user email, the page they accessed and any affiliate ID's tied to the link, the IP used to access the page, and the date it was accessed.\n\nAll of these different event types help you review your members' activity history and learn more about how they use your site. You can <a href=\"https:\/\/membermouse.com\/es\/docs\/auditoria-de-la-actividad-de-los-miembros-mediante-el-registro-de-actividad\/\" target=\"_blank\" rel=\"noopener noreferrer\">m\u00e1s informaci\u00f3n sobre el registro de actividades<\/a> when you're ready.\n\nHere's another thing I love about the activity log: not only can you see it on the individual member level, but you can see it for your entire site as a whole. In the <em>Registros<\/em> puede ver un registro de todo lo que ha sucedido en su sitio en tiempo real.\n\n<img class=\"alignnone size-full wp-image-7537\" src=\"https:\/\/storage.googleapis.com\/wpgcbucket\/wp\/2020\/06\/37a895d2-site-activity-log.png\" alt=\"registro de actividad del sitio\" width=\"1200\" height=\"317\" \/>\n<p style=\"text-align: center; font-size: 12px;\"><em>Un ejemplo del registro de actividad de todo el sitio web<\/em><\/p>\n\nYou also have the ability to sort this activity based on the six event types we've defined above. Did you just launch a new module for your course? Check the logs and see who first engaged with that page. What's great is that this information can even be organized and shown to you based on specific date ranges as well. Want to see who logged into your site over the weekend? Check the logs.\n\nIf you want to see a record of all the pages accessed by your members on a specific day, week, or month, you can do that. The same goes for login, billing, and all the other event types as well. It can be super helpful and informative to see all of this information displayed in one place.\n<h3><strong>Pon en pr\u00e1ctica tus mejores ideas con SmartTags\u2122<\/strong><\/h3>\n<strong>SmartTags\u2122 (etiquetas inteligentes)<\/strong> are another one of my favorite features.\n\nIf you're not familiar with SmartTags\u2122, here's a quick overview of how they work:\n\nEssentially, SmartTags\u2122 allow you to have dynamic conversations with your customers based on actions they've taken (or haven't taken) on your site. This means you can identify segments of your members and choose to display (or hide) content to them. What's more, this is all possible for you without having to program or code anything. As you can imagine, this becomes very powerful.\n\nWhat I love about SmartTags\u2122 is that they make it easy for you to have personalized conversations with your members. The result of being able to do this is not only a much more human experience for your members, but also higher conversion rates, longer retention, and ultimately greater lifetime customer value.\n\n<img class=\"alignnone size-full wp-image-7517\" src=\"https:\/\/storage.googleapis.com\/wpgcbucket\/wp\/2020\/06\/0c6e4720-member-dashboard-smarttags.png\" alt=\"ejemplos de smarttags en el panel de control de los afiliados\" width=\"1200\" height=\"403\" \/>\n<p style=\"text-align: center; font-size: 12px;\"><em>Ejemplos de c\u00f3mo se mostrar\u00e1n las SmartTags\u2122 en su sitio web<\/em><\/p>\n\nHere's an example of what this looks like:\n\nYou can use the <em>Datos de los miembros SmartTag<\/em>\u00a0to strategically greet your members by their name. Or, you could choose to display the amount of time they've been an active member on your site. If you're helping people achieve a particular goal with your membership, it can be encouraging to see how long you've stuck with something.\n\nAnd that's just the tip of the iceberg. Seriously.\n\nFor example, the <em>Decisi\u00f3n de los miembros SmartTag<\/em> lets you show specific content to your members based on the specific attributes of their membership. This allows you to show new offers to people who have or haven't bought certain products in the past, have been with you for a certain amount of time, or has even paused or canceled their membership.\n\nThe topic of SmartTags\u2122 deserves its entire blog post. And that's exactly why we wrote one for you! If you'd like to learn more about how you can put the power of SmartTags\u2122 to work, <a href=\"https:\/\/membermouse.com\/es\/mm-caracteristicas\/smarttags\/\" target=\"_blank\" rel=\"noopener noreferrer\">esta entrada del blog<\/a> le ofrece una descripci\u00f3n detallada de c\u00f3mo puede utilizarlos en su sitio web.\n<h3><strong>Sometido a pruebas de estr\u00e9s: Fiabilidad probada bajo presi\u00f3n<\/strong><\/h3>\nMore than all of these individual features, I think one of the things I like most about MemberMouse is just the engine. The overall performance. A lot has been done under the hood that people will never see. One of the things that MemberMouse is known for is its reliability. More specifically, reliability under stress. This means on sites with a high volume of transactions and a large number of members.\n\nI guess this is now speaking to a higher-level picture. The thing I really like about MemberMouse is the fact that you can start using it for just 20 members and it will grow with you. You don't have to switch to a different solution to get to 100,000 active members.\n\nAt each stage of your business \u2014 where you're going to need more features or functionality \u2014 you may not even be aware that you're going to need that before you get to the point. But as soon as you know you do need it, MemberMouse has an answer for you built in.\n\nAnyways, I could go on and on because there are many other things that I like. But, I think that's enough for now. If you have any questions at all about the features we talked about today, please leave me a comment below.","protected":false},"excerpt":{"rendered":"<p>En esta interesante entrada de blog, descubrir\u00e1 tres potentes funciones de MemberMouse que pueden ahorrarle una cantidad significativa de tiempo, energ\u00eda y esfuerzo Y ayudarle a aumentar los beneficios de su sitio.<\/p>","protected":false},"author":1,"featured_media":7596,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"om_disable_all_campaigns":false,"_strive_editorial_status":"not-started","_strive_copy_of":0,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_strive_checklists":"\"\"","_strive_active_checklist":"","_strive_post_notes":"","footnotes":""},"categories":[117,116],"tags":[],"class_list":["post-7430","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-mm-dash","category-mm-features"],"acf":[],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/membermouse.com\/es\/wp-json\/wp\/v2\/posts\/7430","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/membermouse.com\/es\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/membermouse.com\/es\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/membermouse.com\/es\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/membermouse.com\/es\/wp-json\/wp\/v2\/comments?post=7430"}],"version-history":[{"count":0,"href":"https:\/\/membermouse.com\/es\/wp-json\/wp\/v2\/posts\/7430\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/membermouse.com\/es\/wp-json\/wp\/v2\/media\/7596"}],"wp:attachment":[{"href":"https:\/\/membermouse.com\/es\/wp-json\/wp\/v2\/media?parent=7430"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/membermouse.com\/es\/wp-json\/wp\/v2\/categories?post=7430"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/membermouse.com\/es\/wp-json\/wp\/v2\/tags?post=7430"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}