{"id":4509,"date":"2018-08-23T14:09:10","date_gmt":"2018-08-23T21:09:10","guid":{"rendered":"https:\/\/membermouse.com\/?p=4509"},"modified":"2021-03-08T12:04:05","modified_gmt":"2021-03-08T20:04:05","slug":"les-secrets-dun-site-daffiliation-rentable","status":"publish","type":"post","link":"https:\/\/membermouse.com\/fr\/marketing\/profitable-membership-site-secrets\/","title":{"rendered":"3 secrets des sites d'adh\u00e9sion rentables"},"content":{"rendered":"

A Quick Story...<\/strong><\/h3>\r\nUn jour, un homme se rend chez un concessionnaire automobile et dit au vendeur qu'il veut acheter une voiture. Le vendeur lui demande : \"Que cherchez-vous ?\" et l'homme r\u00e9pond : \"J'ai besoin d'une voiture qui s'allume, qui avance et qui consomme de l'essence\". Le vendeur regarde l'homme d'un air perplexe et, soucieux de ne pas l'insulter, lui r\u00e9pond : \"Nous avons beaucoup de voitures qui font cela. Y a-t-il autre chose ?\" L'homme r\u00e9pond : \"Oui, je n'ai que $800 \u00e0 d\u00e9penser.\" Sachant qu'il n'y a qu'une seule voiture qui corresponde \u00e0 cette description, le vendeur sourit et dit : \"Voici ce que vous cherchez. Il s'agit d'une Coccinelle VW classique. Elle s'allume, avance, fonctionne \u00e0 l'essence et ne co\u00fbte que $750.\" L'homme dit : \"Parfait ! Je la prends.\"<\/em>\r\n\r\nPlus tard dans la journ\u00e9e, l'homme arrive chez lui, entre en courant dans la maison et, tr\u00e8s excit\u00e9, demande \u00e0 sa femme de sortir pour voir leur nouvelle voiture. En voyant la Coccinelle, sa femme prend un air confus et lui demande : \"O\u00f9 allons-nous mettre nos trois enfants ?\" L'homme fronce les sourcils, se gratte la t\u00eate et dit : \"Hmm... je n'y avais pas pens\u00e9\".<\/em>\r\n \r\n\"cr\u00e9er\r\n\r\n

Secret 1 : Planifier la r\u00e9ussite<\/strong><\/h3>\r\nIt seems obvious, but I can\u2019t overemphasize the importance of this point. One of the biggest mistakes I see people make when they are starting out is to not actually plan for success. When selecting a membership solution, too much attention is placed on the price and not enough on asking themselves if this solution will really help them build the business they\u2019ve envisioned and achieve their goals.\r\n\r\nAll membership solutions are not created equal and this is especially true when you\u2019re dealing with a lot of customers. As your site becomes more and more successful there are two costs that will increasingly be of concern: co\u00fbts de soutien<\/strong> et co\u00fbts d'opportunit\u00e9<\/strong>.\r\n

Co\u00fbts de soutien<\/strong><\/h4>\r\nAssuming that you aren\u2019t working with a custom solution \u2013 which is a whole different kettle of fish \u2013 in general, your largest support costs will come from customers who have just signed up and need help getting started and from customers who want to modify their account in some way (i.e. change their billing information, upgrade\/downgrade their membership, cancel their account, etc).\r\n\r\nReducing the number of questions about getting started can easily be achieved by putting together an FAQ section, video tutorials and other automated guides.\r\n\r\nReducing the support cost associated with customers who want to modify their account is a little more challenging because here the solution doesn\u2019t lie in reducing the number of enquiries; the solution is to automate the process so that customers don\u2019t have to call or email you every time they need something. Having a strategy in place for customer self-service is imperative to allow your business to scale and preserve profits at high volumes.\r\n\r\nAt the very least, the membership solution you use should have the ability to automate the cancellation process. Giving your customers the ability to cancel their own account not only decreases support costs, it also increases the customer\u2019s trust in you. And for extra credit, on the cancellation page, make them a special offer in an attempt to \u201cSauvegarder la vente<\/a>\". La plupart des solutions d'adh\u00e9sion ne permettent pas d'automatiser cette op\u00e9ration, mais vous pouvez la simuler en leur proposant l'offre et en leur demandant d'envoyer \u00e0 votre \u00e9quipe d'assistance un courrier \u00e9lectronique de confirmation.\r\n

Co\u00fbts d'opportunit\u00e9<\/strong><\/h4>\r\nWhat are opportunity costs, exactly? Opportunity costs are benefits or profits you sacrifice when pursuing one course of action over another. Let\u2019s look at a real-life example. Say that you\u2019re thinking of quitting your job and going back to school. The opportunity cost in this case would be the loss of your salary for the amount of time you\u2019re in school in school vs. the potential for future earnings after you\u2019ve completed your education.\r\n\r\nWhen working with a membership solution, an opportunity cost occurs when you have an idea that you know will be profitable, but you can\u2019t implement it because you\u2019re limited by the technology. When you\u2019re faced with this situation, you have a few choices:\r\n