{"id":15001,"date":"2023-04-13T04:30:00","date_gmt":"2023-04-13T11:30:00","guid":{"rendered":"https:\/\/membermouse.com\/?p=15001"},"modified":"2024-05-09T16:02:17","modified_gmt":"2024-05-09T20:02:17","slug":"adhesion-a-titre-experimental","status":"publish","type":"post","link":"https:\/\/membermouse.com\/fr\/marketing\/trial-membership\/","title":{"rendered":"Adh\u00e9sion \u00e0 l'essai : Vaut-il la peine d'en parler ? Avantages et inconv\u00e9nients \u00e0 prendre en compte"},"content":{"rendered":"In 2023, memberships are practically universal.\n\nGone are the days when they applied only to gyms, Netflix, and AAA.\n\nNow, you can become a member of almost anything, from a Sichuan chili oil company to focus enhancing \u201cbrain music\u201d (you\u2019ll see those examples \u2013 <em>et plus<\/em> \u2013 later in this article).\n\nYet, one thing remains constant as memberships emerge and evolve: <strong>la p\u00e9riode d'essai<\/strong>.\n\nOffers for free and paid membership trials hit us from all directions. You'll see them on Facebook and Instagram, in your email inbox, and even sprinkled throughout your Amazon Prime member's area.\n\nBecause of their popularity, it's easy to forget what a trial membership is at its core: <strong>une strat\u00e9gie de marketing con\u00e7ue pour vous attirer et vous convertir en membre \u00e0 long terme.<\/strong>\n\nThere\u2019s a reason why free and paid trials remain so popular \u2013 they still work incredibly well!\n\nOffering a free or paid trial for your membership can be a great way to encourage signups and boost conversions. But it's not quite as simple as slapping a <em>Obtenez une semaine gratuite !<\/em> banner across your site. There are many things to consider before you create a trial membership.\n\nThat's why in this article, we'll discuss:\n<ul>\n \t<li>Qu'est-ce qu'une adh\u00e9sion \u00e0 l'essai ?<\/li>\n \t<li>Les avantages et les inconv\u00e9nients de l'offre d'essais<\/li>\n \t<li>Essais gratuits ou essais payants<\/li>\n \t<li>7 facteurs \u00e0 prendre en compte avant de proposer un essai<\/li>\n \t<li>4 alternatives aux essais d'adh\u00e9sion<\/li>\n \t<li>Exemples inspirants d'essais gratuits et payants<\/li>\n \t<li>Et comment vous pouvez le mettre en place pour votre entreprise<\/li>\n<\/ul>\nPlongeons dans l'aventure !\n\n<img class=\"alignnone size-full wp-image-15008\" src=\"https:\/\/storage.googleapis.com\/wpgcbucket\/wp\/2023\/04\/ac311898-trial-membership.jpg\" alt=\"Adh\u00e9sion \u00e0 titre exp\u00e9rimental\" width=\"1000\" height=\"560\" \/>\n<h2><strong>Qu'est-ce qu'une adh\u00e9sion \u00e0 l'essai ?<\/strong><\/h2>\nA trial membership is a marketing strategy that lets your potential customers test your product, content, or community before making a long-term commitment. Membership trials can be free or paid. They're so effective because they give people an easy way to explore the benefits of your membership without making a big upfront investment.\n\nTrial memberships typically last for a set period of time \u2014 from as little as 3 days all the way up to a month. For example, Brain.fm gives people 3 days of unrestricted access to their focus enhancing music in their free trial. Whereas, you can grab a 30-day trial on Hulu so you can catch up on <em>La mal\u00e9diction de l'\u00eele d'Oak<\/em> before the next season starts.\n\nWhile there are shorter and longer trials like these out there, it's most common to see 7 and 14-day trials. This gives your potential members enough time to explore your offerings and ensure they're a good fit.\n\n<img class=\"alignnone size-full wp-image-15010\" src=\"https:\/\/storage.googleapis.com\/wpgcbucket\/wp\/2023\/04\/0f066369-trial-membership-pros.jpg\" alt=\"les avantages des adh\u00e9sions \u00e0 l&#039;essai\" width=\"1000\" height=\"479\" \/>\n<h2><strong>Les avantages d'une offre d'essai d'adh\u00e9sion<\/strong><\/h2>\nExaminons les avantages qu'il y a \u00e0 proposer un essai gratuit ou payant pour votre adh\u00e9sion.\n<h3><strong>1. Helps Encourage Sign Ups &amp; Increase Conversion Rates<\/strong><\/h3>\nOne of the main benefits of offering a trial membership is that it can boost the number of people who sign up. From there, it can give people the confidence to stick with your membership beyond the trial.