{"id":4260,"date":"2023-07-06T14:08:17","date_gmt":"2023-07-06T18:08:17","guid":{"rendered":"https:\/\/membermouse.com\/?p=4260"},"modified":"2024-03-05T13:10:32","modified_gmt":"2024-03-05T18:10:32","slug":"etiquettes-intelligentes","status":"publish","type":"post","link":"https:\/\/membermouse.com\/fr\/caracteristiques-en-mm\/etiquettes-intelligentes\/","title":{"rendered":"5 SmartTags&#x2122; That Will Help You Make Money"},"content":{"rendered":"<!-- wp:paragraph -->\n<p>Delivering personalized, targeted content to your visitors has been proven to result in <strong>higher conversions, longer retention and ultimately greater lifetime customer value<\/strong>. But it comes with a challenge: you usually require the assistance of a developer, creating a bottle neck each time you want to change up your strategy. <\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>That is, unless you have MemberMouse SmartTags\u2122.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>SmartTags\u2122 are proprietary shortcodes that allow you to add all kinds of functionality to your WordPress pages without having to know anything about programming. <\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>Because MemberMouse functions as part content-protection system and part CRM, you get unparalleled flexibility to display dynamic content such as:<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:list -->\n<ul><!-- wp:list-item -->\n<li>first name, <\/li>\n<!-- \/wp:list-item -->\n\n<!-- wp:list-item -->\n<li>last name, <\/li>\n<!-- \/wp:list-item -->\n\n<!-- wp:list-item -->\n<li>products ordered, <\/li>\n<!-- \/wp:list-item -->\n\n<!-- wp:list-item -->\n<li>membership level, <\/li>\n<!-- \/wp:list-item -->\n\n<!-- wp:list-item -->\n<li>referring affiliate, <\/li>\n<!-- \/wp:list-item -->\n\n<!-- wp:list-item -->\n<li>and more! <\/li>\n<!-- \/wp:list-item --><\/ul>\n<!-- \/wp:list -->\n\n<!-- wp:paragraph -->\n<p>SmartTags\u2122 allow you to be creative and customiz<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>With SmartTags\u2122, you have at your fingertips the power to create a <strong>fully personalized, targeted and dynamic experience for your customers - without needing to code anything<\/strong>. <\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>In this post we\u2019re going to cover 5 <a href=\"https:\/\/membermouse.com\/docs\/smarttags-overview\/\" target=\"_blank\" rel=\"noopener noreferrer\">SmartTags\u2122<\/a> that you can use today to improve the member experience on your site, boost conversions and increase lifetime customer value.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>If you aren\u2019t using SmartTags\u2122 yet, we hope this guide will provide you with the inspiration to get started. After you read this article, we guarantee you\u2019ll have at least one solid idea you can implement to improve your business today.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:heading {\"level\":3} -->\n<h3 class=\"wp-block-heading\"><strong>1. The Member Data SmartTag\u2122<\/strong><\/h3>\n<!-- \/wp:heading -->\n\n<!-- wp:paragraph -->\n<p><strong><span style=\"text-decoration: underline;\">Key Takeaway:<\/span> <\/strong>Member Data SmartTags\u2122 allow you to display specific information about the member who\u2019s currently viewing the page.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>This SmartTag\u2122 lets you display information related to the member who\u2019s logged in such as first name, last name, email address, phone number, number of days they\u2019ve been a member, and more. For a full list of the data you can display, <a href=\"https:\/\/membermouse.com\/docs\/member-data-smarttag-mm_member_data\/\" target=\"_blank\" rel=\"noopener noreferrer\">head here<\/a>.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:heading {\"level\":6} -->\n<h6 class=\"wp-block-heading\">How could you use this on your site?<\/h6>\n<!-- \/wp:heading -->\n\n<!-- wp:paragraph -->\n<p>Let\u2019s say that you want to add a personal touch to your Member Homepage.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>You can use this SmartTag\u2122 like this...<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:code -->\n<pre class=\"wp-block-code\"><code>Hi, &#91;MM_Member_Data name='firstName']!<\/code><\/pre>\n<!-- \/wp:code -->\n\n<!-- wp:paragraph -->\n<p>...to personally greet your members, resulting in something like: <em>Hi, Jamie!<\/em><\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>You could also use it to display a member\u2019s username and password on a Confirmation page after they\u2019ve made a purchase. While this may sound simple, don\u2019t underestimate the power of personalization when it comes to engaging your members.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:heading {\"level\":3} -->\n<h3 class=\"wp-block-heading\"><strong>2. The Purchase Link SmartTag\u2122<\/strong><\/h3>\n<!-- \/wp:heading -->\n\n<!-- wp:paragraph -->\n<p><strong><span style=\"text-decoration: underline;\">Key Takeaway:<\/span> <\/strong>Purchase Link SmartTags\u2122 generate a link to the checkout page so customers can purchase a particular product. If the current customer has a card on file, this SmartTag\u2122 intelligently adjusts itself and generates a 1-click purchase link instead.