{"id":2090,"date":"2018-04-19T13:10:48","date_gmt":"2018-04-19T20:10:48","guid":{"rendered":"https:\/\/membermouse.com\/?p=2090"},"modified":"2020-07-29T16:09:35","modified_gmt":"2020-07-29T23:09:35","slug":"conception-dun-site-dadhesion-reussi","status":"publish","type":"post","link":"https:\/\/membermouse.com\/fr\/developer-spotlight\/successful-membership-site-design\/","title":{"rendered":"Comment concevoir un site d'adh\u00e9sion r\u00e9ussi"},"content":{"rendered":"Here at MemberMouse, we want you to be successful.\r\n\r\nReally, it\u2019s our job to ensure you have all the tools you need to deliver great content to your members and run a profitable business.\r\n\r\nThe thing is\u2026 building a successful and profitable membership site requires strategic planning and the correct foundation.\r\n\r\nI mean, we want to end up with this:\r\n&nbsp;\r\n<img class=\"embed-center\" src=\"https:\/\/membermouse.com\/wp-content\/uploads\/2018\/04\/Building1_SML.png\" alt=\"gratte-ciel\" \/>\r\nEt pas \u00e7a...\r\n<img class=\"embed-center\" src=\"https:\/\/membermouse.com\/wp-content\/uploads\/2018\/04\/Pisa2_SML.png\" alt=\"tour pench\u00e9e de pise\" \/>\r\n\r\nThere are so many things to keep track of when it comes to running our membership sites. Sometimes it\u2019s easy to lose sight of the basics.\r\n\r\nFor example: when a prospective customer lands on your website, what\u2019s their experience like? Is your site a pleasant place to be? Does it encourage people to spend time exploring and learning about what you do? Is your sales funnel well designed? How about your checkout flow and members area?\r\n<h3>Le design est plus qu'une question d'esth\u00e9tique.<\/h3>\r\nCe que nous voulons dire, c'est qu'un site d'adh\u00e9sion r\u00e9ussi n'est pas le fruit du hasard. Un site d'adh\u00e9sion r\u00e9ussi se produit <em><strong>par conception<\/strong><\/em>.\r\n\r\nNow, we\u2019re not just talking about how things look. When I say design, I\u2019m talking about the blueprint, the actual architecture of your site. Things like how long it takes for a page to load, SEO, your product &amp; membership configuration, checkout options &amp; upsells, and proper navigation &amp; calls-to-action.\r\n\r\nWe get that this is a lot to plan and execute! Especially if you are creating content for your members and running your business at the same time. It\u2019s easy for these concerns to get put on the back burner. So sometimes you need an outside perspective, someone whose one and only job is to get your site running optimally, perhaps in ways you hadn\u2019t even considered.\r\n<h3>Travailler avec un designer talentueux sur votre site d'adh\u00e9sion est l'un des meilleurs moyens de passer au niveau sup\u00e9rieur.<\/h3>\r\nAnd now we\u2019ve added another task to your ever-expanding list. \u201cFind a designer.\u201d But how do you find the right designer for you? It can feel like looking for a needle in a haystack! And the truth of the matter is, there are actually very few qualified designers out there who specialize in building membership sites. And then which of those really knows MemberMouse and how to implement it to its full effect?\r\n\r\nWhile we can\u2019t make the decision for you, we can help focus the search. We want to make it as easy as possible for you to connect with someone who\u2019s a good fit for your needs. That\u2019s why we\u2019ve compiled <a href=\"https:\/\/membermouse.com\/fr\/ressource\/partenaires-de-mise-en-oeuvre\/\" target=\"_blank\" rel=\"noopener noreferrer\">une liste des partenaires de mise en \u0153uvre<\/a> who we know have provided great results for MemberMouse customers. Take a look at the list to find contact information as well as a brief description of the services each contractor provides.\r\n\r\nAnd that brings us to a new feature of our blog:\r\n<h3>Pleins feux sur les d\u00e9veloppeurs<\/h3>\r\n<h4>Un profil mensuel de l'un de nos partenaires de mise en \u0153uvre.