![\"dog](\"https:\/\/storage.googleapis.com\/wpgcbucket\/wp\/2023\/07\/327c578e-dog-digging-gif.webp\")
\r\n- \r\n \t
- WordPress<\/li>\r\n \t
- MemberMouse<\/li>\r\n \t
- WPForms<\/li>\r\n \t
- Zapier<\/li>\r\n<\/ul>\r\nIf you're new to these tools, we've got you covered. In this guide, we'll explain how to set up and use each of them.\r\n
Building Your Dog Walking Business Using WordPress<\/strong><\/h2>\r\nFollow these steps to create your dog walking business online using WordPress and MemberMouse.\r\n
Step 1: Setting Up WordPress<\/h3>\r\n
![\"WordPress](\"https:\/\/storage.googleapis.com\/wpgcbucket\/wp\/2023\/07\/20e11c77-wordpress-homepage-2023.png\")
\r\n\r\nWordPress is a content management system (CMS) used by more than 40% of all websites worldwide.\r\n\r\nA CMS is software that allows users to create, manage, and modify content on a website without needing any specialized technical skills or coding knowledge.\r\n\r\nWordPress, being user-friendly and highly customizable, makes it an ideal CMS for budding entrepreneurs like you.\r\nWhy WordPress?<\/h4>\r\nHere are some of the reasons why we recommend opting for WordPress:\r\n
1. You only pay for what you need<\/strong><\/h5>\r\nWordPress is free to download, install, and use. This makes it an affordable choice, especially for small businesses on a tight budget.\r\nThere are some costs involved, such as buying a domain name, web hosting, themes, and plugins (that give your website extra functionality) the core software itself won't cost you a dime.\r\n\r\nYou only pay for designs and features you can really benefit from.\r\n
2. It offers professional themes<\/strong><\/h5>\r\nThemes serve as the foundation of your website's design and layout, and WordPress offers thousands of them, many completely free!\r\n\r\nThat means that you can use a ready-made theme, personalize it with your logo, images, and written content, and have a professional-looking site in minutes.\r\n\r\nPlus, most themes are customizable, allowing you to alter colors, layouts, fonts, and more to fit your branding.\r\n\r\n
![\"Pet](\"https:\/\/storage.googleapis.com\/wpgcbucket\/wp\/2023\/07\/75d36ec4-pet-business-wp-theme-by-theme-palace.png\")
\r\n3. It has SEO advantages<\/strong><\/h5>\r\nSEO stands for search engine optimization. SEO is important if you want clients to discover you on Google and Bing.\r\n\r\nWordPress is well-known for its SEO-friendly nature. It comes with a variety of tools and plugins that can help optimize your website to rank higher in search engine results.\r\n\r\nPlugins like SEOPress<\/a> and All in One SEO<\/a> make it easy for you to manage your SEO settings.\r\n\r\nThere are other things you can do with WordPress to optimize for search. For example, you can optimize your site for fast loading speeds, and use themes with responsive designs (that change to fit the size of different screens).\r\n\r\nBoth of these are factors that search engines like Google favor, helping your site rank even better!\r\n
Buy a Domain Name and Web Hosting Service<\/h4>\r\nBefore you begin, you'll need to secure a domain name and a web host, both of which are usually offered as a package deal by hosting providers.\r\n\r\nWe recommend using DreamHost<\/a> (as recommended by WordPress) for its affordability and reliable service.\r\n\r\n
![\"Dreamhost](\"https:\/\/storage.googleapis.com\/wpgcbucket\/wp\/2023\/07\/d660bee1-dreamhost-homepage-2023.png\")
\r\nChoose a WordPress Theme That Fits Your Business<\/h4>\r\nThere are countless themes available<\/a>, many of which are even free.\r\n\r\nYou can search Wordpress.org\u2019s library of themes for any industry. For example, searching \u201cpet\u201d themes returns these results<\/a>.\r\n\r\n
![\"WordPress](\"https:\/\/storage.googleapis.com\/wpgcbucket\/wp\/2023\/07\/d9377c7f-wordpress-dog-walking-themes.png\")