\n\nThe reason trials are so effective at encouraging sign ups and boosting conversions has to do with consumer psychology. Before someone makes a long-term commitment to your membership, they need to know a few things:\n\nCan they trust you? Will your product work for them? Will they enjoy the experience inside your membership?\n\nThese are all big questions that can be tricky to answer through marketing communication alone. The best way to ease the doubts of your prospective customers is to let them jump inside your membership and discover for themselves. A trial is perfect for this because it's a low-cost and low-commitment way for them to get the answers they need.\n<h3><strong>2. Permet aux clients potentiels de tester votre adh\u00e9sion<\/strong><\/h3>\nEn tant que propri\u00e9taire d'une entreprise d'adh\u00e9sion ou d'abonnement, nous sommes certains que vous savez \u00e0 quel point les demandes de remboursement sont p\u00e9nibles. Apr\u00e8s qu'une personne ait adh\u00e9r\u00e9 \u00e0 votre programme pendant une semaine, un mois ou m\u00eame un an, vous recevez un e-mail de sa part disant :\n\n<em>\"Hey! I didn't realize I was still a member. I haven't used your product in over 3 months. Can you cancel my account and send me a refund?\"<\/em>\n\nUgh. No thank you.\n\nThis is why offering a free or paid trial is so important. You give your prospective members a way to determine your membership is right for them before they make a full purchase. This way, the people who do continue in your membership already know they are a good fit. And those who aren't, can exit without messing up your revenue forecasting.\n<h3><strong>3. Un retour d'information pr\u00e9cieux<\/strong><\/h3>\nWhat's great about a trial period is that there is a clear beginning, middle, and end. Many customers are often most active during their trial as well, so they can determine if they want to continue with you or not. This gives you the perfect reason to check in with your trial members at key points.\n\nFor starters, you can monitor and measure how your trial members are engaging with your membership. In the emails you send out during your trial period, you can ask your trial members for any feedback \u2013 positive or negative \u2013 about their experience.\n\nThis feedback can help you improve your membership for your existing members. It can also help you improve your membership in ways that will help convert more trial members in the future.\n<h3><strong>4. Cr\u00e9ation d'un potentiel d'augmentation des recettes<\/strong><\/h3>\nLast, but certainly not least, another benefit of offering a membership trial is the potential to increase revenue. If you offer a free trial, even if someone doesn't continue with your membership, you could create a downsell path for a different product that better meets their needs. Or, if you offer a paid trial, you could increase your revenue simply by getting more people into the trial.\n\nFor example, let's say that 100 people join your membership each month at $100 each. This creates $10,000 in new monthly recurring revenue for your business. Now, let's imagine that you offer a 7 day $7 paid trial. Now, 200 people sign up for your membership each month. Even if only 100 people continue on with your membership, you're still adding an extra $1,400 per month to your bottom line. We think that's worth testing!\n\nAnother benefit of the trial is that it allows you to add people to your email marketing list. So if they don't convert directly after the trial, you can continue the conversation through your email list and potentially count them as a new member in the future.\n\nBy now, it should be clear that there are many benefits to offering a free or paid trial for your membership.\n\n<img class=\"alignnone size-full wp-image-15011\" src=\"https:\/\/storage.googleapis.com\/wpgcbucket\/wp\/2023\/04\/35accd9d-trial-membership-cons.jpg\" alt=\"les inconv\u00e9nients des adh\u00e9sions \u00e0 l&#039;essai\" width=\"1000\" height=\"462\" \/>\n<h2><strong>Les inconv\u00e9nients d'une offre d'essai d'adh\u00e9sion<\/strong><\/h2>\nCela dit, il existe encore quelques inconv\u00e9nients que vous devez prendre en compte avant de mettre en \u0153uvre cette strat\u00e9gie de marketing. Examinons-les maintenant.