<\/h4>\r\n&nbsp;\r\n<img class=\"embed-center\" src=\"https:\/\/membermouse.com\/wp-content\/uploads\/2018\/04\/memberdev-logo-2.png\" alt=\"MembreDev\" width=\"314\" height=\"47\" \/>\r\nPour le mois d'avril, nous avons le plaisir de mettre en avant les bonnes volont\u00e9s de l'association <strong><a href=\"https:\/\/memberdev.com\/membermouse-support\/\" target=\"_blank\" rel=\"noopener noreferrer\">MembreDev<\/a><\/strong>! Ali Jafarian et son \u00e9quipe construisent des sites d'adh\u00e9sion r\u00e9ussis pour les clients de MemberMouse depuis 2013. Ils ont aid\u00e9 toutes sortes de personnes, des professeurs de yoga aux amateurs de pierres pr\u00e9cieuses, avec tout ce qu'il faut, de la configuration et de l'installation \u00e0 la conception et \u00e0 l'\u00e9laboration d'un site complet.\r\n\r\n<img class=\"aligncenter\" src=\"https:\/\/membermouse.com\/wp-content\/uploads\/2018\/04\/Ali_quote_rev.png\" alt=\"\" \/>\r\n<h3>\u00c9chantillon de portefeuilles MemberDev<\/h3>\r\n<img class=\"embed-center\" src=\"https:\/\/storage.googleapis.com\/wpgcbucket\/wp\/2018\/04\/e216b2af-yoga-membership-site.png\" alt=\"exemple de site d&#039;adh\u00e9sion \u00e0 un club de yoga\">\r\n<div class=\"info-callout blue\">\r\n<h4 style=\"text-align: center;\"><strong><a href=\"https:\/\/reflexionyoga.com\" target=\"_blank\" rel=\"noopener noreferrer nofollow\">Reflexion Yoga<\/a><\/strong><\/h4>\r\nL'histoire de Kyle Weiger (le cerveau de Reflexion Yoga) est particuli\u00e8rement inspirante. Il s'est associ\u00e9 \u00e0 MemberDev et a transform\u00e9 une activit\u00e9 hors ligne prosp\u00e8re en un site d'adh\u00e9sion. Et bien... le reste appartient \u00e0 l'histoire. <a href=\"https:\/\/membermouse.com\/fr\/success-stories\/reflexion-yoga-customer-success-stories\/\" target=\"_blank\" rel=\"noopener noreferrer\">Lisez l'histoire de Kyle ici<\/a>.<\/p>\r\n<\/div>\r\n<img class=\"embed-center\" src=\"https:\/\/storage.googleapis.com\/wpgcbucket\/wp\/2018\/04\/f6f2c1d6-membership-site-example.png\" alt=\"exemple de site d&#039;adh\u00e9sion de niche\">\r\n<div class=\"info-callout blue\">\r\n<h4 style=\"text-align: center;\"><strong><a href=\"https:\/\/www.gemsociety.org\/\" target=\"_blank\" rel=\"noopener noreferrer nofollow\">Soci\u00e9t\u00e9 internationale de gemmologie<\/a><\/strong><\/h4>\r\nL'IGS propose une formation en ligne de niveau international aux amateurs de pierres pr\u00e9cieuses. L'entrepreneur \u00e0 la t\u00eate de ce site d'adh\u00e9sion est Seth Rosen. <a href=\"https:\/\/membermouse.com\/fr\/podcast\/idees-daffaires-en-ligne\/\" target=\"_blank\" rel=\"noopener noreferrer\">Vous pouvez \u00e9couter un \u00e9pisode fascinant du podcast que nous avons enregistr\u00e9 avec lui ici.<\/a>.<\/p>\r\n<\/div>\r\n<img class=\"embed-center\" src=\"https:\/\/storage.googleapis.com\/wpgcbucket\/wp\/2018\/04\/00126088-membership-levels-example.png\" alt=\"exemple de diff\u00e9rents niveaux d&#039;adh\u00e9sion\">\r\n<div class=\"info-callout blue\">\r\n<h4 style=\"text-align: center;\"><strong><a href=\"https:\/\/mixinglight.com\/\" target=\"_blank\" rel=\"noopener noreferrer nofollow\">M\u00e9lange de lumi\u00e8re<\/a><\/strong><\/h4>\r\nCe site dynamique permet \u00e0 ses membres d'apprendre la correction des couleurs \u00e0 leur propre rythme aupr\u00e8s de coloristes professionnels (qui aiment partager leur m\u00e9tier).<\/p>\r\n<\/div>\r\n&nbsp;\r\n<h3>Une nouvelle offre de MemberDev, choisissez maintenant vos services <em>vous<\/em> veulent.