{"id":14691,"date":"2023-02-03T11:26:18","date_gmt":"2023-02-03T19:26:18","guid":{"rendered":"https:\/\/membermouse.com\/?p=14691"},"modified":"2023-02-03T11:26:18","modified_gmt":"2023-02-03T19:26:18","slug":"creer-une-ecole-de-commerce-dactions","status":"publish","type":"post","link":"https:\/\/membermouse.com\/fr\/membership\/start-a-stock-trading-school\/","title":{"rendered":"Comment cr\u00e9er une \u00e9cole de bourse prosp\u00e8re en 2023"},"content":{"rendered":"Are you a finance expert? Do you have years of experience trading stocks or options? Have you ever thought about sharing your knowledge and expertise with a larger audience?\r\n\r\nIf so, you might be the perfect person to start a financial education business \u2013 like a stock trading school or portfolio management membership.\r\n\r\nI've personally worked with dozens of online entrepreneurs who've built financial education platforms. And in this article, I'll share what I know about building these kinds of online businesses with you.\r\n\r\nWith the information you'll learn here, you'll be ready to hit the ground running when you start building your own financial education business.\r\n\r\nLet's dive in.\r\n\r\n<img class=\"alignnone size-full wp-image-14697\" src=\"https:\/\/storage.googleapis.com\/wpgcbucket\/wp\/2023\/02\/eb4b0d86-membership-portal-wordpress.png\" alt=\"portail d&#039;adh\u00e9sion wordpress\" width=\"1000\" height=\"300\" \/>\r\n<h2><strong>Qui voulez-vous servir ?<\/strong><\/h2>\r\nThe first thing you'll want to nail down when planning your financial education site is who you plan to serve. Who is your audience? Who do you want to work with?\r\n\r\nDo you want to work with people who've never bought a single stock before? Or do you want to work with investors who are ready to debate the finer points of Fibonacci retracements?\r\n\r\nWhen you know precisely who you want to work with, you'll get a lot of clarity around things like what your offer will be, your pricing model, and how much you can charge.\r\n\r\nFor example, a brand-new investor who doesn't have an E*TRADE account needs a lot more support and education than the guy with four monitors and an annual subscription to the Motley Fool.\r\n\r\nI encourage you to spend as much time as necessary identifying your audience. Don't skip this phase. I promise it will make all your downstream decisions much easier. If you need a starting point, consider going through a customer avatar creation process like <a href=\"https:\/\/www.digitalmarketer.com\/blog\/customer-avatar-worksheet\/\" target=\"_blank\" rel=\"noopener noreferrer nofollow\">celui-ci<\/a> from Digital Marketer.\r\n\r\nOnce you know your target audience, it's time to move to the next step and solidify your offer.\r\n\r\n<img class=\"alignnone size-full wp-image-14695\" src=\"https:\/\/storage.googleapis.com\/wpgcbucket\/wp\/2023\/02\/cabab030-create-membership-site-wordpress.png\" alt=\"cr\u00e9er un site d&#039;adh\u00e9sion wordpress\" width=\"1000\" height=\"300\" \/>\r\n<h2><strong>Que pr\u00e9voyez-vous d'offrir ?<\/strong><\/h2>\r\nNow that you know who you want to serve inside your financial education site, it's time to think strategically about your offer.\r\n\r\nLet's imagine that you plan on serving brand-new investors. Here's a basic blueprint of a product you could create for them:\r\n<ul>\r\n \t<li>Un cours de 30 jours qui aide un nouvel investisseur \u00e0 am\u00e9liorer son \u00e9tat d'esprit face \u00e0 l'argent.<\/li>\r\n \t<li>Une vid\u00e9oth\u00e8que qui montre \u00e0 un nouvel investisseur comment ouvrir tous les comptes cl\u00e9s dont il aura besoin.<\/li>\r\n \t<li>Un calendrier d'\u00e9v\u00e9nements o\u00f9 vos \u00e9tudiants peuvent r\u00e9pondre \u00e0 vos appels hebdomadaires de coaching de groupe.<\/li>\r\n \t<li>Acc\u00e8s \u00e0 un espace communautaire partag\u00e9 o\u00f9 les \u00e9tudiants peuvent partager leurs victoires et obtenir de l'aide dans leurs difficult\u00e9s.<\/li>\r\n<\/ul>\r\nUne offre de ce type peut \u00eatre con\u00e7ue pour aider vos \u00e9tudiants \u00e0 surmonter les plus grands d\u00e9fis auxquels vous savez qu'ils seront confront\u00e9s dans leur parcours pour devenir des investisseurs rentables. Nous reviendrons sur les mod\u00e8les de tarification et de paiement dans la section suivante. Mais pour l'instant, j'aimerais que vous r\u00e9fl\u00e9chissiez \u00e0 la question de savoir si cette offre fonctionnerait mieux sous la forme d'un paiement unique ou d'un abonnement r\u00e9current.