{"id":1716,"date":"2017-07-25T06:00:51","date_gmt":"2017-07-25T13:00:51","guid":{"rendered":"https:\/\/membermouse.com\/?p=1716"},"modified":"2026-06-16T14:05:41","modified_gmt":"2026-06-16T18:05:41","slug":"comment-utiliser-lintegration-de-lemail-pour-ameliorer-votre-marketing-de-contenu","status":"publish","type":"post","link":"https:\/\/membermouse.com\/fr\/integration\/how-to-use-email-integration-to-improve-your-content-marketing\/","title":{"rendered":"Comment utiliser l'int\u00e9gration de l'e-mail pour am\u00e9liorer votre marketing de contenu"},"content":{"rendered":"If you\u2019ve been running any sort of online business within the last five years, you\u2019ve probably come across the words \u201ccontent marketing.\u201d\n\nContent marketing may seem like buzzwords designed to make lead generation feel less like selling a used car to random strangers, but content marketing actually is a legitimate business strategy. And it really, really works.\n

Qu'est-ce que c'est et pourquoi faut-il s'en pr\u00e9occuper ?<\/h2>\nContent marketing is a way of using content \u2013 images, web copy, blogs, newsletters, etc. \u2013 to snag new customers and create a sense of loyalty. It\u2019s a way to not only sell your brand, but also to offer something of genuine value to the people who follow you.\n\nIn fact, content marketing is proven to achieve more effective leads than paid searches, and inbound markets that focus on content creation achieve the highest ROI of all inbound marketers.\n\n\"helpcout-email\"\n\nSource : HelpScout<\/a>\n\nJusqu'\u00e0 93% des sp\u00e9cialistes du marketing B2B<\/a> claim to currently use some form of content marketing to reach users, and that statistic is especially important for membership and subscription businesses that rely on member engagement over a long period of time.\n\nBut, if content marketing is so important, what\u2019s the best way to utilize it to generate leads and keep current audiences engaged? Well, the easiest way is to use email marketing.\n\n\n

Int\u00e9gration pour un marketing par courriel facile<\/h2>\nLe marketing par courrier \u00e9lectronique est tr\u00e8s important lorsqu'il s'agit d'attirer de nouveaux clients, en particulier ceux qui ont des besoins particuliers. 89% des agents de commercialisation<\/a> saying that email is their main source of lead generation. It\u2019s one of the most effective forms of marketing because it allows you to build relationships with individuals and promote your product or service at the same time. You\u2019re essentially delivering a ton of value with your brand\u2019s personality.\n\nGood email marketing involves actually sending emails on a consistent basis. That means taking time to develop content, building email templates, finding the right design and brand voice and actually, you know, sending those emails out to your lists.\n\nIf that sounds exhausting, it\u2019s because it definitely can be. Luckily, there are companies out there dedicated solely to helping you put together email marketing campaigns.\n\nMost email marketing apps let you organize your contacts into segmented lists, add new contacts easily, integrate with other apps, platforms or plugins, send well-designed messages quickly and analyze how well your emails are performing with each targeted audience. Basically, all the things you don\u2019t want to do yourself.\n

Choisir la bonne application<\/h2>\nMais quelle est l'application marketing qui r\u00e9pond le mieux \u00e0 vos besoins ? Cela d\u00e9pend de plusieurs facteurs...\n

Applications gratuites de marketing par courriel<\/h3>\n\u00c0 quelle fr\u00e9quence souhaitez-vous envoyer vos courriels ? Certaines applications comme Sendicate<\/a>, SendinBlue<\/a> ou Mailjet<\/a> vous permettent d'envoyer environ 2 \u00e0 4 courriels par mois \u00e0 un public plus restreint (environ 2 000 utilisateurs). Chaque application est particuli\u00e8rement simple et directe, avec une fonction l\u00e9g\u00e8rement diff\u00e9rente. Mailjet, par exemple, est id\u00e9al pour les e-mails bas\u00e9s sur des donn\u00e9es, tandis que SendinBlue est parfait pour les SMS et les e-mails transactionnels.\n\n\"envoyer\"\n\nSource : Sendicate<\/a>\n\nIf you don\u2019t have a huge subscriber base and you don\u2019t want to overwhelm them with content, using a more streamlined app with help.\n\nHowever, if you do have a larger audience or you want to send a variety of email content, you may want to consider using something a little more robust. Apps like TinyLetter<\/a> et SendWithUs<\/a> provide unlimited emails to 5,000+ users.\n\nSendWithUs, for example, is a great platform for code-driven email marketing (for all those designers and developers out there), while TinyLetter is a simple and elegant platform that will handle a lot of the minor details for you.\n\n\"lettre\n\nSource : TinyLetter<\/a>\n\nEt puis, il y a le grand-p\u00e8re des applications gratuites de marketing par courriel : MailChimp<\/a>. MailChimp est en fait une suite d'applications mobiles qui vous permet d'adapter vos besoins en marketing \u00e0 vos publics uniques. Si vous utilisez WordPress et que vous recherchez une plateforme robuste sans le prix \u00e9lev\u00e9, utilisez MailChimp.\n\n\"mailchimp\"\n\nSource : MailChimp<\/a>\n

