{"id":4717,"date":"2023-09-21T05:00:00","date_gmt":"2023-09-21T09:00:00","guid":{"rendered":"https:\/\/membermouse.com\/?p=4717"},"modified":"2023-09-19T18:00:19","modified_gmt":"2023-09-19T22:00:19","slug":"developper-le-site-dadhesion","status":"publish","type":"post","link":"https:\/\/membermouse.com\/fr\/marketing\/developper-le-site-dadhesion\/","title":{"rendered":"How To Grow Your Membership Site: 4 Key Factors For Systematic Success"},"content":{"rendered":"One of the questions that comes up time and time again for entrepreneurs building membership sites is: \u201cHow do I grow my membership site?\u201d<\/em>\r\n\r\nThe truth is, building a successful membership site is hard. We get it!\r\n\r\nYou\u2019ve already done the hard work of building your website, creating your content, and acquiring your first paying customers. But what now? How do you continue to grow your membership site?\r\n\r\nIf your expertise isn\u2019t in sales, marketing<\/a>, or advertising it might seem impossible<\/strong> to grow beyond a certain number of members. Maybe you feel like you\u2019ve hit a ceiling or plateau. Or maybe you\u2019re wondering if you\u2019re doing something wrong or missing an essential piece of the puzzle.\r\n\r\nTo make matters worse, sometimes building a membership site can feel like being stranded alone on an island. Your friends and family glaze over whenever you start telling them about what it is you do.\r\n\r\nWe totally get that (our friends glaze over too...<\/em>) and are here to help. So, if you\u2019re interested in learning how to grow your membership business, keep reading.\r\n\r\n\"wordpress\r\n

Creating A System For Growth<\/strong><\/h2>\r\nMaybe you\u2019ve successfully launched your membership to an email list you\u2019ve been building. Or perhaps you\u2019ve had luck converting free members from a Facebook group or forum into paying members. Or maybe you\u2019ve been in business for a few years and reached a plateau that just seems insurmountable. Wherever you are in your business, one thing is clear: In order to intelligently grow your business, you\u2019ll need a system for growth.\r\n\r\nIn this post we\u2019ll focus on outlining a system you can use to acquire new customers and grow your membership business. We\u2019ve seen this system work time and time again for membership sites and it\u2019s made up of four main factors:\r\n
📊 <\/strong>Your Metrics<\/strong><\/h5>\r\n
📈 <\/strong>Your Traffic<\/strong><\/h5>\r\n
🎯 <\/strong>Your Offer<\/strong><\/h5>\r\n
📝<\/strong>Your Copy<\/strong><\/h5>\r\nLet\u2019s dive in to each of these categories so you can start creating a system to grow your membership site.\r\n

Pinpoint Your Metrics<\/strong><\/h3>\r\nTo effectively and systematically acquire new customers to grow your membership site, you\u2019ll need a clear view of a few key business metrics. They are:\r\n

Lifetime Customer Value:<\/strong><\/h4>\r\nThis is the average amount a customer will spend with you throughout their relationship with you as a business. LCV is especially important for membership or subscription-based businesses where transactions take place on a recurring basis. It\u2019s kind of like the marketing \u201cnorth star.\u201d\r\n

Customer Acquisition Cost:<\/strong><\/h4>\r\nThis is how much you spend on average to acquire a new customer. If you\u2019re not engaged specifically in any sort of paid acquisition or advertising, your Customer Acquisition Cost can be measured in other figures like time or payroll.\r\n

Conversion Rate:<\/strong><\/h4>\r\nThe conversion rate of your business is determined by the percentage of people who complete a desired action (like purchase your membership or opt-in for a lead-magnet) compared to those who don\u2019t. If 5 out of every 100 people who visit your website purchase your membership, you\u2019d have a 5% conversion rate for that action.\r\n\r\nKeep in mind, these are only 3 out of dozens of important metrics. But for our purposes here, these will suffice in giving us the information we need to grow your membership site. If you\u2019re interested in a more complete list, check out our post 7 Key Metrics of Membership Businesses<\/a>.\r\n\r\nWhile it might be tempting to skip the step of gathering these metrics, they are essential in creating a system that will grow your business. If you use the MemberMouse plugin for WordPress, these metrics and more can be easily obtained from our Advanced Reporting Suite<\/a>.\r\n\r\nOnce you have these metrics in hand, we can move on to looking at the next ingredient of our growth system.\r\n\r\n\"wp\r\n