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>At its core, the most basic benefit of a <a href=\"https:\/\/membermouse.com\/docs\/purchase-link-smarttag-mm_purchase_link\/\" target=\"_blank\" rel=\"noopener noreferrer\">Purchase Link SmartTag\u2122<\/a> is that it ensures your product links will always be correct and will direct your customers to the appropriate checkout pages.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>But the real power of the Purchase Link SmartTag\u2122 comes into play when combined with card-on-file functionality. When you use the Purchase Link SmartTag\u2122, MemberMouse automatically detects whether or not your customer has an active card-on-file. If they do, MemberMouse generates a 1-click purchase link, and automatically charges the card on file. This makes for a seamless customer experience and improves your chances of successful cross-sells or upsells.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:heading {\"level\":6} -->\n<h6 class=\"wp-block-heading\">How could you implement this?<\/h6>\n<!-- \/wp:heading -->\n\n<!-- wp:paragraph -->\n<p>The Purchase Link SmartTag\u2122 can be displayed anywhere on your site. Let\u2019s say that all of your members are currently on free membership plans. You could create a promotion for a paid membership level and display the offer on the Member Homepage using a Purchase Link SmartTag\u2122.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>How it could look: <\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:code -->\n<pre class=\"wp-block-code\"><code>&lt;a href=\"&#91;MM_Purchase_Link productId='4']\">Purchase Membership&lt;\/a><\/code><\/pre>\n<!-- \/wp:code -->\n\n<!-- wp:paragraph -->\n<p>Or you could create a one-time only product and offer it as an upsell to all of your paying customers. If they have a card-on-file 1-click purchasing kicks in and simplifies their buying experience. If you'd like to <a href=\"https:\/\/membermouse.com\/docs\/create-a-purchase-link\/\">learn more about creating purchase links go here<\/a>.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:heading {\"level\":3} -->\n<h3 class=\"wp-block-heading\"><strong>3. The Member Decision SmartTag\u2122<\/strong><\/h3>\n<!-- \/wp:heading -->\n\n<!-- wp:paragraph -->\n<p><strong><span style=\"text-decoration: underline;\">Key Takeaway:<\/span><\/strong> Member Decision SmartTags\u2122 are used to show or hide content based on information about the current member.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>If you ever find yourself saying, <em>\u201cI wish I could show something specific to members who have these attributes\u2026\u201d<\/em> then the <a href=\"https:\/\/membermouse.com\/docs\/member-decision-smarttag-mm_member_decision\/\" target=\"_blank\" rel=\"noopener noreferrer\">Member Decision SmartTag\u2122<\/a> is likely what you\u2019re looking for. This is one of the most robust SmartTags\u2122.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:heading {\"level\":6} -->\n<h6 class=\"wp-block-heading\">What does this look like in action?<\/h6>\n<!-- \/wp:heading -->\n\n<!-- wp:paragraph -->\n<p>With this SmartTag\u2122 you can choose to show or hide content to your customers based on a number of different attributes. For this example, let\u2019s create a targeted upsell offer based on a customer\u2019s purchase history.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>Let\u2019s say that you want to present everyone who\u2019s bought your <em>Beginners Course<\/em> with an offer to buy your <em>Intermediate Course<\/em>. You could use the Member Decision SmartTag\u2122 with the <strong>purchasedProduct<\/strong> attribute to speak directly to these members. Only the people who have already purchased your <em>Beginners Course<\/em> will be shown your offer for the <em>Intermediate Course<\/em>.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>How it could look:<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:code -->\n<pre class=\"wp-block-code\"><code>&#91;MM_Member_Decision purchasedProduct='1']\nOnly members who purchased product with ID of 1 will see this\n&#91;\/MM_Member_Decision]<\/code><\/pre>\n<!-- \/wp:code -->\n\n<!-- wp:paragraph -->\n<p>And that\u2019s just the tip of the iceberg. To learn more about showing or hiding content for different membership levels, check out <a href=\"https:\/\/membermouse.com\/docs\/show-hide-content-for-different-membership-levels-on-the-same-page\/\" target=\"_blank\" rel=\"noopener noreferrer\">this article<\/a>.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:heading {\"level\":3} -->\n<h3 class=\"wp-block-heading\"><strong>4. The Access Decision SmartTag\u2122<\/strong><\/h3>\n<!-- \/wp:heading -->\n\n<!-- wp:paragraph -->\n<p><strong><span style=\"text-decoration: underline;\">Key Takeaway:<\/span><\/strong> Access Decision SmartTags\u2122 are used to create self-promoting content by allowing you to show or hide content based on a member\u2019s access rights to a particular page.