\n<h3><strong>1. Increased Costs &amp; Workload<\/strong><\/h3>\nL'un des inconv\u00e9nients de proposer un essai d'adh\u00e9sion est que plus il y a de personnes qui s'inscrivent, plus vous cr\u00e9ez de travail pour vous et votre \u00e9quipe. S'il est vrai qu'un outil comme <a href=\"https:\/\/membermouse.com\/fr\/\" target=\"_blank\" rel=\"nofollow noopener\">Souris du membre<\/a> can help you automate many aspects of offering a trial, there will still be some work that'll have to be done manually.\n\nFor example, as more people try your membership, you'll likely see a rise in support tickets or questions in your email inbox. Maybe people will have trouble logging in, or wonder how to use a certain feature of your product, or want to know where they can find a certain resource. Having a system in place to address these sorts of questions is essential to ensuring your trial runs smoothly.\n\nAdditionally, you may see a rise in costs from tools like your email service provider, Zapier, or video hosting platform as more and more people come into your world. Before you offer a membership trial, we recommend you run the numbers and make sure it'll be a profitable strategy for your business.\n<h3><strong>2. The Risk of Abuse &amp; Misuse<\/strong><\/h3>\nHere's the ugly truth about offering a free or paid trial: you'll likely attract a few \"rotten apples\" who will try and take advantage of your generous offer.\n\nOn the softer end of the spectrum, you might have people who sign up multiple times for a trial with different email addresses so they can consume as much of your content as possible.\n\nOn the extreme end, you might get some \"smash and grab\" members who actually try and steal your content. This is why it is so important to ensure your content is protected as much as possible.\n\n<strong>Conseil de pro :<\/strong> ne permettent pas \u00e0 vos membres de t\u00e9l\u00e9charger votre contenu directement \u00e0 partir de votre site web. <a href=\"https:\/\/membermouse.com\/fr\/ladhesion\/10-sites-dadhesion-de-niche-qui-vous-inspireront\/\" target=\"_blank\" rel=\"noopener\">site d'adh\u00e9sion<\/a>. Use a tool like Vimeo or Wistia to protect your videos and set the maximum protection permissions.\n\nFinally, you should have a plan in place for how to address thieves and pirates if they do steal your content. We recommend a service called <a href=\"https:\/\/www.dmcatakedownczar.com\/\" target=\"_blank\" rel=\"nofollow noopener\">Le tsar du DMCA<\/a> au cas o\u00f9 vous verriez des versions pirat\u00e9es de votre contenu circuler sur les interwebs.\n<h3><strong>3. Risque de diminution des recettes<\/strong><\/h3>\nA membership trial period is a double edged sword. Just like it can lead to an increase in revenue, it can lead to a decrease as well. This is especially true if you offer a free trial. Many times, curious customers will sign up and pay for a month to \"test the waters\" of your membership. This is sort of like an unofficial paid trial. If you suddenly begin offering a free trial, many of the people who may have previously paid for a \"trial month\" will get inside your doors for free.\n\nBefore you implement this strategy, take a close look at your membership metrics and see what your 1-month <a href=\"https:\/\/membermouse.com\/fr\/ladhesion\/fidelisation-des-membres\/\" target=\"_blank\" rel=\"noopener\">taux de r\u00e9tention<\/a> sont comme. Si vous constatez qu'un nombre important de personnes annulent leur essai au bout d'un mois, calculez les chiffres afin de conna\u00eetre le montant des recettes que vous risquez de perdre. Ainsi, vous ne serez pas surpris si une grande partie de vos revenus mensuels dispara\u00eet soudainement apr\u00e8s la cr\u00e9ation d'un essai gratuit.\n<h3><strong>4. Risque d'exp\u00e9rience n\u00e9gative pour le client<\/strong><\/h3>\nWe all know how important first impressions are. This is doubly true when it comes to offering a free or paid membership trial. The trial period is your chance to make or break a customer's opinion of you. Executed correctly, and you could win a customer for life. But if you have a sloppy onboarding experience, you could lose the trust of someone who was ready to become your customer.