{"id":1738,"date":"2017-08-01T06:00:54","date_gmt":"2017-08-01T13:00:54","guid":{"rendered":"https:\/\/membermouse.com\/?p=1738"},"modified":"2020-07-29T16:23:49","modified_gmt":"2020-07-29T23:23:49","slug":"comment-creer-une-presence-web-attrayante-qui-gagne-instantanement-des-clients","status":"publish","type":"post","link":"https:\/\/membermouse.com\/fr\/marketing\/comment-creer-une-presence-web-attrayante-qui-gagne-instantanement-des-clients\/","title":{"rendered":"How to Create an Engaging Web Presence That Instantly Wins Customers"},"content":{"rendered":"Just because you have a website doesn\u2019t mean you have a web presence.\r\n\r\nA website is a digital footprint of files, texts and images that tells users about your business. A web presence, on the other hand, is so much more than just having a website. It involves your brand story, your social media engagement, how you treat your site visitors and the value you provide for your long-time members and subscribers.\r\n\r\nBut why does it matter if you have an \u201cengaging\u201d web presence? Isn\u2019t having a website enough? Well, if you\u2019re reading this, then you already know the answer\u2026\r\n\r\n[content_upgrade cu_id=\"1737\"]Don\u2019t miss: 5 Creative Ways to Cross-Promote Your Web Presence[content_upgrade_button]Click Here[\/content_upgrade_button][\/content_upgrade]\r\n

Why Web Presence Matters<\/h2>\r\nWithin three seconds<\/a>, your website needs to tell visitors what value you have to offer, because studies also show that 96% of first-time visitors<\/a> won\u2019t return unless something on your site grabs their attention.\r\n\r\nNot only does your website need to grab attention, it also needs to provide a certain level of value to users once they\u2019ve been on it for more than three seconds. There are typically two reasons a visitor will stay on your site and engage with your company beyond the initial meet-and-greet:\r\n\r\n1. The site itself has a great user experience<\/strong>\r\n\r\nAccording to a report from the Society of Digital Agencies (SoDA)<\/a>, 77% of agencies believe that poor website user experience is the most significant weakness associated with their marketing efforts. \u201cPoor website user experience\u201d can include anything from poorly optimized mobile loading, slow loading times, missing or unclear information, confusing navigation and\/or lack of search functionality. Great user experience would be the opposite: fast loading, easy to navigate and full of helpful calls-to-action.\r\n\r\n\"30_UX_Statistics_You_Should_not_ignore\"\r\n\r\nSource: Experience Dynamics<\/a>\r\n\r\n2. Your brand has a deeper purpose<\/strong>\r\n\r\nChalk it up to the rise of social entrepreneurship<\/a>, but people expect more out of the companies they follow these days than just being able to buy products or services. They want to engage with businesses that have a value for giving back to society or otherwise helping to improve the world.\r\n\r\nThink of socially conscious companies like, Toms<\/a>, Classy<\/a> or Groceryships<\/a>, as they all incorporate some level of charity into their business models, whether it's selling shoes, providing a service or simply delivering groceries.\r\n

Tips for Engaging Your Audience<\/h2>\r\nSo how do you create a web presence that not only incorporates a great user experience but also engages users on a deeper level? Here are a few things to keep in mind.\r\n

Clean up Your Design<\/h3>\r\nUnsurprisingly, 94%<\/a> of a website\u2019s first impression is design-related. And, according to Adobe<\/a>, two-thirds of people would rather read something beautifully designed than something plain when given the time to consume content, and 38% of people will stop engaging a website if that content (or layout) is unattractive.\r\n\r\n\"elements\"\r\n\r\nBasically, design matters. Use white space, sharp images and a minimalistic layout with an emphasis on usability (more tips here<\/a>).\r\n

Engage with Mobile Users<\/h3>\r\nMobile usage is quickly growing<\/a>, with 44% of adult consumers under 35 visiting websites on their mobile phones on a weekly basis. 85% <\/a>of those adults believe that a company\u2019s mobile site should be as good or better than their desktop site, too.\r\n

Create a Living Presence<\/h3>\r\nThey say that branding is everything, but branding is not just about showing your audience your logo and telling them your origin story. Branding is about creating what\u2019s called a \u201cliving presence\u201d \u2013 or an ever-growing and shifting glimpse into the deeper purpose of your company.\r\n\r\nRemember, you don\u2019t want to portray that message that you\u2019re in the game just to make a quick buck. You want to show your visitors, subscribers and\/or members that you\u2019re made up of real humans who have their best interests at heart. The more socially conscious your story can be, the better.\r\n\r\nHydros Bottle, for example, sells environmentally friendly water bottles and not much else. But as soon as you visit their site, you know that their company is about more than just selling you a product.\r\n\r\n\"hydros\"\r\n\r\nEven their slogan -- \u201cThe Movement to Fight the Global Water Crisis\u201d \u2013 is less reminiscent of an e-commerce company and more inline with a major charity. If you need a good idea of what makes an awesome living presence, Turndog has a list of 50 companies<\/a> with excellent brand stories.\r\n