\r\n<div class=\"quote\">\r\n<blockquote><em>\"Plus vous pouvez aligner la fa\u00e7on dont vous pr\u00e9sentez votre valeur sur l'objectif de votre client, plus ce dernier est susceptible de vous faire confiance \u00e0 long terme.<\/em><\/blockquote>\r\n<label>- Robbie Kellman Baxter<\/label>\r\n\r\n<\/div>\r\nComparons maintenant l'offre pr\u00e9c\u00e9dente pour les d\u00e9butants \u00e0 une offre con\u00e7ue pour les traders avanc\u00e9s. Voici une offre qui pourrait convenir \u00e0 ces \u00e9tudiants :\r\n<ul>\r\n \t<li>Acc\u00e8s priv\u00e9 \u00e0 un canal Slack o\u00f9 vous et votre \u00e9quipe \u00eates toujours disponibles lorsque les march\u00e9s sont ouverts pour \u00e9laborer des strat\u00e9gies sur les transactions quotidiennes.<\/li>\r\n \t<li>Une vid\u00e9o de 10 minutes sur l'\u00e9volution du march\u00e9 est envoy\u00e9e \u00e0 tous les \u00e9tudiants \u00e0 9h00 (heure de l'Est) chaque jour.<\/li>\r\n \t<li>Une biblioth\u00e8que de cours en 7 modules avec des formations avanc\u00e9es telles que l'utilisation du Sierra Chart pour planifier une position sur le march\u00e9 \u00e0 terme du p\u00e9trole brut.<\/li>\r\n \t<li>1 appel mensuel de coaching 1:1 avec vous pour analyser le portfolio de votre \u00e9tudiant<\/li>\r\n<\/ul>\r\nAs I'm sure you can see, this type of offer is much better suited for advanced students.\r\n\r\nNow, let's revisit the question I posed to you above. Do you think this offer for more experienced traders would work best as a one-time payment or a recurring subscription?\r\n\r\nI promise I won't keep you in suspense any longer. In this next section, we'll discuss the best way to think about pricing for your financial education platform.\r\n\r\n<img class=\"alignnone size-full wp-image-14700\" src=\"https:\/\/storage.googleapis.com\/wpgcbucket\/wp\/2023\/02\/6457909f-wp-subscription-plugin.png\" alt=\"plugin d&#039;abonnement wp\" width=\"1000\" height=\"300\" \/>\r\n<h2><strong>Let\u2019s Figure Out Your Pricing &amp; Payment Model<\/strong><\/h2>\r\nWhen it comes to solidifying the pricing and payment model for your financial education business, you essentially have two options: one-time purchases or recurring payments.\r\n\r\nOne-time purchases are perfect for courses. Once your student buys your program, they\u2019ll typically retain access to it for life.\r\n\r\nA recurring purchase is best for a membership or subscription. Your students pay a fee each month for access to your products and services.\r\n\r\nSo which model should you choose for your business?\r\n\r\nHere's how I recommend you think about it:\r\n\r\nA one-time purchase offer is ideal for helping someone learn a new skill set, achieve an initial transformation, or give them limited training and education.\r\n\r\nRemember our example offer for beginners investors above? I would argue that this product is best offered as a one-time purchase product. Here's why:\r\n<h3><strong>Achats uniques de cours d'\u00e9ducation financi\u00e8re :<\/strong><\/h3>\r\nSomeone who is brand-new to investing needs a lot of training and education. They are going to have a ton of questions, and likely experience a lot of friction in their journey. It takes sustained time, attention, and energy to consume all of the content they'll need to get to the point where they're ready to start investing.\r\n\r\nBecause of this, it makes sense to require a larger up-front investment on their part. An investment of say $997 requires a certain level of commitment to personal growth. And when someone makes that investment, they are far more likely to value the course they've bought and follow through with your program.\r\n\r\nIf you were to package this offer as a subscription instead \u2013 let's say at $97 per month \u2013 when life gets hard and your student experiences friction and resistance, they might be tempted to cancel after 1, 2, or 3 months. Not only does this hurt your business, it actually hurts the progress of your students as well.\r\n\r\nWhen you offer a product like this as a one-time purchase instead of a subscription, you ensure that your students keep access to the content they've paid for even when they may not feel like going through it. Then, even after moments of frustration and resistance, they'll be able to return to your course and continue their journey.\r\n<h3><strong>Le mod\u00e8le d'abonnement pour les sites d'\u00e9ducation financi\u00e8re :<\/strong><\/h3>\r\nNow let's look at the sort of offers that are best for recurring pricing models like a subscription.