\n\nThis is why it's so important to carefully plan the experience you want your members to have during their trial period. Consider these questions as you strategize your trial so that you can create the best possible experience for your members:\n<ul>\n \t<li>Que comprendra la s\u00e9quence d'e-mails d'essai ?<\/li>\n \t<li>Disposez-vous d'une vid\u00e9o de bienvenue ou d'une formation d'orientation \u00e0 l'intention des employ\u00e9s ?<\/li>\n \t<li>Comment les membres peuvent-ils vous joindre, vous ou votre \u00e9quipe, s'ils rencontrent des probl\u00e8mes ou s'ils ont des questions ?<\/li>\n \t<li>Que se passe-t-il apr\u00e8s l'expiration de la p\u00e9riode d'essai ?<\/li>\n<\/ul>\nEn r\u00e9pondant soigneusement \u00e0 ces questions et en mettant en place des syst\u00e8mes adapt\u00e9s, vous pouvez vous assurer que vos membres vivent une exp\u00e9rience fantastique et qu'ils restent \u00e0 long terme. Si vous ne tenez pas compte de ces questions, vous risquez de cr\u00e9er <em>super-haters<\/em> au lieu de <em>super-fans<\/em>.\n\n<img class=\"alignnone size-full wp-image-15012\" src=\"https:\/\/storage.googleapis.com\/wpgcbucket\/wp\/2023\/04\/616ada61-membership-trial.jpg\" alt=\"les \u00e9l\u00e9ments \u00e0 prendre en compte avant de proposer un essai d&#039;adh\u00e9sion\" width=\"1000\" height=\"578\" \/>\n<h2><strong>7 facteurs \u00e0 prendre en compte avant de cr\u00e9er une adh\u00e9sion \u00e0 l'essai<\/strong><\/h2>\nNous vous recommandons de prendre en compte 7 \u00e9l\u00e9ments avant de d\u00e9cider de cr\u00e9er ou non un essai d'adh\u00e9sion gratuit ou payant.\n<h3><strong>1. Un essai d'adh\u00e9sion est-il adapt\u00e9 \u00e0 votre entreprise ?<\/strong><\/h3>\nFirst things first: is a trial even a good fit for your membership?\n\nEven though there are a ton of benefits to offering a trial, they aren't a good fit for every business. For example, if you include a lot of personal support and coaching to your members, a huge influx of trial members could exhaust your bandwidth and eat up time you should be spending with your existing members.\n\nOn the other hand, if your membership includes evergreen content and an engaged community, a trial could be the perfect way to showcase the best of what you have to offer.\n<h3><strong>2. Que faut-il inclure et exclure de votre proc\u00e8s ?<\/strong><\/h3>\nShould you include access to everything inside your membership during the trial? Or should you limit what people can see before they become paying members?\n\nAgain, this comes back to the specifics of your membership. If someone could easily breeze through all 10 modules of your core training within their trial period, it might be wise to limit access to only the first module of your course.\n\nMaybe you have a thriving community you don't want to get bogged down with uncommitted, free trial members. In this instance, you could restrict access to your community during the trial and only open the doors when someone becomes a full-fledged member.\n<h3><strong>3. Quelle doit \u00eatre la dur\u00e9e de votre proc\u00e8s ?<\/strong><\/h3>\nWhen it comes to membership trials, this is probably the question we hear the most! How much time is enough? And how much is not enough?\n\nA metric to consider when determining the length of your trial is what we like to call \"time to value.\" Meaning, how long does it normally take for someone to experience the benefits of your membership.\n\nCould someone have a breakthrough after just 3 days inside your membership? Maybe that's the perfect time for you. Or maybe you have a more complex offer with lots to explore. In that case, you might want to experiment with lengthening your trial. You could start with 7 days and poll your members afterwards to see if that was too much time or just enough.\n<h3><strong>4. Vos concurrents proposent-ils un essai ?<\/strong><\/h3>\nWhat about your competition? Do they offer a trial?\n\nIf so, you'll want to figure out a way to make your trial more enticing, more valuable, and more rewarding. If your competitors don't offer a trial, creating one could be a great way to set your business apart.