\r\n\r\nThe great thing about choosing an existing theme that fits your industry is you already have most of the features you need out of the box. You also don\u2019t have to spend time and money sourcing stock images for your business.\r\nStep 2: Building Your Site with MemberMouse<\/h3>\r\nWith your WordPress site set up, it's time to install MemberMouse, a WordPress plugin that provides a robust platform for managing your online business.\r\n\r\nMemberMouse allows you to:\r\n
- \r\n \t
- Create a password protected client area<\/a> on your site<\/li>\r\n \t
- Develop membership levels with recurring billing options<\/li>\r\n \t
- Sell online courses and consultations<\/li>\r\n \t
- Create VIP communities<\/li>\r\n \t
- Paywall premium content<\/li>\r\n<\/ul>\r\nThrough your MemberMouse-powered website, your clients can set up one-time or recurring dog walking services.\r\n\r\nYou can also easily offer a variety of services related to dog walking to diversify your income.\r\n\r\nFor example, you can sell a video course on pet care, pet training, and share the dog walking best practices you use while walking your clients\u2019 dogs. Or maybe you can offer a dog-sitting service for VIP members.\r\n\r\nUltimately, you decide how to structure and monetize your business.\r\n
Install MemberMouse<\/strong><\/h4>\r\nThe first thing you need to do is install and activate MemberMouse<\/a>. Follow this video to get started:\r\n\r\nhttps:\/\/www.youtube.com\/watch?v=GUh2ujeg-Ic\r\n
Create Products<\/strong><\/h4>\r\nOnce you\u2019re set up, it\u2019s time to add some products to your site<\/a>. These can be one-off products or services, payment plans, subscription products and more.\r\n\r\n1. From your WordPress dashboard, go to MemberMouse > Product Settings<\/strong>, and select the Products tab.\r\n2. Click the green + Create Product<\/strong> button which will open up a dialogue box.\r\n3. Name<\/strong> the product. For example \u201cUp to 3 walks a week\"\r\n4. Seeing as dog walking is a service and not a physical product, you can leave the SKU blank.\r\n5. Leave associated access as None<\/strong> for now. We\u2019ll get back to that later.\r\n6. Set the Price<\/strong> for your service.\r\n7. Under Trial<\/strong> you can offer a discounted or free trial for a limited period.\r\n8. If you\u2019re creating a service that requires recurring billing, check the Subscription<\/strong> box. Then enter the Rebill Period<\/strong> with how frequently you want your subscribers to pay. You can choose weekly, monthly, or annually.\r\n
Create Membership Levels<\/strong><\/h4>\r\nNow it\u2019s time to set up membership levels<\/a>. These are what allow your customers to set up a password protected account on your website.\r\n\r\nYou can have just one membership level, or set up multiple membership levels with different \u201cproducts\".\r\n\r\nFor example, you might want to set up:\r\n
- \r\n \t
- A basic tier that entitles members to up to 3 walks a week<\/li>\r\n \t
- A middle tier that offers up to 5 walks a week and limited access to training tips.<\/li>\r\n \t
- A premium tier for up to 5 walks a week, full access to online training courses and tips, and entitlement to up to 7 days\u2019 dog-sitting per year.<\/li>\r\n<\/ul>\r\nHere are the steps for setting up your membership levels:\r\n\r\n1. From your WordPress dashboard, go to MemberMouse > Product Settings<\/strong>, and select the Membership Levels<\/strong> tab.\r\n\r\n \r\nNOTE:<\/strong> By default, MemberMouse sets up a default membership level. You can identify the free account by the orange flag icon. This default membership level is assigned to any member who makes a one-off purchase on your site.<\/em>\r\n\r\nFor example, if they book a one-off dog walking session, but don\u2019t sign up as a regular client, they still need to be assigned a membership level.