{"id":15067,"date":"2023-05-18T04:30:00","date_gmt":"2023-05-18T11:30:00","guid":{"rendered":"https:\/\/membermouse.com\/?p=15067"},"modified":"2024-07-03T05:37:25","modified_gmt":"2024-07-03T09:37:25","slug":"adhesions-ou-abonnements","status":"publish","type":"post","link":"https:\/\/membermouse.com\/fr\/membership\/memberships-vs-subscriptions\/","title":{"rendered":"Adh\u00e9sion ou abonnement : Comment choisir le meilleur mod\u00e8le pour votre entreprise"},"content":{"rendered":"Are you struggling to choose between a membership and subscription model for your business?\n\nWith the meteoric rise of these deux mod\u00e8les d'entreprise<\/a> over the last decade, it's crucial to understand the nuances of each. That way you can make an informed decision between these two models. This is so important because the model you choose will have a major impact on the long-term success of your business.\n\nIf you're a little confused about the differences between memberships vs. subscriptions, know that you're not alone.\n\nIn 2023, the terms \"membership\" and \"subscription\" are often used interchangeably. This makes it challenging to distinguish their key differences. However, the choice between these models is crucially important, as it directly affects the value proposition for your customers and the relationships you'll build with them.\n\nIn this comprehensive guide, we'll explore the essential distinctions between memberships and subscriptions, showcasing real-life examples to bring clarity to these unique business models. After you read this article, you'll be equipped with the knowledge to confidently choose the ideal model for your business, setting you on the path to long-term success.\n\nReady to unlock the secrets of memberships and subscriptions? Let's get started.\n\n\"d\u00e9finition\n

En quoi consistent les adh\u00e9sions ? (plus 3 exemples concrets)<\/strong><\/h2>\nPour commencer, cr\u00e9ons une d\u00e9finition pratique du premier terme sur lequel nous travaillons : l'adh\u00e9sion<\/strong>.\n\nThe word membership brings up ideas of belonging, community, and relationship. On top of that, memberships often provide people with a new level of status or exclusivity.\n\nTherefore, a membership is a business or organization that actively involves and includes its members. It also gives its members access to products, perks, or benefits that non-members don\u2019t get.\n\nHere are three real-life examples that perfectly demonstrate this definition:\n\n
\n\n\"adh\u00e9sion\n

Costco<\/strong><\/h4>\nCostco est une \u00e9picerie r\u00e9serv\u00e9e aux membres. Cela signifie que pour y faire des achats, vous devez \u00eatre un membre actif. En tant que membre de Costco, vous b\u00e9n\u00e9ficiez de nombreux avantages exclusifs que les gens ordinaires n'obtiennent tout simplement pas. O\u00f9 peut-on se procurer un litre de sirop d'\u00e9rable pur pour moins de $15 ?\n\n
\n\n\"adh\u00e9sion\n

AAA<\/strong><\/h4>\nAvez-vous d\u00e9j\u00e0 saut\u00e9 dans votre voiture apr\u00e8s une randonn\u00e9e \u00e9pique de 15 milles, pour d\u00e9couvrir que votre batterie \u00e9tait morte pendant que vous admiriez les panoramas montagneux ? Si c'est le cas, vous feriez mieux d'esp\u00e9rer que votre adh\u00e9sion \u00e0 l'AAA soit toujours active ! En tant que membre de l'AAA, vous b\u00e9n\u00e9ficiez d'avantages extraordinaires tels que l'assistance routi\u00e8re, des r\u00e9ductions exclusives et bien plus encore.\n\n
\n\n\"Abonnement\n

