{"id":4721,"date":"2022-10-27T11:11:39","date_gmt":"2022-10-27T18:11:39","guid":{"rendered":"https:\/\/membermouse.com\/?p=4721"},"modified":"2023-11-02T10:49:14","modified_gmt":"2023-11-02T14:49:14","slug":"site-daffiliation-ventes-de-vacances","status":"publish","type":"post","link":"https:\/\/membermouse.com\/fr\/mm-features\/membership-site-holiday-sales\/","title":{"rendered":"6 promotions de vente pour les f\u00eates de fin d'ann\u00e9e qui fonctionnent bien pour les sites d'adh\u00e9sion"},"content":{"rendered":"Can you hear that?\n\nIf you listen carefully, you can make out the faint sound of those iconic glockenspiel notes jangling in the distance. The time has come. Mariah Carey\u2019s Tout ce que je veux pour No\u00ebl<\/em> is about to dominate the airwaves and get stuck in your head for months.\n\nThat means the 2022 holiday season is upon us \u2013 whether we're ready or not.\n\nBut because you\u2019re such a superstar entrepreneur, your Black Friday, Cyber Monday, Giving Tuesday, Christmas, Hannukah, Kwanzaa, Boxing Day, and New Year\u2019s promotions are already planned... right? You even have your email copy drafted in a Google Doc, sales page perfected, and social media posts scheduled in Buffer.\n\nIf that\u2019s the case, there\u2019s absolutely no reason for you to read this article. All that\u2019s left for you to do is kick back and optimize your eggnog recipe.\n\nBut in case you don\u2019t have everything quite finished yet, we'd love to share some holiday promotion ideas with you. These are some of the most popular ways our customers create engaging sales for their memberships. Our hope is that you\u2019ll discover one or two strategies here that'll help you finish 2022 strong.\n\nAfter you read this article, you\u2019ll know how to:\n\nCreate coupons, gifts, and special offers for your existing customers\nAttract new members with deep discounts and enticing promotions\n& Increase revenue during the holiday season\n\nPlus, we'll share an easy way for you to track these promotions with a feature that's baked into the latest version of MemberMouse.\n\nHere are 6 sales promotions you can use to promote your membership site this holiday season.\n\n\"promotions\n

1. Vente flash<\/strong><\/h3>\nWho doesn\u2019t love a good old-fashioned sale? Running a flash sale is a great opportunity for you to offer a limited-time discount on some or all of your products and services. The time-sensitive nature of a flash sale helps build hype around your business and can lead to a healthy spike in revenue.\n\nWhen executed correctly, a flash sale can work wonders for your membership site. If you have a list of leads or prospective customers who are on the fence about joining your membership, a time-sensitive discount could provide the perfect motivation for them to join. For example, you could run a special promotion discounting your membership by 20% for all new members.\n\nA flash sale is a valid strategy to employ with your current members as well. If you offer products such as video trainings or digital courses in addition to your membership, a limited-time discount on these products could be very attractive to your current members. By selling additional products to your existing members, you can increase the lifetime value of your customers and overall profitability of your business.\n

Comment cr\u00e9er cette promotion de l'adh\u00e9sion :<\/strong><\/h4>\nOrganiser une vente flash est facile avec MemberMouse. Pour en organiser une, il vous suffit de faire ce qui suit cr\u00e9er un coupon<\/a> to be applied to the product or membership of your choosing. When you create a coupon for your flash sale, you have total control over which products are discounted and the expiration date of the sale. That means you can run the flash sale for any and all of your products or memberships for any length of time.\n\nOnce you\u2019ve created the coupon for your flash sale, you can deliver it to your customers however you\u2019d like. If your flash sale is targeting prospective customers, you can either send them the coupon code for them to input during checkout or you can simply send them a quick link that takes them directly to the checkout page and applique automatiquement la r\u00e9duction<\/a>.\n\nOr if your flash sale is targeting your current members, you can choose to display the coupon code anywhere on your site (such as their member homepage). And using the D\u00e9cision du membre SmartTag<\/a>Vous pouvez choisir de ne l'afficher que pour les membres qui ont effectu\u00e9 certains achats ou non.\n

2. Achetez-en un et obtenez-en un...<\/strong><\/h3>\nThere\u2019s nothing like getting something for free. A \u201cBuy One, Get One\u201d sale is a time-tested promotional strategy that can be easily applied to your subscription business. Think about it: have you ever been enticed to buy something simply because you were offered an additional product for free? What\u2019s more, sometimes the appeal of a free product is greater than the appeal of a discount. So let\u2019s take a look at an example of how you could implement this in your membership site.\n\nImagine that you offer both a la carte products and memberships on your site. If you are trying to sell an a la carte video training or online course, you could sweeten the deal by packaging it with a free month of your membership. If someone is on the fence about buying your course or training, the added incentive of a free month of your membership could encourage them to buy.\n\nThe same scenario also works in reverse: If your main offering is your membership, you could create a more compelling offer by including your standalone course to buyers for free. However you decide to package the offer, remember that giving away something for free or extending a discount to a related product goes a long way in increasing the desirability of your promotion.\n

Comment mettre en place cette offre sp\u00e9ciale :<\/strong><\/h4>\nMise en place d'un \"Achetez-en un, obtenez-en un<\/a>L'offre de \" Membre \" avec MemberMouse est assez simple. Pour cet exemple, imaginons que vous souhaitiez offrir gratuitement votre cours vid\u00e9o \u00e0 tous ceux qui deviennent membres de niveau Or. Voici comment proc\u00e9der :\n
    \n \t
  1. Cr\u00e9er un offre group\u00e9e gratuite<\/a> pour votre cours vid\u00e9o<\/li>\n \t
  2. Prot\u00e9ger le contenu<\/a> pour les pages de cours vid\u00e9o ou les posts avec cette offre group\u00e9e<\/li>\n \t
  3. Cr\u00e9er un lien SmartTag Member Link qui permet aux membres d'appliquer l'offre group\u00e9e gratuite \u00e0 leur compte<\/a><\/li>\n \t
  4. Enfin, ajoutez ce lien \u00e0 une page de confirmation afin que vos clients puissent ajouter l'ensemble de cours vid\u00e9o \u00e0 leur compte d\u00e8s qu'ils deviennent membres de niveau \"or\".\n