\n\nThe key here is to come up with a unique offer that positions your membership in a positive light. You're willing to take on all the risk, let people in for free, and help them decide if your membership is right for them. Can your competitors say the same? When you come up with a no-brainer trial offer, you can feature it prominently as a unique differentiator in your marketing.\n<h3><strong>5. Comment allez-vous mesurer le succ\u00e8s de votre essai ?<\/strong><\/h3>\nSo, you've decided a trial is right for your business. You've devised a great offer that someone would have to be silly to say no to. And you're ready to launch it to the world. Not so fast... Before you launch your membership trial, you'll want to ensure you have a way to measure whether or not it's a success.\n\nSure, more signups are great. But how does that impact the long-term profitability of your business? Do trial members stick around for more or less time than those who purchase straightaway? Do they refer more people to your business?\n\nMake sure you have a way to track critical metrics like engagement, retention, and churn rates of trial members vs. non-trial members. Another great metric to keep an eye on is your Lifetime Customer Value. You can get all of these metrics \u2013 and many more \u2013 from the MemberMouse advanced reporting suite. With these numbers in hand, you'll know beyond a shadow of a doubt whether your trial is helping or hurting your membership business.\n<h3><strong>6. Que se passe-t-il apr\u00e8s la fin du proc\u00e8s ?<\/strong><\/h3>\nOnce someone hits the end of your membership trial period, what happens? How will you encourage them to convert into a full-fledged member?\n\nIf you restrict access to your content or community as part of the trial, you can ask people to upgrade so that they'll unlock everything included in your membership.\n\nWhat's great about this strategy is that you don't even have to wait until the trial period is over! You can use MemberMouse SmartTags\u2122 to dynamically display upgrade offers throughout your private member's area. That way if someone decides your membership is right for them on the second day of their trial, they can upgrade right away and unlock full access.\n\nOn the flip side, what will happen for people who don't convert into paying members? Maybe they liked your membership, but now isn't the right time for them to fully commit. We recommend tagging these people in your email service provider \u2014 like ActiveCampaign, Drip, or ConvertKit \u2013 so that you can follow up with them at a later date. That way you can send them promotional emails about your membership in the future.\n\n<strong>Conseil de pro :<\/strong> pour obtenir des points bonus, vous pouvez demander \u00e0 vos membres, dans le cadre de votre enqu\u00eate d'annulation ou de retour d'information, quel serait le bon moment pour les relancer. Vous pouvez ensuite envoyer ces donn\u00e9es \u00e0 votre fournisseur de services de messagerie et mettre en sourdine tous les courriels promotionnels qui leur sont envoy\u00e9s jusqu'\u00e0 cette date. C'est plut\u00f4t chic, non ?\n<h3><strong>7. Comment allez-vous g\u00e9rer le soutien pendant le proc\u00e8s ?<\/strong><\/h3>\nAs we mentioned above, offering a free or paid trial can lead to increased support requests. Before you share your trial with the world, make sure you and your team have the ability to respond to any messages that come in from trial members. A friendly, helpful, and timely response from your or your team could be the reason someone sticks with or abandons your membership.\n\nRemember, this is your chance to make an amazing first impression!\n\n<img class=\"alignnone size-full wp-image-15013\" src=\"https:\/\/storage.googleapis.com\/wpgcbucket\/wp\/2023\/04\/9ee838ae-free-trial-memberships.jpg\" alt=\"les alternatives \u00e0 l&#039;adh\u00e9sion \u00e0 l&#039;essai gratuit\" width=\"1000\" height=\"413\" \/>\n<h2><strong>4 alternatives simples \u00e0 l'essai d'une adh\u00e9sion<\/strong><\/h2>\nWhat if you've decided a free or paid membership trial isn't right for your business?\n\nWhat other options do you have?\n\nHere's a quick list of things you could do instead of offering a trial:\n\n1. Create a free membership walkthrough \/ \"behind the scenes\" video that gives people a sneak peek of what they get when they sign up.