<\/h3>\r\nMemberDev propose d\u00e9sormais une gamme compl\u00e8te de <a href=\"https:\/\/memberdev.com\/membermouse-support\/\" target=\"_blank\" rel=\"noopener noreferrer nofollow\">nouvelle s\u00e9rie de <em>\u00e0 la carte<\/em> services<\/a> con\u00e7u pour vous aider \u00e0 am\u00e9liorer des aspects cl\u00e9s de votre site tels que :\r\n<ul>\r\n \t<li>optimisation de l'entonnoir de vente<\/li>\r\n \t<li>conception des flux de caisse<\/li>\r\n \t<li>product &amp; membership setup<\/li>\r\n<\/ul>\r\nCe qu'il y a de bien avec ces <a href=\"https:\/\/memberdev.com\/membermouse-support\/\" target=\"_blank\" rel=\"noopener noreferrer nofollow\">nouveaux services<\/a> is that in the past, working on areas like these would have involved a big-budget, full-site project. But now, the MemberDev team has condensed all their years of experience building successful sites for MemberMouse customers into a focused set of strategic services aimed at creating the highest value at an affordable price. \r\n\r\nThese services are perfect for anyone looking to enhance their existing site or wrap up an unfinished project. A few hours with MemberDev\u2019s support could get you that final piece needed to launch and start generating sales.\r\n<a href=\"https:\/\/memberdev.com\/membermouse-support\/\" target=\"_blank\" rel=\"noopener noreferrer nofollow\"><img class=\"embed-center\" src=\"https:\/\/membermouse.com\/wp-content\/uploads\/2018\/04\/membermouse-memberdev-features.png\" alt=\"Offres de services de MemberDev pour les clients de MemberMouse\" \/><\/a>\r\n\r\nEn outre, MemberDev cr\u00e9era des th\u00e8mes sp\u00e9cifiques \u00e0 MemberMouse pour contribuer \u00e0 la prochaine g\u00e9n\u00e9ration de sites d'adh\u00e9sion. Ces th\u00e8mes seront optimis\u00e9s pour MemberMouse, ce qui vous donnera de meilleurs outils pour l'exp\u00e9rience utilisateur, l'acquisition de clients et l'engagement des membres. Vous pouvez <a href=\"https:\/\/memberdev.com\/membermouse-support\/#themes\" target=\"_blank\" rel=\"noopener noreferrer nofollow\">s'inscrire sur leur liste d'adresses \u00e9lectroniques b\u00eata<\/a> to get notified when these themes are available.\r\n\r\nAnd if you are a developer or MemberMouse site designer, please reach out to us! We\u2019d love to hear from you about any projects you\u2019re working on. Or let us know if you want to be considered for addition to our <a href=\"https:\/\/membermouse.com\/fr\/ressource\/partenaires-de-mise-en-oeuvre\/\" target=\"_blank\" rel=\"noopener noreferrer\">liste des partenaires de mise en \u0153uvre<\/a>. Envoyez-nous un courriel \u00e0 l'adresse suivante <strong>hello@membermouse.com<\/strong>.","protected":false},"excerpt":{"rendered":"<p>Chez MemberMouse, nous voulons que vous r\u00e9ussissiez. En fait, notre travail consiste \u00e0 nous assurer que vous disposez de tous les outils dont vous avez besoin pour fournir un contenu de qualit\u00e9 \u00e0 vos membres et...<\/p>","protected":false},"author":20918,"featured_media":3150,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"om_disable_all_campaigns":false,"_strive_editorial_status":"not-started","_strive_copy_of":0,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_strive_checklists":"\"\"","_strive_active_checklist":"","_strive_post_notes":"","footnotes":""},"categories":[109,117],"tags":[],"class_list":["post-2090","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-developer-spotlight","category-mm-dash"],"acf":[],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/membermouse.com\/fr\/wp-json\/wp\/v2\/posts\/2090","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/membermouse.com\/fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/membermouse.com\/fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/membermouse.com\/fr\/wp-json\/wp\/v2\/users\/20918"}],"replies":[{"embeddable":true,"href":"https:\/\/membermouse.com\/fr\/wp-json\/wp\/v2\/comments?post=2090"}],"version-history":[{"count":0,"href":"https:\/\/membermouse.com\/fr\/wp-json\/wp\/v2\/posts\/2090\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/membermouse.com\/fr\/wp-json\/wp\/v2\/media\/3150"}],"wp:attachment":[{"href":"https:\/\/membermouse.com\/fr\/wp-json\/wp\/v2\/media?parent=2090"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/membermouse.com\/fr\/wp-json\/wp\/v2\/categories?post=2090"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/membermouse.com\/fr\/wp-json\/wp\/v2\/tags?post=2090"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}