Find Your Traffic<\/strong><\/h3>\r\nAhh, traffic\u2026 the thing everyone wants more of. If only we all had more traffic, we could finally achieve our goals and dreams, right? Well, sort of.\r\n\r\nThe thing to keep in mind is that not all traffic is created equal. What we really want is qualified, focused traffic. What does this mean? It means that we don\u2019t just want high volumes of random traffic. Instead, we want laser-focused traffic that brings people to your membership site who are interested, ready and motivated to join.\r\n\r\nFor example, let\u2019s say that you run a membership site teaching men over 50 how to regain their health and vitality. Would you rather have 10,000 visitors a month coming from who-knows-where on the internet? Or would you rather have 1,000 visitors a month coming from a blog post on the Men\u2019s Health website that recommends your membership? I know what I\u2019d choose\u2026\r\n\r\nIn this day and age, there is such a variety of online traffic sources that it can be easy to get overwhelmed. There\u2019s blogs, social media, podcasts, search engines, advertising, email, affiliates, events & conferences\u2026 the list goes on and on.\r\n

Pro Tip: Stay Focused & Avoid Shiny Objects<\/strong><\/h4>\r\nIn creating a system to grow your membership site, the key is to not get overwhelmed or distracted by the plethora of options available to you. Instead, pick a few key traffic channels and sources and commit to engaging in those areas.\r\n\r\nIf you don\u2019t currently have a system in place to determine the value of different traffic sources, we\u2019ve got some good news for you. MemberMouse allows you to assign different ID\u2019s to different traffic sources and then track the value of each traffic source. That means you can see in real-time how much revenue each traffic source is generating for you. Once you know that, you can intelligently decide where to focus your efforts. You can learn more about how to do this here.<\/a>\r\n\r\nThe traffic channels you ultimately decide to use are completely dependent on your industry. The key is to identify the traffic sources that will bring you the most focused, qualified traffic available. If you\u2019re looking for more help determining which channels will work best for your business, we recommend checking out a fantastic book by Gabriel Weinberg and Justin Mares called Traction<\/em><\/a>.\r\n\r\nOnce you\u2019ve identified your most valuable and highest-leverage traffic channels, it\u2019s time to focus on the next factor in your growth system.\r\n\r\n\"best\r\n

Optimize Your Offer<\/strong><\/h3>\r\nWhen creating and optimizing your offer \u2013 whether it\u2019s to have someone sign up for your membership or simply opt-in for your newsletter \u2013 it\u2019s important to remember one of the all-time great marketing maxims: a compelling offer is more powerful than a convincing argument.<\/em>\r\n\r\nAsk yourself: Do your prospects feel compelled to join your membership site or are you trying to convince them to join? Is there a way for you to sweeten the deal for your prospective customers in such a way that they\u2019d have to be crazy not to sign up?\r\n\r\nBeyond that, it\u2019s essential to look at exactly what you\u2019re offering your prospective customers (i.e. the product, the price-point, the format, and the guarantee). Make sure and look at some other offers that are doing well in your industry. What are the price points? How many deliverables are there? You have to make sure that what you\u2019re offering is a really killer package. Make it easy for your customer to say, \u201cyes.\u201d\r\n\r\nExactly what you offer to your prospects is going to be highly dependent on your market. But make sure the price point is right. If you\u2019re not sure what the correct price point is, then it\u2019s time to consider a split-test. MemberMouse can help you split test your registration process in order to help you determine the optimal price for your offering. While the process may seem tedious at first, think about the peace of mind you\u2019ll have when you know you\u2019ve found the ideal price for your membership.\r\n\r\nNow you may think we\u2019re done creating our system to grow your membership business, but there is one final piece that can make a world of difference.\r\n\r\n\"membership\r\n