Fitness 24 heures<\/h4>\nLes salles de sport sont des entreprises \u00e0 adh\u00e9sion classique. Vous payez une cotisation mensuelle ou annuelle pour avoir acc\u00e8s \u00e0 des installations et \u00e0 des services qui ne sont pas accessibles aux non-membres. La plupart des salles de sport ne vous laisseront m\u00eame pas passer devant la r\u00e9ception si vous n'\u00eates pas membre actif. En outre, vous pouvez b\u00e9n\u00e9ficier d'un entra\u00eenement personnel et participer \u00e0 des activit\u00e9s de groupe en tant que membre.\n\n
\n\nIf you're unclear about whether or not something is a membership or a subscription, try filling in this statement:\n\n\"I'm a __________ member.\"\n\nWith our three examples above, it sounds perfectly natural to say, \"I'm a Costco, AAA, or 24 Hour Fitness member.\n\nOn the other hand, it would sound strange to say, \"I'm a Time Magazine member.\"\n\nTime Magazine is a subscription, not a membership.\n\nYou don't belong to Time. You subscribe to their magazine.\n\n\"abonnements\n

Tout sur les abonnements (avec 3 exemples utiles)<\/strong><\/h2>\nVoyons maintenant la signification de notre prochain terme : abonnement<\/strong>.\n\nThe word subscription is primarily connected to ideas of billing, payment, and access. Subscriptions have less to do with relationships and exclusivity, and more to do with terms and intervals of payment and access.\n\nTo put it plainly, a subscription is a billing and delivery model for businesses and organizations.\n\nHere are three examples of subscriptions that'll help ground our definition in reality:\n\n
\n\n\"abonnement\n

Le Wall Street Journal<\/strong><\/h4>\nLes journaux sont peut-\u00eatre l'un des plus anciens et des meilleurs exemples d'abonnement. Chaque mois que vous payez votre abonnement, vous recevez les nouveaux num\u00e9ros du journal directement \u00e0 votre porte. Il s'agit d'une simple transaction. Il n'y a pas d'avantages exclusifs ou de sentiment d'appartenance qui sont cens\u00e9s accompagner votre abonnement (sauf que vos voisins pourraient penser que vous \u00eates intelligent \ud83d\ude09 ).\n\n
\n\n\"abonnement\n

Disney+<\/strong><\/h4>\nLa derni\u00e8re \u00e9volution du mod\u00e8le \u00e9conomique de l'abonnement se pr\u00e9sente sous la forme de tous les nouveaux services de diffusion en continu. Si vous souhaitez revoir tous les films du MCU avant d'acheter vos billets pour le dernier film des Gardiens de la Galaxie, vous devez vous abonner \u00e0 Disney+.\n\n
\n\n\"abonnement\n

Br\u00fblure quotidienne<\/strong><\/h4>\nDaily Burn est un abonnement de fitness con\u00e7u pour \u00eatre pratiqu\u00e9 \u00e0 domicile. Pour environ $20 par mois, vous pouvez regarder une vari\u00e9t\u00e9 de cours de fitness pr\u00e9enregistr\u00e9s. Vous b\u00e9n\u00e9ficiez d'un acc\u00e8s exclusif au contenu de Daily Burn, mais cela s'arr\u00eate l\u00e0. Vous obtenez simplement ce pour quoi vous payez, plut\u00f4t que les avantages suppl\u00e9mentaires qui pourraient d\u00e9couler d'un abonnement \u00e0 une salle de sport.\n\n
\n\nNow let's create the reverse statement from above and try it out for subscriptions:\n\n\"I subscribe to __________.\"\n\nYou could easily say, \"I subscribe to The Wall Street Journal, Disney+, or Daily Burn.\" But, you might get some weird looks from your friends if you say, \"I subscribe to Costco.\"\n\nIt's not a magazine. It's a membership.\n\n\"\"\n

Adh\u00e9sion ou abonnement : Quelle est la diff\u00e9rence ?<\/strong><\/h2>\nMaintenant que nous disposons de d\u00e9finitions pratiques des adh\u00e9sions et des abonnements, examinons plus en d\u00e9tail ce qui les distingue les uns des autres.\n