\r\n\r\nA recurring payment model is best for when your customers have a \"forever problem\" and you can provide a \"forever solution.\" This idea comes from membership and subscription expert Robbie Kellman Baxter. If you'd like to listen to a deep dive on this topic, I highly recommend you check out <a href=\"https:\/\/membermouse.com\/fr\/podcast\/robbie-baxter-the-forever-transaction\/\" target=\"_blank\" rel=\"noopener noreferrer\">cet \u00e9pisode du podcast avec elle<\/a>.\r\n\r\nIn the case of our advanced traders, they have a forever problem: the need for daily advice, guidance, and strategy about the chaotic movements of the stock market. Even the most advanced and experienced traders I've worked with continue to be in \"pits\" with other pros. It seems that isolation is a dangerous thing for traders, because of the volatile nature of the market.\r\n\r\nAs a financial expert yourself, you can offer your customers a forever solution to their problem: daily advice, guidance, and strategy about investing. This is an answer to a problem that won't go away for as long as they are actively trading.\r\n\r\nThe reason this offer is perfectly suited for a recurring revenue pricing model is that the \"product\" you're delivering to them is alive, dynamic, and unlimited. Look back on the offer for advanced traders, you're giving them daily market update videos, access to a private Slack channel, and monthly individual coaching. These things trend towards services, while the course for beginners trends towards a pure product. As long as you are providing these services to your students, they should be paying for them.\r\n\r\nBecause this offer for advanced traders is designed to help your students earn more money trading, you could even price this product based on the ROI you honestly think you can help them achieve. If someone signs up for this membership, are you confident you could help them earn at least $3,000 per month trading? If so, you could charge $300 per month so that you can help them 10x their investment.\r\n<h3><strong>Comment penser strat\u00e9giquement votre tarification :<\/strong><\/h3>\r\nThe reason you might not want to offer this product as a one-time purchase, is that you could easily be underpaid for what you deliver to your students.\r\n\r\nLet's say that you decide to forgo the subscription model for this product and charge a one-time, $3,000 fee. If someone sticks around in your membership for 3 years, each video you send them, and each coaching session they have essentially gets cheaper and cheaper.\r\n\r\nIf you deliver 3 years worth of videos and coaching to a student, they've only ended up paying ~$1,000 per year for your services. On the flip side, if you had adopted the $300 per month subscription, this same student would have paid you $10,800 for those same three years. I know which path I'd prefer.\r\n\r\n<img class=\"alignnone size-full wp-image-14699\" src=\"https:\/\/storage.googleapis.com\/wpgcbucket\/wp\/2023\/02\/aef02fd0-wordpress-membership-management.png\" alt=\"gestion de l&#039;adh\u00e9sion \u00e0 wordpress\" width=\"1000\" height=\"300\" \/>\r\n<h2><strong>Quels sont les actifs que vous poss\u00e9dez d\u00e9j\u00e0 ?<\/strong><\/h2>\r\nBefore we actually get to the building stage of you financial education platform, let's consider something. What are your existing assets?\r\n\r\nAre you truly starting from scratch, with no content, no website, no audience? Or, do you already have a website, or a podcast, or a YouTube channel, or a small-but-mighty following on social media? The assets you've already created can have a big impact on your next steps.\r\n\r\nFor example, let's say that you already have a WordPress blog where you've been sharing your ideas about investing for a few years. If this is the case, it might make the most sense for you to add a private content area to your existing website. There are a number of ways to do this, but the most popular was is to use a <a href=\"https:\/\/membermouse.com\/fr\/site-deducation-sur-la-negociation-financiere\/\" target=\"_blank\" rel=\"noopener noreferrer\">Plugin d'adh\u00e9sion WordPress<\/a> or learning management system to protect your private content and collect payments from your customers.\r\n\r\nOn the other hand, if all you have is a YouTube channel, it might not make sense for you to build a WordPress site from scratch just to host your courses or community. In this instance, it might be better for you to test your idea with a hosted learning management or community tool like Teachable or Circle.