Applications payantes de marketing par courriel<\/h3>\nHowever, you may want a little more bang for your buck, in which case there are several paid options that can help you improve your email marketing efforts.\n\nWhen it comes to email automation, we recommend apps like AWeber<\/a> et iContact<\/a>car ils offrent des solutions haut de gamme pour les besoins cr\u00e9atifs. Vous pouvez personnaliser des designs autour de contenus plus complexes et cr\u00e9er une strat\u00e9gie d'envoi et un syst\u00e8me de livraison de bo\u00eetes de r\u00e9ception qui aident les utilisateurs \u00e0 se connecter \u00e0 votre marque. (Ils s'int\u00e8grent \u00e9galement tr\u00e8s bien \u00e0 WordPress).\n\n\"aweber\"\n\nSource : AWeber<\/a>\n\nSi votre activit\u00e9 se situe plut\u00f4t au niveau de l'entreprise, que vous avez une tr\u00e8s large audience (10 000+) et que vous n'avez pas peur de d\u00e9penser un peu d'argent pour obtenir des r\u00e9sultats, vous pouvez \u00e9galement opter pour certaines des applications les plus connues, telles que Campagne active<\/a>, Moniteur de campagne<\/a>ou Hubspot<\/a>, which often take care of a lot of the design and strategy on your behalf.\n\nIf you're using MemberMouse, we integrate with ActiveCampaign, Drip, MailChimp, AWeber, GetResponse and iContact, which makes choosing from the above list that much easier.\n

Choisir le bon public<\/h2>\nOnce you know which automated email marketing app you want to integrate with your site, the next step is choosing which audiences will receive which emails.\n\nWhat, you didn\u2019t think you could just send out one email and call it a day did you? Content marketing is all about targeting the right audiences with the right messages, and that means plenty of individualization and segmented email lists.\n\nSegmenting your list is especially important. Selon eMarketer<\/a>, 39% of email marketers using list segmentation have better open rates, lower opt-out and unsubscribe rates, and increased sales leads.\n\nOf course, a lot of the email marketing apps above will handle segmented lists for you, but you will definitely still need to populate those lists from your website, and you may still need to import those lists from WordPress. You may even consider segmenting your them before importing them to your email marketing app, too, in which case there are several plugins you can use in WordPress to help you do just that.\n\nHere are a few of the top options:\n\nThrive Leads<\/a>\nOpt-In Monster<\/a>\nLeadpages<\/a>\nPlugmatter<\/a>\nArchitecte Optin<\/a>\n\nSi vous avez besoin d'aide pour segmenter vos listes en fonction des diff\u00e9rents publics, Hubspot a publi\u00e9 un excellent article \u00e0 ce sujet. ici<\/a>.\n\nOnce again, if you're using MemberMouse to s'int\u00e9grer \u00e0 un fournisseur de courrier \u00e9lectronique<\/a>La segmentation sera effectu\u00e9e pour vous. MemberMouse d\u00e9place automatiquement les membres entre les listes de diffusion en fonction de leur niveau d'adh\u00e9sion et de plusieurs autres facteurs cl\u00e9s.\n\n\n

Choisir le bon contenu<\/h2>\nEnfin, et c'est peut-\u00eatre le point le plus important, vous devrez d\u00e9cider du type de contenu de marketing par courriel que vous souhaitez produire. Le type de contenu le plus courant est une lettre d'information qui \u00e9duque et promeut (selon HubSpot<\/a>, you want your content to hit the sweet spot of 90% educational, 10% promotional).\n\nYour content doesn\u2019t need to be world changing. In fact, it could be as simple as Buzzfeed\u2019s \u201cThis Week in Cats\u201d newsletter (which is actually fairly successful).\n\n\"buzzfeed-cat-newsletter\"\n\nSource : Buzzfeed<\/a>\n\nMais que vous d\u00e9cidiez de rendre votre contenu amusant et engageant ou plus riche en contenu, comme Phrases Vox<\/a>, you want to make sure that your newsletters are something you can produce on a regular basis.\n\nWhat if you don\u2019t want to produce a newsletter? Well, there are de nombreuses autres formes<\/a> of content marketing you can send via email, such as your basic autoresponder, or other, more creative content types like interviews, announcements, discounts, promotions, webinars, events and more.\n\nAnd before you get overwhelmed, just know that you don\u2019t have to do all of the work yourself. Remember, there\u2019s always an app for that.","protected":false},"excerpt":{"rendered":"

Le marketing de contenu est \u00e0 la mode, mais si vous souhaitez gagner du temps, vous pouvez consulter ces applications de messagerie.<\/p>","protected":false},"author":10821,"featured_media":3179,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"om_disable_all_campaigns":false,"_strive_editorial_status":"not-started","_strive_copy_of":0,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_strive_checklists":"\"\"","_strive_active_checklist":"","_strive_post_notes":"","footnotes":""},"categories":[77],"tags":[79,78,57,80],"class_list":["post-1716","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-integration","tag-applications","tag-content-marketing","tag-conversion-rate-increase","tag-email-marketing"],"acf":[],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/membermouse.com\/fr\/wp-json\/wp\/v2\/posts\/1716","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/membermouse.com\/fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/membermouse.com\/fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/membermouse.com\/fr\/wp-json\/wp\/v2\/users\/10821"}],"replies":[{"embeddable":true,"href":"https:\/\/membermouse.com\/fr\/wp-json\/wp\/v2\/comments?post=1716"}],"version-history":[{"count":1,"href":"https:\/\/membermouse.com\/fr\/wp-json\/wp\/v2\/posts\/1716\/revisions"}],"predecessor-version":[{"id":22154,"href":"https:\/\/membermouse.com\/fr\/wp-json\/wp\/v2\/posts\/1716\/revisions\/22154"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/membermouse.com\/fr\/wp-json\/wp\/v2\/media\/3179"}],"wp:attachment":[{"href":"https:\/\/membermouse.com\/fr\/wp-json\/wp\/v2\/media?parent=1716"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/membermouse.com\/fr\/wp-json\/wp\/v2\/categories?post=1716"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/membermouse.com\/fr\/wp-json\/wp\/v2\/tags?post=1716"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}