<\/em>\r\n\r\n<\/div>\r\n2. To create a paid membership level, start by click the green + Create Membership Level<\/strong> button at the top of the page. A dialogue box will load with the settings for your new membership level.\r\n3. Keep the Status<\/strong> as Active<\/strong>\r\n4. Set Membership Type<\/strong> as Paid<\/strong> and select the Product(s)<\/strong> you\u2019d like to associate with the membership level. You can select multiple products by holding the ctrl key<\/strong> on your PC or the cmd key<\/strong> on your Mac as you click.\r\n5. You can also change the default Welcome Email<\/strong> message and even include SmartTags to personalize the email with the user\u2019s name.\r\n
Step 3: Set up Appointment Scheduling with WPForms<\/strong><\/h3>\r\nNow you\u2019ve created a membership site for your clients to make one-off and recurring payments! There\u2019s one more cherry on top to streamline your clients\u2019 experience of your service and reduce your admin time: online booking<\/strong>.\r\n\r\nWith appointment scheduling, your clients can book their dog walking slots on your website<\/strong>. And there\u2019s even a way to link online bookings to your Google calendar so that you\u2019re always up to date, and avoid clashing schedules.\r\n\r\nTo handle this, we'll use WPForms and Zapier<\/strong> to create an appointment booking system that integrates with Google Calendar<\/strong>. Let\u2019s meet these tools.\r\n
WPForms<\/strong><\/h4>\r\nWPForms<\/a> allows you to create forms for your WordPress website without needing to write any code.\r\n\r\nIt provides a simple drag-and-drop interface, so building a form is as easy as selecting the fields you want and placing them where you'd like them to appear.\r\n
Zapier<\/strong><\/h4>\r\nZapier<\/a> is an online automation tool that connects your favorite apps, such as Gmail, Slack, Mailchimp, and over 2000 more.\r\n\r\nYou can connect two or more apps to automate repetitive tasks without coding or relying on developers to build the integration.\r\n
Google Calendar<\/strong><\/h4>\r\nGoogle Calendar<\/a>, as you probably already know, is a time-management and scheduling calendar service developed by Google.\r\n\r\nNow, let's get into how to use these three together:\r\n
1. Create a New Form in WPForms<\/strong><\/h5>\r\n
- \r\n \t
- After installing the WPForms plugin, navigate to your WordPress dashboard. Click on WPForms > Add New<\/strong>.<\/li>\r\n \t
- Name your form, select the Appointment Form<\/strong> template, and customize it with the necessary fields (like date, time, client name, and contact information).<\/li>\r\n \t
- Save<\/strong> your form when you're done.<\/li>\r\n<\/ul>\r\n
2. Insert the Form on Your Website<\/strong><\/h5>\r\n
- \r\n \t
- Go to the page where you want to add the form, click the + Add Block<\/strong> button, and select WPForms<\/strong>.<\/li>\r\n \t
- Choose the form you just created, and then update<\/strong> or publish your page<\/strong>.<\/li>\r\n<\/ul>\r\n
3. Create a New Zap in Zapier<\/strong><\/h5>\r\n
- \r\n \t
- Log in to your Zapier account, and click on the Make a Zap<\/strong> button.<\/li>\r\n<\/ul>\r\n
4. Set the Trigger<\/strong><\/h5>\r\n
- \r\n \t
- Search for WPForms<\/strong> in the search bar. Select it, then choose the New Form Entry<\/strong> trigger event. Click Continue<\/strong>.<\/li>\r\n<\/ul>\r\n
![\"zapier-choose-trigger-event-wp-forms\"](\"https:\/\/storage.googleapis.com\/wpgcbucket\/wp\/2023\/07\/926499e3-zapier-choose-trigger-event-wp-forms.png\")
\r\n5. Connect your WPForms Account<\/strong><\/h5>\r\n
- \r\n \t
- You'll need your website's URL and the WPForms API key, which you can find under WPForms > Settings > Integrations<\/strong> in your WordPress dashboard.<\/li>\r\n \t
- Paste your API key<\/strong> and website URL<\/strong> into the corresponding fields in Zapier, then click Yes, Continue<\/strong>.<\/li>\r\n<\/ul>\r\n
