{"id":1738,"date":"2017-08-01T06:00:54","date_gmt":"2017-08-01T13:00:54","guid":{"rendered":"https:\/\/membermouse.com\/?p=1738"},"modified":"2026-06-16T14:05:41","modified_gmt":"2026-06-16T18:05:41","slug":"comment-creer-une-presence-web-attrayante-qui-gagne-instantanement-des-clients","status":"publish","type":"post","link":"https:\/\/membermouse.com\/fr\/marketing\/how-to-create-an-engaging-web-presence-that-instantly-wins-customers\/","title":{"rendered":"Comment cr\u00e9er une pr\u00e9sence sur le web engageante qui gagne instantan\u00e9ment des clients ?"},"content":{"rendered":"Just because you have a website doesn\u2019t mean you have a web presence.\r\n\r\nA website is a digital footprint of files, texts and images that tells users about your business. A web presence, on the other hand, is so much more than just having a website. It involves your brand story, your social media engagement, how you treat your site visitors and the value you provide for your long-time members and subscribers.\r\n\r\nBut why does it matter if you have an \u201cengaging\u201d web presence? Isn\u2019t having a website enough? Well, if you\u2019re reading this, then you already know the answer\u2026\r\n\r\n\n

L'importance de la pr\u00e9sence sur le web<\/h2>\r\nDans les trois secondes<\/a>Votre site web doit indiquer aux visiteurs la valeur que vous avez \u00e0 offrir, car les \u00e9tudes montrent \u00e9galement que les visiteurs de votre site ne sont pas satisfaits de votre site web. 96% de nouveaux visiteurs<\/a> won\u2019t return unless something on your site grabs their attention.\r\n\r\nNot only does your website need to grab attention, it also needs to provide a certain level of value to users once they\u2019ve been on it for more than three seconds. There are typically two reasons a visitor will stay on your site and engage with your company beyond the initial meet-and-greet:\r\n\r\n1. Le site lui-m\u00eame offre une excellente exp\u00e9rience utilisateur<\/strong>\r\n\r\nSelon un rapport de la Society of Digital Agencies (SoDA)<\/a>77% des agences estiment qu'une mauvaise exp\u00e9rience utilisateur du site web est la faiblesse la plus importante associ\u00e9e \u00e0 leurs efforts de marketing. \"Une mauvaise exp\u00e9rience utilisateur peut aller d'un chargement mobile mal optimis\u00e9 \u00e0 des temps de chargement lents, en passant par des informations manquantes ou peu claires, une navigation confuse et\/ou l'absence de fonctionnalit\u00e9s de recherche. Une excellente exp\u00e9rience utilisateur serait \u00e0 l'oppos\u00e9 : un chargement rapide, une navigation facile et de nombreux appels \u00e0 l'action utiles.\r\n\r\n\"30_UX_Statistiques_\u00e0_ne_pas_ignorer\"\r\n\r\nSource : Dynamique de l'exp\u00e9rience<\/a>\r\n\r\n2. Votre marque a une raison d'\u00eatre plus profonde<\/strong>\r\n\r\nCela s'explique par la mont\u00e9e en puissance des l'entrepreneuriat social<\/a>, but people expect more out of the companies they follow these days than just being able to buy products or services. They want to engage with businesses that have a value for giving back to society or otherwise helping to improve the world.\r\n\r\nThink of socially conscious companies like, Toms<\/a>, Classe<\/a> ou \u00c9picerie<\/a>Ils ont tous int\u00e9gr\u00e9 une part de charit\u00e9 dans leur mod\u00e8le d'entreprise, qu'il s'agisse de vendre des chaussures, de fournir un service ou simplement de livrer des courses.\r\n

Conseils pour susciter l'int\u00e9r\u00eat de votre public<\/h2>\r\nAlors, comment cr\u00e9er une pr\u00e9sence sur le web qui non seulement incorpore une excellente exp\u00e9rience utilisateur, mais qui engage \u00e9galement les utilisateurs \u00e0 un niveau plus profond ? Voici quelques points \u00e0 garder \u00e0 l'esprit.\r\n

Nettoyez votre design<\/h3>\r\nSans surprise, 94%<\/a> de la premi\u00e8re impression d'un site web est li\u00e9e \u00e0 sa conception. Et, selon l'\u00e9tude Adobe<\/a>En effet, deux tiers des personnes pr\u00e9f\u00e8rent lire un texte joliment con\u00e7u plut\u00f4t qu'un texte ordinaire lorsqu'elles ont le temps de consommer du contenu, et 38% des personnes cesseront de s'int\u00e9resser \u00e0 un site web si son contenu (ou sa pr\u00e9sentation) n'est pas attrayant.\r\n\r\n\"\u00e9l\u00e9ments\"\r\n\r\nFondamentalement, le design est important. Utilisez des espaces blancs, des images nettes et une mise en page minimaliste, en mettant l'accent sur la facilit\u00e9 d'utilisation (plus de conseils ici<\/a>).\r\n

S'engager avec les utilisateurs mobiles<\/h3>\r\nL'utilisation des t\u00e9l\u00e9phones mobiles augmente rapidement<\/a>avec 44% des consommateurs adultes de moins de 35 ans qui visitent chaque semaine des sites web sur leur t\u00e9l\u00e9phone portable. 85% <\/a>de ces adultes pensent que le site mobile d'une entreprise doit \u00eatre aussi bon, voire meilleur, que son site de bureau.\r\n