Craft Your Copy<\/strong><\/h3>\r\nRemember, your copy is distinct from your actual offer. Your copy describes the offer and should be optimized for conversion. The thing is, what if your copy is doing a bad job describing your offer? What if it\u2019s dull and doesn\u2019t create any anticipation, excitement or engagement? Worse yet, what if it doesn\u2019t speak to your ideal customers and actually deters them from buying?\r\n\r\nThe thing to keep in mind here is that your copy really should be the last variable you experiment with in your membership growth system. If you spend all your time at the beginning analyzing and tweaking your copy, without first experimenting with different offers, or sources of traffic, you\u2019re not optimizing your business in the correct order. You can have the best headline in the world, but if no one wants what your offering, it won\u2019t do you any good.\r\n\r\nThat being said, once you have all the other pieces in place, optimizing the copy on your site for conversion can make a world of difference.\r\n\r\n\"how\r\n

Putting It All Together<\/strong><\/h2>\r\nTo quickly recap, the four key factors in creating a system are your metrics, traffic, offer, and copy. When you have clearly defined and optimized these four elements, you\u2019ll have a system you can use to grow your business.\r\n\r\nHere\u2019s how it works:\r\n\r\nWhen you know how much an average customer is worth to you and what percentage of visitors to your membership site become paying customers, you\u2019ll know exactly how much you can spend to acquire a new customer and still remain profitable.\r\n\r\nThen, once you have identified the most valuable traffic channels and sources you can stop wasting your time on efforts that don\u2019t yield any results. Furthermore, by optimizing your offer, you\u2019ll discover what your market actually wants and is willing to pay for.\r\n\r\nFrom there, you can focus on refining and improving the copy on your homepage, landing pages, and sales pages. With improved copy, you can boost your conversion rate, thus boosting your LCV, and in turn increasing the amount you can spend to acquire a customer.\r\n

Final Thoughts<\/strong><\/h2>\r\nNow you have a system to grow your membership site and can focus your time and efforts on creating new products and offering, thus giving even more value to your current and future customers. If you need some more inspiration, check out this article with 10 mind-blowing membership website examples<\/a>!\r\n\r\nThere are a lot of effective ways to encourage member retention. You can ask users what they want to see, encourage a community, and interact with them directly. Plus, MemberMouse<\/a> can help you manage your growing community and<\/em> keep an eye on member retention rates.\r\n\r\nDo you have any questions about how to grow your membership site? Let's talk about them in the comments section below!\r\n\r\nIf you liked this article, be sure to follow us on Facebook<\/a>, Twitter<\/a>, Pinterest<\/a>, and LinkedIn<\/a>! And don't forget to subscribe in the box below.","protected":false},"excerpt":{"rendered":"

Dans cet article utile, vous d\u00e9couvrirez les 4 \u00e9l\u00e9ments cl\u00e9s d'un syst\u00e8me que vous pouvez utiliser pour d\u00e9velopper votre site d'adh\u00e9sion. Jetez-y un coup d'\u0153il et augmentez le nombre de vos membres d\u00e8s aujourd'hui !<\/p>","protected":false},"author":20918,"featured_media":15966,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"om_disable_all_campaigns":false,"_strive_editorial_status":"complete","_strive_copy_of":0,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_strive_checklists":"\"\"","_strive_active_checklist":"64949637c1a53","_strive_post_notes":"","footnotes":""},"categories":[81,64],"tags":[],"class_list":["post-4717","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing","category-membership"],"acf":[],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/membermouse.com\/fr\/wp-json\/wp\/v2\/posts\/4717","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/membermouse.com\/fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/membermouse.com\/fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/membermouse.com\/fr\/wp-json\/wp\/v2\/users\/20918"}],"replies":[{"embeddable":true,"href":"https:\/\/membermouse.com\/fr\/wp-json\/wp\/v2\/comments?post=4717"}],"version-history":[{"count":0,"href":"https:\/\/membermouse.com\/fr\/wp-json\/wp\/v2\/posts\/4717\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/membermouse.com\/fr\/wp-json\/wp\/v2\/media\/15966"}],"wp:attachment":[{"href":"https:\/\/membermouse.com\/fr\/wp-json\/wp\/v2\/media?parent=4717"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/membermouse.com\/fr\/wp-json\/wp\/v2\/categories?post=4717"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/membermouse.com\/fr\/wp-json\/wp\/v2\/tags?post=4717"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}