![\"zapier](\"https:\/\/storage.googleapis.com\/wpgcbucket\/wp\/2023\/07\/480fa0f6-zapier-api-key-wpforms.png\")
\r\n6. Set Up the Trigger<\/strong><\/h5>\r\n
- \r\n \t
- Choose the form you created<\/strong> from the dropdown menu, then click Continue<\/strong>.<\/li>\r\n \t
- Test the trigger<\/strong> to make sure it's working<\/li>\r\n \t
- Click Continue<\/strong> again.<\/li>\r\n<\/ul>\r\n
7. Set the Action<\/strong><\/h5>\r\n
- \r\n \t
- Search for Google Calendar<\/strong> in the search bar and select it.<\/li>\r\n \t
- Then choose the Create Detailed Event<\/strong> action event.<\/li>\r\n \t
- Click Continue<\/strong>.<\/li>\r\n<\/ul>\r\n
8. Connect Your Google Calendar Account<\/strong><\/h5>\r\n
- \r\n \t
- Follow the prompts<\/strong> to allow Zapier access to your Google account, and select the calendar<\/strong> where you want to schedule your appointments.<\/li>\r\n<\/ul>\r\n
![\"zapier](\"https:\/\/storage.googleapis.com\/wpgcbucket\/wp\/2023\/07\/9f2f83fa-zapier-access-permission-google-calendar.jpg\")
\r\n9. Set up the action:<\/strong><\/h5>\r\n
- \r\n \t
- You'll see a form where you can detail the event. Fill in the Summary, Description, Location, Start Date & Time<\/strong>, and End Date & Time<\/strong> fields using the corresponding fields from your WPForms form.<\/li>\r\n \t
- Fill out any other fields as needed.<\/li>\r\n \t
- Click Continue<\/strong>.<\/li>\r\n<\/ul>\r\n
10. Test your Zap<\/strong><\/h5>\r\n
- \r\n \t
- Click on Test & Continue<\/strong>.<\/li>\r\n \t
- If the test was successful, you should see a new event in your Google Calendar with the details from the form entry.<\/li>\r\n<\/ul>\r\n
11. Activate your Zap<\/strong><\/h5>\r\n
![\"turn](\"https:\/\/storage.googleapis.com\/wpgcbucket\/wp\/2023\/07\/80e364fa-turn-on-zap.png\")
\r\n- \r\n \t
- Click on Turn on Zap<\/strong>.<\/li>\r\n<\/ul>\r\nNow, whenever someone fills out the form on your website, an event will automatically be created in your Google Calendar with all the appointment details!\r\n\r\nRemember, this is a basic guide. You can further customize your form and your Zap as needed to suit the needs of your dog walking business.\r\n\r\n
![\"promote](\"https:\/\/storage.googleapis.com\/wpgcbucket\/wp\/2023\/07\/31b9cdf5-promote-your-dog-walking-business.jpg\")
\r\n4. Marketing Your Dog Walking Business<\/strong><\/h3>\r\nWith your website ready, it's time to spread the word about your new dog walking business.\r\n\r\nSocial media platforms like Facebook<\/a> and Instagram can serve as effective channels for promoting your services and engaging with potential clients. You can use hashtags and location tags to build a local following.\r\n\r\nRegistering your business on Google My Business<\/a> will make it easier for people to find your services in local searches and Google Maps.\r\n\r\nRemember, word-of-mouth marketing can be an invaluable asset for your business. Encourage your clients to share their positive experiences with their network.\r\n\r\nCollaborating with other local businesses, such as vet clinics or pet supply stores, can also be a fruitful approach to broaden your customer base.\r\n\r\nConsider offering a referral bonus or a first-time customer discount to attract new clients. With MemberMouse's coupon feature<\/a>, you can easily set up and distribute these discounts.\r\n
Summing Up<\/strong><\/h3>\r\nStarting your own dog walking business allows you to blend your love for animals with an exciting career or side hustle. With WordPress and MemberMouse, setting up an efficient, user-friendly, and professional-looking website is a breeze.\r\n\r\nTo summarize, here are the steps for launching a dog walking business using WordPress and MemberMouse:\r\n
- \r\n \t
- Set up your WordPress website<\/li>\r\n \t
- Build your membership site with MemberMouse<\/li>\r\n \t