Emphasize your Social Media<\/h3>\r\nIf you want a strong web presence, you need to do more than just create a Facebook page and call it a day. You\u2019ll also want to branch out into more engaging networks like Instagram and Snapchat, or even video-based channels like Vine or Periscope.\r\n\r\nOf course, social media engagement isn\u2019t just about having profiles on those sites. You actually have to connect with your users on a daily basis. Companies like Slingshot, LLC<\/a>, for example, use their Instagram to share about events, show snapshots of customers and provide a visual representation of the daily workings of their company.\r\n\r\n\"slingshot\"\r\n

Include Engaging Content<\/h3>\r\nEven if your business is well designed and socially engaging, you still need to provide something of value in order to truly be digitally engaging.\r\n\r\nA few ways to create engaging content for your users include:\r\n\r\nStarting a blog or forum.<\/strong> Use your knowledge base (or the knowledge base of your users!) to provide helpful topics and articles that provide added value.\r\n\r\nHave expert Q&A.<\/strong> This can be in the form of a webinar, an article or a live Q&A session (Periscope is the perfect social platform for a live-streaming event like that, FYI).\r\n\r\nSend out a newsletter or email course.<\/strong> A newsletter or email course is basically like a valuable blog post that goes directly to your subscribers. There\u2019s no waiting for them to find you because you\u2019re bringing the content directly to them.\r\n\r\nDevelop an ebook or guide.<\/strong> How-to guides are very popular, and you can put together a short e-book, a downloadable PDF or even a how-to video on YouTube for your visual crowd.\r\n\r\nThere are plenty of ways to incorporate content to your site, just remember to make sure that your content is actually helpful for your target audience and not just there to fill space.\r\n\r\n[content_upgrade cu_id=\"1737\"]Check out our list of 5 Creative Ways to Cross-Promote Your Web Presence[content_upgrade_button]Click Here[\/content_upgrade_button][\/content_upgrade]\r\n

Final Thoughts<\/h2>\r\nWeb presence isn\u2019t just about having a website out there in the digital universe, it\u2019s about what that website has to offer potential users. You want to make sure you have a clean and engaging design to snag the attention of first-time visitors, but that you also have content that keeps their attention once they\u2019ve landed on your homepage.\r\n\r\nYou should also consider crafting a brand story that not only shows the origins of your business, but that lets potential customers or members know that you\u2019re thinking about more than just yourself \u2013 you\u2019re looking to add value to the world at large.","protected":false},"excerpt":{"rendered":"

La pr\u00e9sence sur le web est plus qu'un simple site web, il s'agit de cr\u00e9er une exp\u00e9rience inoubliable pour l'utilisateur. Voici comment...<\/p>","protected":false},"author":10821,"featured_media":3177,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"om_disable_all_campaigns":false,"_strive_editorial_status":"not-started","_strive_copy_of":0,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_strive_checklists":"\"\"","_strive_active_checklist":"","_strive_post_notes":"","footnotes":""},"categories":[81],"tags":[84,83,82],"class_list":["post-1738","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing","tag-audience-engagement","tag-brand-optimization","tag-web-presence"],"acf":[],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/membermouse.com\/fr\/wp-json\/wp\/v2\/posts\/1738","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/membermouse.com\/fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/membermouse.com\/fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/membermouse.com\/fr\/wp-json\/wp\/v2\/users\/10821"}],"replies":[{"embeddable":true,"href":"https:\/\/membermouse.com\/fr\/wp-json\/wp\/v2\/comments?post=1738"}],"version-history":[{"count":0,"href":"https:\/\/membermouse.com\/fr\/wp-json\/wp\/v2\/posts\/1738\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/membermouse.com\/fr\/wp-json\/wp\/v2\/media\/3177"}],"wp:attachment":[{"href":"https:\/\/membermouse.com\/fr\/wp-json\/wp\/v2\/media?parent=1738"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/membermouse.com\/fr\/wp-json\/wp\/v2\/categories?post=1738"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/membermouse.com\/fr\/wp-json\/wp\/v2\/tags?post=1738"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}