Les adh\u00e9sions sont plus relationnelles, moins transactionnelles<\/strong><\/h3>\nEn g\u00e9n\u00e9ral, les entreprises et organisations associatives privil\u00e9gient les relations plut\u00f4t que les transactions. L'entreprise d'articles de sport de plein air REI en est un parfait exemple.\n\n\"adh\u00e9sion\n\nREI is a cooperative organization that extends exclusive benefits to its members. Yes, you can still shop at REI even if you're not a member. However, the benefits of membership far outweigh the cost of enrollment.\n\nYou can become a REI member for a lifetime fee of $30. From there, you get exclusive member discounts, special member pricing, and reward points paid in the form of a dividend. REI really rewards its members for shopping there. They understand that by including you in their organization, you're more likely to shop there when you need a new pair of hiking boots or running socks.\n

Memberships Focus On Community & Inclusion<\/strong><\/h3>\nMany of the big benefits that come with a membership have to do with a sense of community and inclusion. Let's take the example of the gym. Yes, you are paying a monthly fee for access to the facilities. But you're also joining a community of people who are proactive about their health and wellness.\n\nEven if you don't work with a physical trainer as part of your membership, you can participate in group events like pickleball tournaments or weightlifting competitions.\n

Les abonnements sont principalement un mod\u00e8le de facturation<\/strong><\/h3>\nThe key difference between subscriptions vs. memberships is that subscriptions are primarily a billing model. When you sign up for a subscription, all you're essentially saying is that you want consistent access to whatever it is you signed up for. That can be anything from digital content to physical goods.\n\nFor example, the supplement company Thorne offers subscription options for most of their products. If you have trouble falling asleep at night, you can sign up for a melatonin subscription that'll send you a new bottle at whatever interval you specify.\n\n\"abonnement\n\nNow you might be saying to yourself, \"Mais regardez ! En tant qu'abonn\u00e9, vous b\u00e9n\u00e9ficiez d'une r\u00e9duction exclusive. Ne s'agit-il pas d'une adh\u00e9sion ?<\/em>\u201d When in fact, this serves as a perfect example to illustrate the difference between memberships and subscriptions.\n\nThe only benefit to becoming a Thorne subscriber is that you get a discount. It's tied directly to the transaction. The benefits of memberships extend beyond pricing and transactions. A membership gives you access to something you can't get any other way. A subscription just delivers what you purchase.\n

Les abonnements doivent toujours \u00eatre renouvel\u00e9s<\/strong><\/h3>\nThis leads us to our second key distinction about subscriptions vs. memberships. By nature, what you purchase via subscription always needs to be renewed or replenished. In our example above, you would get nothing by becoming a \"melatonin member\" if they only ever sent you one bottle. But because it is a subscription, your supply of melatonin needs to be renewed each month (unless you cure your insomnia \ud83d\ude34).\n\nIf Thorne wanted to offer a \"melatonin membership,\" they'd need to package in some other benefit to make it compelling and worthwhile. For example, they could create a community area that's managed by sleep experts. You could go there and ask an expert for advice about how to fall asleep fast and stay asleep through the night.\n\nThis sounds pretty good, actually. Maybe we should pitch Thorne on this?\n\n\"\"\n

Adh\u00e9sion ou abonnement - Quel est le bon mod\u00e8le pour votre entreprise ?<\/strong><\/h2>\nBy now, you should have a clear understanding of the differences between memberships vs. subscriptions. But if you're still wondering which model to choose for your business, here are a few questions that should help clear things up for you.\n\n1. Do you plan to offer any type of community to your customers?\n\n2. When someone becomes your customer, will they unlock exclusive benefits unavailable anywhere else?\n\n3. Do you want to build a tribe or create a sense of belonging in your business?\n\n4. Is becoming a customer the only way to access your content, product, or service?\n\nIf you answered yes to one or more of those questions, then we'd say the membership model is perfect for you.\n\nIf you said no to all of those, and your product or service is simply tied to a recurring payment method, then we'd say the subscription model is right for you.\n\n\"l'avenir\n

The Future of Memberships & Subscriptions<\/strong><\/h2>\nThat said, as memberships and subscriptions grow and evolve, the lines between them seem to be blurring more and more.\n\nFor example, you could argue that at-home workout equipment like the Peloton or Mirror fall into both categories. Yes, you're paying a monthly subscription for access to their content. But you're also joining a virtual community as a member.\n\nWe're definitely not staking our claim as the \"Nostradamus\" of the membership and subscription world, but our best guess is that we'll begin to see a merging of these two business models over the next few years.\n\n\"comment\n