\r\n\r\nThe important thing for you to do is take stock of your existing assets and think about how you can build on what you've already done.\r\n\r\nOnce you've done that, it's time to plan out how you'll bring your big idea to life.\r\n\r\n<img class=\"alignnone size-full wp-image-14698\" src=\"https:\/\/storage.googleapis.com\/wpgcbucket\/wp\/2023\/02\/6df3aca5-simple-membership-plugin-wordpress.png\" alt=\"simple membership plugin wordpress\" width=\"1000\" height=\"300\" \/>\r\n<h2><strong>Il est temps de choisir votre plateforme<\/strong><\/h2>\r\nLorsqu'il s'agit de cr\u00e9er un site d'adh\u00e9sion, un cours en ligne ou un programme de groupe, deux options s'offrent \u00e0 vous lorsqu'il s'agit de d\u00e9cider o\u00f9 vous allez construire votre plateforme : WordPress ou une solution h\u00e9berg\u00e9e.\r\n<h3><strong>Construire avec WordPress<\/strong><\/h3>\r\nIf you decide to go the WordPress route, this will involve buying a domain name, getting a host, choosing a theme, and stocking up on plugins that will support your business.\r\n\r\nAn example plugin stack for a financial education membership site or online course could look like this:\r\n<ul>\r\n \t<li><a href=\"https:\/\/membermouse.com\/fr\/elementor\/\" target=\"_blank\" rel=\"noopener noreferrer nofollow\">Elementor<\/a> pour votre th\u00e8me et votre constructeur de pages<\/li>\r\n \t<li><a href=\"https:\/\/membermouse.com\/fr\/\" target=\"_blank\" rel=\"noopener noreferrer\">Souris du membre<\/a> pour la protection de votre contenu et la collecte des paiements<\/li>\r\n \t<li><a href=\"https:\/\/www.learndash.com\/\" target=\"_blank\" rel=\"noopener noreferrer nofollow\">LearnDash<\/a> pour vos modules de cours et vos questionnaires de progression<\/li>\r\n \t<li><a href=\"https:\/\/bbpress.org\/\" target=\"_blank\" rel=\"noopener noreferrer nofollow\">bbPress<\/a> pour votre espace communautaire<\/li>\r\n<\/ul>\r\nThe great thing about going the WordPress route is that you have full control over the tools you use and unlimited flexibility to create your vision. Basically, the WordPress ethos supports this idea: \"If you can dream it, you can do it.\" While WordPress itself is technically free, you will pay fees for hosting, themes, plugins, and more.\r\n\r\nThat said, the greatest strength of WordPress is also sort of its weakness. Because it is so flexible and customizable, it's up to you to plan, design, and assemble your vision. This isn't a \"plug and play\" approach that you can get up and running in an hour. Plus, the more tools you use for your online business, the more you'll need to keep track of.\r\n<h3><strong>Choisir un outil h\u00e9berg\u00e9<\/strong><\/h3>\r\nSi vous choisissez de ne pas opter pour WordPress, vous devez trouver l'outil h\u00e9berg\u00e9 qui convient le mieux. Il existe des dizaines d'outils de ce type. Et ils sont tous con\u00e7us pour soutenir des mod\u00e8les d'entreprise diff\u00e9rents. Vous devrez faire vos propres recherches pour trouver l'outil qui convient \u00e0 votre entreprise. Voici toutefois une liste des outils les plus couramment utilis\u00e9s et de leurs cas d'utilisation :\r\n<ul>\r\n \t<li><a href=\"https:\/\/teachable.com\/\" target=\"_blank\" rel=\"noopener noreferrer nofollow\">Enseignable<\/a> pour les cours en ligne<\/li>\r\n \t<li><a href=\"https:\/\/kajabi.com\/\" target=\"_blank\" rel=\"noopener noreferrer nofollow\">Kajabi<\/a> for an \"all in one\" website, email, and online course tool<\/li>\r\n \t<li><a href=\"https:\/\/www.mightynetworks.com\/\" target=\"_blank\" rel=\"noopener noreferrer nofollow\">Mighty Networks<\/a> pour la communaut\u00e9 et les \u00e9v\u00e9nements<\/li>\r\n<\/ul>\r\nWhile these tools are very powerful and practical, they do come with their own limitations. What I've seen happen time and time again is that entrepreneurs start their businesses with one of these hosted tools, and use it until they hit an insurmountable limitation. Because these tools are hosted, managed, and developed by big companies, they can't be customized to fit the needs of your specific business.\r\n\r\nJust like with WordPress, the strength of these tools is also their weakness. While a hosted tool may be more convenient at first, it could end up limiting the long-term evolution of your business. If and when this happens, you'll need to look at migrating your business to another solution. This can be an intense process that requires a lot of time and money to complete.\r\n<h3><strong>Comment d\u00e9cider ?