- Connect WPForms to Google Calendar via Zapier for easy scheduling<\/li>\r\n \t
- Market your new dog walking business<\/li>\r\n<\/ul>\r\nIt's time to take your passion for dogs and your entrepreneurial spirit and create a business that brings joy to both you and your four-legged clients.\r\n\r\nSo what are you waiting for? Grab a leash, and let your dog walking journey begin!\r\n\r\nGot any questions or comments for us? Feel free to share them with us in the comments below.\r\n\r\nIf you liked this article, be sure to follow us on Facebook<\/a>, Twitter<\/a>, YouTube<\/a>, and LinkedIn<\/a>!","protected":false},"excerpt":{"rendered":"
Vous souhaitez transformer votre amour pour les chiens en une entreprise florissante qui fait remuer les queues ? Ce guide vous aidera \u00e0 cr\u00e9er un site web de promenades de chiens en un rien de temps !<\/p>","protected":false},"author":21414,"featured_media":15711,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"om_disable_all_campaigns":false,"_strive_editorial_status":"complete","_strive_copy_of":0,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_strive_checklists":"\"\"","_strive_active_checklist":"64949637c1a53","_strive_post_notes":"","footnotes":""},"categories":[64],"tags":[],"class_list":["post-15691","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-membership"],"acf":[],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/membermouse.com\/fr\/wp-json\/wp\/v2\/posts\/15691","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/membermouse.com\/fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/membermouse.com\/fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/membermouse.com\/fr\/wp-json\/wp\/v2\/users\/21414"}],"replies":[{"embeddable":true,"href":"https:\/\/membermouse.com\/fr\/wp-json\/wp\/v2\/comments?post=15691"}],"version-history":[{"count":0,"href":"https:\/\/membermouse.com\/fr\/wp-json\/wp\/v2\/posts\/15691\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/membermouse.com\/fr\/wp-json\/wp\/v2\/media\/15711"}],"wp:attachment":[{"href":"https:\/\/membermouse.com\/fr\/wp-json\/wp\/v2\/media?parent=15691"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/membermouse.com\/fr\/wp-json\/wp\/v2\/categories?post=15691"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/membermouse.com\/fr\/wp-json\/wp\/v2\/tags?post=15691"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}
- If the test was successful, you should see a new event in your Google Calendar with the details from the form entry.<\/li>\r\n<\/ul>\r\n
- You'll see a form where you can detail the event. Fill in the Summary, Description, Location, Start Date & Time<\/strong>, and End Date & Time<\/strong> fields using the corresponding fields from your WPForms form.<\/li>\r\n \t
- Then choose the Create Detailed Event<\/strong> action event.<\/li>\r\n \t
- Test the trigger<\/strong> to make sure it's working<\/li>\r\n \t
- Paste your API key<\/strong> and website URL<\/strong> into the corresponding fields in Zapier, then click Yes, Continue<\/strong>.<\/li>\r\n<\/ul>\r\n
- You'll need your website's URL and the WPForms API key, which you can find under WPForms > Settings > Integrations<\/strong> in your WordPress dashboard.<\/li>\r\n \t
- Search for WPForms<\/strong> in the search bar. Select it, then choose the New Form Entry<\/strong> trigger event. Click Continue<\/strong>.<\/li>\r\n<\/ul>\r\n
- Choose the form you just created, and then update<\/strong> or publish your page<\/strong>.<\/li>\r\n<\/ul>\r\n
- Name your form, select the Appointment Form<\/strong> template, and customize it with the necessary fields (like date, time, client name, and contact information).<\/li>\r\n \t
- After installing the WPForms plugin, navigate to your WordPress dashboard. Click on WPForms > Add New<\/strong>.<\/li>\r\n \t
- Create a password protected client area<\/a> on your site<\/li>\r\n \t