{"id":7591,"date":"2023-08-11T15:56:00","date_gmt":"2023-08-11T22:56:00","guid":{"rendered":"https:\/\/membermouse.com\/?post_type=ht_kb&#038;p=7591"},"modified":"2024-10-10T10:43:31","modified_gmt":"2024-10-10T14:43:31","slug":"suivi-du-commerce-electronique-par-google","status":"publish","type":"ht_kb","link":"https:\/\/membermouse.com\/fr\/documents-3-2\/suivi-du-commerce-electronique-par-google\/","title":{"rendered":"Suivi de Google eCommerce"},"content":{"rendered":"<p>Les utilisateurs de MemberMouse \u00e9laborent diverses m\u00e9thodes <span style=\"box-sizing: border-box; margin: 0px; padding: 0px;\">pour le suivi, mais l'option la plus fiable est d'utiliser\u00a0<a href=\"https:\/\/www.monsterinsights.com\/\" target=\"_blank\" rel=\"noopener\">MonsterInsights<\/a>. Il est enti\u00e8rement int\u00e9gr\u00e9 \u00e0 MemberMouse, dispose d'une excellente \u00e9quipe d'assistance et s'adapte aux besoins des utilisateurs.<\/span> \u00e0 toutes les modifications que les fournisseurs d'outils d'analyse apportent souvent. C'est le meilleur choix pour ceux qui n'ont pas le soutien d'un d\u00e9veloppeur pour maintenir un syst\u00e8me de suivi personnalis\u00e9.<\/p>\n\n\n\n<p>Si vous pr\u00e9f\u00e9rez cr\u00e9er votre propre syst\u00e8me de suivi, vous pouvez utiliser la fonction\u00a0<a href=\"https:\/\/membermouse.com\/fr\/documents-3-2\/page-centrale-de-confirmation\/\">Confirmation Core MemberMouse page<\/a>\u00e9galement connue sous le nom de page de remerciement, pour fournir les donn\u00e9es \u00e0 envoyer \u00e0 l'analyse.\u00a0<a href=\"https:\/\/membermouse.com\/fr\/documents-3-2\/donnees-de-commande-smarttag-mm_order_data\/\">Commander des donn\u00e9es SmartTags\u00a0<\/a>peut \u00eatre plac\u00e9 dans n'importe quel code que vous utilisez pour fournir les informations n\u00e9cessaires \u00e0 la pouss\u00e9e. Le code ci-dessous n'est qu'un exemple pour vous guider et il peut n\u00e9cessiter des ajustements pour r\u00e9pondre \u00e0 vos besoins :<\/p>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>1. Suivez les instructions de cet article de Google pour activer le suivi du commerce \u00e9lectronique :<br><a rel=\"noreferrer noopener\" href=\"https:\/\/support.google.com\/analytics\/answer\/1009612?hl=en#Enable\" target=\"_blank\">https:\/\/support.google.com\/analytics\/answer\/1009612?hl=en#Enable<\/a><br><br><\/p>\n\n\n\n<p>2. Une fois que vous avez configur\u00e9 tous les \u00e9l\u00e9ments dont Google a besoin, vous devez ajouter un code de suivi \u00e0 la page de confirmation o\u00f9 vous souhaitez que le suivi ait lieu, comme d\u00e9crit dans cet article de Google :<br><a rel=\"noreferrer noopener\" href=\"https:\/\/support.google.com\/tagmanager\/answer\/6107169\" target=\"_blank\">https:\/\/support.google.com\/tagmanager\/answer\/6107169<\/a><br><br><\/p>\n\n\n\n<p>3. Vous remplacerez les donn\u00e9es cod\u00e9es en dur par des \u00e9tiquettes intelligentes de donn\u00e9es de commande, comme suit : <\/p>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<pre class=\"wp-block-code\"><code>&lt;script&gt;\ngtag(\"event\", \"purchase\", {\n    transaction_id: \"&#91;MM_Order_Data name='id']\",\n    affiliation: \"Site Name\",\n    value: &#91;MM_Order_Data name='total' doFormat='false'],\n    shipping: &#91;MM_Order_Data name='shipping' doFormat='false'],\n    currency: \"USD\",\n    coupon: \"&#91;MM_Order_Data name='couponCode']\",\n    items: &#91;\n     {\n      item_id: \"&#91;MM_Order_Data name='productId']\",\n      item_name: \"&#91;MM_Order_Data name='productName']\",\n      affiliation: \"Site Name\",\n      coupon: \"&#91;MM_Order_Data name='couponCode']\",\n      currency: \"USD\",\n      discount: &#91;MM_Order_Data name='discount' doFormat='false'],\n      price: &#91;MM_Order_Data name='subtotal' doFormat='false'],\n      quantity: 1\n     }\n    ]\n});\n&lt;\/script&gt;<\/code><\/pre>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p><br><\/p>","protected":false},"excerpt":{"rendered":"<p>MemberMouse users build various methods for tracking, but the most reliable option is to use\u00a0MonsterInsights. It&#8217;s fully integrated with MemberMouse, has a great support team, and will adapt to any&#8230;<\/p>","protected":false},"author":9645,"comment_status":"open","ping_status":"closed","template":"","format":"standard","meta":{"_acf_changed":false,"om_disable_all_campaigns":false,"_strive_editorial_status":"not-started","_strive_copy_of":0,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"ht-kb-category":[138],"ht-kb-tag":[],"class_list":["post-7591","ht_kb","type-ht_kb","status-publish","format-standard","hentry","ht_kb_category-tips-tricks"],"acf":[],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/membermouse.com\/fr\/wp-json\/wp\/v2\/ht-kb\/7591","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/membermouse.com\/fr\/wp-json\/wp\/v2\/ht-kb"}],"about":[{"href":"https:\/\/membermouse.com\/fr\/wp-json\/wp\/v2\/types\/ht_kb"}],"author":[{"embeddable":true,"href":"https:\/\/membermouse.com\/fr\/wp-json\/wp\/v2\/users\/9645"}],"replies":[{"embeddable":true,"href":"https:\/\/membermouse.com\/fr\/wp-json\/wp\/v2\/comments?post=7591"}],"version-history":[{"count":0,"href":"https:\/\/membermouse.com\/fr\/wp-json\/wp\/v2\/ht-kb\/7591\/revisions"}],"wp:attachment":[{"href":"https:\/\/membermouse.com\/fr\/wp-json\/wp\/v2\/media?parent=7591"}],"wp:term":[{"taxonomy":"ht_kb_category","embeddable":true,"href":"https:\/\/membermouse.com\/fr\/wp-json\/wp\/v2\/ht-kb-category?post=7591"},{"taxonomy":"ht_kb_tag","embeddable":true,"href":"https:\/\/membermouse.com\/fr\/wp-json\/wp\/v2\/ht-kb-tag?post=7591"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}