par opposition au mod\u00e8le iTunes \u00e0 la carte ou au mod\u00e8le d'achat unique<\/em> - a vraiment du sens pour beaucoup de gens. Le mod\u00e8le de l'abonnement a quelque chose de puissant. Les temps changent et les gens sont plus intelligents et plus avis\u00e9s que jamais lorsqu'il s'agit d'identifier la valeur en ligne.\r\n![\"\"](\"https:\/\/storage.googleapis.com\/wpgcbucket\/wp\/2018\/08\/35ca1e39-site-shot-1.png\")
<\/p>\r\nComment avez-vous fait passer Pianu d'un projet d'animal de compagnie \u00e0 une entreprise florissante ?<\/strong>\r\n\r\nIt happened organically with consistent effort. I believe that if you really have a reason for what you are doing and stay focused on the product, it naturally gets to a point where there is enough value for someone to pay for it. Through that process, you also attract the kind of people that keep you going in that direction.\r\n\r\nAt the end of the day, you have to deliver value. You have to be focused and really care about your customers. That\u2019s what it comes down to. If you really care about what your customers\u2019 experience is with your site \u2014 what they need, what they want \u2014 it\u2019s really easy. I was watching a Jeff Bezos talk and he said \u201cthe customer will always lead your forward.\u201d This is the approach I\u2019ve taken as opposed to looking at competitors.\r\n\r\nAvez-vous commenc\u00e9 par utiliser MemberMouse ?<\/strong>\r\n\r\nNo. My first attempt at solving the e-commerce\/membership idea was with a different plugin. It was not designed for subscriptions and was an absolute nightmare to use. Support was terrible and I ran into numerous bugs. Once, I updated the plugin and it crashed my entire site.\r\n\r\nWhen I switched to MemberMouse it was like the clouds opening up. I was like \u201cOh, this doesn\u2019t have to be difficult. I don\u2019t have to wait a week for a response to a support ticket.\u201d\r\n\r\nIt really made sense too with the all-in-one subscription business model that I finally landed on. This is what you guys do. So, it was a perfect fit.\r\n\r\nL'un des aspects les plus convaincants de votre site est le fait que lorsque vous arrivez sur la page, dans les 5 secondes qui suivent, vous jouez d\u00e9j\u00e0 du piano. Il y a l\u00e0 quelque chose de vraiment sp\u00e9cial.<\/strong>\r\n\r\nMerci ! C'est une id\u00e9e que j'ai mis un peu de temps \u00e0 trouver. Mais je me suis rendu compte que ce que je voulais, c'\u00e9tait que les gens visitent la page, appuient sur une touche et l'entendent imm\u00e9diatement.\r\nGratuit ou payant<\/strong><\/h3>\r\nEn parcourant votre site, je constate que vous utilisez un mod\u00e8le gratuit-payant. Il est incroyablement facile pour quiconque de s'inscrire pour une adh\u00e9sion gratuite, puis vous proposez des options payantes en arri\u00e8re-plan. Comment d\u00e9cidez-vous du contenu \u00e0 offrir gratuitement et de celui \u00e0 faire payer ?<\/strong>\r\n\r\nWhen I first created Pianu, I just wanted to give everyone access to engaging piano education. At the beginning, I gave away a lot for free. We started out with more or less a non-profit mission. But at this point, pretty much every song and lesson are locked up behind the paywall.\r\n\r\nI\u2019m definitely of the mindset that people should get to try a little bit of everything and get a full taste of the site before they pay. I want to give everyone a nice introduction, have them earn a couple of badges, see everything the site has to offer, and then move on to the paid membership.\r\n\r\nQuelle a \u00e9t\u00e9 votre exp\u00e9rience jusqu'\u00e0 pr\u00e9sent avec une option d'adh\u00e9sion payante ? Des surprises ?<\/strong>\r\n\r\nI\u2019m always surprised by what I find out! It\u2019s an ever-changing ecosystem. Pianu is pretty global \u2014 only about half our traffic is from the United States. It\u2019s funny, sometimes we\u2019ll get a traffic spike from kids in Vietnam. I\u2019ll see all these free signups from kids who are just playing around on the site. Given this, I made sure to keep the interface as universal as possible. There\u2019s not a ton of text on the song pages.\r\n\r\nAnother one of our missions is to give teachers the opportunity to use Pianu in their classrooms for free. So, whenever we do school education outreach, I\u2019ll see a spike in lifetime sales from schools unlocking it.\r\n\r\nIn terms of sales, MemberMouse has really helped me comb through all the data that comes in. I\u2019m getting better at understanding why sales come in when they do.\r\n\r\nFaites-vous de la publicit\u00e9 pour attirer du trafic sur votre site ?<\/strong>\r\n\r\nNot yet. We are definitely going to in the future. At this point in our business it seems that we\u2019ve just won the SEO lottery through a lot of hard work. Almost all the traffic that comes to Pianu is free traffic. I\u2019m working hard at getting the site to convert well from any page.\r\n\r\nI\u2019m always trying to see the site from my users perspective. One MemberMouse tool I love is the Se connecter en tant que membre<\/em> feature. I like that I can go to manage members, click on any member and actually log in as that member. When I do that, I actually see my user\u2019s progress: what badges they\u2019ve earned and what songs they\u2019ve learned. Being able to instantly log in as a member is slick. I don\u2019t think I would have attempted to do that if you guys hadn\u2019t built that button.\r\n\r\nI\u2019m very product focused and obsessed with my customers. I spend a lot of time trying to hone the experience for them rather than doing a bunch of marketing. From what I\u2019ve seen so far, the conversions happen for Pianu based on site and product improvements rather than fancy ad campaigns.\r\n![\"\"](\"https:\/\/storage.googleapis.com\/wpgcbucket\/wp\/2018\/08\/9e0c6174-site-shot-2.png\")
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Gamification<\/strong><\/h3>\r\nL'une des choses que j'aime dans Pianu, c'est que c'est comme jouer \u00e0 un jeu d'arcade. Pourriez-vous nous parler un peu de l'aspect ludique de votre site ?<\/strong>\r\n\r\nAbsolument. D\u00e8s le d\u00e9but, j'ai donn\u00e9 la priorit\u00e9 \u00e0 la conception ludique du site. Je pense que j'ai simplement vu l'occasion de rendre l'apprentissage amusant, de sortir Piano de l'\u00e2ge des t\u00e9n\u00e8bres, de le faire ressembler \u00e0 un jeu. L'accomplissement qui d\u00e9coule de l'ach\u00e8vement des niveaux et des le\u00e7ons encourage nos utilisateurs \u00e0 continuer \u00e0 apprendre.\r\n\r\nD'o\u00f9 vient l'inspiration ?<\/strong>\r\n\r\nL'inspiration m'est venue en regardant mes neveux et ni\u00e8ces jouer \u00e0 Guitar Hero. Je les regardais et je me disais : \"J'aimerais pouvoir combiner cela avec un v\u00e9ritable instrument.<\/em>.\u201d\r\n\r\nI used to teach piano lessons on the side. It would be hard to keep the kids feeling like they\u2019re making progress. It\u2019s hard to learn to play the piano. So, I\u2019ve learned that keeping people engaged is an important aspect of getting students to stick with it.\r\n\r\nAvez-vous constat\u00e9 que la gamification a permis d'augmenter le nombre de conversions de membres gratuits en membres payants ?<\/strong>\r\n\r\nOui !\r\n
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