\n\n2. <a href=\"https:\/\/membermouse.com\/fr\/caracteristiques-en-mm\/gated-content-wordpress\/\" target=\"_blank\" rel=\"nofollow noopener\">Contenu gratuit similaire \u00e0 celui que vous proposez \u00e0 vos membres<\/a> so that people get a taste of your teaching style.\n\n3. If you have the bandwidth, enrollment discovery calls are a great way to help people decide whether your membership is right for them.\n\n4. A time-sensitive \"guest pass\" that gives someone access to a workshop recording or webinar replay until a certain date.\n<h2><strong>Exemples concrets d'adh\u00e9sions \u00e0 l'essai<\/strong><\/h2>\n<img class=\"embed-center\" src=\"https:\/\/storage.googleapis.com\/wpgcbucket\/wp\/2023\/04\/777cbbc3-youtube-premium-trial-membership.png\" alt=\"Adh\u00e9sion \u00e0 la version d&#039;essai de YouTube Premium\" width=\"600\" height=\"535\" \/>\n<p style=\"text-align: center;\"><em>YouTube Premium offre une p\u00e9riode d'essai d'un mois<\/em><\/p>\n<img class=\"embed-center\" src=\"https:\/\/storage.googleapis.com\/wpgcbucket\/wp\/2023\/04\/4f8603a4-fly-by-jing-trial-membership.png\" alt=\"fly by jing adh\u00e9sion \u00e0 l&#039;essai\" width=\"600\" height=\"458\" \/>\n<p style=\"text-align: center;\"><em><strong>Remarque :<\/strong> Fly By Jing n'offre pas d'essai gratuit, mais les membres gagnent des \u00e9conomies instantan\u00e9es !<\/em><\/p>\n<img class=\"embed-center\" src=\"https:\/\/storage.googleapis.com\/wpgcbucket\/wp\/2023\/04\/db1505ca-brain-fm-trial-membership.png\" alt=\"abonnement d&#039;essai \u00e0 brain.fm\" width=\"600\" height=\"430\" \/>\n<p style=\"text-align: center;\"><em>Voici les 3 jours d'essai gratuit de Brain.fm. Pr\u00eat \u00e0 am\u00e9liorer votre concentration ?<\/em><\/p>\n<img class=\"embed-center\" src=\"https:\/\/storage.googleapis.com\/wpgcbucket\/wp\/2023\/04\/cc3e919a-audible-trial-membership.png\" alt=\"abonnement d&#039;essai \u00e0 audible\" width=\"600\" height=\"419\" \/>\n<p style=\"text-align: center;\"><em>Peu importe le nombre de fois o\u00f9 nous recevons un courriel d'essai gratuit de la part d'Audible, il semble que nous nous inscrivions toujours \u00e0 nouveau<\/em><\/p>\n<p style=\"text-align: center;\"><img class=\"embed-center\" src=\"https:\/\/storage.googleapis.com\/wpgcbucket\/wp\/2023\/04\/e290a690-onnit-trial-membership.png\" alt=\"Adh\u00e9sion \u00e0 titre d&#039;essai \u00e0 onnit\" width=\"600\" height=\"384\" \/>\n<em>Onnit est une soci\u00e9t\u00e9 de compl\u00e9ments alimentaires qui vous offre un essai gratuit de 15 jours de ses produits - vous n'avez qu'\u00e0 payer les frais d'exp\u00e9dition.<\/em><\/p>\n<img class=\"embed-center\" src=\"https:\/\/storage.googleapis.com\/wpgcbucket\/wp\/2023\/04\/31f0af6d-apple-tv-trial-membership.png\" alt=\"abonnement d&#039;essai \u00e0 apple tv\" width=\"600\" height=\"521\" \/>\n<p style=\"text-align: center;\"><em>Combien de personnes vous ont dit : \"<strong>Il faut regarder Ted Lasso !<\/strong>\" AppleTV facilite l'adh\u00e9sion \u00e0 l'essai gratuit de 7 jours<\/em><\/p>\n<img class=\"embed-center\" src=\"https:\/\/storage.googleapis.com\/wpgcbucket\/wp\/2023\/04\/fd99e576-ancestry-trial-membership.png\" alt=\"abonnement d&#039;essai \u00e0 ancestry\" width=\"600\" height=\"397\" \/>\n<p style=\"text-align: center;\"><em>Ancestry vous offre un essai gratuit de 14 jours pour d\u00e9couvrir vos racines<\/em><\/p>\n<img class=\"embed-center\" src=\"https:\/\/storage.googleapis.com\/wpgcbucket\/wp\/2023\/04\/97e31eb0-corepower-yoga-trial-membership.png\" alt=\"corepower yoga adh\u00e9sion d&#039;essai\" width=\"600\" height=\"404\" \/>\n<p style=\"text-align: center;\"><em>Pr\u00eat \u00e0 se d\u00e9barrasser des toiles d'araign\u00e9e de l'hiver ? CorePower Yoga offre une semaine d'abonnement gratuite pour vous permettre de vous lancer dans la planche lat\u00e9rale.<\/em><\/p>\n<img class=\"alignnone size-full wp-image-15014\" src=\"https:\/\/storage.googleapis.com\/wpgcbucket\/wp\/2023\/04\/0bb3f306-trial-membership-examples.jpg\" alt=\"comment cr\u00e9er une adh\u00e9sion d&#039;essai gratuite\" width=\"1000\" height=\"493\" \/>\n<h2><strong>Comment mettre en place un essai d'adh\u00e9sion gratuit ou payant ?