Comment cr\u00e9er une adh\u00e9sion ou un abonnement avec WordPress<\/strong><\/h2>\nLes adh\u00e9sions et les abonnements sont tous deux d'excellents mod\u00e8les commerciaux \u00e0 revenus r\u00e9currents. Le choix de l'un ou de l'autre d\u00e9pend enti\u00e8rement de vous et de votre entreprise. La bonne nouvelle, c'est que vous pouvez cr\u00e9er des activit\u00e9s d'adh\u00e9sion et d'abonnement avec MemberMouse.\n\n\"comment\n\nOur platform allows you to create products that bill at any interval you specify, by days, weeks, months, or years. You can even create free trials and lifetime memberships.\n\nTo learn more about how to do this, you can check out cet article utile<\/a> and video from our support center:\n\nhttps:\/\/www.youtube.com\/watch?v=oHNLma7C6vI\n

Conclusion<\/strong><\/h2>\nAnd there you have it \u2013 your companion guide to navigating the nuances between memberships vs. subscriptions. We hope that this article has inspired and empowered you to choose the best model for your business.\n\nTo summarize, here are the main takeaways from this article about memberships vs. subscriptions:\n
    \n \t
  • Les adh\u00e9sions mettent l'accent sur les relations, la communaut\u00e9 et les avantages exclusifs.<\/li>\n \t
  • Les abonnements donnent la priorit\u00e9 \u00e0 la facturation, au paiement et \u00e0 l'acc\u00e8s sans avantages suppl\u00e9mentaires.<\/li>\n \t
  • Les fronti\u00e8res entre les adh\u00e9sions et les abonnements s'estompent, et une combinaison des deux mod\u00e8les pourrait voir le jour \u00e0 l'avenir<\/li>\n \t
  • Les entreprises d'adh\u00e9sion et d'abonnement peuvent \u00eatre cr\u00e9\u00e9es avec MemberMouse<\/li>\n<\/ul>\nSi vous vous interrogez sur un point que nous n'avons pas abord\u00e9 dans cet article, n'h\u00e9sitez pas \u00e0 nous laisser un commentaire ci-dessous. Nous serions ravis que vous participiez \u00e0 notre conversation et nous sommes impatients de conna\u00eetre vos questions et vos id\u00e9es.","protected":false},"excerpt":{"rendered":"

    Dans ce guide utile, vous d\u00e9couvrirez les diff\u00e9rences entre les adh\u00e9sions et les abonnements. De plus, vous apprendrez \u00e0 choisir le meilleur mod\u00e8le pour votre entreprise.<\/p>","protected":false},"author":20918,"featured_media":15301,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"om_disable_all_campaigns":false,"_strive_editorial_status":"complete","_strive_copy_of":0,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_strive_checklists":"\"\"","_strive_active_checklist":"","_strive_post_notes":"See Asana","footnotes":""},"categories":[64],"tags":[],"class_list":["post-15067","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-membership"],"acf":[],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/membermouse.com\/fr\/wp-json\/wp\/v2\/posts\/15067","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/membermouse.com\/fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/membermouse.com\/fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/membermouse.com\/fr\/wp-json\/wp\/v2\/users\/20918"}],"replies":[{"embeddable":true,"href":"https:\/\/membermouse.com\/fr\/wp-json\/wp\/v2\/comments?post=15067"}],"version-history":[{"count":0,"href":"https:\/\/membermouse.com\/fr\/wp-json\/wp\/v2\/posts\/15067\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/membermouse.com\/fr\/wp-json\/wp\/v2\/media\/15301"}],"wp:attachment":[{"href":"https:\/\/membermouse.com\/fr\/wp-json\/wp\/v2\/media?parent=15067"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/membermouse.com\/fr\/wp-json\/wp\/v2\/categories?post=15067"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/membermouse.com\/fr\/wp-json\/wp\/v2\/tags?post=15067"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}