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>This SmartTag\u2122 allows you to have fine-grained control over the pages that protect your content. MemberMouse's default response to someone attempting to access a page they don\u2019t have access to is to redirect them to an error page. This is great and very secure, but one problem with having all of your content protected behind a paywall is that it can\u2019t be indexed by search engines or utilized for any type of promotional activity.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>This is where the <a href=\"https:\/\/membermouse.com\/docs\/access-decision-smarttag-mm_access_decision\/\" target=\"_blank\" rel=\"noopener noreferrer\">Access Decision SmartTag\u2122<\/a> comes in. By using this SmartTag\u2122 you\u2019re instructing MemberMouse to allow access the page and that you\u2019ll determine what people will see when they have appropriate access rights or when they\u2019re just a visitor.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>Here\u2019s a simple example that illustrates a situation where this would be valuable.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:heading {\"level\":6} -->\n<h6 class=\"wp-block-heading\">What does this look like in action?<\/h6>\n<!-- \/wp:heading -->\n\n<!-- wp:paragraph -->\n<p>Imagine that you have a protected page with some full-length video content. What you can do with the Access Decision SmartTag\u2122 is put all of the paid content within a SmartTag\u2122 that only shows it to people with access to that page:<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:code -->\n<pre class=\"wp-block-code\"><code>&#91;MM_Access_Decision access=\u2019true\u2019]\nPaid Content For Members with Access\n&#91;\/MM_Access_Decision]<\/code><\/pre>\n<!-- \/wp:code -->\n\n<!-- wp:paragraph -->\n<p>Then you can create a second Access Decision SmartTag\u2122 that sets a second set of parameters for people without access to that page:<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:code -->\n<pre class=\"wp-block-code\"><code>&#91;MM_Access_Decision access='false']\nTeaser Content for Visitors without Access \n&#91;\/MM_Access_Decision]<\/code><\/pre>\n<!-- \/wp:code -->\n\n<!-- wp:paragraph -->\n<p>You can then choose to show a preview or teaser of the content they would get if they were paying members. In the content you display for non-members, you can also include some sales copy and a sign-up link for your membership.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>Now, your pages become what we call \u201cself-promoting.\u201d What this means is that each content page with an Access Decision SmartTag\u2122 can now be used to not only deliver content to your members, but also to promote your material to prospective customers! The links to those pages can be shared anywhere you like \u2014 <em>in email, social media, etc.<\/em><\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>The Access Decision SmartTag\u2122 allows you to be more discerning about what visitors see. It puts the power in your hands to fully control the visibility of your protected pages.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:heading {\"level\":3} -->\n<h3 class=\"wp-block-heading\"><strong>5. Custom Decision SmartTag\u2122<\/strong><\/h3>\n<!-- \/wp:heading -->\n\n<!-- wp:paragraph -->\n<p><strong><span style=\"text-decoration: underline;\">Key Takeaway:<\/span> <\/strong>Custom Decision SmartTags\u2122 are used to create content that is targeted based on the external source a visitor came from (i.e. Google ad, banner ad, email, etc). This is accomplished by showing or hiding content based on custom data that\u2019s passed to the page via the URL.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>Imagine you have an email that you sent out which contains a link to a page on your site with the following URL: <em>http:\/\/yoursite.com\/?source=email&amp;seqnum=5<\/em>. By configuring your link in this way you\u2019re indicating that the important information to you is the source this visitor came from and number of the email in the sequence they clicked on. This is just an example.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>The idea is that you can specify any data points that are meaningful to you when constructing the URL. When the visitor clicks this link and lands on your site, MemberMouse will automatically store this data so that is can be referenced not only on the landing page, but across the whole site.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:heading {\"level\":6} -->\n<h6 class=\"wp-block-heading\">What does this look like in action?<\/h6>\n<!-- \/wp:heading -->\n\n<!-- wp:paragraph -->\n<p>Keep in mind that you wouldn't actually put the SmartTag\u2122 in the email you send out. All you need to do is define the parameters that you want to track. In this case, the first category we\u2019re interested is <em>source<\/em> and the second is <em>sequence number<\/em>. In our example, the value of source is \u201cemail\u201d and the value of sequence number is \u201c5\u201d so the URL we use in our email would be something like: <em>http:\/\/yoursite.com\/?source=email&amp;seqnum=5<\/em>. On your site, in order to show targeted content to those people who click on this link, here\u2019s what the SmartTag\u2122 would look like:<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:code -->\n<pre class=\"wp-block-code\"><code>&#91;MM_Custom_Decision source='email' seqnum='5']\nPersonalized Content for Visitors Who Clicked Link in Email #5\n&#91;\/MM_Custom_Decision]<\/code><\/pre>\n<!