<\/strong><\/h3>\r\nI know this is a lot of information to process, so here's an easy exercise that'll help you determine which approach is best for you:\r\n\r\nImagine that your financial education site is up and running. Over the weekend, you get a flash of inspiration for a new idea for your business. On Monday morning, you sit down at your computer and start building it. But when you try and build your idea, you realize that your membership or online course tool won't let you do it. You'll either have to adjust your idea to fit within the limitations of your tech stack, or abandon it.\r\n\r\nThink about this scenario for a second. Would this situation frustrate you? Would it totally kill your motivation if you weren't able to execute your new ideas as they came up? Or, would you feel fine letting go of this idea because you know the ease and convenience your tech stack provides you is worth sacrificing a bit on your ideas.\r\n\r\nIf this scenario would drive you nuts, I'd recommend going the WordPress route. With WordPress, even though things might seem a bit manual, there is always a way to create your ideas. You're much more in control of your tech environment than with a host tool.\r\n\r\nBut if this scenario doesn't bother you \u2014 if in fact you want to spend as little time as possible thinking about technology \u2014 I'd recommend going the hosted route and choosing a tool like Teachable or Mighty Networks.\r\n\r\nAt the end of the day, you will need to research which option will be best for your financial education site. But I hope this section has been helpful in clarifying your thinking around the topic.\r\n\r\n<img class=\"alignnone size-full wp-image-14694\" src=\"https:\/\/storage.googleapis.com\/wpgcbucket\/wp\/2023\/02\/c2271a05-best-wordpress-membership-plugin.png\" alt=\"meilleur plugin d&#039;adh\u00e9sion wordpress\" width=\"1000\" height=\"300\" \/>\r\n<h2><strong>Derni\u00e8res r\u00e9flexions sur les sites d'\u00e9ducation financi\u00e8re<\/strong><\/h2>\r\nWe hope this article on how to build a financial education business, like a stock trading school, has been helpful for you.\r\n\r\nIf you\u2019d like to learn more about how you can build a financial education platform you can be proud of, you can <a href=\"https:\/\/membermouse.com\/fr\/site-deducation-sur-la-negociation-financiere\/\" target=\"_blank\" rel=\"noopener noreferrer\">consultez cette ressource utile<\/a>.\r\n\r\nAnd if you'd like to hear a conversation with an entrepreneur who's built a very successful financial education course and membership site, you should definitely give <a href=\"https:\/\/membermouse.com\/fr\/podcast\/academie-tradepro\/\" target=\"_blank\" rel=\"noopener noreferrer\">cette conversation<\/a> avec George Papazov de l'Acad\u00e9mie TRADEPRO.","protected":false},"excerpt":{"rendered":"<p>\u00cates-vous un expert en finance ? Vous avez des ann\u00e9es d'exp\u00e9rience dans la n\u00e9gociation d'actions ou d'options ? Si c'est le cas, cet article est fait pour vous ! Vous y d\u00e9couvrirez comment cr\u00e9er votre propre \u00e9cole de trading sur WordPress.<\/p>","protected":false},"author":20918,"featured_media":14696,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"om_disable_all_campaigns":false,"_strive_editorial_status":"not-started","_strive_copy_of":0,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_strive_checklists":"\"\"","_strive_active_checklist":"","_strive_post_notes":"","footnotes":""},"categories":[64],"tags":[],"class_list":["post-14691","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-membership"],"acf":[],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/membermouse.com\/fr\/wp-json\/wp\/v2\/posts\/14691","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/membermouse.com\/fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/membermouse.com\/fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/membermouse.com\/fr\/wp-json\/wp\/v2\/users\/20918"}],"replies":[{"embeddable":true,"href":"https:\/\/membermouse.com\/fr\/wp-json\/wp\/v2\/comments?post=14691"}],"version-history":[{"count":0,"href":"https:\/\/membermouse.com\/fr\/wp-json\/wp\/v2\/posts\/14691\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/membermouse.com\/fr\/wp-json\/wp\/v2\/media\/14696"}],"wp:attachment":[{"href":"https:\/\/membermouse.com\/fr\/wp-json\/wp\/v2\/media?parent=14691"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/membermouse.com\/fr\/wp-json\/wp\/v2\/categories?post=14691"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/membermouse.com\/fr\/wp-json\/wp\/v2\/tags?post=14691"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}