Cr\u00e9er une pr\u00e9sence vivante<\/h3>\r\nThey say that branding is everything, but branding is not just about showing your audience your logo and telling them your origin story. Branding is about creating what\u2019s called a \u201cliving presence\u201d \u2013 or an ever-growing and shifting glimpse into the deeper purpose of your company.\r\n\r\nRemember, you don\u2019t want to portray that message that you\u2019re in the game just to make a quick buck. You want to show your visitors, subscribers and\/or members that you\u2019re made up of real humans who have their best interests at heart. The more socially conscious your story can be, the better.\r\n\r\nHydros Bottle, for example, sells environmentally friendly water bottles and not much else. But as soon as you visit their site, you know that their company is about more than just selling you a product.\r\n\r\n\"hydros\"\r\n\r\nEven their slogan -- \u201cThe Movement to Fight the Global Water Crisis\u201d \u2013 is less reminiscent of an e-commerce company and more inline with a major charity. If you need a good idea of what makes an awesome living presence, Turndog has une liste de 50 entreprises<\/a> avec d'excellentes histoires de marque.\r\n

Mettez l'accent sur les m\u00e9dias sociaux<\/h3>\r\nIf you want a strong web presence, you need to do more than just create a Facebook page and call it a day. You\u2019ll also want to branch out into more engaging networks like Instagram and Snapchat, or even video-based channels like Vine or Periscope.\r\n\r\nOf course, social media engagement isn\u2019t just about having profiles on those sites. You actually have to connect with your users on a daily basis. Companies like Slingshot, LLC<\/a>Les entreprises de l'Union europ\u00e9enne, par exemple, utilisent leur Instagram pour partager des informations sur des \u00e9v\u00e9nements, montrer des photos de clients et fournir une repr\u00e9sentation visuelle du fonctionnement quotidien de leur entreprise.\r\n\r\n\"fronde\"\r\n

Inclure un contenu engageant<\/h3>\r\nEven if your business is well designed and socially engaging, you still need to provide something of value in order to truly be digitally engaging.\r\n\r\nA few ways to create engaging content for your users include:\r\n\r\nCr\u00e9er un blog ou un forum.<\/strong> Utilisez votre base de connaissances (ou la base de connaissances de vos utilisateurs !) pour proposer des sujets et des articles utiles qui apportent une valeur ajout\u00e9e.\r\n\r\nHave expert Q&A.<\/strong> This can be in the form of a webinar, an article or a live Q&A session (Periscope is the perfect social platform for a live-streaming event like that, FYI).\r\n\r\nEnvoyez une lettre d'information ou une formation par courrier \u00e9lectronique.<\/strong> Une lettre d'information ou un cours par courrier \u00e9lectronique s'apparente \u00e0 un article de blog pr\u00e9cieux qui est envoy\u00e9 directement \u00e0 vos abonn\u00e9s. Il n'est pas n\u00e9cessaire d'attendre qu'ils vous trouvent, car vous leur apportez le contenu directement.\r\n\r\n\u00c9laborer un livre \u00e9lectronique ou un guide.<\/strong> How-to guides are very popular, and you can put together a short e-book, a downloadable PDF or even a how-to video on YouTube for your visual crowd.\r\n\r\nThere are plenty of ways to incorporate content to your site, just remember to make sure that your content is actually helpful for your target audience and not just there to fill space.\r\n\r\n\n

R\u00e9flexions finales<\/h2>\r\nWeb presence isn\u2019t just about having a website out there in the digital universe, it\u2019s about what that website has to offer potential users. You want to make sure you have a clean and engaging design to snag the attention of first-time visitors, but that you also have content that keeps their attention once they\u2019ve landed on your homepage.\r\n\r\nYou should also consider crafting a brand story that not only shows the origins of your business, but that lets potential customers or members know that you\u2019re thinking about more than just yourself \u2013 you\u2019re looking to add value to the world at large.","protected":false},"excerpt":{"rendered":"

La pr\u00e9sence sur le web est plus qu'un simple site web, il s'agit de cr\u00e9er une exp\u00e9rience inoubliable pour l'utilisateur. Voici comment...<\/p>","protected":false},"author":10821,"featured_media":3177,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"om_disable_all_campaigns":false,"_strive_editorial_status":"not-started","_strive_copy_of":0,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_strive_checklists":"\"\"","_strive_active_checklist":"","_strive_post_notes":"","footnotes":""},"categories":[81],"tags":[84,83,82],"class_list":["post-1738","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing","tag-audience-engagement","tag-brand-optimization","tag-web-presence"],"acf":[],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/membermouse.com\/fr\/wp-json\/wp\/v2\/posts\/1738","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/membermouse.com\/fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/membermouse.com\/fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/membermouse.com\/fr\/wp-json\/wp\/v2\/users\/10821"}],"replies":[{"embeddable":true,"href":"https:\/\/membermouse.com\/fr\/wp-json\/wp\/v2\/comments?post=1738"}],"version-history":[{"count":1,"href":"https:\/\/membermouse.com\/fr\/wp-json\/wp\/v2\/posts\/1738\/revisions"}],"predecessor-version":[{"id":22153,"href":"https:\/\/membermouse.com\/fr\/wp-json\/wp\/v2\/posts\/1738\/revisions\/22153"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/membermouse.com\/fr\/wp-json\/wp\/v2\/media\/3177"}],"wp:attachment":[{"href":"https:\/\/membermouse.com\/fr\/wp-json\/wp\/v2\/media?parent=1738"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/membermouse.com\/fr\/wp-json\/wp\/v2\/categories?post=1738"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/membermouse.com\/fr\/wp-json\/wp\/v2\/tags?post=1738"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}