-- \/wp:code -->\n\n<!-- wp:paragraph -->\n<p>When you insert this SmartTag\u2122 into the content on your site you will then have the ability to customize what is shown to people who arrive at your site after clicking the link in email #5.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>This means that whether someone arrives at your site from a Google Ad, Facebook Ad, Banner Ad or a link from in an email campaign, you have the opportunity to greet each visitor in a personalized way by using the <a href=\"https:\/\/membermouse.com\/docs\/custom-decision-smarttag-mm_custom_decision\/\" target=\"_blank\" rel=\"noopener noreferrer\">Custom Decision SmartTag\u2122<\/a>.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:quote -->\n<blockquote class=\"wp-block-quote\"><!-- wp:heading {\"level\":5} -->\n<h5 class=\"wp-block-heading\"><span class=\"s1\"><em>Any time you have the opportunity and ability to show your visitors you know something about them, to warmly welcome them to your site, the more you increase your chances of converting prospects into customers.<\/em><\/span><\/h5>\n<!-- \/wp:heading --><\/blockquote>\n<!-- \/wp:quote -->\n\n<!-- wp:heading {\"level\":3} -->\n<h3 class=\"wp-block-heading\"><strong>Final Thoughts<\/strong><\/h3>\n<!-- \/wp:heading -->\n\n<!-- wp:paragraph -->\n<p>We hope that you are excited and inspired to implement the power and flexibility of SmartTags\u2122 on your site. If you are currently using MemberMouse and not taking advantage of SmartTags\u2122, you are missing out on a lot of the tremendous value our platform has to offer. While there is a learning curve to learn SmartTags\u2122, the result of your time spent is well worth it.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>From the beginning of MemberMouse, our approach has been to empower our customers with tools that assist them in implementing their best ideas for the success of their business. We believe technology should be flexible enough to work with any idea and not force people to settle for less because of technical limitations.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>Our proprietary features like SmartTags\u2122, Core membership pages, A\/B pricing, Channel Sales Tracking and Advanced Reports are designed to allow flexibility, maximize revenue and automate support-related issues. Plus, <a title=\"Introducing Courses for MemberMouse: The New Way To Sell Online Courses With WordPress\" href=\"https:\/\/membermouse.com\/updates\/sell-online-courses-with-wordpress\/\" target=\"_blank\" rel=\"noopener noreferrer\">Courses for MemberMouse extension<\/a> makes it easier than ever for you to create and sell courses inside your membership. Take a look at the <a href=\"https:\/\/membermouse.com\/features\" target=\"_blank\" rel=\"noopener noreferrer\">range of features<\/a> MemberMouse has to offer and see how it can best support your vision.<\/p>\n<!-- \/wp:paragraph -->","protected":false},"excerpt":{"rendered":"<p>Avec SmartTags, vous avez au bout des doigts le pouvoir de cr\u00e9er une exp\u00e9rience enti\u00e8rement personnalis\u00e9e, cibl\u00e9e et dynamique pour vos clients - sans avoir besoin de coder quoi que ce soit.<\/p>","protected":false},"author":20918,"featured_media":15614,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"om_disable_all_campaigns":false,"_strive_editorial_status":"not-started","_strive_copy_of":0,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_strive_checklists":"\"\"","_strive_active_checklist":"64949637c1a53","_strive_post_notes":"","footnotes":""},"categories":[117,116,35],"tags":[],"class_list":["post-4260","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-mm-dash","category-mm-features","category-strategies"],"acf":[],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/membermouse.com\/fr\/wp-json\/wp\/v2\/posts\/4260","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/membermouse.com\/fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/membermouse.com\/fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/membermouse.com\/fr\/wp-json\/wp\/v2\/users\/20918"}],"replies":[{"embeddable":true,"href":"https:\/\/membermouse.com\/fr\/wp-json\/wp\/v2\/comments?post=4260"}],"version-history":[{"count":0,"href":"https:\/\/membermouse.com\/fr\/wp-json\/wp\/v2\/posts\/4260\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/membermouse.com\/fr\/wp-json\/wp\/v2\/media\/15614"}],"wp:attachment":[{"href":"https:\/\/membermouse.com\/fr\/wp-json\/wp\/v2\/media?parent=4260"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/membermouse.com\/fr\/wp-json\/wp\/v2\/categories?post=4260"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/membermouse.com\/fr\/wp-json\/wp\/v2\/tags?post=4260"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}