{"id":1899,"date":"2017-10-03T06:00:56","date_gmt":"2017-10-03T13:00:56","guid":{"rendered":"https:\/\/membermouse.com\/?p=1899"},"modified":"2026-06-16T14:05:41","modified_gmt":"2026-06-16T18:05:41","slug":"5-facons-de-perenniser-votre-activite-dadhesion","status":"publish","type":"post","link":"https:\/\/membermouse.com\/fr\/strategies\/5-ways-to-successfully-sustain-your-membership-business\/","title":{"rendered":"5 fa\u00e7ons de soutenir avec succ\u00e8s votre activit\u00e9 d'adh\u00e9sion"},"content":{"rendered":"Starting a membership or subscription business is great.\r\n\r\nIt\u2019s a move many businesses are making and will probably continue to make, because the le mod\u00e8le d'adh\u00e9sion fonctionne<\/a>.\r\n\r\nBut keeping a membership business running over the course of a few years, on the other hand, isn\u2019t so great. In fact, it can be downright hard.\r\n\r\nSo how do you make sure that you keep growing over the course of a year, or two years, or five years?\r\n\r\nHere\u2019s are 5 ways to keep your members engaged for the long haul\u2026\r\n\r\n\n

1. Il s'agit d'avoir un bon produit<\/h2>\r\nWhether you\u2019re a SaaS business or traditional commerce business (or somewhere in between), having something of value to offer is the key difference between a company that sustains long-term and one that burns out quickly.\r\n\r\nThat doesn\u2019t mean you need to cure cancer to be valuable, but your offering does need to answer a problem of d'une mani\u00e8re ou d'une autre<\/em>.\r\n\r\n\"mara\u00eecher01\"\r\n\r\nThat could be the answer to, \u201cHow do I build a website quickly?\u201d or even \u201cHow do I get healthy snacks without having to go shopping?\u201d The problem can be big or small, but it has to be a problem, and it has to target a certain market.\r\n\r\nThe reality is that you\u2019ll know within the first year whether or not your product is providing enough value to keep members or subscribers engaged.\r\n

2. Il s'agit de la fid\u00e9lisation<\/h2>\r\nAcquisition is extremely important, of course. If you don\u2019t have members, you can\u2019t keep members.\r\n\r\nBut if your product or service is providing something of value that people want, your goal is to make sure they use it on a consistent basis. We\u2019ve written before on the importance de la r\u00e9tention<\/a> and reducing churn, but according to the latest statistics, more than two-thirds of service businesses in the last year experienced annual churn rates of 5% or higher.\r\n\r\nAdditionally, almost the same number saw an increase or no change in churn since the previous year, even though reports also show that more than half of the companies surveyed increased their spending on customer retention.\r\n\r\nThat means membership businesses are still losing customers in droves, despite focusing more on retention. So what\u2019s the key, here?\r\n

3. Il s'agit de rester comp\u00e9titif<\/h2>\r\nOn peut supposer que chaque fois que votre adh\u00e9rent ou votre souscripteur re\u00e7oit un avis de renouvellement, il se pose les questions suivantes :\r\n