<\/strong><\/h2>\nCreating a free or paid membership trial with MemberMouse is a breeze!\n\n1. In your MemberMouse Dashboard, go to your <strong>Param\u00e8tres du produit<\/strong> and hit the green \"create a product\" button.\n\n<img class=\"embed-center\" src=\"https:\/\/storage.googleapis.com\/wpgcbucket\/wp\/2023\/04\/80a3158d-how-to-create-a-trial-membership.jpg\" alt=\"comment cr\u00e9er une adh\u00e9sion \u00e0 l&#039;essai\" width=\"600\" height=\"431\" \/>\n\n2. Name your product, associate it with a membership level or bundle, and set the price\n\n4. Click the Trial toggle button and choose the trial price (leave as $0.00 for a free trial)\n\n5. Determine the length of the trial and if you want to only allow one trial per member\n\n<img class=\"embed-center\" src=\"https:\/\/storage.googleapis.com\/wpgcbucket\/wp\/2023\/04\/4a0a41d0-how-to-create-a-membership-trial.jpg\" alt=\"comment cr\u00e9er un essai d&#039;adh\u00e9sion\" width=\"600\" height=\"285\" \/>\n\n6. Finalize your product settings\n\nAnd you're done!\n\nIf you do want to limit access to certain content or areas of your membership during a trial, you'll simply need to create a new membership level or bundle with the correct access. Then when the trial period ends, if someone upgrades their membership, you can simply switch them over to the membership level or bundle with total access.\n\n<img class=\"alignnone size-full wp-image-15015\" src=\"https:\/\/storage.googleapis.com\/wpgcbucket\/wp\/2023\/04\/d458c688-trial-membership-inspiration.jpg\" alt=\"derni\u00e8res r\u00e9flexions sur les adh\u00e9sions \u00e0 l&#039;essai\" width=\"1000\" height=\"404\" \/>\n<h2><strong>Derni\u00e8res r\u00e9flexions sur les adh\u00e9sions \u00e0 l'essai<\/strong><\/h2>\nThere you have it!\n\nAt this point, you should know whether or not offering a trial membership is right for your business.\n\nTrials are a powerful marketing strategy. When used correctly, they can dramatically boost the number of people who sign up for your membership.\n\nAll that's left for you to do is determine how long your trial membership will be, whether it'll be free or paid, and what you want to include in the trial period.\n\nIf you have any questions at all about trial memberships, please leave us a comment below!\n\nWe'll be happy to answer them for you and point your towards any additional resources that'll get you on your way.","protected":false},"excerpt":{"rendered":"<p>Dans ce guide utile, vous d\u00e9couvrirez tout ce que vous devez savoir sur les adh\u00e9sions \u00e0 l'essai. Cela inclut les avantages, les inconv\u00e9nients, les alternatives, les exemples et les tutoriels !<\/p>","protected":false},"author":20918,"featured_media":15034,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"om_disable_all_campaigns":false,"_strive_editorial_status":"complete","_strive_copy_of":0,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_strive_checklists":"\"\"","_strive_active_checklist":"","_strive_post_notes":"","footnotes":""},"categories":[81,117],"tags":[],"class_list":["post-15001","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing","category-mm-dash"],"acf":[],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/membermouse.com\/fr\/wp-json\/wp\/v2\/posts\/15001","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/membermouse.com\/fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/membermouse.com\/fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/membermouse.com\/fr\/wp-json\/wp\/v2\/users\/20918"}],"replies":[{"embeddable":true,"href":"https:\/\/membermouse.com\/fr\/wp-json\/wp\/v2\/comments?post=15001"}],"version-history":[{"count":0,"href":"https:\/\/membermouse.com\/fr\/wp-json\/wp\/v2\/posts\/15001\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/membermouse.com\/fr\/wp-json\/wp\/v2\/media\/15034"}],"wp:attachment":[{"href":"https:\/\/membermouse.com\/fr\/wp-json\/wp\/v2\/media?parent=15001"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/membermouse.com\/fr\/wp-json\/wp\/v2\/categories?post=15001"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/membermouse.com\/fr\/wp-json\/wp\/v2\/tags?post=15001"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}